scholarly journals Relations Between Verbal Language and Visual Image in Student’s Textbook Implementing the Concept of Metafunctions

2021 ◽  
Vol 11 (3) ◽  
pp. 405-415
Author(s):  
Sukrun Nisak ◽  
Dwi Rukmini
Keyword(s):  
Discourse Analysis ◽  
Meaning Making ◽  
Visual Image ◽  
Information Value ◽  
Verbal Language ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Multimodal Text ◽  
Visual Relations ◽  
Textual Meaning

This research is about the use of verbal language and visual image to realize the metafunctions in student’s textbook. In order to see the process of meaning making in multimodal text, the researcher analyses the implementation of ideational, interpersonal, and textual meaning. The data was taken from conversation sections in Interchange Student’s Book 1. It consists of verbal language in the form of dialogues and visual image in the form of pictures. There were 16 conversation sections chosen from 16 chapters in the book. This research uses multimodal discourse analysis; using three instruments to classify the data. The checklists are from Eggins (2004) about metafunctions in verbal language, Van Leeuween (2006) about metafunctions in visual image, and Royce (2007) about the relations in verbal language and visual image. In ideational meaning, the result of the study shows that verbal language which dominates the conversation is the material proces; while in visual image, the reactional process is the highest number of process happens. Thus, the verbal-visual relations in ideational meaning found are collocation and repetition. Furthermore, the result in interpersonal meaning finds out that the most common verbal language used is statement; while in visual image, the medium shot is mostly found. Thus, the verbal-visual relation in interpersonal meaning realized through reinforcement of address is interaction between represented participant and represented participant. Moreover, in textual meaning, the result of verbal language shows that the most common used theme is topical theme; while in visual image, the information value is mostly left-right. Thus, the verbal-visual relation in textual meaning shown in reading path is left-right.

scholarly journals Text Cohesion in English Scientific Texts Written by Saudi Undergraduate Dentistry Students: A Multimodal Discourse Analysis of Textual and Logical Relations in Oral Biology Texts

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110321
Author(s):  
Hesham Suleiman Alyousef
Keyword(s):  
Discourse Analysis ◽  
Undergraduate Students ◽  
Meaning Making ◽  
Linguistic Knowledge ◽  
Bachelor Of Science ◽  
Lexical Cohesion ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Cohesive Devices ◽  
Analysis Scheme

This qualitative study examined multimodal cohesive devices in English oral biology texts by eight high-achieving Saudi English-as-a-foreign-language students enrolled in a Bachelor of Science Dentistry program. A Systemic Functional Multimodal Discourse Analysis (SF-MDA) of the textual and logical cohesive devices in oral biology texts was conducted, employing Halliday and Hasan’s cohesion analysis scheme. The findings showed that students used varied cohesive devices: lexical cohesion, followed by reference and conjunctions. Although ellipsis was minimally employed in the oral biology texts, its discipline-specific uses emerged: the use of bullet points and numbered lists that facilitate recall. The SF-MDA of cohesion in multimodal semiotic resources highlighted the processes underlying construction of conceptual and linguistic knowledge of cohesive devices in oral biology texts. The results indicate that oral biology discourse is interdisciplinary, including a number of subfields in biology. The SF-MDA of pictorial oral biology representations indicates that they include instances of cohesive devices that illustrate and complement verbal texts. The results indicate that undergraduate students need to be provided with a variety of multimodal high-cohesion texts so that they can successfully extend underlying conceptual and logical meaning-making relations.

scholarly journals “Dragon and Bear”: A SF-MDA Approach to Intersemiotic Relations

2017 ◽  
Vol 7 (5) ◽  
pp. 74
Author(s):  
Hongmiao Gao
Keyword(s):  
Discourse Analysis ◽  
Visual Image ◽  
Future Research ◽  
Functional Theory ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
The Future ◽  
Sociocultural Background ◽  
The Way

Compared with analysing the meaning of discourse from the perspective of language only, multimodal discourse analysis embarking on modes like images, words, colour, sound and other elements can help understand the underlying meaning expressed more thoroughly. Systemic functional multimodal discourse analysis (SF-MDA) built upon systemic functional theory (SFT) is employed in this study. An illustrated article issued in The Economist is taken as an example to fully dredge the intersemiotic relations between the text and the image. By describing the text, interpreting and explaining the underlying sociocultural background of the countries involved, it functions to fully excavate the differences and problems faced by the two countries so that strategies can be defined to cope with the existent problems within. The study finds out that there is an intersemiotic complementarity between the verbal text and visual image. Hopefully, this paper can pave the way for the future research of intersemiotic relations between different modes.

Multimodal Discourse Analysis of Religious Tourism on Madura Island, Indonesia

2021 ◽  
Vol 7 (1) ◽  
pp. 64
Author(s):  
Rosyida Ekawati ◽  
Desi Puspitasari ◽  
Siti Hanifa
Keyword(s):  
Discourse Analysis ◽  
Semiotic System ◽  
Still Images ◽  
Tourist Attractions ◽  
Verbal Language ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Moving Images ◽  
Tourism Promotion ◽  
Religious Tourism

The objective of study is to explore the relationship between visual and verbal elements within the frame of multimodal discourse analysis in Madura tourism promotion. Promotion in the form of moving images with verbal language makes it easier for readers and potential tourists to see tourist attractions more closely and realistically. This study is descriptive qualitative using 3 videos of Madura tourism promotion, in particular tourism promotions of Bangkalan, Pamekasan, and Sampang regencies on Madura Island, Indonesia. Only scene representing religious tourism as the data of this study in which there are 8 data of religious tourism images. There are two parts of data analysis: visual and verbal analyses.  Visual semiotic mode of scenes and images were analyzed using visual grammar by Kress and van Leeuwen (2006).  In addition, verbal data are all of utterances generated during the scenes and the still images were analyzed based on appraisal framework by Martin and White (2005) especially on the attitude system.  Results show that tourism promotional videos use more than one mode of communication or semiotic system elements to create meaning through representational and interactive structures, compositional meanings, and verbal language.  All of the compositions can come together to create messages to the public, in this case information about tourist attractions and their locations that represent the religiosity of Madura.

scholarly journals The representation of women in Huisgenoot in 1963 and 2013: A multimodal discourse analysis

Literator ◽  
2017 ◽  
Vol 38 (1) ◽  
Author(s):  
Susann H. Marais
Keyword(s):  
Discourse Analysis ◽  
Mutual Influence ◽  
Visual Image ◽  
Written Text ◽  
Representation Of Women ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
The Media ◽  
Relationship Of ◽  
Point Of Departure

The opinion that people and the media are in a relationship of mutual influence, together with the study of the cultural conceptualisation of femininity in two issues of Huisgenoot, is the point of departure. The purpose of this study is to determine if there is a difference in the portrayal of women in the 1963 and 2013 issues of Huisgenoot. According to research, the visual image and written text work together to convey a message. Multimodal discourse analysis (MDA) assumes that a variety of modes are used to construct meaning. MDA assumes that communication and representation comprise of more than just language. Therefore, the intersemiotic complementarity method within MDA is used. The study comes to the conclusion that the representation of the ideal woman’s responsibilities has extended, although the woman’s role is still restricted to certain domains, as reflected by the presence of the mother stereotypes.

scholarly journals “Nice to get to know you”

2020 ◽  
pp. 33-55
Author(s):  
Judit Háhn
Keyword(s):  
Discourse Analysis ◽  
Social Presence ◽  
Meaning Making ◽  
Three Dimensions ◽  
Self Presentation ◽  
Action Mode ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Media Interaction ◽  
Collaborative Activities

Virtual exchange comprises online collaborative activities in facilitated, educational contexts across borders. This paper offers a multimodal approach to the study of social presence in students’ asynchronous online discourse in the context of virtual exchange. It draws on the Community of Inquiry model of online learning (Garrison 2017) and interprets social presence as the dynamic discursive process of social interaction and self-presentation. The data consists of screenshots collected in a closed Facebook group during the first assignment of a Czech-Finnish virtual exchange project in 2017. The study aims to explore how the method of multimodal discourse analysis can be used to describe the three dimensions of social presence. The students’ self-introductory posts, reactions and comments were examined in three modes of meaning-making: the linguistic, the visual and the action mode. The study offers a model for the qualitative multimodal discourse analysis of social presence construction in asynchronous social media interaction.

A Semiotic Approach Through Print Advertisements

2018 ◽  
pp. 146-170
Author(s):  
Neha Chirag Patel ◽  
Supriya Rahul Bhutiani
Keyword(s):  
Discourse Analysis ◽  
Visual Image ◽  
Roland Barthes ◽  
Indian Society ◽  
Indian Culture ◽  
Print Advertisements ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Semiotic Approach ◽  
Changing Society

The advent of globalization has brought about innumerable changes in the Indian society. Advertisements reflect the changing society. In the said context, the authors have studied the print advertisements related to male grooming products in India over a twenty-five-year period by using the Multimodal Discourse Analysis and the framework of Roland Barthes semiotics study. The current study encompassed two prime purposes – the first being that of identifying and understanding the important codes of visual image in the male grooming sector; and the second being to discern the changes (if any) hitherto in the Indian culture. The findings from the present study reinforced the view that advertisements do mirror the changes in the society and hence the emergence of the Indian metrosexual men.

The sliding of the signified: multimodal sign operations in a youth-created experimental digital video

2018 ◽  
Vol 17 (3) ◽  
pp. 337-362 ◽  
Author(s):  
Jason Ranker
Keyword(s):  
Discourse Analysis ◽  
Digital Video ◽  
Meaning Making ◽  
Digital Videos ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
School Classroom ◽  
Public School Classroom ◽  
Urban Public School ◽  
Artistic Quality

In this article, the author presents a multimodal discourse analysis of a digital video composed by five students (ages 11–12) in an urban, public-school classroom. The focal mockumentary video is distinctive in that it is difficult to interpret and has an artistic quality that turns the process of meaning-making back on itself, resisting the very idea of a single, determinable meaning. He examines this phenomenon as the sliding of the signified in the students’ video (as multimodal discourse), focusing on the ways in which the students tapped into discursive agencies that rupture meaning-making. In particular, he analyzes how visual and spoken signifiers are related or coordinated with one another across the film in the creation of multimodal discursive effects such as floating signifiers, networks of metonymic potential, and signifier condensation complexes. This study thus offers conceptualizations of multimodal discursive units that can be used to interpret and analyze the interactions of visual and spoken signifiers in films and digital videos.

scholarly journals An Analysis of Multimodal Interaction in a Webinar: Defining the Genre

10.29007/p8mm ◽  
2018 ◽  
Author(s):  
Noelia Ruiz-Madrid ◽  
Inmaculada Fortanet-Gómez
Keyword(s):  
Discourse Analysis ◽  
Meaning Making ◽  
Multimodal Interaction ◽  
Multimodal Texts ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Communication Modes ◽  
Collaboration And Communication ◽  
Complex Relationships ◽  
Digital Genres

AbstractFrom a Multimodal Discourse Analysis (MDA) perspective (Kress and Van Leuween, 2001; Kress, 2003; O’Halloran, 2004; Baldry&Thibault, 2006; Jewitt, 2009; Querol-Julián and Fortanet-Gómez, 2012) each semiotic resource (i.e., speech, image, writing, movement, gaze, sound, layout, among others) contributes to the meaning-making process. Linguistic and non-linguistic information is integrated in multimodal texts, and especially so in digital genres (Shepherd & Watters 1999; Crowston & Kwasnik 2004; Askehave & Nielsen 2005; Villanueva et al. 2008), where complex relationships are conveyed by the use of multiple resources.One of these new digital genres is the webinar or web seminar. Webinars help to disseminate knowledge, facilitate collaboration and communication, and enhance performance among students and instructors, employers and employees and specialist in dispersed locations (Wolf, 2006; Forrester, 2009; Bandy, 2010; Kokoc, Ozlu, Cimer & Karal, 2011). Its main characteristic is that it is online and it often consists of a number of lectures streamlined and/or recorded to be watched off-line, and there are several participants located in several places, who can contribute online or offline through different communication modes (written or spoken with or without video). In this sense, it is clear that webinars include a wide array of multimodal resources, both verbal and non-verbal. But how do they work together? To what extent are they integrated? Are users responsive to these multimodal resources and to what extent?In order to answer these and other questions, we analyse in this paper a dataset of several sessions of a research webinar organized by the Group for Research on Academic and Professional English in 2015 on the topic of Multimodal Discourse Analysis. Our interest is to study all the multimodal components in the discussion sessions in this seminar and the different strategies used by participants for online and face-to-face interaction.

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