scholarly journals Anti-obesity Public Service Announcements: An Exploratory Study on Perceived Realism and Identification with Advertisement Characters

2018 ◽  
Vol 32 (125) ◽  
pp. 19
Author(s):  
Dagmara Wrzecionkowska
Keyword(s):  
Public Service ◽  
Exploratory Study ◽  
Public Service Announcements ◽  
Perceived Realism

Los medios masivos proporcionan un vehículo importante para combatir la obesidad; sin embargo, la evidencia científica de la eficacia de los anuncios contra la obesidad es escasa y el concepto de identificación poco desarrollado en ese contexto. La identificación y percepción de realismo, facilita el involucramiento y fomenta la eficacia del mensaje. A quince madres se les presentaron cuatro representaciones de personas con sobre peso: (1) una persona sedentaria con obesidad, comiendo en exceso; (2) una persona con sobre peso, realizando con dificultad actividades diarias; (3) varias personas con sobre peso, en un barrio de nivel socio-económico bajo; (4) una persona con sobre peso, haciendo ejercicio y limitándose en sus porciones de alimentos. Este estudio exploratorio sugiere que asociar a una persona con obesidad a las actividades percibidas negativamente, limita la identificación, independientemente de que las actividades sean percibidas como realistas.

Stigmatizing the other: An exploratory study of unintended consequences of eating disorder public service announcements

2016 ◽  
Vol 22 (1) ◽  
pp. 120-131 ◽  
Author(s):  
Irina A Iles ◽  
Anita Atwell Seate ◽  
Leah Waks
Keyword(s):  
Eating Disorders ◽  
Eating Disorder ◽  
Public Service ◽  
Exploratory Study ◽  
Public Service Announcements ◽  
Unintended Consequences ◽  
The Other ◽  
Public Service Announcement ◽  
Negative Attitudes ◽  
Practical Implications

This research explores the intended and unintended consequences of eating disorder public service announcements. We assessed participants’ attitudes toward eating disorders and people with eating disorders, willingness to interact with people with eating disorders, and experience with eating disorders (covariate) at Time 1. At Time 2, participants were randomly assigned to watch a stigmatizing or a non-stigmatizing eating disorder public service announcement. Exposure to the stigmatizing public service announcement resulted in more negative attitudes toward eating disorders and in less willingness to interact with people with eating disorders, but not in significantly more negative attitudes toward people with eating disorders. The discussion highlights the practical implications for health communication campaigns.

scholarly journals The influence of PSA's likeability on children’s intentions to eat healthy food

2021 ◽  
Author(s):  
Valentina Nicolini ◽  
Fabio Cassia
Keyword(s):  
Public Service ◽  
Structural Equation ◽  
Positive Emotions ◽  
Fruits And Vegetables ◽  
Public Service Announcements ◽  
Behavioural Intention ◽  
Equation Modeling ◽  
Suggested Model ◽  
Non Profit ◽  
Social Messages

AbstractThis paper suggests a model that considers the effects of the children’s attitude toward Public Service Announcements—PSAs (measured through the likeability of PSAs) on their behavioural intention to eat fruits and vegetables. The suggested model was tested through an empirical analysis conducted with children aged 8 to 11 and the data were analysed through partial least squares – structural equation modeling (PLS-SEM) multigroup analysis. The findings indicate that the positive emotions PSAs generate and PSA credibility mediate the effects of the children’s perceived likeability of PSAs on their behavioural intention to eat fruits and vegetables. Overall, understanding the connections between PSA likeability, positive emotions, PSA credibility and behavioural intentions can facilitate the development of further social advertisements aimed at children covering healthy eating. Therefore, the findings of this study are relevant for non-profit organizations, government institutions and advertisers interested in creating effective social messages aimed at children.

Effects of HIV/AIDS Public Service Announcements On Attitude and Behavior: Interplay of Perceived Threat and Self-Efficacy

2014 ◽  
Vol 42 (5) ◽  
pp. 799-809 ◽  
Author(s):  
Jueman (Mandy) Zhang ◽  
Di Zhang ◽  
T. Makana Chock
Keyword(s):  
Condom Use ◽  
Public Service ◽  
Self Efficacy ◽  
Positive Attitude ◽  
The United States ◽  
Public Service Announcements ◽  
Perceived Threat ◽  
Perceived Susceptibility ◽  
And Behavior ◽  
Hiv Aids

We examined how perceived threat affected attitude and behavior toward condom use with main and nonmain partners, among at-risk young adults with varying levels of self-efficacy. Participants were 170 heterosexually active, single students at a northeastern university in the United States. Exposure to HIV/AIDS public service announcements was found to increase perceived susceptibility, which facilitated a positive attitude toward condom use with main partners but not with nonmain partners. High self-efficacy promoted a positive attitude toward condom use with main partners, and condom use with main and nonmain partners. The interaction effects revealed that high, compared to low, self-efficacy motivated more condom use with main and nonmain partners when perceived susceptibility was lower.

Double exposure: a critical study of preservice teachers’ multimodal public service announcements

2012 ◽  
Vol 1 (1) ◽  
Author(s):  
Peggy Albers
Keyword(s):  
Preservice Teachers ◽  
Public Service ◽  
Teaching And Learning ◽  
New Literacies ◽  
Social Issues ◽  
Relevant Information ◽  
Public Service Announcements ◽  
Critical Study ◽  
Visual Discourse ◽  
The Media

AbstractAlthough a great deal of work has been done on the significance of new literacies in ELA teaching and learning, much less has been done on the area of analyzing critically the media that comprise digital projects created by textmakers. Composing with new literacies in mind requires that textmakers locate relevant information, design with particular media in mind that will convey their message, as well as anticipate what the viewer may want to see. However, with nearly unlimited access to images through various search engines, textmakers may be choosing images of convenience rather than content. In her work with preservice teachers, Albers invited them to create Public Service Announcements (PSAs) in response to social issues they saw at play in contemporary and classic literature. Framed in critical multimodal theory, Albers draws upon visual grammar and visual discourse analysis to analyze PSAs to understand how modal choices make visible stable and commonplace assumptions about adolescents, the intended audience for these PSAs.

The Influence of Online Comments on Perceptions of Antimarijuana Public Service Announcements on YouTube

2010 ◽  
Vol 36 (4) ◽  
pp. 469-492 ◽  
Author(s):  
Joseph B. Walther ◽  
David DeAndrea ◽  
Jinsuk Kim ◽  
James C. Anthony
Keyword(s):  
Public Service ◽  
Public Service Announcements ◽  
Online Comments

scholarly journals Using Norm-Based PSAs to Foster Green Behavior in a University: Some Preliminary Results from Lithuania

2020 ◽  
Vol 11 (1) ◽  
pp. 106-118
Author(s):  
Mykolas Simas Poškus ◽  
Rasa Pilkauskaitė Valickienė ◽  
Arvydas Kuzinas
Keyword(s):  
Social Norms ◽  
Public Service ◽  
Field Studies ◽  
Environmental Communication ◽  
Public Service Announcements ◽  
Persuasive Communication ◽  
Preliminary Results ◽  
Green Behavior

AbstractThree field studies using norm-based public service announcements were carried out in a university context. The studies yielded inconclusive results, pointing toward the need to investigate the contextual and individual effectiveness of persuasive communication based on making social norms salient. The presented studies are discussed as the first steps in introducing persuasive pro-environmental communication in a specific university context and some ways forward are proposed.

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