scholarly journals A conceptual blending analysis of a metaphorical advertisement: applications in elt

2017 ◽  
Vol 8 (2) ◽  
pp. 299
Author(s):  
Elisa Mattos de Sá
Keyword(s):  
Cognitive Linguistics ◽  
English Language ◽  
Real Life ◽  
Meaning Construction ◽  
English Language Teaching ◽  
Human Cognition ◽  
Conceptual Blending ◽  
Conceptual Integration ◽  
Cognitive Operations ◽  
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Advances in Cognitive Linguistics have focused on the centrality of meaning and conceptual structure in human language (Evans & Green, 2006; Geeraerts, 2006), placing phenomena such as metaphor as central to human cognition (Lakoff, 2006; Lakoff & Johnson, 1980). This paper analyzes the process of meaning construction of a metaphorical print advertisement in which cognitive operations of conceptual integration (cf. Fauconnier & Turner, 2002) can be mapped through the interplay between verbal and nonverbal language. Seeing that adverts can provide learners with real-life communicative opportunities for language development due to theirup-to-date language, cultural-bound content, and creative discourse techniques (Mishan, 2005; Picken, 2000; 1999), this paper additionally provides four pedagogical applications of the chosen advertisement in English Language Teaching, drawing on the principles of the theoreticalframework presented.

Implied narratives of medical practice in learning-for-doing texts: a simulation semantics approach to rhetorical analysis

2005 ◽  
Vol 14 (3) ◽  
pp. 295-310 ◽  
Author(s):  
Todd Oakley
Keyword(s):  
Cognitive Linguistics ◽  
Rhetorical Analysis ◽  
Meaning Construction ◽  
Linguistic Meaning ◽  
Conceptual Blending ◽  
Semantic Approach ◽  
Conceptual Integration ◽  
Print Advertisements ◽  
Medical Practitioners ◽  
Simulation Semantics

The functional interdependence of word, image, narration, and reason is recognized as a fundamental condition of modern-day persuasion, yet a substantial gap still exists in our understanding of how static textual elements interact to generate dynamic, persuasive narratives. This article attempts to narrow that gap in understanding through the development of a simulation semantics approach to rhetorical analysis as applied to print advertisements in medical journals. Located within the broader field of cognitive linguistics, simulation semantics is a theory of linguistic meaning based on the hypothesis that language users run mental simulations of perceptual and motor content of experiences which distribute inferences from these simulations during language comprehension and production. Using the perspectives and methods of conceptual blending, a programmatic model of meaning construction developed by Fauconnier and Turner (2002) and elaborated by many associates (e.g. Brandt and Brandt, 2002; Coulson and Oakley, 2000), the article attempts to show how a simulation semantic approach can lead to cognitively plausible explanations of how persuasion works in a genre of print advertisements aimed at physicians and medical practitioners I call learning-for-doing. In addition, I seek to further refine conceptual blending theory as an interpretive framework by arguing for the need to incorporate the notion of a grounding space as well as the need to distinguish between conceptual blending and conceptual integration.

scholarly journals Conceptual Blending and Slang Expressions in Hong Kong Cantonese

2021 ◽  
Vol 42 (1) ◽  
pp. 97-119
Author(s):  
May L-Y Wong
Keyword(s):  
Hong Kong ◽  
English Language ◽  
Conceptual Blending ◽  
Cognitive Mechanisms ◽  
Conceptual Integration ◽  
Cognitive Operations ◽  
Cultural Experiences ◽  
Different Types ◽  
Hong Kong Cantonese ◽  
Life Journey

Abstract This paper seeks to examine nine slang words created newly in Cantonese, which started their life journey from the inventions of individuals and now constituting the established lexical means of expressing cultural conceptualizations. These slang expressions are analyzed with reference to the theory of conceptual integration (also known as “blending”) developed in Fauconnier and Turner 2002. In the analysis, four different types of conceptual integration network (i.e., simplex networks, single-scope networks, double-scope, and multiple-scope networks) are used to unravel the increasingly complex systems of cognitive operations with which the “slang” blends are created. During the discussion of the conceptual integration networks here, we were able to see how elements and relations from familiar conceptualizations can be transformed into new and meaningful ones that align along with the changes in cultural conceptualizations. It is hoped that this study shows that, despite having wide applications in the English language, the blending theory can provide an integrated and coherent account of the cognitive mechanisms by which colloquial words are constructed and construed in terms of cultural experiences specific to a given non-Anglo locality.

scholarly journals Conceptual integration theory and British humour: an analysis of the sitcom Miranda

2020 ◽  
Vol 7 (4) ◽  
Author(s):  
Joanna Jabłońska-Hood
Keyword(s):  
Language Use ◽  
Meaning Construction ◽  
Integration Theory ◽  
Conceptual Blending ◽  
Conceptual Integration ◽  
Mental Space ◽  
Mental Spaces ◽  
Emergent Structure ◽  
Conceptual Integration Theory ◽  
Different Levels

Conceptual integration theory (henceforth CIT), aka conceptual blending, was devised by Fauconnier and Turner (2002) as a model for meaning construction and interpretation. It is based on the notion of a mental space, which originated in Fauconnier's early research (1998). Mental spaces are structures that constitute information pertaining to a particular concept (Fauconnier and Turner 2002: 40). Interestingly, mental spaces can be linked together and blended so as to produce a novel quality not previously present. In this manner, conceptual integration serves the purpose of a theoretical model which throws light on creativity in language use. In my paper, I will apply CIT to British humour in order to use its multiway blending together with its dynamic, online running of the blended contents for the purpose of comedy elucidation. It is crucial to observe that British humour is a complex phenomenon which pertains to many different levels of interpretation, i.e. a linguistic, cultural or a discourse one. CIT possesses a well suited cognitive apparatus which can encompass the complexity of British humour with all its layers. The primary goal of the article is to analyse a selected scene from a sitcom entitled Miranda in order to show the validity of the theory in respect of humour studies. In particular, I will undertake to demonstrate that CIT, with a special emphasis on its principles such as compression and the emergent structure of the blend can deal with many processes that accumulate within British humour and result in laughter. Simultaneously, I will try to demonstrate that frame-shifting, as proposed by Coulson (2015: pp. 167-190), can be of help to CIT in humour explanation.

scholarly journals Linguistic Landscape Signs in E-Textbooks: Teaching Language as a Compass for Exploring Multimodal Texts, Multilingualism, and Digital Resources

2021 ◽  
Author(s):  
Solvita Burr ◽  
Keyword(s):  
English Language ◽  
Technological Development ◽  
Real Life ◽  
English Language Teaching ◽  
Pedagogical Practices ◽  
Linguistic Landscape ◽  
Multimodal Texts ◽  
Entire Study ◽  
School Subjects ◽  
Pedagogical Frameworks

Rapid technological development and the growth of educators’ and students’ digital skills have allowed e-textbooks to take root in different school subjects’ pedagogical practices. This article’s aim is to compare two e-textbooks – A Guide for Exploring City Texts (Berra (Burr), 2020) and Linguistic Landscapes in English Language Teaching: A Pedagogical Guidebook (Solmaz & Przymus, 2021) – in terms of their technological and pedagogical frameworks and to discuss the benefits and disadvantages of using a language e-textbook which heavily utilizes linguistic landscape signs. The comparison shows that the e-textbooks’ main technological advantages are hyperlinking, bookmarking, highlighting, annotating, and searching. Their content uncovers pedagogical concepts they both share: (1) authenticity, (2) resourcefulness, (3) connectivism, (4) a focus on text genres. Language in both textbooks is understood in the context of semiotic resources, so knowledge and skills in one language are inextricably linked to awareness of other languages, semiotic consciousness, and multiliteracies. The learning process in both e-textbooks is designed in a way that students interactively create and contribute knowledge and apply them in various real-life situations. There are a few drawbacks of the e-textbooks. First, their current technological do not allow for changing the order, length, or content of chapters, subchapters, or sections. Second, a lack of space for writing answers in e-textbooks, which can be frustrating for students. Third, none of the e-textbooks provides content for the entire study year/course, language level, or national subject standard.

scholarly journals ELT During Lockdown: A New Frontier in Online Learning in the Saudi Context

2020 ◽  
Vol 11 (1) ◽  
pp. 44
Author(s):  
Uzma M. Hashmi ◽  
Hussam Rajab ◽  
Sayyed Rashid Ali Shah
Keyword(s):  
Online Teaching ◽  
English Language ◽  
Language Teaching ◽  
Real Life ◽  
English Language Teaching ◽  
Descriptive Research ◽  
Sequential Mixed Methods ◽  
New Frontier ◽  
Efl Teachers ◽  
Indispensable Tool

This study explores pedagogical challenges pertaining to the new online English Language Teaching (ELT) practices that emerged due to the covid-19 pandemic outbreak and the subsequent worldwide lockdown. Based on an explanatory sequential, mixed methods, descriptive research design, quantitative and qualitative data from 265 English as a Foreign Language (EFL) teachers in the Saudi context were collected by utilising a custom designed, twenty-two items on a psychometric five-point Likert items, open-ended questions, and a questionnaire. The quantitative data were statistically analysed using SPSS whereas the qualitative textual data were analysed employing the grounded theory. The findings of the study indicate that EFL teachers regard full scale online teaching as a challenging endeavour; however, a valuable and indispensable tool in language teaching, especially, during the outbreak of covid-19 pandemic. Furthermore, most of the participants prefer to receive more professional development opportunities based on real life teaching experiences in online ELT. The study presents suggestions and recommendations for further research.

scholarly journals Investigating the Impact of Task-based English Language Teaching on Student Competencies at a Saudi EFL Context

2020 ◽  
Author(s):  
Hamza Alshenqeeti
Keyword(s):  
Language Learning ◽  
English Language ◽  
Language Teaching ◽  
Real Life ◽  
Language Instruction ◽  
English Language Teaching ◽  
Saudi Students ◽  
Study Results ◽  
Perceived Relevance ◽  
The Impact

This study examines the impact of task-based English language teaching on Saudi students’ competencies, such as reading comprehension and writing proficiency. The mixed-methods approach, involving an experimental component and a qualitative component based on interviews with the participants, is applied in this study. The procedure for the experimental component was developed with attention to the design, implementation, and assessment of task-based English language instruction activities. A growing body of literature suggests that task-based English teaching has gained significance in recent decades because of its perceived relevance in augmenting linguistic and non-linguistic competencies of learners. The study results indicate that the use of tasks in language learning classrooms promotes students’ learning, the development of skills in reading and writing, social interaction, and the motivation to use English in real-life situations. These findings can be used to promote language learning in students studying English as a foreign language.

scholarly journals Incorporating Communicative Competence in Assessment and English Language Teaching in Multilingual Settings

2020 ◽  
Vol 2 (1) ◽  
pp. 8-13
Author(s):  
Ella Yuzar
Keyword(s):  
Language Learning ◽  
English Language ◽  
Communicative Competence ◽  
Language Teaching ◽  
Test Validity ◽  
Real Life ◽  
Historical Review ◽  
Language Testing ◽  
Language Assessment ◽  
English Language Teaching

There has been a high level of agreement among scholars that communicative competence should be integrated within language learning and assessments. The study attempts to unravel the issues of how communicative competence can be assessed and measured in multilingual environments and how communicative language testing can be promoted. Using the content analysis approach as the qualitative method, it begins with the historical review of communicative competence that started at the beginning of 1970s to the most current concept involving intercultural communicative competence. Then, some practical models of communicative competence that can be used to propose a measurement of communicative competence are presented. Later, this article argues that there is an upsurge need to shift the paradigm of language testing and language assessment towards communicative competence. Moreover, the nature of language testing should not only concern linguistic or knowledge competence but also recognize the different varieties of English. This study implies that, in the field of language testing, language test designers should encompass the concept of communicative competence in the test construct to include real-life language use, and by extension, to increase test validity. As for teachers, a reform integrating communicative competence in classroom language assessment has become essential within the scope of language teaching.

scholarly journals The effect of VR and traditional videos on learner retention and decision making

2019 ◽  
Vol 11 (1) ◽  
pp. 21-29
Author(s):  
Gürkan Yıldırım ◽  
Serkan Yıldırım ◽  
Emrah Dolgunsoz
Keyword(s):  
Decision Making ◽  
Repeated Measures ◽  
English Language ◽  
Real Life ◽  
English Language Teaching ◽  
Retention Performance ◽  
Term Retention ◽  
Computer Mediated ◽  
Age Range

Virtual reality (VR) as computer-mediated 3-D environments including real-life situations presented via different tools in which users can interact effectively with visuals. This study is significant as it primarily aimed to investigate effects of VR on retention by comparing it with traditional 2-D videos. The main aim of this study is to compare the effect of VR and 2-D videos on learner retention and decision making. About 18 students from the Department of English language teaching in an age range of 18–20 (nine males and nine females) voluntarily participated in this study and took course credits. As all participants were tested under the same two conditions in different time periods; repeated measures were chosen for statistical analysis. It can be inferred that both technologies have similar effects on short-term retention and VR does not provide any extra retention performance. However, VR was found to have a significant effect on long-term retention.  

scholarly journals Critical Pedagogy Trends in English Language Teaching

2021 ◽  
Vol 23 (2) ◽  
pp. 155-165
Author(s):  
Brenda Portilla Quintero ◽  
Jennifer Herrera Molina
Keyword(s):  
Critical Pedagogy ◽  
English Language ◽  
Language Teaching ◽  
Real Life ◽  
English Language Teaching ◽  
English Classes ◽  
Teachers And Students ◽  
Mixed Approach ◽  
Meaningful Experiences

This article presents a literature review regarding the latest trends in the inclusion of Critical Pedagogy (CP) in English Language Teaching (ELT) in different countries worldwide and in Colombia, considering its different regions. A review of different articles was conducted by considering four databases that include two regional and two international journal directories in both English and Spanish. The papers were analyzed and discussed from a mixed approach in which four keywords were tracked, and factors such as geographical distribution, as well as the way in which CP was implemented in the studies, were identified. The results of this query show that CP in ELT is an emerging trend, especially in countries where political, social, and economic inequality remains. In the same way, the findings suggest that different strategies regarding curricula analysis, the role of teachers and students as social subjects, among others, have been carried out in order to foster the understanding of this theory and its application and considerations in real-life contexts. Attempts to implement CP in English classes have proven to be meaningful experiences and constructive at developing critical thinking strategies in students.

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