scholarly journals Colour Preference for Two-Colour Combinations

Psichologija ◽  
2020 ◽  
Vol 61 ◽  
pp. 8-20
Author(s):  
Rytis Stanikūnas ◽  
Laimonas Puišys ◽  
Aldona Radzevičienė ◽  
Henrikas Vaitkevičius

What determines which colour combinations will be attractive to a person and which will not? Is colour attractiveness only a subjective human experience, or can we predict it based on physical colour parameters? One of the pioneers of the attraction of colour theories was Michel Eugène Chevreul (1786–1889). He distinguished two types of colour harmony – analog colour and contrast – and tried to describe what harmonics are based on physical colour parameters. This was later done by other scientists. Later, semantic evaluation of colours was introduced and factor analysis attempted to identify emotions caused by colours or combinations of colours. The aim of this research is to test whether there is a consistent pattern of judgments of colour combinations under controlled conditions and, if so, to what extent they are influenced by the objective physical characteristics of those combinations. Subjects. The study involved 40 students (20 men, 20 women). All subjects had normal colour vision and were not related to fine art. Research tools. The study used 8 colours: 4 opponent (green, red, yellow and blue) and 4 additional (orange, lettuce, blue and purple). The 28 colour combinations (made up of two different colours) were composed of those 8 colours and printed onto cardboard card where each colour had area of 80 mm x 80 mm. Questionnaire of 40 adjectives consisting of 20 pairs of antonyms were used for semantic colour assessment. Procedure. The investigation was conducted in a dark room. Initially, all 28 cards with colour combinations were placed randomly on a desk lit by a 40 cm high fluorescent lamp (4000K correlated colour temperature). The subject was asked to select one of the cards with the most preferable colour combination, to write its code on the questionnaire and to mark all the epithets in the questionnaire which suits this colour combination. The same procedure was applied to the all other cards. One experiment lasted 35–50 minutes. Results and conclusions. Independent component analysis distinguished 4 dimensions describing colours: pleasure, energy, purple color and strength. Logistic regression analysis was run on colour factor loadings to discriminate colour combinations into two groups: liked and disliked colour combinations. It shows that that colour combination could be predicted as being liked or disliked with 85% probability. Adding physical colour parameters to the regression increases prognostic probability to 92 %. Also a relationship between subjective factors and physical characteristics of colour combinations was found. Pleasure correlates with hue contrast and strength with saturation contrast. It can be argued that the reliability of colour combinations is determined by both subjective and physical factors.

2015 ◽  
pp. 117-120
Author(s):  
D. M. Chudnovskii ◽  
V. A. Dolgushin ◽  
J. S. Popova

The subject of this study are geological and physical characteristics of productive strata in oil and gas deposits.


Author(s):  
Natalia Bryniarska-Kubiak ◽  
Andrzej Kubiak ◽  
Małgorzata Lekka ◽  
Agnieszka Basta-Kaim

AbstractNervous system diseases are the subject of intensive research due to their association with high mortality rates and their potential to cause irreversible disability. Most studies focus on targeting the biological factors related to disease pathogenesis, e.g. use of recombinant activator of plasminogen in the treatment of stroke. Nevertheless, multiple diseases such as Parkinson’s disease and Alzheimer’s disease still lack successful treatment. Recently, evidence has indicated that physical factors such as the mechanical properties of cells and tissue and topography play a crucial role in homeostasis as well as disease progression. This review aims to depict these factors’ roles in the progression of nervous system diseases and consequently discusses the possibility of new therapeutic approaches. The literature is reviewed to provide a deeper understanding of the roles played by physical factors in nervous system disease development to aid in the design of promising new treatment approaches. Graphic abstract


2016 ◽  
Vol 4 (2) ◽  
Author(s):  
Dawn Farough

AbstractThe subject of theatre audience engagement has preoccupied scholars and practitioners in theatre studies and research-informed theatre. Yet at the same time, there is a profound absence of data about audience members. The Canadian play and research project,


Author(s):  
Vladimir Alekseevich Dzhioev

The subject of this research is the procedure for assessment of investment attractiveness of the Russian regions. A favorable investment situation is an important factor for investors in making their decisions, and this requires a transparent, information comprehensible and methodologically simple tool for assessment of investment attractiveness of a region. There is a need to develop criteria for assessment investment attractiveness of the Russian regions, which would allow determining the competitive advantages or underachievement of the specific regions and formulating recommendations based on the acquired results of assessment of investment attractiveness of the Russian regions. The author proposes a 6-stage assessment procedure of investment attractiveness of the Russian regions, which would calculate the final indexes of the integral assessment of investment attractiveness for each region under consideration, with the possibility of further comparison of the indexes and their ratings. Each index is calculated on the basis of 6 to 11 variables, and reflects corresponding subsystem of the factors of investment attractiveness of a region. The developed assessment procedure of investment attractiveness of the Russian regions can be valuable for the potential investors for the purpose of minimization of possible losses, as well as or public authorities for analyzing the development trends of a region and investors’ behavior.


2015 ◽  
Vol 15 (1) ◽  
pp. 101-123
Author(s):  
Ahmed Samir Hassanein

While the complementary regime of the International Criminal Court (icc) has been the subject of extensive examination in the literature, this article offers a new reading of the inability scenario that establishes a clear distinction between two different forms of inability under Article 17(3) of the Rome Statute. An in-depth analysis of this article as this review suggests, would show that the reason behind the inability of a national judicial system is attributed to one of two factors or even the two together; first, physical factors, in the case of ‘total or substantial collapse’, and second, legal factors, in the case of ‘unavailability of national judicial system’. Significantly, the aforementioned distinction is not limited to theoretical debate, but it has pivotal legal ramifications as the emerging practice of the icc shows, or rather does not show, as it seems that the icc confuses the two forms of inability.


The physical characteristics of transparent bodies capable of resisting stress have been the subject of much investigation, and in particular the properties of various glasses have been studied with much thoroughness since these latter have an extensive use both for commercial and scientific purposes. In recent years many new forms of optical materials have found an industrial use, and especially nitro-cellulose compounds, which are valuable in cases where glass is not suitable. In recent years many new forms of optical materials have found an industrial use and especially nitro-cellulose compounds, which are valuable in cases where glass is not suitable.


1985 ◽  
Vol 57 (2) ◽  
pp. 367-382 ◽  
Author(s):  
D. H. Dickson ◽  
I. W. Kelly

This review summarizes to date the research on the Barnum effect, the tendency for people to accept vague, ambiguous, and general statements as descriptive of their unique personalities. Studies examined address interpretation variables of the Barnum profiles in regard to generality and supposed relevance of the interpretation, favorability of interpretation, type of assessment procedure, and origin and format of interpretation. Also the role of personal factors such as characteristics of the subject and test administrator are examined. It is concluded that the level of acceptance of Barnum profiles depends on the relevance and favorability of the profile and to some extent on the type of assessment utilized. Directions for research on the Barnum effect are provided.


1998 ◽  
Vol 46 (2) ◽  
pp. 125-130 ◽  
Author(s):  
Rachel Einav ◽  
Linda Olsvig-Whittaker ◽  
Yair Sharon

Pigeon Island, a small nature reserve on the East Mediterranean coast of Israel, is surrounded by abrasion platforms covered with seaweed. The subject of this paper is the community ecology of these macroalgae populations as a function of environmental factors. Redundancy analysis (RDA) enabled us to rank the measured environmental variables in order of their correlation with vegetation gradients, and to estimate the statistical significance of the correlation by means of Monte Carlo testing. Ordination results showed that most samples line up along a complex gradient corresponding to the transect running from sea front (“front”) to island edge (“inside”). The effect of this gradient was exaggerated by an additional north-south gradient. Hence the most extreme samples were front-north (exposed) and inside-south (sheltered). The first, most exposed, meter of the transect was favored by most of the algal species. Species richness of the front samples was significantly higher than of inside samples. The two most important physical factors were impact of wave activity and distance from seawater. Waves are the source of dissolved CO2, hence the site with the higher wave energy was the most favorable, and showed the strongest competition among plants.


Author(s):  
Ivan Hvatov

Currently, the subject of the use of tools by animals is avidly explored in comparative psychology and evolution psychology. It is believed that the use of tools, if determined by instincts, is an evidence of complex cognitive processes in the animal, in particular, thinking. The abi­lity to use and make tools was discovered in primates, a number of mammals, birds and even invertebrates. However, the abovementioned animals show an already formed complex ability to use tools. Evolutionary preconditions and factors leading to emergence of the ability to use tools as a part of mental phylogenesis are understudied. The author of the paper offers a novel approach to exploring the preconditions for the use of tools based on the concept of self-reflection of animals and human as well as embodied cognition. According to the approach developed, the proto-tool is the body of the animal, which physical characteristics initially serve as an obstacle in achieving the goal of various activities; only afterwards, the animal recognizes its body as an opportunity, a means of affecting the environment.


2021 ◽  
Vol 2021 ◽  
pp. 1-13
Author(s):  
Chu Zhang ◽  
Jun Chen

Making residential parking spots available to the public has become popularized in recent years. The sharing of residential parking spots can promote the further use of parking space and enhance the utility of parking resources in urban metropolitan areas. However, little is known about the relationship between spots’ physical or temporal factors and rental effects from practical experience. This study aims to evaluate the effects of residential parking spot sharing from both individual and social benefit perspectives. One-year real behavioral records concerning parking spots’ owners and borrowers were obtained, and the field survey of various parking spots’ physical characteristics was conducted. Two Partial Least Squares Structural Equation Modeling (PLS-SEM) models emphasizing the individual and societal points of view were adopted. Results revealed that the spots’ physical factors, including spot type, visibility, ease of parking, and distances to major surrounding buildings, along with owners’ sharing willingness and preferences, tend to pose significant influences on the rental effects from both individual and social benefit perspectives. Some differences were also discovered between the two models. For the individual model, owners’ sharing willingness was the dominant factor affecting the parking spots’ sharing effects, while for the social model, parking spots’ physical characteristics appear to be more important in determining the sharing effects. Based on these findings, suggestions were discussed to promote residential parking spot sharing and increase the benefits of sharing to individuals and society.


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