Beyond the Postcolonial, but Why Exactly? Ten Steps towards a New Enthusiasm for Postcolonial Studies

2016 ◽  
Vol 10 (2) ◽  
Author(s):  
Kaisa Ilmonen

AbstractPostcolonial theory has now been evolving for over thirty years and has gone through several changes. My purpose in this article is to explore the question whether ›postcolonialism‹ is still a vital paradigm and how it is applied today. I will thus be participating in the discussion of a theme inherent in postcolonial studies from the very beginning: that of self-reflexive analysis. My purpose here is to give reasons why we still should join the club, and what we see in the current, everyday world that calls for postcolonial literary studies. In the following, I suggest ten current challenges that would benefit from the postcolonial apparatus of concepts and criticism. In this task, I am (critically) leaning on the Anglophone postcolonial scholarship.I first capture some of the criticisms directed at postcolonial theorizing, and suggest some general perspectives on these self-critical debates. My aim is thus to provoke discussion of the new orientations occurring in postcolonial studies following the collapse of the intellectual power of »the narrative of decolonization itself«, as argued by Simon Gikandi in his analysis of contemporary globalization (2001, 637). In the first section, I want therefore to ask whether it is currently enough merely ›to reveal and deconstruct‹ structures of colonial power embedded in fiction, as many literary scholars did in the 1990s, and whether such readings can become paradigmatic standpoints of postcolonial theorizing.Next, I consider the impact of postcolonial studies on contemporary fiction writing. I suggest that the institutionalizing of postcolonial scholarship has also affected contemporary world literatures. The question arises whether literature (or the politics of publishing) has reacted to postcolonial debates, and whether there exists such a thing as ›postcolonial canon formation‹, shaping the idea of the ›proper‹ postcolonial novel. The third section of this article, however, focuses on the new challenges and questions that postcolonial theorizing faces. I try to answer some of the criticisms postcolonial theory has faced, and provide a list of topics and contexts within which postcolonial theorizing is still a vital theoretical tool extending beyond its ›routines‹.My ›ten steps‹ towards a new enthusiasm for postcolonial studies do not constitute a coherent paradigm shift, or a concise view, but suggest some current openings based on the tradition of postcolonial studies. First, I will discuss multi- or interdisciplinarity and claim that such contemporary postcolonial topics as eco­catastrophes, studies on war, peace, and terrorism, or the social media, for example, are far too complicated issues to be studied from the point of view of one discipline only. The second challenge for postcolonial literary studies in this article has to do with the post-occidental turn. I suggest that studies on many kinds of minority literatures may benefit from the ›triangularization‹ of the binary legacy of British Imperialism inherent in Postcolonial literary studies.I call the third challenge ›turning the direction of influences‹. I wonder what if postcolonial theoretical influences would not be borrowed merely from the critical discourse of Commonwealth literary studies: Postcolonial studies have a great deal to learn from other indigenous modes of criticism. The fourth reason not to abandon postcolonial is the question of historicization, providing a context for current (political) rhetorics and actions, particularly media narratives. My fifth new challenge for postcolonial studies concerns the re-politicization of otherness, a theme discussed widely by Elleke Boehmer and Stephen Morton. What they mean is that ›the other‹ is currently represented in terms of fear rather than of oppression. I suggest that the postcolonial vocabulary has the potential to tackle this new form of fear.Relating to previous challenges, my sixth suggestion for postcolonial studies is more political and leads us more directly towards the emerging field of terrorism studies and analyzing the rhetorics of current world politics. The seventh new application is obviously related to religion and religious identities: Postcolonial terminology has the explanatory power to analyze the way, for example, that the current Islamophobia draws on old racist discourses and imageries. Following from these contemporary political challenges, my eighth proposition for postcolonial studies relates to the new media environment: globalization, the free flow of images in the (social) media, but at the same time the unedited dissemination of hate speech. The remaining two steps for postcolonial studies are related to the emerging field of posthumanism, dislodging the human agent from the position of sole structurer of the surrounding reality. They concern both ecocriticism and new materialism.Like this article too, the postcolonial critical practice has self-analyzed its own problems ever since its zenith. The ten new steps listed above, however, are reasons why I want to join the postcolonial club sometimes represented as old-fashioned. For ethical reasons, I am – and want to be – enthusiastic about postcolonial theorizing.

2020 ◽  
Vol 2 ◽  
pp. 1-18
Author(s):  
Tuncay Şur ◽  
Betül Yarar

This paper seeks to understand why there has been an increase in photographic images exposing military violence or displaying bodies killed by military forces and how they can freely circulate in the public without being censored or kept hidden. In other words, it aims to analyze this particular issue as a symptom of the emergence of new wars and a new regime of their visual representation. Within this framework, it attempts to relate two kinds of literature that are namely the history of war and war photography with the bridge of theoretical discussions on the real, its photographic representation, power, and violence.  Rather than systematic empirical analysis, the paper is based on a theoretical attempt which is reflected on some socio-political observations in the Middle East where there has been ongoing wars or new wars. The core discussion of the paper is supported by a brief analysis of some illustrative photographic images that are served through the social media under the circumstances of war for instance in Turkey between Turkish military troops and the Kurdish militants. The paper concludes that in line with the process of dissolution/transformation of the old nation-state formations and globalization, the mechanism and mode of power have also transformed to the extent that it resulted in the emergence of new wars. This is one dynamic that we need to recognize in relation to the above-mentioned question, the other is the impact of social media in not only delivering but also receiving war photographies. Today these changes have led the emergence of new machinery of power in which the old modern visual/photographic techniques of representing wars without human beings, torture, and violence through censorship began to be employed alongside medieval power techniques of a visual exhibition of tortures and violence.


2014 ◽  
Vol 2 (3) ◽  
Author(s):  
Redacción CEIICH

<p class="p1">The third number of <span class="s1"><strong>INTER</strong></span><span class="s2"><strong>disciplina </strong></span>underscores this generic reference of <em>Bodies </em>as an approach to a key issue in the understanding of social reality from a humanistic perspective, and to understand, from the social point of view, the contributions of the research in philosophy of the body, cultural history of the anatomy, as well as the approximations queer, feminist theories and the psychoanalytical, and literary studies.</p>


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mazzini Muda ◽  
Muhammad Iskandar Hamzah

PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.Design/methodology/approachThree hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).FindingsFindings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.Practical implicationsSince today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.Originality/valueWhile consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.


2018 ◽  
Author(s):  
Zadrian Ardi ◽  
Indah Sukmawati

Various studies in the information technology revealed that there has been a change in the trend of internet use in recent years. Internet users in the world prefer to spend time accessing the internet through the social media. Social media with a variety of platforms provides special communities with their own uniqueness and allows users to share lots of content. The members involves creates a new social community with various phenomena, both positive and negative. Counselors in the millennium era are required to have the insight andknowledge that is qualified to deal with the well being conditions of individuals from activities in social media. Counselors are also required to have specific skills in providing handling with the condition of well being individuals related to the impact of activities on social media.


2017 ◽  
Vol 43 (1) ◽  
pp. 149-165
Author(s):  
Munetsi Ruzivo

The article seeks, first and foremost, to investigate the origins, growth and development of the Southern Rhodesia Missionary Conference (SRMC) from 1903 to 1945. In the second place, the article will explore the formative factors that lay behind the rise of the ecumenical movement in the then Southern Rhodesia in 1903. In the third place, the study endeavours to examine the impact of the SRMC on the social, religious and political landscape of the country from 1903 to 1945. The research will make use of minutes of the SRMC, newspapers and books with information that date back to the period under investigation.


Author(s):  
Aishik Saha

In this paper, I shall attempt to respond to the charge that the digital labour theory, as developed by Christian Fuchs, doesn’t faithfully stick to the Marxist schema of the Labour Theory of Value by arguing that Marx’s critique of capitalism was based on the social and material cost of exploitation and the impact of capitalist exploitation of the working class. Engels’s analysis of The Condition of The Working Class in England links the various forms of violence faced by the working class to the bourgeois rule that props their exploitation. I shall argue, within the framework of Critical Social Media Studies, that the rapid advance of fascist and authoritarian regimes represents a similar development of violence and dispossession, with digital capitalism being a major factor catalysing the rifts within societies. It shall be further argued that much like the exploitative nature of labour degrades social linkages and creates conditions of that exaggerates social contradictions, the “labour” performed by social media users degenerates social relations and promotes a hyper-violent spectacle that aids and abets fascist and authoritarian regimes.


2018 ◽  
Vol 7 (2) ◽  
pp. 17 ◽  
Author(s):  
Qian He ◽  
Hongjian Qu

Social media, represented by WeChat and micro-blog, has become an indispensable communication tool for human beings. The social media advertising that extends in this environment has also become the focus of enterprise marketing. Based on the brand attitude as the intermediary variable, this paper studies the influence of advertising appeal on the purchase intention under the socialized media environment, and tries to clarify the influence mechanism between the advertising appeal and the consumer purchase intention. Through the related literature, we find out the relationship between the advertising appeal and the brand state and the purchase intention. Put forward relevant research proposals, to enterprises in the social media environment advertising marketing pointed out a new direction.


Glimpse ◽  
2021 ◽  
Vol 22 (2) ◽  
pp. 119-130
Author(s):  
Sarah Lwahas ◽  

Journalism like many other professions is facing a crucial phase with the emergence of Coronavirus pandemic. The impact of Coronavirus phenomenon is enormous on social and cultural relationships of many communities who depend on the media for information to connect with each other and participate in governance freely. Journalists globally are facing enormous crisis of managing the infodemic of the pandemic streaming particularly from social media; as well as controversies of the media perpetuating disinfodemic or disinformation and distrust in the society. Besides arrests and restrictions of movement, journalists are also under intense threats of losing their jobs, and exacerbated psychological and physical pressures owing to the devastating effects of COVID-19. Using the Social Responsibility theory, that emphasises improved standards of journalism, safeguarding the interests of journalism and journalists among others, and the Agenda setting theory, that controls access to news, information, and entertainment; this research interrogates how journalists from selected states in Northern Nigeria are responding to the challenges of reportage of COVID-19. This research sampled the views of journalists using structured questionnaire administered online and interviewed seven senior journalists holding managerial positions. Findings revealed that journalists are embracing fact checking of the avalanche of information even within familiar sources to verify reports on COVID-19. Similarly, they are deploying digital and multimedia strategies to provide a continuum of media services and sensitive reporting to engage this new infodemic of COVID-19, now globally considered the “new normal”. This research recommends that, since COVID-19 is a novel disease, professionals across countries need to talk with each other, and journalists particularly from Africa and indeed Nigeria; need to put some structure and some science in place, especially in the performance of their jobs, so that professionalism can be sustained without compromising the future of the journalism.


2014 ◽  
Vol 29 (2) ◽  
pp. 51-70 ◽  
Author(s):  
Hui Du ◽  
Wei Jiang

ABSTRACT This paper examines the association between firm performance and social media. Based on a sample of S&P 1500 firms, the study finds that firms with a social media presence are more highly valued by the market and have higher future financial performance. Further analysis indicates that the impact of social media on firm performance varies depending on the social media platform involved. Finally, using a restricted sample of Global 100 firms, the study finds some evidence that a higher level of social media engagement is associated with higher firm performance. Overall, these findings provide consistent evidence of the positive impact of social media technologies on firm performance. Data Availability: All data are available from public sources.


Author(s):  
Wolfgang Weitzl

Due to the growing importance of company-initiated online brand communities (OBCs) like Facebook brand fan pages, details about consumers' perceptions of these sites need to be linked to their effects on customer-based brand equity. This research builds on Keller and Lehmann's brand value chain as the theoretical foundation and adopts the theory to fit the social media context. This approach enables the simultaneous evaluation of the impact of consumer online content perceptions on both fan-page engagement and consumers' brand mindset. Specifically, this research investigates the consumer-based outcomes of perceptions of content's vividness and interactivity as well as the effects of perceived information and entertainment value of brand posts. In addition, this empirical study evaluates the consequences of positive brand fans' comments for consumer online engagement (e.g., liking), brand awareness, image, and attitude. Results show that consumer-oriented brand pages can stimulate positive offline brand engagement such as loyalty and recommendation.


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