scholarly journals Challenges of Nation-Branding for Stimulation of Latvian Exports

2017 ◽  
Vol 30 (1) ◽  
pp. 134-145
Author(s):  
Angelina Bekasova ◽  
Biruta Sloka ◽  
Tatjana Muravska
Keyword(s):  
Feasible Solution ◽  
Export Performance ◽  
Nation Branding ◽  
The Subject ◽  
Research Questions ◽  
Nation Brand ◽  
Barriers And Opportunities ◽  
The Baltic ◽  
Popular Image ◽  
Stimulation Of

Abstract The presented research aims to contribute to the conceptualisation of the nation-brand of Latvia with the purpose of stimulation of national export performance. The subject of the research is three aspects presumably challenging the branding of Latvia with reference to national export development. The investigated challenges are the barriers and opportunities for green-branding of Latvia; the absence of the generally accepted indication of the geographical identity of the Baltic region; and the contradictable popular image of Latvia as a cheap country. The research poses two research questions inquiring into the issues of nation-branding of Latvia currently being faced in the context of exports and possible measures to overcome them. The applied research methods are theoretical analysis of scientific literature and empirical analysis of the representation of Latvia on the official website of the Investment and Development Agency of Latvia and its comparison with the official websites of respective institutions in Lithuania and Estonia. The research observes the interconnection between the defined challenges, offers the perspective for the possible transformation of the challenges into nation-branding opportunities, and estimates the green brand of the country as a gateway for feasible solution for the defined challenges and for the stimulation of national exports. In addition, the research identifies further challenges the nation-branding of Latvia is currently facing for further discussion.

Nation Branding in A Transnational Marketing Context: Serbia’s Brand Positioning Through Food and Wine

2016 ◽  
Vol 4 (2) ◽  
pp. 84-99 ◽  
Author(s):  
Evinc Dogan ◽  
Goran Petkovic
Keyword(s):  
Nation Branding ◽  
Place Marketing ◽  
Brand Positioning ◽  
Country Branding ◽  
Tourism Marketing ◽  
Nation Brand ◽  
Emerging Themes ◽  
Tourism Organization ◽  
The Impact ◽  
People’S Perceptions

Food and gastronomic values of a country are distinguished assets in marketing places. The aim of this article is exploring the ways in which Serbia rebrands itself through promoting the local food and culture and positions the nation brand in a transnational marketing context. The key concepts for this research originate from the literature in place marketing and branding. The gastronomic offer is an instrument shaping people’s perceptions about Serbia that is represented and communicated through values, narratives and manifestations. Accordingly, semiotics is adopted for analysing the data, which builds on three levels: axiological, narrative and discursive. Content analysis is used as a supportive method to infer meanings from codes and to determine emerging themes overarching the units of meaning.  The tourism marketing strategy of The National Tourism Organization of Serbia (TOS) is closely examined through the touristic promotion materials (i.e. catalogues, posters, Soul Food video). In sum, the analysis results reveal how the country branding strategy of Serbia is handled in terms of the impact on the perceptions with a focus on food as a tourist attraction. The research is valuable for place-marketers, strategists, governments, and scholars from different fields of academia.

Program-Target Budgeting as a Tool for Investment Stimulation of Business

2018 ◽  
Vol 11 (3) ◽  
pp. 77-82 ◽  
Author(s):  
A. I. Masterov
Keyword(s):  
Current Practice ◽  
Negative Impact ◽  
Key Factors ◽  
Economic Sectors ◽  
State Budget ◽  
Research Findings ◽  
The Subject ◽  
Program Budgeting ◽  
Large Investment ◽  
Stimulation Of

The paper discusses the use of the program-targeted budgeting methodology in the investment stimulation of business in the most problem sectors of the economy. The subject of the study is the dynamics of business activity in key economic sectors adversely affected by factors of the economic and geopolitical nature. The purposes of the study were to identify the key factors that have a negative impact on economic growth and seek options for investment stimulation of business activities in the most problem sectors of the economy using state budget funds. It is concluded that the current practice of budget investment is associated with significant risks and poor justification of investment decisions. Therefore, the American practice of the program budgeting in the implementation of large investment infrastructure projects using budget funds seems to be advantageous. Based on the research findings, methods for increasing the effectiveness of program-target budgeting tools under the Russian conditions are proposed.

THE TRUMP ADMINISTRATION’S APPROACH TO ENERGY SECURITY IN POLAND AND THE BALTIC STATES

2020 ◽  
Vol 18 (1/2020) ◽  
pp. 33-67
Author(s):  
Olga Stevanovic
Keyword(s):  
Energy Security ◽  
Research Question ◽  
Energy Resources ◽  
Baltic States ◽  
Realist Theory ◽  
Main Research ◽  
Security Challenges ◽  
The Us ◽  
The Subject ◽  
The Baltic

The subject of this paper encompasses US policy towards Poland and the Baltic States regarding energy security during Donald Trump’s presidency. It is discernible that vast domestic energy resources have created an opportunity for the US to project more power to these countries, and the surrounding region. We argue that Trump and his administration’s perceptions have served as an intervening variable in that opportunity assessment, in accordance with the neoclassical realist theory. The main research question addressed in this paper is whether US has used that opportunity to contribute to energy security in countries it has traditionally deemed as allies. Two aspects of US approach to energy security of the designated countries are taken into consideration: liquified natural gas exports and support for the Three Seas Initiative. The way Trump presented his policy and its results in his public statements has also been considered in this paper. The article will proceed as follows. The first subsection of the paper represents a summary of energy security challenges in Poland and the Baltic States. The second subsection is dedicated to the opportunity for the US to project energy power and to Trump’s perceptions relevant for the opportunity assessment. The third subsection deals with American LNG exports to these countries as a possible way for contributing to energy security in Poland and the Baltic States. The last part of the paper addresses the Three Seas Initiative and US approach to this platform.

Introduction

2017 ◽  
Author(s):  
Violeta Moreno-Lax
Keyword(s):  
Global Scale ◽  
Fundamental Rights ◽  
Eu Law ◽  
Migration Management ◽  
Charter Of Fundamental Rights ◽  
Scope Of Application ◽  
The Subject ◽  
Integrated Interpretation ◽  
Research Questions ◽  
Interpretation Model

This chapter presents the subject matter under scrutiny and provides a historical account of the development of extraterritorial strategies of migration management in Europe, coinciding with parallel changes in refugee movements and the composition of migratory flows on the global scale. The objective and research questions the study seeks to address are also introduced, together with a description of the methodology underpinning the research. In particular, the ‘cumulative standards’ or ‘integrated interpretation’ model employed to construe EU Charter of Fundamental Rights standards is canvassed. The concept of ‘jurisdiction’ and the alternative ‘Fransson paradigm’ applicable to interpret the scope of application of EU law is also briefly defined. The structure of the book is outlined at the end, providing an overview of the different chapters and their interrelation.

On Research and Other Matters

1922 ◽  
Vol 26 (140) ◽  
pp. 325-330
Author(s):  
S. Heckstall Smith
Keyword(s):  
British Empire ◽  
Air Force ◽  
The Other ◽  
Other Hand ◽  
Secretary Of State ◽  
The Press ◽  
The Subject ◽  
Stimulation Of

If the thought of another war troubles you, then don't read this article. If you would rather say to yourself as the Secretary of State said to the Air Conference, “ There won't be another war for ten years, so why worry? ” then no doubt you will think with him that it is better to let other nations have alk the bother and expense of trying to advance; after all, we are jolly fine fellows and can soon pick up. If, on the other hand, you have imagination which gives you a nasty queasy sensation when you think of what might be, then perhaps the following notes, albeit disjointed and mostly stale, may at least conjure up in you thoughts of your own on the subject. This is all that is needed to help, our advancement in the air–the stimulation of spoken and written thoughts by the British nation, for if every taxpayer in the British Empire says “ Air Force,” then the Press and Parliament will say it too.

scholarly journals The Northern Policy of George 1. to 1718

1906 ◽  
Vol 20 ◽  
pp. 79-107
Author(s):  
J. F. Chance
Keyword(s):  
Great Britain ◽  
Historical Review ◽  
The North ◽  
Peter The Great ◽  
The Subject ◽  
The Baltic ◽  
Northern Policy

The policy pursued by George I. in the north of Europe in the first years of his reign has not received much attention from historians, at least in England. The few paragraphs which authors of such merit as Lord Mahon or J. R. Green allot to the subject show that they did not think it worth while, or were not able, to inform themselves of the facts. They record, rightly enough, that George's own principal purpose was to add the Swedish provinces of Bremen and Verden to his electoral dominions, and they attribute to Charles XII. the design of invading Great Britain in revenge, with the object of placing James III. upon the throne. Though he does not appear to have ever seriously contemplated such a thing, the belief that he held it in view was, after the Jacobite rebellion, genuine and general. But nothing is said of the pressing importance to Great Britain of the Baltic commerce, with which Charles interfered and Peter the Great seemed likely to interfere. This it was solely that gave George I. the services of a British squadron in the Baltic in 1715, and this the principal cause of the estrangement between Great Britain and Russia, which lasted for over twenty years. The object of the present paper is to present a narrative of events up to the death of Charles XII., from which conclusions may be drawn. Details may be avoided, as these have appeared in papers by the author published in the ‘English Historical Review.’

scholarly journals Inventing the Past, Re-Writing the Present

2020 ◽  
Vol 31 (2) ◽  
pp. 61-72
Author(s):  
Jurgita Staniškytė
Keyword(s):  
Current Understanding ◽  
Historical Events ◽  
The Past ◽  
Hybrid Approaches ◽  
Reality Effect ◽  
The Subject ◽  
The Baltic ◽  
Historical Past

In recent years an increasing number of performances on the Baltic theatre stage attempt to escape the dominant understanding of “performing history” as a repetition or reinforcement of the monumental representations of the historical past or as a (re)production of “mythistory” (Joseph Mali). Lithuanian creators of performances about history increasingly choose hybrid approaches of representation, merging memorialization and critique, imagination and fact, documents and speculative inventions as forms of engagement with the past. This playful re-imagination of the historical past serves as a creative laboratory, where audience ability to recognize and/or resist historical manipulations as well as to embrace plural and polyphonic nature of memory are tested. In some cases, however, Lithuanian theatre creators are interested in “truthful” or “authentic” representations of personal memories, rather than a performative investigation ofmechanisms of production of the “reality effect” in historiography and their impact on audience perception. This article examines the ways in which historical events are represented on the contemporary Lithuanian theatre stage and, at the same time, addresses the larger issues around the implications of particular theatricalstagings of the past on the current understanding of the subject of history.

scholarly journals THEORETICAL BASIS OF FORMING FUTURE TEACHER’S PROFESSIONAL MOTIVATION IN THE PROFESSIONAL TRAINING

2021 ◽  
pp. 21-30
Author(s):  
Оксана Браславська ◽  
Людмила Озерова
Keyword(s):  
Personal Development ◽  
Professional Growth ◽  
Professional Training ◽  
Value Orientations ◽  
Professional Experience ◽  
Pedagogical Orientation ◽  
The Future ◽  
The Subject ◽  
Procedural Components ◽  
Stimulation Of

The necessity of professional motivation formation as an important component of future teachers' professional training has been substantiated in the article. The purpose of the paper is to analyse the factors that influence future professionals' positive professional motivation formation in the field of education. The results of the work are a description of the basic concepts of the motivation of the future teacher's professional-personal development, outlining their main features and defining the tasks and ways of professional growth of the students of higher education pedagogical institution. The proper motivation of the future teacher is nothing but a skilful internal stimulation of the individual's activity in the process of working on himself, is an encouragement to his own development and improvement. Formation of motivational sphere implies education of future ideals and teachers of professional ideals, value orientations, and pedagogical orientation. The motivational realm of professional development consists of many indicators that are constantly changing and interacting with one another. In the structure of motivation, the resultant and procedural components have been distinguished. The meaning of human activity is but is not limited to, the result. After all, the activity itself also makes sense: the process of activity itself, not its result, drives the subject. Each person has his or her own relatively stable system of motives for activity, depending on his (her outlook, orientation, personality traits, self-consciousness, life and professional experience, intelligence, psychophysiology).

scholarly journals Małe państwo a kryzys

2021 ◽  
Vol 74 (2) ◽  
pp. 203-219
Author(s):  
Wojciech Łysek
Keyword(s):  
International Relations ◽  
Presidential Elections ◽  
Small State ◽  
Baltic States ◽  
The Subject ◽  
The Baltic

This article is dedicated to the attitudes of the Baltic States towards the protests in Belarus in August 2020. The analysis uses the category of a small state. It seems to best characterise the role of Lithuania, Latvia and Estonia in international relations. The first part of this article describes the relations of these three countries with Belarus before 2020. Then, the emphasis is put on the instruments and strategies which have been used by the Baltic States towards Belarus since the presidential elections in August 2020. The article discusses the role of a regional, expert, hidden subjectivity using multilateral formats, good services, entrepreneurial and silent diplomacy. In his considerations, the author presents the reactions of the authorities and societies. The article is based on state documents, analyses, politicians’ speeches, press materials and literature on the subject.

scholarly journals Current Issues in Early Warning and Development Initiatives Towards Enhanced Flood-Related Resilience in Nigeria

2020 ◽  
Author(s):  
Ugonna C. Nkwunonwo
Keyword(s):  
Early Warning ◽  
Disaster Recovery ◽  
Early Warning Systems ◽  
Flood Hazards ◽  
Coping Capacity ◽  
Local Initiative ◽  
Present Context ◽  
The Subject ◽  
Research Questions ◽  
And Coping

More than 4 years since the UNISDR Sendai framework replaced its predecessor, Hyogo, communities’ resilience to flooding is still a major issue for especially the developing countries (DCs) such as Nigeria where there are unresolved limitations with early warning systems. The recent increase in human and economic damages caused by floods and the inability of communities to recover from the effects, despite years after the disaster, indicate that the global concept of resilience has not been fully grasped. Nigeria, which is the subject of this chapter, typifies this situation. Evidently, the historic flooding of 2012 and its predecessors affected many communities and individual victims most of whom are still struggling with disaster recovery and reconstruction. This raises important research questions. What is not understood in the present context is that government institutions have made a lot of politicizing various interventions and local initiative, but the present reality is a “pathetic travesty of disaster recovery.” This chapter elucidates on these issues through theoretical discussions on community participation, risk-informed investment, and rural adaptation, all of which can be advocated to facilitate community resilience and coping capacity to all variants of flood hazards in Nigeria.

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