scholarly journals Anticipated Regret in the Purchase of Secondhand and Counterfeit Product

2020 ◽  
Vol 10 (2) ◽  
pp. 197-204
Author(s):  
Masmira Kurniawati
Keyword(s):  
Experimental Design ◽  
Consumer Choice ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Negative Emotion ◽  
Future Research ◽  
Anticipated Regret ◽  
Counterfeit Product ◽  
Managerial Implications ◽  
Buying Decisions

The purpose of this study is how consumers can minimizing negative emotion they will probably experience. One of negative emotion that consumers could experience is regret. When consumers develop a mechanism to anticipate future regret after buying decision, it is called anticipated regret. This research identifies how anticipated regret affects consumer choice between two risky buying decisions, which are counterfeit product and secondhand product. This research also investigates whether perceived risk mediates the effect of anticipated regret on consumers’ choice. Experimental design is used with 120 participants. The result of the analysis shows that anticipated regret significantly affects perceived risk, anticipated regret has negative significant effect toward purchase intention, and perceived risk also negatively affect purchase intention. The bootstrap results indicate that perceived risk mediates the effect of anticipated regret on consumers’ choice. Managerial implications and suggestions for future research then will be delivered.

Effects of parental cultural capital on purchase intention of cognac

2019 ◽  
Vol 31 (3) ◽  
pp. 344-361 ◽  
Author(s):  
Yujie Wei ◽  
Blaise Bergiel ◽  
Lingfang Song
Keyword(s):  
Cultural Capital ◽  
Consumer Choice ◽  
Purchase Intention ◽  
Parental Influence ◽  
Value Orientations ◽  
Content Type ◽  
Consumer Purchase Intention ◽  
The Usa ◽  
Managerial Implications ◽  
Willingness To Purchase

Purpose The purpose of this paper is to examine the possibility that individual differences in consumer choice of cognac are at least partially influenced by parental cultural capital. Also examined are ten value orientations factors (e.g. hedonism and self-direction) and attitudes toward France, cognac’s country-of-origin that may affect the degree of this intergenerational influence. Design/methodology/approach The survey research measures parents’ cultural capital, value orientations and attitude toward France and purchase intention using recognized scales. Data were collected from the faculty and students of a major university located in the southeast of the USA. The sample size was 234. Findings The results confirm that parental cultural capital, consumer value orientations and attitudes toward France have significant impacts on the consumer’s willingness to purchase cognac. Adult children of high cultural capital parents are more likely to buy cognac. Practical implications The findings of this paper provide meaningful insights into intergenerational influences on consumer purchase intention of cognac and socialization theory. The paper provides several managerial implications for segmentation, targeting and positioning of cognac in the US market. Originality/value As the first of its kind, this paper introduces the parents’ cultural capital into the consumer research regarding cognac. The longer-term effects that parents can have on grown children’s consumer behavior are confirmed, suggesting that parental influence persists well into adulthood and has impact on their brand preference.

scholarly journals The role of emotions on consumers' satisfaction within the fitness context

2015 ◽  
Vol 21 (2) ◽  
pp. 116-124 ◽  
Author(s):  
Vera Pedragosa ◽  
Rui Biscaia ◽  
Abel Correia
Keyword(s):  
Structural Equation ◽  
Positive Emotions ◽  
Negative Emotion ◽  
Initial Step ◽  
Equation Model ◽  
Future Research ◽  
Staff Members ◽  
Managerial Implications ◽  
Free Thought ◽  
Post Purchase

Previous studies have suggested that consumption-related emotions are important to understand post-purchase reactions. This study examines the relationship between fitness consumers' emotions and overall satisfaction. After an initial step of free-thought listing and content validity, followed by a pre-test, a survey was conducted among consumers of five different fitness centers (n=786). The questionnaire included measures to assess positive and negative emotions, as well as overall satisfaction with the fitness center. The results gathered through a structural equation model provide evidence that negative emotion experienced by consumers impacts negatively overall satisfaction, while positive emotion have a positive effect on overall satisfaction. These findings suggest managerial implications, such as the need to collect consumers' perceptions of both tangible and intangible aspects of the services, listen costumers' opinions in a regular basis, and provide regular training to staff members, in order to identify the triggers of positive emotions and contribute to increased levels of overall satisfaction. Guidelines for future research within the fitness context are also suggested.

scholarly journals Product (Un)availability and Shopping Mind-set in Sequential Purchases

2020 ◽  
Vol 4 (3) ◽  
pp. 189
Author(s):  
Rafael Demczuk ◽  
José Carlos Korelo ◽  
Danielle Mantovani ◽  
Paulo Henrique Muller Prado
Keyword(s):  
Experimental Design ◽  
Consumer Choice ◽  
Purchase Intention ◽  
Single Factor ◽  
Choice Process ◽  
Product Availability ◽  
Consumer Purchase Intention ◽  
Mind Set ◽  
Constructive Choice ◽  
Managerial Perspective

Drawing on consumer choice process and implementation theory, this study investigates how product (un)availability influences consumers shopping mind-set and the likelihood of purchasing a second unrelated product. Two studies were applied using a single factor experimental design with two conditions (product: availability vs. unavailability) on consumer’ purchase intention. The results demonstrate when the product is out-of-stock (i.e., unavailable) the propensity to purchase a second unrelated product is higher, compared to when the first product is available for purchase. This study contributes to the literature of the constructive choice process showing that product unavailability does not reduce the shopping implementation. Once a choice is made but not performed, consumers will try to implement their purchase intention in subsequent options. From a managerial perspective, this study provides possibilities for managers to redirect the shopping implementation to alternative options.

scholarly journals The Influence Of Market Related Mobile Activities On The Acceptance Of Mobile Marketing And Consumer Intention To Purchase Products Promoted By SMS In South Africa

2013 ◽  
Vol 29 (6) ◽  
pp. 1897 ◽  
Author(s):  
Richard Chinomona ◽  
Maxwell Sandada
Keyword(s):  
South Africa ◽  
Purchase Intention ◽  
Structural Equation ◽  
Mobile Marketing ◽  
Future Research ◽  
Managerial Implications ◽  
Marketing Activities ◽  
African Context ◽  
Future Research Directions ◽  
Using Data

There is an increasing attention being accorded to mobile marketing activities in recent business management literature in the past decade as both academicians and practitioners recognize that mobile activities have potential influence on mobile marketing acceptance and customer purchase intention. Notwithstanding this, there is dearth of research on the same in the African context. In view of this development, the purpose of this research paper is to investigate the extent to which mobile marketing activities influence customers mobile marketing acceptance and their purchase intention in South Africa. Five research hypotheses are postulated and using data collected from mobile marketing activities partakers, the hypotheses are tested using Structural Equation Modelling (SEM) approach (Smart PLS). Managerial implications of the findings are discussed and limitations and future research directions are indicated.

scholarly journals The Role of Signals in Online Auction Purchase Decisions

2015 ◽  
Vol 15 (1) ◽  
pp. 53-68 ◽  
Author(s):  
Jacek Cypryjański ◽  
Aleksandra Grzesiuk
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Rational Choice Theory ◽  
Choice Theory ◽  
Online Auctions ◽  
Visual Signals ◽  
Online Auction ◽  
Empirical Prediction ◽  
Managerial Implications ◽  
Seller Reputation

Abstract There is a growing interest in behavioural economics contradicting the empirical prediction of rational choice theory once applied to online auctions. The issue is of particular relevance due to the large use of online auctions and the anticipated growth in the future. Online auctions combine the conventional auction model with information technology. However, information asymmetry within such auctions causes risks and uncertainties that influence consumer purchase intentions. The research investigates online consumers’ behaviour. The Authors suggest that due to the high perceived risk of the online buying process consumers are prompted to use cues of seller’ reputation. In a series of six experiments conducted via the auction site Allegro.pl in Poland a number of signals from auction web pages has been manipulated to influence purchase intention. The results suggest that several signals can be used to stimulate online customers’ behaviour. The results of these experiments indicate that buyers are more susceptible to the influence of “visual” signals than signals that require greater involvement of the buyer (to read information). The conducted experiments contribute to a more comprehensive understanding of online auction users’ behaviour. And finally it provides some managerial implications to increase online auction effectiveness from the seller’s perspective.

scholarly journals The Impact of Disaster of a National Airline on the Nation’s Tourism: An Empirical Investigation

2019 ◽  
Vol 11 (5) ◽  
pp. 1233 ◽  
Author(s):  
Ting Fan ◽  
Bo Pu ◽  
Samart Powpaka ◽  
Liaogang Hao
Keyword(s):  
Perceived Risk ◽  
Empirical Investigation ◽  
Research Direction ◽  
Future Research ◽  
Subjective Knowledge ◽  
Theoretical Contribution ◽  
Managerial Implications ◽  
Chinese Tourists ◽  
Air Disaster ◽  
The Impact

This study contributes to the area of tourism research by investigating the process by which the air disaster of a national airline affects tourists’ attitude and intention to fly the airline as well as attitude and intention to visit the country. A survey with potential Chinese tourists on visiting Malaysia and flying Malaysia Airlines was conducted. Results show that intention to visit Malaysia is positively affected by attitude toward visiting Malaysia and intention to fly Malaysia Airlines. Attitude toward visiting Malaysia is positively affected by attitude toward flying Malaysia Airlines and negatively by perceived risk of visiting Malaysia. Perceived risk of visiting Malaysia is, in turn, negatively affected by subjective knowledge about Malaysia and attitude toward flying Malaysia Airlines, and positively by perceived risk of flying Malaysia Airlines. Intention to fly Malaysia Airlines, on the other hand, is positively affected by attitude toward flying Malaysia Airlines. Attitude toward flying Malaysia Airlines is negatively affected by perceived risk of flying Malaysia Airlines, which is, in turn, positively affected by usefulness of (negative) public opinion. The theoretical contribution, managerial implications, limitations, and future research direction are also discussed.

scholarly journals Transition towards Sustainability: Adoption of Eco-Products among Consumers

2019 ◽  
Vol 11 (16) ◽  
pp. 4308 ◽  
Author(s):  
Jana Hojnik ◽  
Mitja Ruzzier ◽  
Maja Konečnik Ruzzier
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Environmental Concern ◽  
Equation Modeling ◽  
Environmental Responsibility ◽  
Future Research ◽  
Extensive Literature ◽  
Female Consumers ◽  
Managerial Implications ◽  
The Relationship

Transition to sustainability is a long-term challenge which should also actively engage consumers, as consumption causes environmental stress. In order to understand how consumers adopt eco-products, we conducted an extensive literature review of green consumerism and presented findings of 47 previous research works. In addition, this study’s aim was to explore whether consumers remain only concerned about the environment or whether they actually make a difference. Moreover, we examined gender differences. Because the relationship between consumers’ environmental concern and purchase intention is not straightforward, we aimed to explore the effect of consumers’ environmental concern on their purchase intention. The purpose of this paper was to explore how consumers’ familiarity with and consciousness of eco-products and their perceived sense of environmental responsibility mediate the relationship between consumers’ environmental concern and their purchase intention. We used structural equation modeling to test the proposed conceptual model based on a sample of 705 Slovenian consumers. Our findings suggest that all the above-mentioned constructs mediate the relationship between consumers’ environmental concern and their purchase intention in relation to eco-products. However, consumers’ consciousness of eco-products has the greatest effect in channeling environmental concern into purchase intention of eco-products. In addition, the findings indicate that female consumers express greater environmental concern, consciousness of eco-products, and perceived environmental responsibility than male consumers. The paper concludes with policy and managerial implications, theoretical implications, limitations of the study, and future research directions based on the findings of consumers’ perspectives.

scholarly journals Factors affecting Attitudes towards Adoption of Mobile Banking: Users and Non-Users Perspectives

2019 ◽  
Vol 9 (1) ◽  
pp. 54-62
Author(s):  
Cherinet Boke Chakiso
Keyword(s):  
Perceived Risk ◽  
Ease Of Use ◽  
Relative Advantage ◽  
Future Research ◽  
Mobile Banking ◽  
Strong Correlations ◽  
Perceived Ease Of Use ◽  
Chi Square ◽  
Factors Affecting ◽  
Managerial Implications

The advent and dispersal of technology is an interesting area of study since its success is dependent on the attitude for the adoption of it by customers. Extant literature indicates that mobile banking is the least adopted type of electronic banking when compared to other types of banking like Automated Teller Machine (ATM), despite its being the cheapest and quickest mode of communication. This study empirically examines and tests factors affecting users and non-users’ attitude towards the adoption of mobile banking. Data were collected from 256 participants both from users and non-users of mobile banking. Collected data were analyzed using chi-square, ANOVA, and correlation analysis. Findings indicate that trust, perceived ease of use, relative advantage, and compatibility have strong correlations with both users and non-users’ adoption towards mobile banking. However, perceived risk is found to have no significant relationship with users and non-users’ attitude towards the adoption of mobile banking.  Moreover, it is found that there is a difference between users and non-users’ attitude towards the adoption of mobile banking.  Furthermore, managerial implications, limitations of the study and future research directions were discussed.

scholarly journals Factors affecting consumers’ purchase intention for counterfeit luxury goods in Bangladesh

2019 ◽  
Vol 15 (4) ◽  
pp. 27-41
Author(s):  
Mohammad Osman Gani ◽  
Muhammad Intisar Alam ◽  
Mostaquim-Al-Islam ◽  
Shahin Ahmed Chowdhury ◽  
Mohammad Omar Faruq
Keyword(s):  
Purchase Intention ◽  
Future Research ◽  
Product Attribute ◽  
Luxury Goods ◽  
Factors Affecting ◽  
Purchasing Intention ◽  
Five Factors ◽  
Behavioral Predictors ◽  
Managerial Implications ◽  
And Gender

The purpose of study is to examine the factors behind the purchase intention for counterfeit luxury goods in Bangladesh using the Theory of Planned Behavior (TPB). This research also sought to measure the effect of product attribute, brand image, level of income, price, and gender regarding the purchase intention for counterfeit luxury goods. Data were gathered from a sample of 242 individual respondents living in different areas of Dhaka city who had experience of purchasing various counterfeit luxury goods. A structured questionnaire was used to obtain survey data through a personal interview. Descriptive statistics, reliability statistics, one-way ANOVA, and multiple regression analysis have been used to analyze the collected data. The results show that among five factors, only three of them, such as product attribute, brand images and level of income, are more influential predictors in purchase intention for counterfeit luxury items than price and gender. The findings of the study show a better understanding based on a developing country on how these factors affect purchasing intention of counterfeit luxury items. Thus, the study intends to identify different socio-demographic and behavioral predictors in terms of counterfeiting luxury goods. The result depicts that comparing to original products, Bangladeshi consumers are more prone to use counterfeit luxury items to maintain social values and status. Finally, limitations and managerial implications of the study, along with future research avenues, have been discussed.

scholarly journals The Effects of Perceived Risk, Brand Credibility and Past Experience on Purchase Intention in the Airbnb Context

2020 ◽  
Vol 12 (12) ◽  
pp. 5212 ◽  
Author(s):  
Soo-Hyun Jun
Keyword(s):  
Perceived Risk ◽  
Risk Perceptions ◽  
Purchase Intention ◽  
Past Experience ◽  
Future Research ◽  
Social Risk ◽  
Intention To Stay ◽  
Perceived Risks ◽  
Brand Credibility ◽  
Psychological Risk

This study investigated the main effects of perceived risks, brand credibility and past experience on intention to stay at Airbnb places and the interaction effects of past experience with perceived risks and brand credibility on intention to stay. A survey research method was utilized in South Korea. Our study is the first study to have applied and supported Jacoby and Kaplan’s six constructs in explaining consumers’ risk perceptions in the Airbnb context. One of the primary findings of this study was that past experience played a significant moderating role in the Airbnb context. Social risk and psychological risk had negative effects and performance risk had a positive effect on Airbnb users’ intention to stay. With regard to non-users, psychological risk had a negative effect on intention to stay. These findings indicate that Airbnb users consider more specific risks based on their prior experiences of Airbnb use. This study also revealed that brand credibility had the strongest influence on both Airbnb users’ and non-users’ intention to stay. Consistent with previous research, this finding indicates that brand credibility is a critical variable in consumer decision-making for the intangible and heterogeneous products like accommodation. Based on these findings, theoretical and managerial implications were provided, and limitations and future research were discussed.

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