Stigmatizing the other: An exploratory study of unintended consequences of eating disorder public service announcements

2016 ◽  
Vol 22 (1) ◽  
pp. 120-131 ◽  
Author(s):  
Irina A Iles ◽  
Anita Atwell Seate ◽  
Leah Waks
Keyword(s):  
Eating Disorders ◽  
Eating Disorder ◽  
Public Service ◽  
Exploratory Study ◽  
Public Service Announcements ◽  
Unintended Consequences ◽  
The Other ◽  
Public Service Announcement ◽  
Negative Attitudes ◽  
Practical Implications

This research explores the intended and unintended consequences of eating disorder public service announcements. We assessed participants’ attitudes toward eating disorders and people with eating disorders, willingness to interact with people with eating disorders, and experience with eating disorders (covariate) at Time 1. At Time 2, participants were randomly assigned to watch a stigmatizing or a non-stigmatizing eating disorder public service announcement. Exposure to the stigmatizing public service announcement resulted in more negative attitudes toward eating disorders and in less willingness to interact with people with eating disorders, but not in significantly more negative attitudes toward people with eating disorders. The discussion highlights the practical implications for health communication campaigns.

Eating disorder public service announcements

2016 ◽  
Vol 116 (5) ◽  
pp. 476-488 ◽  
Author(s):  
Irina A. Iles ◽  
Anita Atwell Seate ◽  
Leah Waks
Keyword(s):  
Mental Illness ◽  
Eating Disorder ◽  
Public Service ◽  
Public Service Announcements ◽  
Unintended Consequences ◽  
Mental Illness Stigma ◽  
Control Group ◽  
Theoretical Point ◽  
Content Type ◽  
The Social

Purpose – Previous studies have documented that exposure to stereotypical information about certain social groups leads to unfavorable perceptions and feelings toward that group. Integrating insights from the mental illness stigma and the social identity perspective literatures, the purpose of this paper is to explore the effects of eating disorder public service announcements (ED PSAs) that employ stigma formats through the lenses of the stereotype content model (SCM) and the Behaviors from Intergroup Affect and Stereotypes (BIAS) Map. Design/methodology/approach – The study followed an experimental control group design. Participants were exposed to either a stigmatizing or a non-stigmatizing PSA. Findings – Exposure to the stigmatizing PSA resulted in lower perceptions of warmth and competence being attributed to people who have an ED which further predicted greater feelings of contempt toward these individuals. The stigmatizing PSA also directly predicted greater feelings of contempt. Practical implications – The findings suggest that using stereotypes about EDs in PSAs aimed at preventing such diseases may elicit perceptions of low warmth and competence, further associated with increased feelings of contempt toward people who have an ED in healthy individuals. Social implications – The stereotyping effects of PSAs may reduce the social and emotional support that people with EDs receive and may exacerbate their emotional distress. Originality/value – From a theoretical point of view, these results extend the understanding of mental illness stereotypes from an intergroup, SCM and BIAS Map perspective as it applies to EDs. More importantly, this study draws attention to possible unintended consequences of PSAs, a matter that is rarely researched, but that can have severe implications.

Communication Strategy Analysis of COVID-19 Pandemic’s Public Service Announcement (PSA) Production

2021 ◽  
Vol 37 (4) ◽  
pp. 88-103
Author(s):  
Hasrul Hashim ◽  
◽  
Mohd Azul Mohamad Salleh ◽  
Keyword(s):  
Public Service ◽  
Large Scale ◽  
Behavioural Change ◽  
Preliminary Finding ◽  
Public Service Announcements ◽  
Communication Strategy ◽  
Public Service Announcement ◽  
Strategy Analysis ◽  
Health Crisis ◽  
2D Animation

Communication through media is one of the most important aspects if a country faces a health crisis such as a pandemic. One of the mediums that are often used is via the production of public service announcements or PSA. PSA is a short video lasting between 30 to 120 seconds, communicating to large-scale audiences for social behaviour changes. However, certain PSA will be considered a failure if the audience ignores or does not understand the message. When Malaysia faces a health crisis such as the COVID-19 pandemic, the PSA barely emphasises the aspects of behavioural balance, message recall, and the aesthetic of message presentation. Thus, this paper aims to discuss the mode of presentation and styles in 30 public service announcements related to COVID-19 in MyHealth’s YouTube channel under the Ministry of Health Malaysia (MOH) from January to June 2020. The preliminary finding shows that most PSAs used 2D animation production techniques by representing the real scenarios and situations faced by the Malaysian to facilitate the audience's understanding of the message. Overall, PSA's presentation style on COVID-19 in Malaysia emphasises the balance between the importance of message and communication strategy with five phases in the theory of audience behavioural change. Keywords: Public service announcement, media production, crisis communication, pandemic, COVID-19.

scholarly journals Anti-obesity Public Service Announcements: An Exploratory Study on Perceived Realism and Identification with Advertisement Characters

2018 ◽  
Vol 32 (125) ◽  
pp. 19
Author(s):  
Dagmara Wrzecionkowska
Keyword(s):  
Public Service ◽  
Exploratory Study ◽  
Public Service Announcements ◽  
Perceived Realism

Los medios masivos proporcionan un vehículo importante para combatir la obesidad; sin embargo, la evidencia científica de la eficacia de los anuncios contra la obesidad es escasa y el concepto de identificación poco desarrollado en ese contexto. La identificación y percepción de realismo, facilita el involucramiento y fomenta la eficacia del mensaje. A quince madres se les presentaron cuatro representaciones de personas con sobre peso: (1) una persona sedentaria con obesidad, comiendo en exceso; (2) una persona con sobre peso, realizando con dificultad actividades diarias; (3) varias personas con sobre peso, en un barrio de nivel socio-económico bajo; (4) una persona con sobre peso, haciendo ejercicio y limitándose en sus porciones de alimentos. Este estudio exploratorio sugiere que asociar a una persona con obesidad a las actividades percibidas negativamente, limita la identificación, independientemente de que las actividades sean percibidas como realistas.

scholarly journals Perceptions of a COVID-19 education public service announcement in Nunukan Regency, North Kalimantan: a qualitative study

2020 ◽  
Vol 3 (2) ◽  
pp. 85
Author(s):  
Tiara Putri Leksono ◽  
Avinindita Nura Lestari ◽  
Reyfal Khaidar ◽  
Yuga Putri Pramesti ◽  
Syarmila Sari ◽  
...  
Keyword(s):  
Public Service ◽  
Public Awareness ◽  
Physical Distance ◽  
Public Service Announcements ◽  
Indigenous Populations ◽  
Public Service Announcement ◽  
Public Places ◽  
Health Empowerment ◽  
Promotional Materials ◽  
Regional Languages

Indigenous populations experience a risk of socio-economic marginalization in health emergency, including COVID-19. Public service announcements (PSA) are promotional materials that address problems in an attempt to increase public awareness. North Kalimantan is one of the frontier, outermost, and least developed regions in Indonesia with 11 regional languages spoken. One of the districts with inadequate human resources in the area is Nunukan regency. The present study sought to understand how one group of people in Nunukan Regency reactions, interests, and impressions with the COVID-19 information found in Bugis and Toraja version of audio PSAs released by Health Empowerment and Education Project (HEUProject). The study belongs to qualitative research and used purposive sampling with seven participants from two sub-district in Nunukan Regency. The data is analyzed qualitative-thematically which is further interpreted and presented  in the form of a description. Additionally, to see the variety of participants’ answers information transmission through PSAs, we analyzed the data using Tableau software 2020 version and presented the relative frequency of words with visual infographic. The study findings of the participants' immediate reactions were following the advice on the PSAs audio, for instance to keep the physical distance and washing their hands frequently. The most participants in this study have the willingness to hear, to understand, and also feel interested with the useful content in audio format that apparently improves their awareness of COVID-19 information. Overall, it is immediately apparent that the language, transmission of message, and information found in the HEUProject’s COVID-19 educational PSA were understood and engaged by participants in a way that it reflects on the pandemic situation. Our study supports the national usage of disease prevention with this type of media approach that could be used in public places in the future that may minimize the language divide.

scholarly journals KOMUNIKASI VISUAL IKLAN LAYANAN MASYARAKAT DANA BOS SEBAGAI BAHAN BELAJAR

2015 ◽  
pp. 147-160
Author(s):  
Mohammad Siddiq ◽  
Jazim Hamidi
Keyword(s):  
Hypothesis Testing ◽  
Public Service ◽  
Public Service Announcements ◽  
Learning Material ◽  
Public Service Announcement ◽  
Learning Materials ◽  
The Public ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Color Composition

Abstrak:Penelitian ini bertujuan untuk memperoleh pemahaman mengenai unsur-unsur komunikasi visual yang ditampilkan dalam iklan sehingga dapat dimanfaatkan sebagai bahan belajar. Adapun permasalahannya adalah bagaimana tipografi dan komposisi warna dalam iklan layanan masyarakat “Dana BOS”, serta bagaimana implementasinya sebagai bahan belajar. Penelitian ini menggunakan pendekatan kualitatif deskriptif yang mengkaji penggunaan iklan sebagai media pembelajaran komunikasi. Teori yang dipakai dalam penelitian ini bukan untuk menguji hipotesis (hypothesis testing), tetapi untuk membangun hipotesis (hypotheses forming). Hasil penelitian ini menunjukkan bahwa iklan layanan masyarakat program dana BOS Kemendikbud dinilai cukup komunikatif secara visual, dilihat dari unsur tipografi dan komposisi warna. Sebagai bahan belajar, iklan dapat digunakan untuk membangun domain kognitif. Peserta didik dapat diajak untuk turut aktif melakukan analisis terhadap iklan. Unsur tipografi dan komposisi warna yang terdapat dalam iklan sarat dengan makna sehingga dapat dipertimbangkan untuk digunakan sebagai bahan belajar. Akhirnya, hasil penelitian ini, selain sebagai bahan belajar, dapat pula dijadikan sebagai bahan masukan dalam memproduksi iklan layanan masyarakat.Kata kunci: Iklan, Bahan Belajar, KomunikasiAbstract:This study aims to gain an understanding of the elements of visual communication displayed in an advertisement, so that it can be used as learning materials. The problem is to understand the typography and color composition in the public service announcements “Dana BOS” as well as how it is implemented as a learning material. This study uses qualitative descriptive approach that reviews the use of an advertisement as a communication learning medium. The theories applied in this study are not used to test hypothesis, but to form hypothesis instead. The result of this study shows that the public service announcement “Dana BOS” from Kemdikbud is valued to be visually communicative, based on its typography and color composition. As a learning material, advertisements can be used to develop cognitive aspect of the students. The students can be asked to actively analyze the advertisements. Typograpgy and color composition elements in an advertisement are full of messages so that they can be considered to be learning materials. Finally, beside as a learning material, the result of this study can also be an input for public service announcement production.Keywords: Advertisement, Learning Material, Communication.

scholarly journals News Releases and Public Service Announcements

EDIS ◽  
2021 ◽  
Vol 2021 (3) ◽  
Author(s):  
Ricky Telg ◽  
Lisa Lundy
Keyword(s):  
Public Service ◽  
Public Service Announcements ◽  
Public Service Announcement ◽  
Original Publication ◽  
Media Relations ◽  
The Third ◽  
News Release ◽  
News Releases ◽  
The Media

This publication about news release and public service announcement writing is the third of a four-part series on media relations. This series also covers media relations strategies, working with the media, and media interview skills. This is a revision with Lisa Lundy of the following original publication: Telg, Ricky. 2011. “News Releases and Public Service Announcements”. EDIS 2011 (8). https://doi.org/10.32473/edis-wc113-2011.

The Renfrew Unified Treatment for Eating Disorders and Comorbidity

2021 ◽  
Author(s):  
Heather Thompson-Brenner ◽  
Melanie Smith ◽  
Gayle E. Brooks ◽  
Dee Ross Franklin ◽  
Hallie Espel-Huynh ◽  
...  
Keyword(s):  
Eating Disorders ◽  
Eating Disorder ◽  
Treatment Program ◽  
Emotional Functioning ◽  
Emotional Experience ◽  
Emotional Problems ◽  
The Other ◽  
Depression And Anxiety ◽  
Eating Disorder Symptoms

This treatment program is designed to address any type of eating disorder along with the other emotional problems that people with eating disorders also commonly experience. Eating disorders are related to emotional functioning in many important ways. The overall goal of this treatment is for clients to become more accepting of their emotions in order to respond to them in more productive ways. Each chapter of this workbook teaches clients the skills to manage their emotions. This workbook was developed to help people who have eating disorders and who are also struggling with intense and difficult emotions like anxiety, sadness, anger, and guilt. Having an eating disorder is a difficult emotional experience, and many people develop depression and anxiety in reaction to their eating disorder symptoms. So, emotions create the context in which eating disorders develop, emotions are a part of what drives eating disorder symptoms on a daily level, and emotional experience become worse as a result of having an eating disorder.

Public Service Announcements and Promoting Face Masks During the COVID-19 Pandemic

2021 ◽  
pp. 1-6
Author(s):  
Steven Greene ◽  
Marc Hetherington ◽  
Rahsaan Maxwell ◽  
Timothy J. Ryan
Keyword(s):  
Public Health ◽  
United States ◽  
Public Service ◽  
The United States ◽  
National Sample ◽  
Public Service Announcements ◽  
The Other ◽  
Randomized Experiment ◽  
Health Advice ◽  
The Media

ABSTRACT Wearing face masks to combat the spread of COVID-19 became a politicized and contested practice in the United States, largely due to misinformation and partisan cues from masking opponents. This article examines whether Public Service Announcements (PSAs) can encourage the use of face masks. We designed two PSAs: one describes the benefits of using face masks; the other uses a novel messenger (i.e., a retired US general) to advocate for them. We conducted two studies. First, we aired our PSAs on television and surveyed residents of the media market to determine if they saw the PSA and how they felt about wearing face masks. Second, we conducted a randomized experiment on a diverse national sample. Both studies suggest that exposure to our PSAs increased support for face masks and induced greater compliance with public health advice. These findings have implications for how governments might fight pandemics.

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