scholarly journals “Dragon and Bear”: A SF-MDA Approach to Intersemiotic Relations

2017 ◽  
Vol 7 (5) ◽  
pp. 74
Author(s):  
Hongmiao Gao
Keyword(s):  
Discourse Analysis ◽  
Visual Image ◽  
Future Research ◽  
Functional Theory ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
The Future ◽  
Sociocultural Background ◽  
The Way

Compared with analysing the meaning of discourse from the perspective of language only, multimodal discourse analysis embarking on modes like images, words, colour, sound and other elements can help understand the underlying meaning expressed more thoroughly. Systemic functional multimodal discourse analysis (SF-MDA) built upon systemic functional theory (SFT) is employed in this study. An illustrated article issued in The Economist is taken as an example to fully dredge the intersemiotic relations between the text and the image. By describing the text, interpreting and explaining the underlying sociocultural background of the countries involved, it functions to fully excavate the differences and problems faced by the two countries so that strategies can be defined to cope with the existent problems within. The study finds out that there is an intersemiotic complementarity between the verbal text and visual image. Hopefully, this paper can pave the way for the future research of intersemiotic relations between different modes.

Multimodality, politics and ideology

2016 ◽  
Vol 15 (3) ◽  
pp. 243-258 ◽  
Author(s):  
David Machin ◽  
Theo van Leeuwen
Keyword(s):  
Discourse Analysis ◽  
Political Discourse ◽  
Furniture Design ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Political Ideologies ◽  
Editorial Statement ◽  
Office Furniture ◽  
The Way

This journal’s editorial statement is clear that political discourse should be studied not only as regards parliamentary type politics. In this introduction we argue precisely for the need to pay increasing attention to the way that political ideologies are infused into culture more widely, in entertainments media, software, administrative processes, children’s apps, healthcare and even office furniture design. We point to the way that there have been massive shifts away from traditional state forms of politics to the rule of neoliberalism and the power of the corporation which, like the former regime of power, requires meanings and identities which can hold them in place. We explain the processes by which critical multimodal discourse analysis can best draw out this ideology as it is realized through different semiotics resources.

scholarly journals The representation of women in Huisgenoot in 1963 and 2013: A multimodal discourse analysis

Literator ◽  
2017 ◽  
Vol 38 (1) ◽  
Author(s):  
Susann H. Marais
Keyword(s):  
Discourse Analysis ◽  
Mutual Influence ◽  
Visual Image ◽  
Written Text ◽  
Representation Of Women ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
The Media ◽  
Relationship Of ◽  
Point Of Departure

The opinion that people and the media are in a relationship of mutual influence, together with the study of the cultural conceptualisation of femininity in two issues of Huisgenoot, is the point of departure. The purpose of this study is to determine if there is a difference in the portrayal of women in the 1963 and 2013 issues of Huisgenoot. According to research, the visual image and written text work together to convey a message. Multimodal discourse analysis (MDA) assumes that a variety of modes are used to construct meaning. MDA assumes that communication and representation comprise of more than just language. Therefore, the intersemiotic complementarity method within MDA is used. The study comes to the conclusion that the representation of the ideal woman’s responsibilities has extended, although the woman’s role is still restricted to certain domains, as reflected by the presence of the mother stereotypes.

A Semiotic Approach Through Print Advertisements

2018 ◽  
pp. 146-170
Author(s):  
Neha Chirag Patel ◽  
Supriya Rahul Bhutiani
Keyword(s):  
Discourse Analysis ◽  
Visual Image ◽  
Roland Barthes ◽  
Indian Society ◽  
Indian Culture ◽  
Print Advertisements ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Semiotic Approach ◽  
Changing Society

The advent of globalization has brought about innumerable changes in the Indian society. Advertisements reflect the changing society. In the said context, the authors have studied the print advertisements related to male grooming products in India over a twenty-five-year period by using the Multimodal Discourse Analysis and the framework of Roland Barthes semiotics study. The current study encompassed two prime purposes – the first being that of identifying and understanding the important codes of visual image in the male grooming sector; and the second being to discern the changes (if any) hitherto in the Indian culture. The findings from the present study reinforced the view that advertisements do mirror the changes in the society and hence the emergence of the Indian metrosexual men.

scholarly journals Relations Between Verbal Language and Visual Image in Student’s Textbook Implementing the Concept of Metafunctions

2021 ◽  
Vol 11 (3) ◽  
pp. 405-415
Author(s):  
Sukrun Nisak ◽  
Dwi Rukmini
Keyword(s):  
Discourse Analysis ◽  
Meaning Making ◽  
Visual Image ◽  
Information Value ◽  
Verbal Language ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Multimodal Text ◽  
Visual Relations ◽  
Textual Meaning

This research is about the use of verbal language and visual image to realize the metafunctions in student’s textbook. In order to see the process of meaning making in multimodal text, the researcher analyses the implementation of ideational, interpersonal, and textual meaning. The data was taken from conversation sections in Interchange Student’s Book 1. It consists of verbal language in the form of dialogues and visual image in the form of pictures. There were 16 conversation sections chosen from 16 chapters in the book. This research uses multimodal discourse analysis; using three instruments to classify the data. The checklists are from Eggins (2004) about metafunctions in verbal language, Van Leeuween (2006) about metafunctions in visual image, and Royce (2007) about the relations in verbal language and visual image. In ideational meaning, the result of the study shows that verbal language which dominates the conversation is the material proces; while in visual image, the reactional process is the highest number of process happens. Thus, the verbal-visual relations in ideational meaning found are collocation and repetition. Furthermore, the result in interpersonal meaning finds out that the most common verbal language used is statement; while in visual image, the medium shot is mostly found. Thus, the verbal-visual relation in interpersonal meaning realized through reinforcement of address is interaction between represented participant and represented participant. Moreover, in textual meaning, the result of verbal language shows that the most common used theme is topical theme; while in visual image, the information value is mostly left-right. Thus, the verbal-visual relation in textual meaning shown in reading path is left-right.

scholarly journals Text Cohesion in English Scientific Texts Written by Saudi Undergraduate Dentistry Students: A Multimodal Discourse Analysis of Textual and Logical Relations in Oral Biology Texts

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110321
Author(s):  
Hesham Suleiman Alyousef
Keyword(s):  
Discourse Analysis ◽  
Undergraduate Students ◽  
Meaning Making ◽  
Linguistic Knowledge ◽  
Bachelor Of Science ◽  
Lexical Cohesion ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Cohesive Devices ◽  
Analysis Scheme

This qualitative study examined multimodal cohesive devices in English oral biology texts by eight high-achieving Saudi English-as-a-foreign-language students enrolled in a Bachelor of Science Dentistry program. A Systemic Functional Multimodal Discourse Analysis (SF-MDA) of the textual and logical cohesive devices in oral biology texts was conducted, employing Halliday and Hasan’s cohesion analysis scheme. The findings showed that students used varied cohesive devices: lexical cohesion, followed by reference and conjunctions. Although ellipsis was minimally employed in the oral biology texts, its discipline-specific uses emerged: the use of bullet points and numbered lists that facilitate recall. The SF-MDA of cohesion in multimodal semiotic resources highlighted the processes underlying construction of conceptual and linguistic knowledge of cohesive devices in oral biology texts. The results indicate that oral biology discourse is interdisciplinary, including a number of subfields in biology. The SF-MDA of pictorial oral biology representations indicates that they include instances of cohesive devices that illustrate and complement verbal texts. The results indicate that undergraduate students need to be provided with a variety of multimodal high-cohesion texts so that they can successfully extend underlying conceptual and logical meaning-making relations.

Māori Gender Non-conforming Identity: Analysing the ‘Takatāpui’ Discourse

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Francesca Marino
Keyword(s):  
Discourse Analysis ◽  
Cultural Identity ◽  
Indigenous Peoples ◽  
First Century ◽  
Sex Characteristics ◽  
Analysis Framework ◽  
Culturally Specific ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Decolonizing Methodologies

AbstractThis study aims to investigate the process of reconstruction of Māori postcolonial cultural identity in the twenty-first century which also passes through the reclamation and redefinition of ‘takatāpui’ notion. ‘Takatāpui’ is an umbrella term that nowadays indicates all the Māori with non-conforming wairua (spiritualities, gender identities), sexualities and sex characteristics. It is a culturally specific word which represents a form of intersectionality by identifying people as both Māori and queer.As a consequence of the increasing spread of the Internet, which has become a virtual place to construe identity and to promote the dissemination of ideas, a Multimodal Discourse Analysis is conducted on a corpus comprising 10 audiovisual texts fully retrieved from the web and exclusively produced by Māori takatāpui activists and/or containing Māori takatāpui activists’ self-narratives or claims.The corpus is analysed by applying a MMDA (Multimodal Discourse Analysis) framework based on Kress and van Leeuwen’s social semiotic framework (2006). The analysis is conducted also by taking into account Blommaert’s linguistic and ethnographic framework (2014).The findings of the analysis show the different strategies through which Māori identities are construed and conveyed reinforcing what the Māori scholar, Tuhiwai Smith (1999. Decolonizing Methodologies: Research and Indigenous Peoples. Dunedin: Zed Books Limited, 28), calls “a very powerful need to give testimony to and restore a spirit, to bring back into existence a world fragmenting and dying”.

Subverting superhero and meiga imaginaries in street art narrative Fenómenas do rural

2021 ◽  
pp. 136754942110032
Author(s):  
Beatriz Carbajal-Carrera
Keyword(s):  
Discourse Analysis ◽  
Street Art ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Narrative Patterns

Heroic narratives are often biased towards a conceptualization of the rural/urban difference that positions rural identities at the margins. In particular, superhero stories have traditionally offered a vision of heroism assumed to be male, urban and young. How can post-rural contexts shaped by migration contest these narrative patterns? This article examines the street narrative of Fenómenas do rural, which recognizes older female rural identities and casts them as superheroines. Through a multimodal discourse analysis, I examine its contestation of heroic patterns, its recognition of older female rural identities and its creation of affiliation opportunities for the Galician community. I argue that this narrative stands as a reflection of the rurban (rural + urban) and the glocal (global + local) elements that subverts pre-existing canons in the superhero and the meiga (‘witch’) mythology imaginaries.

An empirical study on multimodal discourse analysis of college English teaching in the context of new media

2021 ◽  
pp. 1-5
Author(s):  
Shuting Cao ◽  
Rui Chen ◽  
Haiyuan Liu ◽  
Ruolin Shi
Keyword(s):  
College Students ◽  
Discourse Analysis ◽  
New Media ◽  
Curriculum Reform ◽  
English Education ◽  
Ministry Of Education ◽  
College English ◽  
English Teaching ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse

The main goal of college English education is to cultivate the students’ language ability of listening, speaking, reading and writing, and to promote the formation of individualized learning and autonomous ability of college students. At present, the new curriculum reform in our country has put forward a new educational requirement to college English teaching, which requires the innovation of college English teaching idea, and under the background of the development of new media, it proposes to use new media equipment to carry out teaching activities. However, college English education in our country is influenced by examination-oriented education mode, and the traditional education method is still used, which is not good for college students to improve their comprehensive quality of English. In view of this development situation, the Ministry of Education of China Based on the development of new media, a multimodal discourse analysis approach to college English education is proposed to enhance the level of College English teaching.

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