Imagology And Formation Of The Image Of Russia In Foreign Media

Author(s):  
Lilia Moiseenko
Keyword(s):  
2020 ◽  
Vol 79 (Suppl 1) ◽  
pp. 202.1-202
Author(s):  
V. Krafft ◽  
E. Rösch

Background:Some 800,000 people in Switzerland have trouble reading (1). For people with reading or learning difficulties, many texts are too complex or simply too long. People with a migrant background likewise often lack access to health information, in their case due to language barriers.Objectives:One of the top priorities set out in Switzerland’s “National Strategy on Musculoskeletal Diseases (2017–2022) is to develop low-threshold services for vulnerable groups. In keeping with this strategy, the Swiss League against Rheumatism (SLR) wants to reach out to people with a migrant background as well as those with reading difficulties by making available to them helpful and readily understandable information material on rheumatic diseases.Methods:During the planning phase, the SLR collaborated with migesplus, the portal for equal health opportunities operated by the Swiss Red Cross. Their input flowed into the conception of the new publication series “kurz & knapp” (in short).The texts for the new series are written in accordance with the rules for Easy Language, with the help of an expert committee from Pro Infirmis, the Swiss professional organisation for people with disabilities (www.buero-leichte-sprache.ch). After being evaluated, the final texts then receive a seal of approval. Easy Language is a key component of accessibility, because it makes complex content accessible to a wider audience.For the benefit of people with a migrant background, the SLR has the texts translated not only into the three Swiss national languages German, French and Italian but also into Albanian, Bosnian/Croatian/Montenegrin/Serbian, Portuguese, Spanish and Turkish.Brochures on “Gout” and “Arthrosis” have already been published in the “kurz & knapp” series. In 2020, a publication on the subject of “Back Pain” will follow.In order to make the publications known to the intended target groups, the SLR wrote to various multipliers, such as immigration offices and foreign media.The publications are available free of charge in the online shop.Results:The new series “kurz & knapp” has been commended in particular by migration experts. Within the last ten months, the SLR has already distributed over 1,000 copies.Conclusion:To reach people with reading difficulties or a migrant background – groups that make up a large part of the Swiss population – specially designed communication tools are needed. An interdisciplinary network is indispensable for the development and dissemination of such tools.References:[1]Notter, P. & Arnold, C (2006). Lesen und Rechnen im Alltag: Grundkompetenzen von Erwachsenen in der Schweiz. Swiss Federal Statistical Office (BFS). Accessed on 28 January 2020:https://www.lesen-schreiben-schweiz.ch/myUploadData/files/ALL-StudieD.pdfDisclosure of Interests:Valérie Krafft Grant/research support from: Yes, Menarini AG (for gout brochure), Eva Rösch: None declared


1997 ◽  
Vol 74 (4) ◽  
pp. 738-756 ◽  
Author(s):  
Lars Willnat ◽  
Zhou He ◽  
Hao Xiaoming

This study examines the relationship between foreign media exposure and stereotypical perceptions of and feelings toward Americans in Hong Kong, Shenzhen (China), and Singapore. In line with previous studies, it finds that foreign TV consumption is related to negative stereotypical perceptions of and feelings toward Americans among all tested subjects. However, it also finds that different types of foreign media, such as newspaper, radio, video, and movies, exhibit very distinct and different relationships with perceptions of Americans by subjects from China and Singapore. It suggests that in studies of foreign media impact, attention should be given to specific foreign media channels, the actual content of the media, the impact of local media, the stages at which other cultures encounter the Western culture, and the cultural context of each society.


2014 ◽  
Vol 13 (6) ◽  
pp. 667-691 ◽  
Author(s):  
Jürgen Gerhards ◽  
Silke Hans

Globalization and Europeanization processes have led to an increasing public sphere deficit. This deficit can be addressed by a transnationalization of the individual countries’ national public spheres. This requires a perception of discussions in other national public spheres, a condition which is met if citizens of a nation-state follow reporting of issues in other countries. Using Eurobarometer surveys, we examine the extent to which citizens of 27 European countries engage with foreign media and the factors that determine participation in a transnational public sphere. Only a small minority of EU citizens engage with foreign media, and there are considerable differences between countries and citizens. Using multilevel techniques we find that besides other factors education, professional status and multilingualism play a crucial role in explaining participation in a transnational public sphere, resources which are distributed very unevenly among citizens. Thus, participation in a transnational public sphere is an issue of social inequality.


2021 ◽  
Vol 25 (3) ◽  
pp. 723-745
Author(s):  
Olga A. Solopova ◽  
Svetlana L. Kushneruk

The paper focuses on diachronic framing analysis of Russias images in British media discourse. The importance of the research is determined by a need to work out adequate linguistic foundations to counteract information war, generated by some foreign media and aimed at distorting Russias history and eroding its spiritual values. Few scholars have drawn on any systematic research into analysis of Russias images in foreign media discourses of different historical spans. The major objective is to compare Russias images and their emotional charge in the British media in chronologically divided periods of war and peace under the influence of changing historical and ideological factors. The authors account for the mechanisms by which Russias images are framed and transformed in the contexts of the largest war of the XX century and the information war of the XXI century. The material comprises 500 samples per period. The data covering two historical spans are investigated through a framing approach. The criteria for diachronic analysis are dominant diagnostic and prognostic frames, constituting the macroframe WAR. The significant difference in Russias images in war- and peacetime consists in their emotive load: Russias contemporary negative images are contrasted to positive images activated in the retrospective period. The findings support the idea that British media discourse focusing on Russia is subject-centered: Russias image is determined by the geopolitical situation, Great Britains political priorities and objectives, and the bilateral relationship between the countries. The results can be used to further develop the linguistic basics of war theory.


2020 ◽  
Vol 26 (1) ◽  
pp. 105-113
Author(s):  
Victor Mambor ◽  
Palagio Da Costa Sarmento

Indonesia ranks 124th out of 180 countries in the 2019 Global Press Freedom Index, West Papua (meaning the two provinces of Papua and West Papua) as the most closed region to foreign media coverage. There are patterns of threats that implicate the safety and security of local journalists in the territory. A clearing house, an intricate red-tape system, was re-introduced in May 2019 to screen foreign journalists coming to the region of West Papua. Once a permit is granted, security forces supervise the selected journalists during their work in the region. Over the past 10 years, there have been two deaths, multiple assaults, arrests on local journalists and deportations of international journalists. Most of the cases remain open with no clear investigation process. Disinformation using bogus online media disrupts the work of legitimate news sources.  There is no freedom of expression or freedom of information in West Papua.


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