Xhosa as a “home appliance”? A case study of language shift in Grahamstown

Author(s):  
Vivian de Klerk
2020 ◽  
Vol 12 (3) ◽  
pp. 936 ◽  
Author(s):  
Xiao Li ◽  
Jiarou Cao ◽  
Zhenggang Liu ◽  
Xinggang Luo

Sustainability and digitalization have become the main direction of transformation of enterprises. Building a digital twin platform network can provide enterprises with a comprehensive view of products, manufacture, supply chain, customer experience, and profitability, which is conducive to the construction of a sustainable business model. The purpose of this paper is to study how enterprises use digital twin platform networks to generate economic, social and environmental benefits in various dimensions and their coupling relationships. Based on the literature review, this paper constructs a five-dimensional framework of a sustainable business model, and analyses the coupling relationship between dimensions. Using Haier as a way to verify the five-dimensional framework, it explores the dynamic mechanism of the Haier digital twin platform network, constructs an integrated framework based on coupling perspective and compares it with other two home appliance enterprises. The study shows that, through the digital twin platform network, enterprises can remove the disadvantage of focusing on a single product life cycle, and form a comprehensive network, so as to promote overall sustainable upgrades. This paper draws generic strategies and digital transformation suggestions for enterprises to innovate the sustainable business model. The conclusion enriches the research on sustainable business models both theoretically and practically and provides a feasible reference for the transformation of enterprises in digital economy environment.


Author(s):  
Goro Christoph Kimura

AbstractIn contrast to language shift, language maintenance appears to be a static phenomenon. Yet this article displays language maintenance as a process, applying the Language Management Theory. On the ground of a case study at a Catholic Sorbian parish in eastern Germany, the study shows that the Sorbian language is maintained in the church through numerous minute interventions at different levels. The findings suggest that the actual process of language maintenance and shift is much more complex than the conventional dualism of “top-down” vs. “bottom-up” assumes. It is argued that in order to get a more reliable understanding of how language maintenance and shift is attained, it is necessary to pay due attention to the interplay of various processes between and within simple and organized management.


2020 ◽  
Vol 2020 (266) ◽  
pp. 121-141
Author(s):  
Hassan Belhiah ◽  
Mohamed Majdoubi ◽  
Mouna Safwate

AbstractGiven the pivotal role mass media play in effecting political and social change, they can also contribute to the revitalization of an endangered or minoritized language if language policies are effectively implemented. Drawing on official documents regarding Amazigh broadcasting on Moroccan public television and interviews with Amazigh experts and media practitioners, this study scrutinizes the efforts exerted to revitalize Amazigh, the language of pre-Arab populations in North Africa. The results of the study indicate that while the status of Amazigh has changed drastically in the last two decades, its dissemination in public television is hampered by political, economic, and logistic forces. The study has implications for the areas of language revitalization, language shift reversal, language policy, and language planning.


2020 ◽  
Vol 16 (1) ◽  
pp. 2260-2271
Author(s):  
Huang Qiu Bo ◽  
Dong Zi Guang ◽  
Jiang Yun Feng

The purpose of this article is to explore how traditional retailers implement overall organization digitalization. A cross-case study based on grounded theory was conducted across four traditional retail enterprise cases, respectively from comprehensive supermarket, department store, brand exclusive chain and home appliance chain. Four digitalization tactics dimensions were obtained: physical resource orchestration, human resource orchestration, organizational structure orchestration and ecological relationship orchestration; two digital competition strategies were distinguished: conservative and offensive strategy. Thereby, based on the resource orchestration theory, a procedural strategy framework was developed, which can be used to guide the implementation of digitalization.


2018 ◽  
pp. 33-41
Author(s):  
Bhim Lal Gautam

This paper explores the patterns of language shift in Newar, the ethnic indigenous language community living in the Kathmandu Valley. The research focuses on language contact situations in different domains viz. social, cultural, personal, and official as well as media related activities where the informants are asked to use different languages along with the use of their own mother tongue i.e. Newar. This socio-ethnographic research aims at providing some clues as to how the discovery of a minority language triggers changes in representations and attitudes.


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