scholarly journals Business Strategy Formulation for Training Company in Captive Market

2021 ◽  
Vol 6 (4) ◽  
pp. 143-149
Author(s):  
Denada Tirta Amertha ◽  
Alla Asmara ◽  
Setiadi Djohar
Keyword(s):  
Business Strategy ◽  
Business Environment ◽  
Strategy Implementation ◽  
Business Strategies ◽  
Business Unit ◽  
Strategy Formulation ◽  
Integration Strategy ◽  
Swot Matrix ◽  
Strong Position ◽  
Training Company

This study aims to formulate a business strategy at a training company (PT PTC) as a lead training provider in facing competition in the Pertamina Group market (captive) and in the non-captive market. The internal business environment was identified using VRIO analysis and evaluated using the IFE Matrix, while the external business environment was identified using Porter's Five Forces and evaluated using the EFE Matrix. The formulation of alternative business strategies in the PTC training business unit is carried out using the SWOT Matrix which is then outlined in the business strategy implementation roadmap. The results showed that PT PTC's training business unit was in a position to grow and develop with good internal capabilities in using strengths and minimizing weaknesses (score 2,570), and in a strong position to respond to opportunities and threats (score 3,042). The results of the VRIO analysis obtained 4 future competencies for strategy formulation on the SWOT Matrix and obtained 9 alternative intensive strategies in the form of market penetration strategies, market and product development as well as 1 horizontal integration strategy, then ranked using QSPM for a roadmap of PTC training business strategy implementation in 5 years front.

scholarly journals Operation Algorithm of the Adaptive Mechanism for Managing the Strategy Implementation in Digital Business Environment

2021 ◽  
Vol 29 (3) ◽  
pp. 142-150
Author(s):  
Mykola Nikolaiev ◽  
Tetiana Cherniavska
Keyword(s):  
Business Strategy ◽  
Positive Impact ◽  
Adaptive Strategies ◽  
Business Environment ◽  
Strategy Implementation ◽  
Business Strategies ◽  
Future Research ◽  
Adaptive Mechanism ◽  
Digital Environment ◽  
Managerial Decisions

Purpose: To substantiate the elements of a complex mechanism for adaptive business strategies implementation and to develop an algorithm for its operation in a digital environment. Findings: A hypothesis about the positive impact of global digitalization of business on the formation of an adaptive mechanism for managing the business strategy implementation. It is proved that in the digital environment the indicative tools and flexible methods of making managerial decisions are activated, the efficiency of functioning of the corresponding mechanisms increases. The author offers adaptive mechanism for managing the business strategy implementation in the conditions of digital environment, substantiates its components, determines the tools for environmental diagnostics, selection and implementation of adaptive strategies, and highlights the principles of operation and interconnection of the subsystems of the mechanism. The article reveals functions and tasks of the adaptive mechanism and offers the algorithm of its introduction in the conditions of the digital environment. Practical Implications: The results of the study can be used in the practice of management of modern economic entities in order to ensure management decisions and strategic development in the context of global digitalization of business. Originality/Value: For the first time, the author proposes the adaptive mechanism for managing the business strategy implementation in a digital environment and substantiates its components, functions, methods and tools. Future Research: Risk management of adaptive strategies, indicative technologies of diagnostics of digital environment, systematization of world experience of strategic adaptive management.   Paper type: Theoretical

scholarly journals Business Development Management Model at Samo-Samo Recycling House Based on SWOT Analysis

SinkrOn ◽  
2020 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Rusdiansyah Rusdiansyah ◽  
Harun Al Rasyid ◽  
Suryanto Sosrowidigdo
Keyword(s):  
Human Resource Development ◽  
Business Strategy ◽  
Swot Analysis ◽  
Business Strategies ◽  
Strategy Formulation ◽  
Factors Analysis ◽  
Business Efficiency ◽  
Swot Matrix ◽  
Strategic Factors ◽  
External Conditions

This study aims to determine the internal and external conditions faced by the Samo Samo Recycle House, as a basis for determining the appropriate alternative strategies for recycling waste business. Strategy formulation is carried out after the identification and determination of internal and external strategic factors. Internal strategic factors are then included in the IFAS (Internal Factors Analysis Summary) matrix, while external strategic factors are included in the EFAS (External Factors Analysis Summary) matrix, and the combination of the two matrices produces a Cartesisus Diagram to determine which company is in the diagram position. From the results of the calculation above, it is known that the coordinate point is located at (y = -0,12; x = 0,39). The coordinate results are presented in the SWOT matrix diagram. After knowing the meeting point of the diagonals (X), the position of the business unit is known in Quadrant II. This position shows the Samo Samo Recycling House, then in business strategies, including: Creating new designs to attract prospective buyers, Strengthening the competitiveness of commodities through improving the quality of results and business efficiency. Quality and creative human resource development

scholarly journals Factors Affecting Business Strategy Implementation of Vietnam Garment Companies

2016 ◽  
Vol 12 (1) ◽  
pp. 133
Author(s):  
Hoang Viet Nguyen ◽  
Duc Nhuan Nguyen
Keyword(s):  
Human Resources ◽  
Corporate Culture ◽  
Business Strategy ◽  
Positive Relationship ◽  
Strategy Implementation ◽  
Point Of View ◽  
Strategy Formulation ◽  
Factors Affecting ◽  
Significant Positive Relationship ◽  
The Impact

This paper studies the impact of factors affecting on business strategy implementation of Vietnam garment companies. A total of 192 questionnaires were administered to respondents chosen from 82 Vietnam garment companies. The findings indicated that there is a significant positive relationship between 05 factors: Strategy formulation-Human resources-Communication-Corporate culture-Organizational structure and business strategy implementation from the sample point of view.

scholarly journals Business Strategy for Longgar Outfit as a New Fashion Brand

2020 ◽  
Vol 1 (1) ◽  
pp. 14-24
Author(s):  
Sofia Nuraini ◽  
Mustika Sufiati Purwanegara
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Business Environment ◽  
Business Strategies ◽  
Primary Data ◽  
Environment Analysis ◽  
Root Cause ◽  
Fashion Brand ◽  
New Business

Longgar Outfit is a local fashion brand from Bandung that focuses on plus size women. Longgar Outfit has the vision to become the leading plus size fashion brand in Bandung. Unfortunately, since the appearance of Longgar Outfit on the market in early January 2019, Longgar Outfit has faced problems in penetrating the market. The problem currently being faced by Longgar Outfit is unstable sales. The purpose of the research is to find out a suitable business strategy in order to stable Longgar Outfit sales. This research is conducted to summarize the business strategy for Longgar Outfit using internal and external business environment analysis, customer analysis, and SWOT analysis to determine the root cause. Use a qualitative approach as a research method for understanding a social phenomenon. This approach will find the current business situation, planning business strategies, and proposed new business strategies. Data collection techniques using observation and in-depth interviews as primary data, while secondary data with literature studies using books and journals related to principles of marketing, strategic marketing, and other topics. This research has limitations to the object being observed as many as two competitors who have a similar business model and interviewed 15 potential customers to explore their needs and desires regarding plus size clothing. The results of this research get findings on alternative business solutions for Longgar Outfit. The proposed business strategy for Longgar Outfit consists of a new STP strategy, create value proposition canvas, create a point of difference and point of parity, develop new marketing (4Ps) strategy, and organizational structure plan.

scholarly journals Perumusan Staregi Bisnis untuk Perusahaan Youngsterpro dalam Rangka Meningkatkan Kinerja

2019 ◽  
Vol 3 (6) ◽  
pp. 48
Author(s):  
Fenty Febrianty
Keyword(s):  
Development Strategy ◽  
Field Research ◽  
Alternative Strategy ◽  
Business Strategies ◽  
Strategy Formulation ◽  
Improve Performance ◽  
Diversification Strategy ◽  
Internal Factors ◽  
Swot Matrix ◽  
Space Matrix

This research was conducted to help Youngsterpro companies determine appropriate business strategies in order to improve performance. This study applies qualitative methods through field research to the parties concerned in obtaining information, besides that also based on literature studies and analytical methods in strategy formulation here consists of three stages, the input by analyzing SWOT, EFE matrix, IFE matrix to summarize the basic information used to produce an alternative strategy in Matching stage, is the second stage, by aligning external and internal factors using the SWOT matrix and SPACE matrix, and the last is the decision making stage to determine the best strategy for the company based on the attractiveness of each strategy objectively through the QSPM matrix . The results of the study recommend Youngsterpro companies to consider a diversification strategy because it is the best strategy that is most appropriate for Youngsterpro besides that the product development strategy can also be considered as an alternative strategy to improve performance.

scholarly journals Business Strategies in a Turbulent Business Environment: Findings from Indonesian Telecommunication Industry

2019 ◽  
Vol 4 (2) ◽  
pp. 111 ◽  
Author(s):  
Muhammad Imam Nashiruddin
Keyword(s):  
Business Strategy ◽  
Business Environment ◽  
Partial Least Square ◽  
Least Square ◽  
Business Strategies ◽  
Survey Method ◽  
Telecommunication Industry ◽  
Path Modeling ◽  
Business Units ◽  
Telecommunication Companies

This study aimed to explore the development of business strategies in a turbulent business environment. The study involved leaders of several telecommunication business units in Indonesia as research respondents. The research used the descriptive and the explanatory survey method using Partial Least Square-Path Modeling (PLS-PM). The results showed that although the business strategies of the telecommunication companies in Indonesia were included in the good category; however, they were still not optimal because were mostly created through competitive strategy. Whereas, the cooperative strategy turned out to have a more dominant contribution to create superior competitive advantage in a turbulent business environment. The study also discussed problem solving on how the companies should formulate the business strategy in a turbulent business environment and recommended on how to maintain the sustainability of the telecommunication industries in Indonesia.

scholarly journals BUSINESS STRATEGY FORMULATION OF INDIHOME PT. TELEKOMUNIKASI INDONESIA AREA OF WEST NUSA TENGGARA

2020 ◽  
Vol 5 (2) ◽  
pp. 849
Author(s):  
Mia Ananda Fatimah ◽  
H.A., Romadlon ◽  
Risris Rismayani
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Primary Data ◽  
Strategy Formulation ◽  
Alternative Strategies ◽  
Internet Service ◽  
Additional Information ◽  
Swot Matrix ◽  
Qspm Matrix

This study aims to determine the priority strategies of several alternative strategies in IndiHome which are formulated using SWOT analysis. This research is a qualitative descriptive study. The data used are primary. Sampling using a purposive sampling technique and get seven informants. Primary data generated from the interviews were analyzed using SAP and ETOP to diagnose factors including strengths, weaknesses, opportunities, and threats. After that, these factors are formulated in the SWOT matrix to determine alternative strategies. Strategy alternatives are then formulated in the QSPM matrix to obtain priority strategy results for IndiHome. The validity test in this study was carried out by triangulation of sources. The results showed that there were four alternative strategies for IndiHome Telkom Area of West Nusa Tenggara. Based on four alternative strategies, the priority strategy for IndiHome which is determined by QSPM matrix is to upgrade the quality of services provided to customers regularly with a total weight of 7,051. The results of this study are expected to be able to assist in the framework of thinking about strategic management knowledge in the Internet Service Provider (ISP) industry and also provide additional information and insights in the selection of alternative strategies as well as new insights about the condition of the company from an external perspective.

scholarly journals Formulasi Strategi Ukm Jilbab Azky Collection Untuk Meningkatkann Daya Saing Di Masa Pandemi Covid-19

MANAJERIAL ◽  
2021 ◽  
Vol 8 (01) ◽  
pp. 102
Author(s):  
Suaibatul Aslamiyah
Keyword(s):  
Product Development ◽  
Business Strategy ◽  
Matrix Analysis ◽  
Business Strategies ◽  
Strategy Formulation ◽  
Business World ◽  
Study Approach ◽  
Expert Choice ◽  
External Conditions ◽  
The Right

Background - The corona virus (Covid-19) has rocked the world, WHO even declared this a pandemic, so that various policies have also been carried out by the Indonesian government to reduce the spread of the virus. However, the business world is the most affected, especially SMEs as the tip of the economy in Indonesia. Therefore, SMEs need to create a business strategy that can continue to maintain their business in the midst of a pandemic situation that is still ongoing today. Purpose - to identify internal and external conditions and formulate business strategies to improve competitiveness in the small business of the Azky Collection hijab in Melirang Wetan Village, Bungah District, Gresik Regency during the Covid-19 pandemic which is still ongoing until October 2020. Design / Methodology / Approach - This study uses a case study approach with an explanative qualitative research method. Data analysis using Expert Choice V11 software. Results and Discussion - The results showed that the analysis of the internali and externali environmenti at the Azky Collection was above average (stabel). The right strategy formulation used by Azky Collection in dealing with the Covid-19 pandemic through matrix analysis of IFE, EFE, SWOT, IE, CPM, Grand Strategy and QSPM which can increase its competitiveness is product development. Conclusion - The right strategy formulation used by Azky Collection in facing the challenges of environmental change due to the Covid-19 pandemic is product development. Research implications - This study provides a contribution to the application of strategic management related to the determination (formulation) of strategy in SMEs which are the driving force of the largest economic sector. Research limitations - The study was conducted by conducting interviews and questionnaires given via telephone and WhatsApp because they were still in a pandemic situation.

scholarly journals Knowledge Management and Supply Chain Management for Creating E-business Strategy

2015 ◽  
Vol 10 (7) ◽  
pp. 2343-2352
Author(s):  
Ming-Chang Lee
Keyword(s):  
Knowledge Management ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Business Strategy ◽  
Business Environment ◽  
Strategy Formulation ◽  
Chain Management ◽  
Basic Objective ◽  
Business Technology ◽  
Positive Effect

The basic objective of the paper is to reconcile the literature on knowledge management and supply Chain management in organizations. The paper build strategy formulation, the inputs to strategy formulation process are the results of evaluating e-business technology, the business environment, plus knowledge management and Supply-Chain management to dig out the important relationships and flows of activities. Theoretical relationships are enriched by the conclusions drawn from literature review.  It includes Supply-Chain management and Knowledge management. By studying conceptual studies, we find that different components of Knowledge Management as Knowledge activities, Knowledge types, transformation of knowledge and technology have a significant positive effect in bringing strategies through transformation of knowledge into knowledge assets in organizations.  The strategy diagram divides implementation into the technical and the business aspects.

An Integrated Model of E-Business Strategy

2011 ◽  
pp. 271-289
Author(s):  
Peter Ping Li ◽  
Steven Tung-lung Chang
Keyword(s):  
Developing Countries ◽  
Business Strategy ◽  
Strategic Alliance ◽  
Organizational Form ◽  
Business Environment ◽  
Business Strategies ◽  
Business Success ◽  
Key Issues ◽  
Local Firms

This chapter proposes a conceptual framework of e-business strategy. It argues that such a framework must be holistic, dynamic, and dialectical. This framework will assist both researchers and practitioners regarding the key issues of e-business strategy. Further, a case study of Haier from China reveals that all firms need to learn how to design effective e-business strategies that should be built on a sound organizational form or business model. The case of Haier also suggests that the local firms from the developing countries need to be creative in formulating e-business strategies in order to operate effectively in the underdeveloped e-business environment. Strategic alliance is especially critical for the local firms with regard to their e-business success.

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