scholarly journals EXPLORING THE VALUE OF YOUR WEBSITE ANALYTICS

2019 ◽  
pp. 66-69
Author(s):  
Ms Sarwat Jahan ◽  
Ms Parul Martin
Keyword(s):  
Performance Management ◽  
Technological Advancement ◽  
Web Analytics ◽  
Web Traffic ◽  
Marketing Metrics ◽  
Digital World ◽  
Marketing Performance Management ◽  
Marketing Activities ◽  
Analytical Tools ◽  
The Web

The recent wave of technological advancement has simply presented companies with a range of website analytics tools that can be leveraged for the purpose of collecting, analyzing and visualizing company’s website data (Bandaru et al., 2015). In this very perspective, the study investigated the value and benefits of website analytics, specifically in reference to the marketing performance management, while presenting an overview of the ways through which the organizations can exploit the metrics system in the 21st century. In this context, literature on performance measurement was reviewed and applied to the use of website analytics. With this specific focus, the study found that companies’ efforts in reference to the use of marketing metrics systems and the resulting outcomes are highly dependent upon the reasoning for the selected metrics, as well as the processing of metrics data, which may ultimately allow the businesses to further enhance customer footfall over their website. Given the fact that digital marketing has gained tremendous importance in both service and manufacturing industries, the study confirmed that the web analytics can help the businesses to harness the values resulting from it, and can ultimately result in a range of benefits resulting from marketing activities. From this perspective, the findings of the study confirmed that the most prominent value resulting from website analytics is in the form of crucial information about the visitor’s data, which can be utilized for optimizing organization’s content in accordance with the interest of the users (Farney, 2011). Simply put, organizations are not just competing against their competitors through traditional front, but also over the internet, which makes it exceptionally important for the businesses to identify their users who frequently visit the website to purchase goods, in addition to those that simply visit the website for information (Waisberg and Kaushik, 2009). This can ultimately become the source of company’s decisions, and may further help the business in undertaking strategies that are not just productive, but can also increase the web-traffic. In this very context, website analytics can be an important tool that can help the businesses in understanding their users’ behavior in addition to their demographics (i.e. age, gender, source of traffic etc.). Considering the findings, the study further proposed businesses to consider Google Analytics initially, since it is an open and free source. This can be used by businesses to learn more about web analytics, and once the business has gained command over it; it may switch to another analytical tools so that they can further leverage the data about consumers to make informed and logical decisions. KEYWORDS: website analytics, marketing metrics, digital world, visitors

Indicators of effective site management

Infolib ◽  
2021 ◽  
Vol 27 (3) ◽  
pp. 14-17
Author(s):  
Olga Udartseva ◽  
Keyword(s):  
Web Site ◽  
Site Management ◽  
Web Analytics ◽  
Analytical Basis ◽  
Web Environment ◽  
Detailed List ◽  
Definition Of ◽  
Analytical Tools ◽  
The Web ◽  
Effective Site

The article deals with the problem of assessing the effect of managing a library web-site. The purpose of the article is to identify indicators of effective website management. It has been established that the result of website management can be expressed by several effects at once: social, technological, managerial, economic. The analytical basis for assessing indicators is the data of web analytical tools. The definition of the effectiveness of the library in the web environment, considered in the article, is given. A detailed list of actions is proposed to assess the possible effects of managing a library website using web analytics data

scholarly journals INFORMATION TECHNOLOGY FOR INTERNET RESOURCES PROMOTION IN SEARCH SYSTEMS BASED ON CONTENT ANALYSIS OF WEB-PAGE KEYWORDS

2021 ◽  
pp. 133-151
Author(s):  
V. Vysotska
Keyword(s):  
Analytical Method ◽  
Performance Indicators ◽  
Key Performance Indicators ◽  
Information Resources ◽  
Web Analytics ◽  
Web Resource ◽  
Internet Resources ◽  
Marketing Activities ◽  
Textual Content ◽  
The Web

Context. Timely and correct analysis of the process of visiting Internet resources, which led to the overall conversion of e-business, is fundamental and relevant for successfully managing the website. Appropriate, accurate traffic analysis, which brings both successful and unsuccessful conversions, will identify the cause of the impact on conversion metrics and criteria and will measure the effectiveness of changes made to the site to increase traffic conversions. It is necessary to collect information on the activities of system users on the website and determine specific performance indicators of the website to improve e-business strategy further to solve these problems and achieve the relevant goals of e-commerce. Thus, it is necessary to develop and implement an analytical method of text content support for e-commerce Internet resources based on the analysis of key performance indicators of the website, paying particular attention to determining the set of relevant and relevant keywords used by regular users and led to an increase in e-business conversions. Objective of the study is to develop a technology for promoting Internet resources of e-commerce based on the results of Web-analytics of critical indicators of pages as KPI and KSI through forming a relevant set of keywords as feedback activity of a regular audience. Method. An analytical method for promoting Internet resources based on the analysis of key performance indicators of the website, which is based on three main algorithms аlgorithm for identifying problem areas of the site structure for further optimization, аlgorithm for optimizing search engine marketing activities (SEM), аlgorithm for site promotion and calculation of its efficiency. General recommendations for the design of information resources processing systems have been developed, different from the existing ones, by the presence of additional modules that significantly affect promoting the website on the Internet to further the success of ecommerce or improve the values of these indicators. Among them is the module of online shopping, marketing, module-copywriter and Web-master. For each of them, calculate their own KRI. It will allow you to effectively implement the processing of information resources at the level of system developers (reducing resources and time for development, improving the quality of information processing systems). Results. The paper develops and describes in detail, based on the results of Web-analytics, the parameters and criteria for assessing the level of success of e-business. Software tools for monitoring the textual content of Internet resources based on the analysis of key performance indicators of the website have also been developed. For a detailed analysis of the functioning and promotion of Internet ecommerce systems such as Internet newspaper and Internet magazine, 12 different methods have been developed and implemented, respectively, with support for each of them with a different number of stages of the content life cycle. A computer experiment of analysis of key performance indicators of the website was conducted. The service of keeping statistics of visits to the Web resource allows you to estimate the increase in sales of textual content in direct proportion to the rise in the number of visits to the Web resource, the number of regular users, the prospects of marketing activities. Conclusions. It was found that the presence of appropriate modules in the systems of information resources processing increases the sales of textual content to the regular user by 9%, active involvement of unique visitors, potential users and expanding the target and regional audience by 11%, viewed pages by 12%, resources by 7%.

scholarly journals World library policy in web analytics: Current state and trends

2020 ◽  
pp. 87-110
Author(s):  
O. M. Udartseva
Keyword(s):  
Web Sites ◽  
High Performance ◽  
Legal Status ◽  
Virtual Space ◽  
Web Analytics ◽  
Web Based ◽  
Current State ◽  
Web Space ◽  
Analytical Tools ◽  
The Web

The libraries’ web-outposts open up new opportunities, enable libraries to interact efficiently with their users and to promote their information products in the virtual space. The systematic assessment is integral to high performance of libraries’ web-divisions. The author explores the intensity of applying evaluation methods to the libraries’ web-sites. She examines the current state and popular trends in libraries’ representation in the virtual space using the relevant methods of web-analytics. The findings of the 2019 survey “Modern trends in the development of library resources in the web space”, comprising 387 Russian and foreign libraries of various organizational and legal status, are discussed. Particular attention is paid to the presence of libraries in the web space and resource management using web-analytic instruments. Based on her research findings, the author concludes that the major accomplishment for the libraries today is the very fact of their presence in the web space in the form of official websites and accounts in social media. Though the respondents confirmed that they used web-based analytical tools to evaluate their own web-based representation, the survey demonstrates that just a small part of the analytical tools potentiality is actually used.

scholarly journals SEO and Digital News Media: Visibility of Cultural Information in Spain’s Leading Newspapers

Tripodos ◽  
2021 ◽  
pp. 41-61
Author(s):  
Carlos Lopezosa ◽  
Lluís Codina ◽  
Mario Pérez-Montoro
Keyword(s):  
Comparative Analysis ◽  
News Media ◽  
Search Engines ◽  
Web Traffic ◽  
Social Signals ◽  
Digital News ◽  
The Media ◽  
Visibility Index ◽  
The Web ◽  
Digital Newspapers

This paper undertakes a comparative analysis of the visibility, and of other SEO indicators, of the culture sections of Spain’s leading digital newspapers —specifically, elmundo.es, elpais. com, lavanguardia.com, abc.es, el­confidencial.com and 20minutos.es— based on data collected by the media analytics company, comScore, and the web traffic metric, Alexa Rank. The analysis employs a set of positioning in­dicators: namely, a visibility index, keywords, social signals, keyword profiles, URLs, SERP-Snippets, reference domains and best anchor texts, as made availa­ble by SISTRIX, an SEO analytics audit toolbox. Thus, we were able to deter­mine which of the digital newspapers’ culture sections has the best visibility. Likewise, we were able to identify which of these media are best positioned on Google, presumably as a result of more effective positioning strategies. We con­clude with a discussion of our results and, on the basis of these findings, re­commend ways in which the visibility of journalistic information can be optimi­sed in search engines.   SEO i cibermitjans: visibilitat de la informació cultural dels principals diaris d’Espanya Aquest article realitza una anàlisi com­parativa de visibilitat i altres indicadors SEO de la secció de cultura dels principals cibermitjans espanyols: elmundo.es, elpais.com, lavanguardia.com, abc. es, elconfidencial.com i 20minutos. es. Les anàlisis s’han dut a terme amb la utilització d’un conjunt d’indicadors de posicionament (visibilitat, paraules clau, senyals socials, paraules clau, url, snippets, dominis de referència i mi­llors textos àncora) utilitzant l’eina de auditoria i anàlisi de posicionament en cercadors, SISTRIX. Ens preguntem quin d’aquests mitjans té millor una secció de notícies culturals amb millor visibilitat. L’estudi dut a terme amb els indicadors seleccionats permet, d’aquesta manera, presentar una anàlisi comparativa del periodisme cultural i identificar quins d’aquests mitjans presenten millors posicions a Google, presumiblement, com a resultat d’estratègies de posicio­nament. Finalitzem amb una discussió dels resultats juntament amb unes re­comanacions finals per optimitzar la vi­sibilitat de la informació periodística en els cercadors.

The Dynamics of Web Traffic

2018 ◽  
pp. 82-101
Author(s):  
Bruce Rogers
Keyword(s):  
Mathematical Models ◽  
Power Law ◽  
Equity Market ◽  
Biological Species ◽  
Web Traffic ◽  
New Models ◽  
Over Time ◽  
The Web

This chapter aims to build better models of web traffic. It shows how web traffic is roughly power law distributed, in which a highly concentrated “head” of the Web is coupled with a long, diffuse “tail” of tiny sites. These power law-like patterns have provoked vigorous debate about whether the Web is dominated by new or old elites. To address these issues, this chapter builds new models that scale seamlessly from the largest websites down to hundreds of smaller ones. It builds and tests these models with a rich dataset from Hitwise, a web measurement firm. As this chapter shows, digital audience growth follows predictable patterns. These patterns look much like the growth of cities over time, or the fluctuations of stocks on an equity market (more on that shortly), or even the growth and decline of biological species. This chapter borrows mathematical models and techniques from other disciplines to demonstrate these patterns, focus with a focus on understanding the principles and intuition behind the models.

Marketing Orientation Embedding Internet Capability as Best Practice for Medium-Sized Global Firms

2019 ◽  
pp. 111-135
Author(s):  
Maria Giovanna Tongiani ◽  
Claudia Burchielli
Keyword(s):  
Best Practice ◽  
Global Market ◽  
Future Research ◽  
Research Directions ◽  
Marketing Orientation ◽  
The Social ◽  
Marketing Activities ◽  
Future Research Directions ◽  
Different Characteristics ◽  
The Web

Contemporary competition in the distribution sector is becoming increasingly more cut-throat and consumers have multiple channels to choose from for making their purchases, each with different characteristics and practical methods. The objective of this work is to obtain information and identify the elements that allow for highlighting the ability of the medium-sized retailers who use the web and the social media to expand their own reference markets. The information will be acquired by means of interviews with Italian and international (USA and UK) customers of a medium Italian global fashion retailer. The analyses of the results will provide useful indications concerning the marketing activities for the medium retailer firms operating in the global market. This approach is followed by future research directions and a conclusion.

Towards Process Mediation in Semantic Service Oriented Architecture (SSOA)

2011 ◽  
pp. 780-801 ◽  
Author(s):  
Tariq Mahmoud ◽  
Jorge Marx Gómez
Keyword(s):  
Web Services ◽  
Enterprise Resource Planning ◽  
Service Oriented Architecture ◽  
Resource Planning ◽  
The Public ◽  
Digital World ◽  
Digital Community ◽  
Service Oriented ◽  
Semantic Service ◽  
The Web

Nowadays, it becomes very hard for anybody in the digital world to search and find suitable Web Services fit into his/her needs, since there is a huge amount of data on the Web caused by the enormous increasing of the Web providers and Web Services widespread in this digital community, and one of the most difficulties Web Services have to overcome, in the attempt to use the contents of the World Wide Web, is heterogeneity which is caused by the nature of the Web itself, and has two origins: data or public process heterogeneity. So it is highly required in such environment to have an intelligent mechanism in which every user can search according to his/her needs and later on can fulfill it in a semantic way. The authors will focus in this chapter on the public process heterogeneity which describes the behavior of the participants during a conversation, and propose a solution for dealing with it, explaining the functionality of the process mediator developed as a part of the Web Service Execution Environment (WSMX) and its mediation scenario, and will also apply this proposed solution on Federated Enterprise Resource Planning (FERP) system to get the semantic extension from it.

scholarly journals Analyzing the Status of Sustainable Development in the Manufacturing Sector Using Multi-Expert Multi-Criteria Fuzzy Decision-Making and Integrated Triple Bottom Lines

2020 ◽  
Vol 17 (11) ◽  
pp. 3800 ◽  
Author(s):  
Sepehr Hendiani ◽  
Huchang Liao ◽  
Morteza Bagherpour ◽  
Manuela Tvaronavičienė ◽  
Audrius Banaitis ◽  
...  
Keyword(s):  
Performance Management ◽  
Social Relations ◽  
Manufacturing Systems ◽  
Sustainable Manufacturing ◽  
Economic Benefits ◽  
Fuzzy Decision Making ◽  
Technological Advancement ◽  
Manufacturing Companies ◽  
The Status ◽  
New Framework

A sustainable manufacturing company depends on the developments in three aspects in order to minimize harmful impacts on the environment, improve the social relations, and simultaneously maximize the economic benefits. Despite the increasing types of investigations that researchers have carried out in environmental and economic aspects, the minimum attention has been paid to social relations. In response to this deficiency, this paper proposes a new framework to obtain the overall sustainability index in manufacturing companies by encapsulating the sustainability criteria/sub-criteria. This article collected 33 sub-criteria for five pillars of sustainability as social, environment, economic, technological advancement, and performance management. The key contributions of this paper are highlighted as the hierarchical method that obtains the status of sustainability in uncertain conditions, the ability to identify the weak points, and a new framework for gathering the data about sustainability performance in manufacturing companies. The findings of this paper will aid both policymakers and decision-makers to assess the sustainability status of manufacturing systems and improve the performances of them.

Branding on the Internet

2011 ◽  
pp. 57-63
Author(s):  
Mary Lou Roberts ◽  
Eric Schwaab
Keyword(s):  
Online Marketing ◽  
The Internet ◽  
Brand Experience ◽  
Consumer Experience ◽  
Direct Response ◽  
Brand Development ◽  
Key Concepts ◽  
Marketing Activities ◽  
The Web ◽  
The Way

Marketers have regarded the Internet as the consummate direct-response medium. The ability to interact one-on-one with customers and the ability to track their every move allowed precision targeting never before possible. More recently it has become clear that the Internet can also be used in branding efforts. The ability to blend direct-response and branding efforts is the Internet’s greatest benefit and its ultimate challenge to marketers. This article reviews evidence for the branding impact of online marketing activities. It also looks at the key concepts of interactivity and consumer experience online. It then presents a construct we call interactive brand experience and describes the Internet-specific techniques that can be used to orchestrate brand experience on the Web. It concludes by summarizing the implications of using the Internet for brand development and discussing the way in which branding on the Internet is evolving.

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