Health-Related Claims at Fast-Food Chains

1994 ◽  
Vol 330 (26) ◽  
pp. 1908-1909 ◽  
Keyword(s):  
2018 ◽  
Vol 23 (1) ◽  
pp. 117-138 ◽  
Author(s):  
Yeonsoo Kim ◽  
Mari Luz Zapata Ramos

Purpose The purpose of this paper is to examine how stakeholders perceive the motives behind fast food companies’ public health-related corporate social responsibility (CSR) and general social issue-related CSR initiatives, and their responses toward CSR in terms of supportive communication intent, investment intent, and purchase intent. The authors further examine the impact of perceived CSR motives on intent and whether a healthier chain image has an effect on stakeholder responses. Design/methodology/approach An online experiment was conducted. This study employed a randomized 2 (CSR type: health-related CSR vs generic social issue-related CSR)×2 (chain image: healthier chain vs general fast-food chain) full factorial design using general stakeholder samples. Findings For an ordinary fast food restaurant, generic social issue-related CSR programs elicited significantly more positive perceptions of CSR motives, supportive communication intent and investment intent, than public-health related CSR. When a company has a healthier image, stakeholders do not distinguish between CSR types. Stakeholders perceive both CSR types as stemming from mutually beneficial motives and show neutral to slightly positive reactions to both CSR. A positively perceived CSR motive plays a determinant role in anticipating communication, investment, and purchase intents. Originality/value This is the first study that examines stakeholder perception of motives behind and responses toward fast food chains’ health-related vs generic social issue-related CSR initiatives, in light of corporate image. The study findings help public relations practitioners, public health professionals, parent groups, and legislators understand stakeholders’ reactions toward CSR initiatives in the fast food industry and help them monitor practices for improvements.


2021 ◽  
Vol 13 (6) ◽  
pp. 3572
Author(s):  
Lavinia-Maria Pop ◽  
Magdalena Iorga ◽  
Iulia-Diana Muraru ◽  
Florin-Dumitru Petrariu

A busy schedule and demanding tasks challenge medical students to adjust their lifestyle and dietary habits. The aim of this study was to identify dietary habits and health-related behaviours among students. A number of 403 students (80.40% female, aged M = 21.21 ± 4.56) enrolled in a medical university provided answers to a questionnaire constructed especially for this research, which was divided into three parts: the first part collected socio-demographic, anthropometric, and medical data; the second part inquired about dietary habits, lifestyle, sleep, physical activity, water intake, and use of alcohol and cigarettes; and the third part collected information about nutrition-related data and the consumption of fruit, vegetables, meat, eggs, fish, and sweets. Data were analysed using SPSS v24. Students usually slept M = 6.71 ± 1.52 h/day, and one-third had self-imposed diet restrictions to control their weight. For both genders, the most important meal was lunch, and one-third of students had breakfast each morning. On average, the students consumed 1.64 ± 0.88 l of water per day and had 220 min of physical activity per week. Data about the consumption of fruit, vegetables, meat, eggs, fish, sweets, fast food, coffee, tea, alcohol, or carbohydrate drinks were presented. The results of our study proved that medical students have knowledge about how to maintain a healthy life and they practice it, which is important for their subsequent professional life.


Author(s):  
Mashaal Ikram ◽  
Kim A Williams ◽  
Khari Hill

Background:Cardiovascular disease has been the leading killer of Americans since the Spanish flu pandemic of 1918.  During the SARS-CoV-2 pandemic, social distancing and stay-at-home requests, there has been increased television (TV) engagement, and marketing has become more impactful in modifying consumer behaviors. Objective:  We evaluated the healthfulness of food marketing, based on commercials most frequently aired on American primetime networks during the SARS-CoV-2 pandemic. Methods:We reviewed a total of 104 TV commercials, 89 chosen randomly during TV watching and 14 targeted to enrich the sample with the leading quick service restaurants (“fast-food chains”).  The commercials fell into 4 categories: 1) fast-food chains, 2) brand-recognized individual items, 3) grocery chains, and 4) home-delivery meals. The food items displayed in each commercial were recorded and scored based on the previously validated healthful versus unhealthful nutrition scoring system, assigning either positive or negative values for each food item in the commercial. Results:We found that 58% of the commercials advertised fast-food chains (mean score = -3.1, i.e., 3.1 more unhealthy than healthy items per commercial), while 27% were brand-recognized individual items (-0.82), 9% were grocery chains (-0.4), and 6% were for home-delivery meals (0.83); each was less unhealthy than fast-food (p< 0.0001). Conclusions:Commercial TV in the US routinely promotes the consumption of foods that are known to be unhealthy, particularly those underpinning cardiovascular disease and its risk factors. Regulation and/or legislation to curtail the frequency and/or content of these commercials, and consider a ban on such advertising to children, similar to that previously employed in Canada and the European Union.


2021 ◽  
Vol 8 (4) ◽  
Author(s):  
Eleni Tympa ◽  
Vasiliki Karavida

Experiences with food preferences begin in infancy and continue to develop on children transition to solid food. Children’s food preferences are influenced by availability and familiarity with foods as well as parental modeling and health related picture books. The aim of the study was to evaluate whether picture-books regarding healthy lifestyle can influence children’s eating preferences. A questionnaire related to the use of picture-books at home and lifestyle habits was distributed to all parents. Picture-books were provided to all parents. At the same time children were allocated in two groups: the intervention group, which took part in further activities (cooking), and to a comparison group. Interviews were addressed to the parents after the program. The ethical concern included confidentiality assurance and the choice to withdraw. Findings revealed that the daily reading of books about food was increased in both groups. Most of the families of the intervention group reduced fast food and sweet consumption and increased outdoor activities. Implications on the influence of books and additional activities on promoting child attitudes on healthy food will be discussed. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0740/a.php" alt="Hit counter" /></p>


2019 ◽  
Vol 3 (Supplement_1) ◽  
Author(s):  
Kiara Amaro-Rivera ◽  
Elena Carbone

Abstract Objectives Self-perceived diet quality is an important psychosocial factor that can influence dietary patterns. Several studies have found an association between this variable and health-related behaviors, such as eating fruits and vegetables and exercising regularly. However, this relationship has not been well studied among minority groups. The aim of this research was to examine the associations between sociodemographic and health-related variables and self-perception of diet quality among adults living in Puerto Rico. Methods This was a cross-sectional study. A researcher-designed questionnaire was distributed within a particular community. One questionnaire was given per household to be answered by everyone living in the house. A multivariable logistic regression was used to examine the association between the dependent variable, self-perceived diet quality (specified as excellent/very good/good or fair/poor), and the following independent variables: age groups, sex, education, poverty level estimate, self-rated health, intake of fruits or vegetables, sugar-sweetened beverages and fast-food, physical activity, recreational screen time (as a proxy for sedentary time), and BMI categories. Results A total of 106 questionnaires were distributed and 93 were returned, with data collected for 254 individuals. Children (n = 57) and adults with missing data (n = 5) were excluded from the analysis. The final sample consisted of 192 adults aged ≥18 years. Among these, 53.1% were females, 52.0% completed more than high school, 41.7% were below the poverty level estimate, and 61.5% were either overweight or obese. A total of 26.6% of the participants described their diet as fair/poor. Fair/poor self-perceived diet quality was associated with higher odds of reporting fair/poor self-rated health, consuming less than one cup of fruits or vegetables per day, eating at fast-food one or more times per week, and spending three hours or more per day using a screen for recreational purposes. Conclusions Self-perception of diet quality was associated with certain health-related behaviors in our sample. Future research should examine the association between self-perceived and objective diet quality, as previous research has shown that Puerto Ricans have poor knowledge of dietary recommendation. Funding Sources N/A. Supporting Tables, Images and/or Graphs


Sign in / Sign up

Export Citation Format

Share Document