scholarly journals Operation Algorithm of the Adaptive Mechanism for Managing the Strategy Implementation in Digital Business Environment

2021 ◽  
Vol 29 (3) ◽  
pp. 142-150
Author(s):  
Mykola Nikolaiev ◽  
Tetiana Cherniavska

Purpose: To substantiate the elements of a complex mechanism for adaptive business strategies implementation and to develop an algorithm for its operation in a digital environment. Findings: A hypothesis about the positive impact of global digitalization of business on the formation of an adaptive mechanism for managing the business strategy implementation. It is proved that in the digital environment the indicative tools and flexible methods of making managerial decisions are activated, the efficiency of functioning of the corresponding mechanisms increases. The author offers adaptive mechanism for managing the business strategy implementation in the conditions of digital environment, substantiates its components, determines the tools for environmental diagnostics, selection and implementation of adaptive strategies, and highlights the principles of operation and interconnection of the subsystems of the mechanism. The article reveals functions and tasks of the adaptive mechanism and offers the algorithm of its introduction in the conditions of the digital environment. Practical Implications: The results of the study can be used in the practice of management of modern economic entities in order to ensure management decisions and strategic development in the context of global digitalization of business. Originality/Value: For the first time, the author proposes the adaptive mechanism for managing the business strategy implementation in a digital environment and substantiates its components, functions, methods and tools. Future Research: Risk management of adaptive strategies, indicative technologies of diagnostics of digital environment, systematization of world experience of strategic adaptive management.   Paper type: Theoretical

2021 ◽  
Vol 6 (4) ◽  
pp. 143-149
Author(s):  
Denada Tirta Amertha ◽  
Alla Asmara ◽  
Setiadi Djohar

This study aims to formulate a business strategy at a training company (PT PTC) as a lead training provider in facing competition in the Pertamina Group market (captive) and in the non-captive market. The internal business environment was identified using VRIO analysis and evaluated using the IFE Matrix, while the external business environment was identified using Porter's Five Forces and evaluated using the EFE Matrix. The formulation of alternative business strategies in the PTC training business unit is carried out using the SWOT Matrix which is then outlined in the business strategy implementation roadmap. The results showed that PT PTC's training business unit was in a position to grow and develop with good internal capabilities in using strengths and minimizing weaknesses (score 2,570), and in a strong position to respond to opportunities and threats (score 3,042). The results of the VRIO analysis obtained 4 future competencies for strategy formulation on the SWOT Matrix and obtained 9 alternative intensive strategies in the form of market penetration strategies, market and product development as well as 1 horizontal integration strategy, then ranked using QSPM for a roadmap of PTC training business strategy implementation in 5 years front.


2017 ◽  
Vol 49 (4) ◽  
pp. 189-205
Author(s):  
Liqiang Chen ◽  
Jing Wang

This article applies new insights into business strategies and compensation to examine why organizations adopt pay polices based on the performance of the entire organization (i.e., organization-level incentives such as profit sharing and gain sharing). Results based on a longitudinal national sample of 1,974 Canadian workplaces show that organizations with product leadership business strategies are more likely to adopt organization-level incentives, which in turn have a positive impact on innovation performance. Implications of the findings for theory, future research and management practice are also discussed.


2017 ◽  
Vol 25 (2) ◽  
pp. 233-250 ◽  
Author(s):  
Sangeetha Lakshman ◽  
C. Lakshman ◽  
Christophe Estay

Purpose The purpose of this paper is to examine the relationship of business strategies with executive staffing of multinational companies (MNCs). Design/methodology/approach Based on in-depth interviews conducted with top executives of 22 MNCs’, the authors identify important connections between international business strategies and staffing orientation. The authors used the qualitative research approach of building theory from interviews; thus, creating theoretical propositions from empirical evidence. Findings The authors find that when the pressure for global integration is high, MNCs use more parent-country national (PCNs) (ethnocentric staffing) as against the use of host-country managers (HCNs) (polycentric staffing) when this pressure is low. Additionally, MNCs using a global strategy are more likely to use an ethnocentric staffing approach, those using a multi-domestic strategy use a polycentric approach and firms using transnational strategy adopt a mix of ethnocentric and polycentric approaches. Research limitations/implications Although the authors derive theoretical patterns based on rich qualitative data, their sample is relatively small and comprises mostly of French MNCs. Generalizability to a broader context is limited. However, the authors’ findings have critical implications for future research. Practical implications The authors’ findings provide critical managerial implications for MNCs in matching their HR strategies with business strategies. These are important for effective strategy implementation. Originality/value Although MNC staffing orientations have been studied for a long time, their relationship to international business strategies is still not clearly understood. The authors contribute to the literature by investigating the relationship between MNCs’ business strategy types with staffing orientations.


2018 ◽  
Vol 26 (3-4) ◽  
pp. 82-91
Author(s):  
Mykola Gennadiyovych Nikolaev

Purpose – to analyze strategic company management in the digital business environment. Design/Method/Approach. General scientific methods are applied: systematization, comparison, generalization, analysis, and synthesis. Findings. The essence of strategic management and its significance to a company has been analyzed. The relationship between strategic company management and digital business environment has been elucidated. Basic trends for doing business in the digital environment have been defined. Theoretical implications. Theoretical significance of the research is in the advancement of opinion on the strategic company management in digital business environment. Practical implications. The practical value of the research is in the possibility of applying the results obtained by both international and domestic companies for strategic management in the digital business environment that emerged as a result of the Fourth industrial revolution. Originality/Value. The main trends of modern business in the digital environment have been identified. The choice of strategies of multinational companies has been identified, as well as the areas of their application in digital business environment. Research limitations/Future research. The prospects for further research are to study the strategic management of international companies and analyze the impact of digital business environment on their development. Paper type – theoretical.


2020 ◽  
Vol 12 (16) ◽  
pp. 6417 ◽  
Author(s):  
Ching-Wei Ho ◽  
Yu-Bing Wang

This study investigates the effects of customer relationships on a brand’s social network website (BSN) for virtual and physical retail channels in the digital business environment. The authors also further explore the sustainable customer relationships with virtual and physical retail channels (i.e., consumer–community identification, CCI; and consumer–retailer love, C-R Love) and customer attitudinal/behavioral loyalty toward a retailer (re-purchase and word of mouth, WOM). The authors develop a framework to describe and examine the connections among customer relationships for BSN, CCI, C-R Love, and user loyalty for a retailer. Furthermore, it tests the mediating effects of virtual (i.e., CCI) and physical (i.e., C-R Love) channels on the correlation between BSN relationships and customer loyalty. The model and hypotheses in this study employ structural equation modeling with survey data. The study shows that partial customer relationships in BSNs directly or indirectly influence CCI and C-R Love, and both CCI and C-R Love positively influence re-purchase intentions and WOM communications. This study contributes a unique model for a process by which the customer relationships in BSNs can affect a sustainable retail loyalty through the virtual/physical channels. This finding can be viewed as pioneering and as setting a benchmark for future research.


2013 ◽  
Vol 4 (4) ◽  
pp. 66-75
Author(s):  
Ilkka Sillanpää ◽  
Nurul Aida binti Abdul Malek ◽  
Josu Takala

Abstract This case study research aims to compare the performance of the implementation of supply chain management (SCM) strategies within Asian and European Companies. The case study measures company’s opinions of supply chain strategy implementation through utilization of Sense and Response methodology. Critical Factor Index (CFI), Balanced Critical Factor Index (BCFI) and Scaled Critical Factor Index (SCFI) are used in this study to represent the result of comparison between European and Asian companies. From the analysis of comparison of all Sense and Response models, it can be concluded that there are differences and similarities of critical attributes that affecting supply chain strategy implementation in Asian and European companies. There are two attributes that have consistent trend for both regions; innovation and organization structure. In this research the analysis of supply chain strategy implementation was made for the needs of manufacturing industry. Suggestions for future research are multiple case studies in different industry areas in global business environment. The results provide a guideline to the company to measure the right attributes for making the right decision in a dynamic environment. It also provides good knowledge for companies to implement supply chain strategies, the main approaches to implement it and the main challenges in supply chain strategy implementation. Supply chain strategy implementation was analyzed in the European and Asian companies. This research shows that there are several developing areas for companies when implementing supply chain strategies.


2020 ◽  
Vol 1 (1) ◽  
pp. 14-24
Author(s):  
Sofia Nuraini ◽  
Mustika Sufiati Purwanegara

Longgar Outfit is a local fashion brand from Bandung that focuses on plus size women. Longgar Outfit has the vision to become the leading plus size fashion brand in Bandung. Unfortunately, since the appearance of Longgar Outfit on the market in early January 2019, Longgar Outfit has faced problems in penetrating the market. The problem currently being faced by Longgar Outfit is unstable sales. The purpose of the research is to find out a suitable business strategy in order to stable Longgar Outfit sales. This research is conducted to summarize the business strategy for Longgar Outfit using internal and external business environment analysis, customer analysis, and SWOT analysis to determine the root cause. Use a qualitative approach as a research method for understanding a social phenomenon. This approach will find the current business situation, planning business strategies, and proposed new business strategies. Data collection techniques using observation and in-depth interviews as primary data, while secondary data with literature studies using books and journals related to principles of marketing, strategic marketing, and other topics. This research has limitations to the object being observed as many as two competitors who have a similar business model and interviewed 15 potential customers to explore their needs and desires regarding plus size clothing. The results of this research get findings on alternative business solutions for Longgar Outfit. The proposed business strategy for Longgar Outfit consists of a new STP strategy, create value proposition canvas, create a point of difference and point of parity, develop new marketing (4Ps) strategy, and organizational structure plan.


2019 ◽  
Vol 4 (2) ◽  
pp. 111 ◽  
Author(s):  
Muhammad Imam Nashiruddin

This study aimed to explore the development of business strategies in a turbulent business environment. The study involved leaders of several telecommunication business units in Indonesia as research respondents. The research used the descriptive and the explanatory survey method using Partial Least Square-Path Modeling (PLS-PM). The results showed that although the business strategies of the telecommunication companies in Indonesia were included in the good category; however, they were still not optimal because were mostly created through competitive strategy. Whereas, the cooperative strategy turned out to have a more dominant contribution to create superior competitive advantage in a turbulent business environment. The study also discussed problem solving on how the companies should formulate the business strategy in a turbulent business environment and recommended on how to maintain the sustainability of the telecommunication industries in Indonesia.


Author(s):  
Peter Ping Li ◽  
Steven Tung-lung Chang

This chapter proposes a conceptual framework of e-business strategy. It argues that such a framework must be holistic, dynamic, and dialectical. This framework will assist both researchers and practitioners regarding the key issues of e-business strategy. Further, a case study of Haier from China reveals that all firms need to learn how to design effective e-business strategies that should be built on a sound organizational form or business model. The case of Haier also suggests that the local firms from the developing countries need to be creative in formulating e-business strategies in order to operate effectively in the underdeveloped e-business environment. Strategic alliance is especially critical for the local firms with regard to their e-business success.


2019 ◽  
Vol 23 (3) ◽  
pp. 171-186 ◽  
Author(s):  
Howard Cooke ◽  
Rianne Appel-Meulenbroek ◽  
Theo Arentze

This paper seeks to understand whether the alignment process between business strategy and Corporate Real Estate (CRE) between 2007 and 2014 was dynamic. It investigated the financial data of 230 UK companies by means of a distributed time lag auto-regression model. The results show an increased commitment to CRE suggesting a reduced ability to dynamically align the portfolio. Evidence is found that CRE adjusts as turnover, profitability and employment numbers alter. However, measures of efficiency, effectiveness and productivity are not improving. The new business strategies of transient competitive advantage and blue oceans strategy require flexible resources, which require CRE to be capable of dynamic alignment. This study shows such flexibility does not yet exist in practice. Current theories of alignment should be reconsidered in light of the changing business environment. Without a dynamic alignment capability of CRE a company’s financial performance will be impaired.


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