scholarly journals Glorification of Masculinity in the Advertisements of Kool Shaving Cream/Foam: A Critical Discourse Analysis

2021 ◽  
Vol 16 (1) ◽  
pp. 89-99
Author(s):  
Md. Mahbubul Alam
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Daily Life ◽  
Point Of View ◽  
Critical Discourse ◽  
Three Dimension ◽  
Discursive Practices ◽  
Physical Setting ◽  
The Masses ◽  
Literary Devices

Advertisement pervades our daily life with strong hold and affects our beliefs and psychological orientation extensively. It is a very effective podium for popularizing products as well as spreading ideologies. Advertisement is one of the dominant platforms of carrying discourses to the masses. The present study is an investigation done from a critical point of view of the advertisements of Kool shaving foam/cream by analyzing the speeches, linguistic and literary devices, character portrayal and physical setting of the advertisements. For the findings, analysis and discussion Critical Discourse Analysis (CDA) based on Fairclough’s Three Dimension Approach is applied. The analysis reveals that while circulating and advertising of Kool shaving foam/cream the advertisers have concurrently disseminated patriarchal ideologies and masculine discourses that have long been being lived out in our society as discursive practices. It is also found that at the end of each sample advertisement it is the veneration of masculinity, not the circulation of the product, which is significantly highlighted.

scholarly journals A Critical Discourse Analysis of Mind Control Strategies in George Orwell’s Nineteen Eighty-Four

2019 ◽  
Vol 9 (6) ◽  
pp. 421
Author(s):  
Khalid S. T. Abdu ◽  
Ayman F. Khafaga
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Control Strategies ◽  
Critical Discourse ◽  
George Orwell ◽  
Discursive Practices ◽  
The Public ◽  
Change Behavior ◽  
Mind Control ◽  
The Masses

This paper attempts a Critical Discourse Analysis (CDA) of mind control strategies in George Orwell’s Nineteen Eighty-Four (1948). More specifically, the paper tries to shed lights on the discursive practices that are used to control the public’s minds in a way that guarantees complete compliance to a specific ideology. Orwell’s novel is one of the distinguished narratives in the twentieth century. This type of fiction has always been a site of power conflict reflecting the atrocities committed against the public by those in power. The main objective of the paper is to uncover the strategies employed to control minds. It tries to explore the extent to which these discursive tactics are used to direct attitudes and change behavior. The paper therefore attempts to offer a linguistic shield against the manipulative use of language. In doing so, the paper adopts CDA in the analysis of the selected data. Some CDA’s strategies have been marked and analyzed as indicative in exposing the extent to which language is biased towards mind control. Three main strategies are discussed here: simplification, euphemism and morphologicalization. The paper reveals that specific discursive practices have manipulatively been used by the elites to reformulate the ideological responses and attitudinal thinking of the masses.

scholarly journals : A CRITICAL DISCOURSE ANALYSIS OF THE RESISTANCE OF ISLAMOPHOBIC IDEOLOGY IN IMRAN KHAN CONFERENCE TO UNGA

2021 ◽  
Vol 6 (2) ◽  
pp. 131-142
Author(s):  
Khushnood Arshad ◽  
Sulaiman Ahmad ◽  
Sanah Waheed
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Political Discourse ◽  
Large Scale ◽  
Point Of View ◽  
Critical Discourse ◽  
Strong Base ◽  
Language Background ◽  
Political Actors ◽  
The Masses

Political discourse analysis is aimed at highlighting the emancipatory agendas of political actors who dialectically produce their discourses for the specific purpose of grasping “pro-ideologies” of masses without giving much room to their real interests. To a great extent the manipulation of language serves as a sturdy tool for political benefits and consequently it provides a strong base for the exploitations of the ideological assumptions of people on a large scale. A critical discourse analysis of Imran Khan’s point of view on Islamophobia suggested that a good speaker always overwhelms the masses and changes the way of thinking of the public. The researchers have accentuated that Imran Khan has affected the mindset of the people regarding Islamophobia. Also an analysis has been done by the researchers of discourses examples in the Imran Khan’s Speech. The researchers have explored various indicators of van Dijk in the Speech of Imran Khan. This paper aims to discuss the realization of the resistance of islamophobic ideology in Imran Khan Speech by means of language use in a political discourse, which is mainly grounded in Teun van Dijk‟s assumptions in critical discourse analysis. For this aim, the discursive strategies of the Pakistani Prime Minister Imran Khan during a press conference in the United Nation General Assembly held on 25th September 2019.The Speech will be examined within the context of his ideological, cultural and language background. .  Keywords Political Discourse, Power, Ideology, Critical Discourse Analysis.

scholarly journals “One, Two, Many = One too many?” Conceptualizations of mother tongue

2021 ◽  
Vol 11 (2) ◽  
pp. 135-157
Author(s):  
Anne Golden ◽  
Toril Opsahl ◽  
Ingebjørg Tonne
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Conceptual Metaphor ◽  
Mother Tongue ◽  
Point Of View ◽  
Critical Discourse ◽  
The Novel ◽  
Conceptual Metaphor Theory ◽  
Traditional Use ◽  
Metaphor Theory

In this article, we analyze the use of the term ‘morsmål’ (‘mother tongue’) in official Norwegian documents and in media texts to identify if and how its conceptualization has changed in the era of increasing globalization. Our point of view is explorative. When examining our data, we highlight the importance of reflecting openly about the instability of powerful concepts. We highlight two partly conflicting conceptualizations that we name the ‘traditional use’ and the ‘novel use’, respectively. Building on critical discourse analysis and conceptual metaphor theory we explore how the conceptualizations reveal certain aspects of ideologies and the potential management of multilingualism in society. A broader understanding of how conceptualizations of mother tongue(s) are played out in the Norwegian context may contribute to the dialogue about multilingualism as it is understood and recognized across diverse contexts.

scholarly journals REPRESENTASI PEREMPUAN JAWA DALAM SERAT WULANG PUTRI: ANALISIS WACANA KRITIS

2019 ◽  
Vol 9 (3) ◽  
pp. 213
Author(s):  
Atin Fitriana
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cultural Context ◽  
Point Of View ◽  
Woman Writer ◽  
Critical Discourse ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
The Ideal

<p>The Javanese culture has a specific perspective on the ideal figure of women. This perspective is generally manifested in the classical texts, for example, in Serat Wulang Putri Adisara. Written by Nyi Adisara. Serat Wulang Putri contains the teachings for royal daughters in living their life as Javanese women based on Javanese teachings. In this manuscript, the readers can see the women figure portrayed from the perspective of a woman writer. This paper discusses the ideal women’s discourse in Serat Wulang Putri using the approach of critical discourse analysis from van Dijk. The analysis is conducted by considering the text’s microstructure, macrostructure, and cultural context. Through the analysis, we can see the ideal discourse of Javanese women based on Serat Wulang Putri. Furthermore, the text discusses women as figures who must pay attention to their attitudes and behavior, and can control their hearts, minds, and feelings. In this case, the author uses the male point of view to describe the characteristics of ideal Javanese women. Javanese women are also described as a weak figure and must obey what men command or expect from them.</p>

scholarly journals EVALUASI PERSPEKTIF POLITIK TRUMP PADA “SAVE AMERICA RALLY”

Diksi ◽  
2021 ◽  
Vol 29 (2) ◽  
pp. 175-188
Author(s):  
Ikha Adhi Wijaya ◽  
Annas Annas ◽  
Sumarlam Sumarlam
Keyword(s):  
Qualitative Research ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Point Of View ◽  
Critical Discourse ◽  
Online Media ◽  
Political Will ◽  
Electoral Vote ◽  
Vote Count ◽  
The Government

(Title: The Evaluation of Trump’s Political Perspectives at The  “Save America Rally”). This paper explores Trump speech in online media CBC news entitled “Live Coverage: Protesters Swarm Capitol, Abruptly Halting Electoral Vote Count” in the point of view of discourse analysis. This research belongs to qualitative research. The method used to analyze is distributional and referential method. It analyzed Trump ideology’s Perspectives through structure manifested by Emotive words, phrases, sentences from his speech, specifically it explored from critical discourse analysis conducted by Teun A .Van Dijk.  It resulted and indicated that Trump conveyed his political will by protesting the result of the ballots. He said there was fraud in the middle of the election. In fact, instead of protesting the election, he also conveyed the autocritics towards the government (himself). Key Words:  speech, Trumps, critical discourse analysis, ideology

Owners vs. non-owners?

2016 ◽  
Vol 4 (2) ◽  
pp. 255-273
Author(s):  
Ebuka Elias Igwebuike
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cognitive Model ◽  
Critical Discourse ◽  
Discursive Practices ◽  
Economic Interests ◽  
News Reports ◽  
Psychological Dimensions

This study investigated lexical labelling of people and their actions in terms of ownership and non-ownership of territories by the Nigerian and Cameroonian newspaper reports on the Bakassi Peninsula border conflict, with a view to uncovering ideologies underlying the representations. Van Dijk’s socio-cognitive model of Critical Discourse Analysis which relates discursive practices to social and psychological dimensions was used to analyse instances of labelling in three Nigerian and three Cameroonian English-medium national newspapers. The analyses revealed that the newspapers generally labelled Nigerians in Bakassi as both owners (natives and indigenes) and non-owners (inhabitants and residents). Specifically, the Cameroonian news reports deployed more labels of non-ownership to project Nigerians in Bakassi as mere tenants and occupants of the region while the Nigerian news reports employed more labels of ownership to depict Nigerians as aboriginals and owners of the peninsula. The ideologies of economic interests and ancestral roots motivated the labelling of territorial ownership and non-ownership in both nations’ newspapers.

Ideological positioning in news translation

Target ◽  
2015 ◽  
Vol 27 (2) ◽  
pp. 215-237 ◽  
Author(s):  
Li Pan
Keyword(s):  
Human Rights ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Analytical Framework ◽  
Critical Discourse ◽  
Appraisal Theory ◽  
Three Dimension ◽  
Chinese Reader ◽  
News Reports ◽  
Rights Issue

This article investigates the Chinese translations of several English news reports on China’s human rights issue carried in Reference News, a Chinese authoritative state-run newspaper devoted to translating foreign reports for the Chinese reader, and aims to establish how evaluative resources are resorted to by the translators to facilitate ideologically different positioning in presenting events and identifying participants in the translated news. The translations are compared with their English source texts using Appraisal Theory (Martin and White 2005) as the micro analytical framework and Fairclough’s (1995a, 1995b) three-dimension model of Critical Discourse Analysis as the explanatory framework.

scholarly journals Authenticity in Discursive Practices of the Online Market for Second-Hand Luxury Clothing

2019 ◽  
Author(s):  
Ronan Zampier ◽  
Rita de Cássia Farias ◽  
Marcelo Pinto
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Sociocultural Factors ◽  
Sociocultural Perspective ◽  
Discursive Practices ◽  
Appraisal System ◽  
Cultural Aspects

Authenticity is a particularly sensitive and salient issue in the online market for second-hand luxury clothing, and it is still little explored in the field of consumption studies. In this study we sought to analyze how authenticity is represented in discursive practices of the Brazilian online market for second-hand luxury clothing. The corpus of the work consisted of data collected through interviews in five stores of the Brazilian online market of luxury second-hand clothing. The data were analyzed using the Critical Discourse Analysis (CDA), proposed by Fairclough (1992), articulated to the sociocultural perspective of consumption. From the discursive categories Subject, Interdiscursivity, Intertextuality, Transitivity System, and Appraisal System, we perceived that the process of legitimizing the stores and the representations of authenticity are overlapped and traversed significantly by historical, social, and cultural aspects. We conclude that insofar as it becomes difficult to ensure objective authenticity, an interpretative dimension emerges, elaborated from the influence of sociocultural factors that underlie the judgment on what is authentic luxury, which in the scenario investigated are indexes of expression of high luxury. In this case, the origins and trajectories that are recognized as references of elite distinction for Brazilian consumers are important elements for the interpretation of authenticity.

scholarly journals The Research and Application of Critical Discourse Analysis

2019 ◽  
Vol 10 (5) ◽  
pp. 1041
Author(s):  
Xiaoyan Fan
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Daily Life ◽  
Critical Discourse ◽  
The Relationship

Critical discourse analysis (CDA) reveals the relationship between power and ideology behind language by analyzing discourse. News as an important channel for people to obtain information in their daily life, its objectivity is self-evident, but the ideology contained in it is often ignored by readers. This paper reviews the development and characteristics of critical discourse analysis, and analyzes the critical discourse from four aspects: transitivity, modality, transformation and classification, to explore the ideological and political positions behind the text.

Sign in / Sign up

Export Citation Format

Share Document