Chapter 15. Consumer Information Requirements and Information Acquisition with Regard to Decision Making Processes in the Private Household

1982 ◽  
pp. 489-548 ◽  
Author(s):  
Majid Hashemipour ◽  
Dervis Z. Deniz ◽  
Cem Topuz ◽  
Omer Anlagan

Abstract A methodology is proposed which aims at covering informational and functional analysis besides decision making processes. It comprises of a set of well defined steps and novel tools. The proposed methodology makes extensive use of reference architectures available. The methodology aims at using limited expertise, limited staff, and expenditure as it is especially suited for introducing CIM in SME’s. A Computer Supported Information Requirement Analysis tool (COMSIRA) has been developed for the methodology, in order to capture and represent the approach of experienced analysts studying the enterprise-wide prospective CIM information requirements. This paper emphasizes the operational aspects of COMSIRA along with introducing the methodology. Some examples extracted from a real case implementation are also presented.


Author(s):  
Cassie B. Barlow ◽  
Amy J. Hammond

Decision making in the domain of risk has traditionally been studied by examining gambling behavior. The control of outcome probabilities obtained in these paradigms masks much of the subjective nature of everyday risk decision choices, such as product selection and information search patterns. A study was undertaken to examine decision making processes in Risky and NonRisky consumer product decision tasks. Subjects completed two Information Display Board (IDB) decision tasks, one selecting a Risky consumer product (oral contraceptive) and one selecting a NonRisky consumer product (toothpaste). The results supported the hypotheses that consumers view the decisions to purchase risky and non-risky products differently and use different patterns of information acquisition in making decisions in the selection of these products. Few anticipated differences were found between Experienced and NonExperienced users of oral contraceptives in information acquisition. Implications for health care professionals providing oral contraceptive information to patients are discussed.


2017 ◽  
Vol 9 (1) ◽  
Author(s):  
Jiseon Shin ◽  
Sang Kyun Kim

Abstract Research in entrepreneurship decision making assumes that entrepreneurs use a relatively distinct decision-making process when it comes to market entry. Building on a biased comparative-judgment-formation framework and egocentrism theory, this article theorizes a model of entrepreneurs’ egocentric market entry decisions. Specifically, we illustrate how entrepreneurs may be vulnerable to cognitive biases in the three stages of decision making: information acquisition, evaluation, and comparative judgment formation. This article contributes to understanding the high failure rate of new ventures by suggesting that egocentric and myopic decision-making processes on the part of entrepreneurs may impede rational decision making.


Buildings ◽  
2021 ◽  
Vol 11 (5) ◽  
pp. 201
Author(s):  
Bart Valks ◽  
Monique Arkesteijn ◽  
Alexander Koutamanis ◽  
Alexandra Den Den Heijer

At universities worldwide, the notion of a ‘smart campus’ is becoming increasingly appealing as a response to the multitude of challenges that impact campus development and operation. Smart campus tools are widely used to support students and employees, optimise space use and save energy. Although smart campus tools are supposed to support campus managers in their decision-making processes, the use of the information delivered by smart campus tools and their application in organisational processes has received little attention. In this paper, we focus on the use of dashboards in the connection of IoT information to strategic decision-making processes in the management of university campuses. To this end, we developed a briefing approach for dashboards that expresses the needs of campus management and matches the structure of decision-making processes. In two cases, dashboards based on this approach were use-tested by stakeholders for defining information requirements for IoT applications. The results suggest that users are able to use dashboards for assessing portfolio performance and determining interventions. Through iteration the usability of the dashboard is improved and information requirements are refined, resulting in a brief for a campus management dashboard. The results suggest that the briefing approach can be used to determine IoT information requirements, though further research is required to study indications and contra-indications of the proposed method.


St open ◽  
2021 ◽  
Vol 2 ◽  
pp. 1-12
Author(s):  
Ivona Brtan

Aim: To investigate the impact of social media on consumer information processing and decision making processes related to purchasing via social media platforms. To examine how consumers differ in decision making and how they perceive credibility of social media and mass media marketing. Methods: The study included a total of 161 adults (64 male and 97 female) whose participation was voluntary and anonymous. We used a questionnaire with 25 Likert scale questions in Croatian that addressed the decision making processes and the information processing theory. The questionnaire was accessible via Google Drive link. All submissions were complete. Results: Facebook (41.0%) and Instagram (42.9%) were the most popular social media platforms among Croatian consumers in our sample. They spent several hours per week exposed to various contents available on these platforms. Consumers’ response to that content was affected by numerous factors, from word of mouth in their social circle (34.2%) and other online information (34.7%) available to their personal level of motivation and interest in what was being offered. With respect to the general attitude towards social media marketing, consumers belonged to one of the two streams. One stream found it useful mostly for allowing communication between consumers and companies (28.6%) and the direct accessibility to other users’ experience (30.4%), a major factor in their attitude formation. In the other stream, the consumers were often irritated by the vast number of ads which appear on social media that do not match their interests or needs (52.1%). Overall, the time Croatian users in our sample spent on social media decreased with age. Conclusion: Regardless of their gender, Croatian consumers consider social media very accessible, yet sometimes unprofessional, whereas mass media appears to be less demanding and often imprecise in targeting consumer interests and needs.


Author(s):  
Sevasti Chatzopoulou

Food policy is mostly linked to the ‘production and allocation of food’. However, food policy incorporates various dimensions, such as food safety and health, obesity, distribution, transportation, allocation, consumption, culture and traditions, design and promotion and many more. It also involves various institutions and actors and follows specific decision-making processes and rules within the EU multilevel governance. Food policy has been treated as a sub-compartment of agricultural policy. Despite the strong link between food policy and agriculture but also to policies on environment, energy, climate, the EU food policy has become a self-standing policy with its own actors, institutions, decision-making processes and policy instruments. The emergence of EU food policy responded to a series of events/crises in the 1990s that acted as drivers for policy change and triggered new ideas, norms and beliefs around food safety and health standards, food production and the environment. These developments enabled a new policy discourse that signifies the cognitive dimensions of a policy paradigm shift. They also created a critical juncture that led to a significant transfer of regulatory competences from the member states to EU, over time, particularly in relation to safety, labeling and consumer information, but also use of biotechnology, fraud, storage and transportation that mark the institutionalization of EU food policy.


2015 ◽  
Vol 33 (6) ◽  
pp. 857-878 ◽  
Author(s):  
M.L.C. Herijgers ◽  
Henk L.W. Pander Maat

Purpose – Complex decision-making is often supported not by single messages but by multichannel communication packages that need to be evaluated in their own right. The purpose of this paper is to present a new analytic approach to this package evaluation task combining textual analysis, functional analysis (FA) and media synchronicity theory. Design/methodology/approach – The authors combine textual analysis, FA and media synchronicity and demonstrate this in a single case analysis of a multichannel communication package offering mortgage information. Findings – When applied to a mortgage communication package for consumers, the evaluation reveals significant problems concerning the contents and timing of mortgage information and the channels chosen to convey it. Research limitations/implications – This paper outlines a new direction for evaluating multichannel consumer information, in that it does not focus on user channel preferences but on channel requirements stemming from the communicative task to be performed. Practical implications – This paper enables designers to optimize the design of multichannel communication packages and its individual components to support customer’s decision-making processes with regards to complex products. Social implications – Improving information to guide complex decision-making processes leads to better informed consumers. Originality/value – Research into effective multichannel communication within marketing is in its infancy. This paper offers a new perspective by focusing on channel requirements stemming from the communicative task rather than consumers’ channel preferences.


Author(s):  
Jennifer M. Roche ◽  
Arkady Zgonnikov ◽  
Laura M. Morett

Purpose The purpose of the current study was to evaluate the social and cognitive underpinnings of miscommunication during an interactive listening task. Method An eye and computer mouse–tracking visual-world paradigm was used to investigate how a listener's cognitive effort (local and global) and decision-making processes were affected by a speaker's use of ambiguity that led to a miscommunication. Results Experiments 1 and 2 found that an environmental cue that made a miscommunication more or less salient impacted listener language processing effort (eye-tracking). Experiment 2 also indicated that listeners may develop different processing heuristics dependent upon the speaker's use of ambiguity that led to a miscommunication, exerting a significant impact on cognition and decision making. We also found that perspective-taking effort and decision-making complexity metrics (computer mouse tracking) predict language processing effort, indicating that instances of miscommunication produced cognitive consequences of indecision, thinking, and cognitive pull. Conclusion Together, these results indicate that listeners behave both reciprocally and adaptively when miscommunications occur, but the way they respond is largely dependent upon the type of ambiguity and how often it is produced by the speaker.


2015 ◽  
Vol 22 (1) ◽  
pp. 13-21 ◽  
Author(s):  
Erinn Finke ◽  
Kathryn Drager ◽  
Elizabeth C. Serpentine

Purpose The purpose of this investigation was to understand the decision-making processes used by parents of children with autism spectrum disorder (ASD) related to communication-based interventions. Method Qualitative interview methodology was used. Data were gathered through interviews. Each parent had a child with ASD who was at least four-years-old; lived with their child with ASD; had a child with ASD without functional speech for communication; and used at least two different communication interventions. Results Parents considered several sources of information for learning about interventions and provided various reasons to initiate and discontinue a communication intervention. Parents also discussed challenges introduced once opinions of the school individualized education program (IEP) team had to be considered. Conclusions Parents of children with ASD primarily use individual decision-making processes to select interventions. This discrepancy speaks to the need for parents and professionals to share a common “language” about interventions and the decision-making process.


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