scholarly journals CONCEPTUAL OUTLOOK TO SOCIAL INNOVATION IN EU

Author(s):  
Asta RAUPELIENĖ ◽  
Rasa RUKUIŽIENĖ ◽  
Olga V. TERESCHENKO ◽  
Nadezda V. EFIMOVA

The generic theory of social innovation appeared in early 2000. Therefore, the role of social innovation was been increased in last decades in the light of macroeconomic transformation of World economy and the great development of social networks. Under social networking new business activites appear in the globalized market, even known as social business. Most programmes of the European Commision have orientation on a high speed of knowledge transfering from scientific research system to business or public life. New organization models of business use a tremendous amount of social information and usually social networks serve for the greater impact on improving structure of business environment and implementation of digital managerial solutions. Social networking serves for production of new knowledge and creation of the new ecosystems for social innovation. The authors of this article are presenting the new aspects of social innovation performance by using the content analysis for identification the role and functions of social innovation under digitalization of business environment. The research is focused on the clarification of social networking effects and better understanding why social innovation is becoming so powerful tool for business start-ups and social communication. The content analysis is used in case to highlight the comparative aspects of social innovation in different economical activities.

2009 ◽  
Vol 23 (2) ◽  
pp. 133-137 ◽  
Author(s):  
Diego Matricano

The exploitation of knowledge and experience is increasingly important to companies operating in the globalized economy, faced with intense competition and striving to make headway in difficult markets. If such exploitation is important for existing companies, able to develop their own knowledge from previous experience, it is critical for new ventures that have no direct real-world experience on which to draw. Would-be entrepreneurs now operate in a very different business environment from that of their predecessors and they need new forms of entrepreneurship education and new methods of pre-launch trial and analysis for start-ups. The transition from ‘nature’ to ‘nurture’ in the approach to and perception of entrepreneurship, coupled with the increasingly engaged economic role of higher education institutions and research centres can be manipulated effectively to improve the prospects for success of high-expectation entrepreneurs. This article demonstrates how Curley and Formica's model of the experimental laboratory for would-be entrepreneurs responds to the new business environment and the new thinking.


2019 ◽  
Vol 28 (2) ◽  
pp. 295-315 ◽  
Author(s):  
Boris Urban

Social networks serve as an important source for new business opportunities in foreign markets and are considered as one of the most significant resources for the internationalising firm in emerging markets. This article empirically examines how internationalised firms in under-researched African context access and use social networks to increase their recognition of opportunities. Hypotheses are formulated based on several social networking principles and are tested statistically. The findings highlight that interacting with international contacts more fre-quently is associated with higher levels of opportunity recognition when compared to firms with fewer interactions. Additionally, internationalised firms tend to spend more time developing and maintaining contacts which are associated with higher levels of opportunity recognition. The article makes a contribution to the international entrepreneurship literature by demonstrating that multiple social networking factors will raise the level of opportunity recognition for internationalised firms in South Africa.


E-Marketing ◽  
2012 ◽  
pp. 803-813 ◽  
Author(s):  
T. Andrew Yang ◽  
Dan J. Kim

In the world of e-marketing, new business models are introduced to accommodate changes caused by various factors, including the markets, the services, the customers, among others. One latest trend of e-marketing is social networking Web sites, many of which have attracted not only large number of users and visitors, but also business companies to place their online ads on the sites. As an important example of Web 2.0 applications, online social networks deserve comprehensive studying and analysis; they are not only employed as an effective vehicle of e-marketing, but may impact how future Web-based applications would be developed. In this chapter, we explore online social networking as a new trend of e-marketing, by conducting a comparative analysis of online social networking sites. We first discuss the various types of online social networks, based on the classification by Laudon & Traver (2008), and then analyze online social networks from a business strategy point of view, by discussing the primary revenue models for online social networking sites. The primary contribution of this chapter is a comparative analysis and discussions of representative online social networking sites and their respective revenue model(s). This chapter aims to provide the reader with a basic understanding of the emerging online social networking Web sites and their primary revenue models.


Author(s):  
Shahul Hameed

The Internet network is rapidly becoming more and more popular among companies as an avenue to do business. It has made it easy for them to advertise, market their products and services, and communicate with their customers. Advertising and marketing on the Internet offers the promise of huge profits. Sellers, though, are not the only ones to reap benefits from the Internet. Purchasing products over the Net has also become extremely beneficial. It is faster than the traditional process of mail ordering, and various on-line support forums provide advice that is not found in manuals, catalogs, or brochures. Over the last few years, retail and computer experts have called the Internet the hottest marketing trend and the new consumer market. There are a number of benefits which Internet commerce could potentially deliver to consumers—convenience, wide choice of products, better product information, new types of products and services, and even lower prices. Nevertheless, the actual volume of consumer buying on the Internet is still small, a tiny fraction of worldwide consumer purchases. At the heart of this phenomenon of Internet commerce are the most essential concerns of the consumer—trust, confidence, and protection. Trust, itself, represents an evaluation of information, an analysis that requires decisions about the value of specific information in terms of several factors. Methodologies are being constructed to evaluate information more systematically, to generate decisions about increasingly complex and sophisticated relationships. In turn these methodologies about information and trust will strongly influence the growth of the Internet as a medium for commerce. In this new business environment, consumers find themselves increasingly in the driver’s seat, holding a tremendous amount of purchasing power over providers and sellers. They are empowered because they now have access to a worldwide assortment of suppliers—the Web gives them the power to buy from anyone, anywhere, anytime. The consumers, therefore, want to have control over the collection and use of their personal data and to have appropriate redress mechanisms available in the event of a problem.


2015 ◽  
pp. 2126-2150
Author(s):  
Te Fu Chen

This chapter focuses on a new business model in social networking, uses platform strategy to discuss possible business models, evaluates the optimal model for partnering with social networking service providers. This research develops a new revenue business model in social networking with a case study and discusses its potential monetization business model. The chapter reviews five business models including: 1) social media startups; 2) challenges social networks face: must monetize or die; 3) a case study of the new effective social business model – Facebook; 4) monetization: Facebook revenue and business model; and 5) a discussion of monetizing social networks: the four dominant business models and how you should implement them in the future. Through a comprehensive review, the chapter proposes a social media monetization model as the reference for firms to implement new business models of social networking.


Author(s):  
Vladimir Miletsky ◽  
◽  
Alexandra Pisareva ◽  
◽  
◽  
...  

Social networking sites as a new, modern channel of political communications have been the subject of interest of researchers for the last several years. The acceleration of digitalization of all spheres of life, including political, was largely provoked by the COVID-19 coronavirus pandemic. The article presents a comparative content analysis of publications on this topic in Russian and foreign scientific journals. It is established that the interest in the problem among domestic and foreign scientists is approximately equal. At the same time, it was found that the angles of view of scientists differ: for example, Russian authors are more interested in considering the influence of social networks on the behavior of ordinary users than politicians and government officials, like their foreign colleagues. In addition, there are terminological and methodological differences that allow us to say that in our country the study of social networks is still in the process of formation and development.


2019 ◽  
Vol 10 (1) ◽  
pp. 23
Author(s):  
Raquel Denise Salvalaio da Silva Martins

Nos últimos anos observou-se um crescimento significativo no consumo de roupas de segunda mão. A partir dessa questão, considera-se que a ressignificação da moda de brechós é em grande parte impulsionada pelas redes sociais e blogs que abordam o assunto, fortalecendo e propagando um novo conceito sobre a moda second hand. Sendo assim, esse estudo tem o objetivo de compreender de que forma as redes sociais podem contribuir e até mesmo impulsionar o consumo de moda de brechós. Tendo isso em vista, adotou-se um método exploratório descritivo, juntamente com uma análise de conteúdo de abordagem qualitativa, analisando dois perfis de usuárias do Instagram, focados em promover a moda de brechós. Entre os resultados, observou-se que os maiores incentivadores da moda de brechós são frequentemente mulheres jovens, atentas a novas tendências e heavy users de redes sociais, como Instagram e Facebook, levando a concluir que as plataformas de redes sociais possuem um papel de extrema relevância para a ressignificação da moda de brechós. Palavras-chave: Brechós. Redes sociais. Consumo. Era digital.ABSTRACTIn recent years it is observed a significant increase in the consumption of second-hand clothing. From this question, it is considered that the resignification of thrift stores fashion is largely driven by social networks and blogs that approach the subject, strengthening and spreading a new concept on second hand fashion. Thus, this study aims to understand how social networks can contribute and even boost the fashion consumption of thrift stores. Therefore, a exploratory descriptive method was adopted, together with a content analysis of qualitative approach, analyzing two profiles of Instagram users, focused on promoting second-hand fashion. Among the results it was observed that the biggest promoters of thrift stores fashion are often young women, attentive to new trends and heavy users of social networks like Instagram and Facebook, leading to the conclusion that social networking platforms play an extremely important role for the re-signification of the fashion of thrift storesKeywords: Thrift store. Social networks. Consumption. Digital age.


Author(s):  
Oliana Sula ◽  
Tiit Elenurm

The mission of this chapter is to explore the role of social networking and knowledge management competencies combined with social networking strategies as an essential component and support for the development of co-innovation and business co-creation processes for future and potential entrepreneurs enrolled in higher education programs. Business students are active users of social networks but usually do not have clear business-focus priorities when devoting their time to social networking. Social networks enable virtual communities which allow knowledge sharing and collaborative learning a different stages of new business development. These networks have the potential to create ties for cross-border business initiatives that cannot be created in face-to-face networks. Innovative ideas often emerge from combining different sources of knowledge. Social networks can be used for action learning and cross-border knowledge sharing in the academic context in order to enhance cross-border entrepreneurship.


Author(s):  
T. Andrew Yang ◽  
Dan J. Kim

In the world of e-marketing, new business models are introduced to accommodate changes caused by various factors, including the markets, the services, the customers, among others. One latest trend of e-marketing is social networking Web sites, many of which have attracted not only large number of users and visitors, but also business companies to place their online ads on the sites. As an important example of Web 2.0 applications, online social networks deserve comprehensive studying and analysis; they are not only employed as an effective vehicle of e-marketing, but may impact how future Web-based applications would be developed. In this chapter, we explore online social networking as a new trend of e-marketing, by conducting a comparative analysis of online social networking sites. We first discuss the various types of online social networks, based on the classification by Laudon & Traver (2008), and then analyze online social networks from a business strategy point of view, by discussing the primary revenue models for online social networking sites. The primary contribution of this chapter is a comparative analysis and discussions of representative online social networking sites and their respective revenue model(s). This chapter aims to provide the reader with a basic understanding of the emerging online social networking Web sites and their primary revenue models.


Author(s):  
Te Fu Chen

This chapter focuses on a new business model in social networking, uses platform strategy to discuss possible business models, evaluates the optimal model for partnering with social networking service providers. This research develops a new revenue business model in social networking with a case study and discusses its potential monetization business model. The chapter reviews five business models including: 1) social media startups; 2) challenges social networks face: must monetize or die; 3) a case study of the new effective social business model – Facebook; 4) monetization: Facebook revenue and business model; and 5) a discussion of monetizing social networks: the four dominant business models and how you should implement them in the future. Through a comprehensive review, the chapter proposes a social media monetization model as the reference for firms to implement new business models of social networking.


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