scholarly journals INFORMATION TECHNOLOGY FOR INTERNET RESOURCES PROMOTION IN SEARCH SYSTEMS BASED ON CONTENT ANALYSIS OF WEB-PAGE KEYWORDS

2021 ◽  
pp. 133-151
Author(s):  
V. Vysotska
Keyword(s):  
Analytical Method ◽  
Performance Indicators ◽  
Key Performance Indicators ◽  
Information Resources ◽  
Web Analytics ◽  
Web Resource ◽  
Internet Resources ◽  
Marketing Activities ◽  
Textual Content ◽  
The Web

Context. Timely and correct analysis of the process of visiting Internet resources, which led to the overall conversion of e-business, is fundamental and relevant for successfully managing the website. Appropriate, accurate traffic analysis, which brings both successful and unsuccessful conversions, will identify the cause of the impact on conversion metrics and criteria and will measure the effectiveness of changes made to the site to increase traffic conversions. It is necessary to collect information on the activities of system users on the website and determine specific performance indicators of the website to improve e-business strategy further to solve these problems and achieve the relevant goals of e-commerce. Thus, it is necessary to develop and implement an analytical method of text content support for e-commerce Internet resources based on the analysis of key performance indicators of the website, paying particular attention to determining the set of relevant and relevant keywords used by regular users and led to an increase in e-business conversions. Objective of the study is to develop a technology for promoting Internet resources of e-commerce based on the results of Web-analytics of critical indicators of pages as KPI and KSI through forming a relevant set of keywords as feedback activity of a regular audience. Method. An analytical method for promoting Internet resources based on the analysis of key performance indicators of the website, which is based on three main algorithms аlgorithm for identifying problem areas of the site structure for further optimization, аlgorithm for optimizing search engine marketing activities (SEM), аlgorithm for site promotion and calculation of its efficiency. General recommendations for the design of information resources processing systems have been developed, different from the existing ones, by the presence of additional modules that significantly affect promoting the website on the Internet to further the success of ecommerce or improve the values of these indicators. Among them is the module of online shopping, marketing, module-copywriter and Web-master. For each of them, calculate their own KRI. It will allow you to effectively implement the processing of information resources at the level of system developers (reducing resources and time for development, improving the quality of information processing systems). Results. The paper develops and describes in detail, based on the results of Web-analytics, the parameters and criteria for assessing the level of success of e-business. Software tools for monitoring the textual content of Internet resources based on the analysis of key performance indicators of the website have also been developed. For a detailed analysis of the functioning and promotion of Internet ecommerce systems such as Internet newspaper and Internet magazine, 12 different methods have been developed and implemented, respectively, with support for each of them with a different number of stages of the content life cycle. A computer experiment of analysis of key performance indicators of the website was conducted. The service of keeping statistics of visits to the Web resource allows you to estimate the increase in sales of textual content in direct proportion to the rise in the number of visits to the Web resource, the number of regular users, the prospects of marketing activities. Conclusions. It was found that the presence of appropriate modules in the systems of information resources processing increases the sales of textual content to the regular user by 9%, active involvement of unique visitors, potential users and expanding the target and regional audience by 11%, viewed pages by 12%, resources by 7%.

A Review of Methodologies for Analyzing Websites

2011 ◽  
pp. 145-166 ◽  
Author(s):  
Danielle Booth ◽  
Bernard J. Jansen
Keyword(s):  
Customer Satisfaction ◽  
Performance Indicators ◽  
Key Performance Indicators ◽  
Careful Analysis ◽  
Web Analytics ◽  
Log Files ◽  
Business Goals ◽  
Visit Duration ◽  
The Right

This chapter is an overview of the process of Web analytics for Websites. It outlines how visitor information such as number of visitors and visit duration can be collected using log files and page tagging. This information is then combined to create meaningful key performance indicators that are tailored not only to the business goals of the company running the Website but also to the goals and content of the Website. Finally, this chapter presents several analytic tools and explains how to choose the right tool for the needs of the Website. The ultimate goal of this chapter is to provide methods for increasing revenue and customer satisfaction through careful analysis of visitor interaction with a Website.

scholarly journals EXPLORING THE VALUE OF YOUR WEBSITE ANALYTICS

2019 ◽  
pp. 66-69
Author(s):  
Ms Sarwat Jahan ◽  
Ms Parul Martin
Keyword(s):  
Performance Management ◽  
Technological Advancement ◽  
Web Analytics ◽  
Web Traffic ◽  
Marketing Metrics ◽  
Digital World ◽  
Marketing Performance Management ◽  
Marketing Activities ◽  
Analytical Tools ◽  
The Web

The recent wave of technological advancement has simply presented companies with a range of website analytics tools that can be leveraged for the purpose of collecting, analyzing and visualizing company’s website data (Bandaru et al., 2015). In this very perspective, the study investigated the value and benefits of website analytics, specifically in reference to the marketing performance management, while presenting an overview of the ways through which the organizations can exploit the metrics system in the 21st century. In this context, literature on performance measurement was reviewed and applied to the use of website analytics. With this specific focus, the study found that companies’ efforts in reference to the use of marketing metrics systems and the resulting outcomes are highly dependent upon the reasoning for the selected metrics, as well as the processing of metrics data, which may ultimately allow the businesses to further enhance customer footfall over their website. Given the fact that digital marketing has gained tremendous importance in both service and manufacturing industries, the study confirmed that the web analytics can help the businesses to harness the values resulting from it, and can ultimately result in a range of benefits resulting from marketing activities. From this perspective, the findings of the study confirmed that the most prominent value resulting from website analytics is in the form of crucial information about the visitor’s data, which can be utilized for optimizing organization’s content in accordance with the interest of the users (Farney, 2011). Simply put, organizations are not just competing against their competitors through traditional front, but also over the internet, which makes it exceptionally important for the businesses to identify their users who frequently visit the website to purchase goods, in addition to those that simply visit the website for information (Waisberg and Kaushik, 2009). This can ultimately become the source of company’s decisions, and may further help the business in undertaking strategies that are not just productive, but can also increase the web-traffic. In this very context, website analytics can be an important tool that can help the businesses in understanding their users’ behavior in addition to their demographics (i.e. age, gender, source of traffic etc.). Considering the findings, the study further proposed businesses to consider Google Analytics initially, since it is an open and free source. This can be used by businesses to learn more about web analytics, and once the business has gained command over it; it may switch to another analytical tools so that they can further leverage the data about consumers to make informed and logical decisions. KEYWORDS: website analytics, marketing metrics, digital world, visitors

scholarly journals Development of an educational resource for studying the graphic editor Adobe Photoshop

2021 ◽  
Author(s):  
Sofia Hrabust ◽  
Оlexander Markovets ◽  
Тetiana Klynina
Keyword(s):  
Educational Resource ◽  
Educational Materials ◽  
Advantages And Disadvantages ◽  
Web Resource ◽  
Internet Resources ◽  
Graphic Editor ◽  
Functional Models ◽  
Adobe Photoshop ◽  
Web Platform ◽  
The Web

The paper analyzes the most popular Internet resources for educational services. Particular attention is paid to the study of the web platform Moodle, which was used to develop an educational resource for learning the graphic editor Adobe Photoshop. The advantages and disadvantages of this platform are established. Based on the analyzed web platform, documentation of the educational web resource was provided, as well as steps to develop the web resource using the Moodle web platform. With the help of the goal tree, the main tasks in creating an educational resource are identified. Information and functional models of the educational web resource are built, which will help to determine the stages of its development and filling with educational materials. The optimal structure of the course for studying the graphic editor Adobe Photoshop is offered and the prospects of introduction of the educational web resource are given

A Review of Methodologies for Analyzing Websites

2010 ◽  
pp. 143-164 ◽  
Author(s):  
Danielle Booth
Keyword(s):  
Customer Satisfaction ◽  
Performance Indicators ◽  
Key Performance Indicators ◽  
Careful Analysis ◽  
Web Analytics ◽  
Log Files ◽  
Business Goals ◽  
Visit Duration ◽  
The Right

This chapter is an overview of the process of Web analytics for Websites. It outlines how visitor information such as number of visitors and visit duration can be collected using log files and page tagging. This information is then combined to create meaningful key performance indicators that are tailored not only to the business goals of the company running the Website but also to the goals and content of the Website. Finally, this chapter presents several analytic tools and explains how to choose the right tool for the needs of the Website. The ultimate goal of this chapter is to provide methods for increasing revenue and customer satisfaction through careful analysis of visitor interaction with a Website.

Optimalisasi Key Performance Indicators (KPI) Melalui Pendekatan Balance Scorecard Upaya Mengimplementasikan Performance Management System (PMS) Pada Perguruan Tinggi

CCIT Journal ◽  
2012 ◽  
Vol 6 (1) ◽  
pp. 17-34
Author(s):  
Untung Rahardja ◽  
Muhamad Yusup Eva ◽  
Rosyifa Rosyifa
Keyword(s):  
Performance Indicators ◽  
Management System ◽  
Educational Institution ◽  
Key Performance Indicators ◽  
Individual Performance ◽  
The State ◽  
Public Institution ◽  
Performance Measurement System ◽  
Educational Institutions ◽  
Successful Implementation

SQL Server Reporting Services is a way to analyze data, create reports using the indicators and gauges. Indicators are minimal gauges that convey the state of a single data value at a glance, and most are used to represent the state of Key Performance Indicators. Manage and harmonize the performance of an institution's educational institutions, especially universities with the performance of individuals or resources, no doubt is one of the essential elements for the success of an entity of the institution. Integrate the performance of an educational institution with individual performance is not an easy process, and therefore required a systematic approach to manage it. Implementation of a strategic management system based Balanced Scorecard can be used as a performance measurement system that will continuously monitor the successful implementation of the strategy of any public educational institution and measure the performance of its resources in a comprehensive and balanced, not the quantity but the emphasis is more concerned with the quality, so the performance of educational institutions at any time can be known clearly. Contribution of Key Performance Indicators to manage and harmonize the performance of any public institution is a solution in providing information to realize the extent of work that has set targets, identify and monitor measures of success, of course, with performance indicators show a clear, specific and measurable.

Strategic planning in grassland farming: Principles andapplications

1997 ◽  
pp. 191-197
Author(s):  
W.J. Parker ◽  
N.M. Shadbolt ◽  
D.I. Gray
Keyword(s):  
Strategic Planning ◽  
Performance Indicators ◽  
Cost Effective ◽  
Key Performance Indicators ◽  
Strategic Plans ◽  
Effective Manner ◽  
Farm Business ◽  
Pastoral Farming ◽  
Financial Environment

Three levels of planning can be distinguished in grassland farming: strategic, tactical and operational. The purpose of strategic planning is to achieve a sustainable long-term fit of the farm business with its physical, social and financial environment. In pastoral farming, this essentially means developing plans that maximise and best match pasture growth with animal demand, while generating sufficient income to maintain or enhance farm resources and improvements, and attain personal and financial goals. Strategic plans relate to the whole farm business and are focused on the means to achieve future needs. They should be routinely (at least annually) reviewed and monitored for effectiveness through key performance indicators (e.g., Economic Farm Surplus) that enable progress toward goals to be measured in a timely and cost-effective manner. Failure to link strategy with control is likely to result in unfulfilled plans. Keywords: management, performance

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