Difficulties in Information Search Process and Purchasing Decision - Focusing on Product Tangibility

2015 ◽  
Vol 11 (2) ◽  
pp. 59-85
Author(s):  
Myoung Jin Koo ◽  
◽  
Jung Sung Yeo
1994 ◽  
Vol 20 (44) ◽  
pp. 53-60 ◽  
Author(s):  
Mary Jane McNally ◽  
Carol C. Kuhlthau

Author(s):  
Tahar Rafa ◽  
Samir Kechid

The user-centred information retrieval needs to introduce semantics into the user modelling for a meaningful representation of user interests. The semantic representation of the user interests helps to improve the identification of the user’s future cognitive needs. In this paper, we present a semantic-based approach for a personalised information retrieval. This approach is based on the design and the exploitation of a user profile to represent the user and his interests. In this user profile, we combine an ontological semantics issued from WordNet ontology, and a personal semantics issued from the different user interactions with the search system and with his social and situational contexts of his previous searches. The personal semantics considers the co-occurrence relations between relevant components of the user profile as semantic links. The user profile is used to improve two important phases of the information search process: (i) expansion of the initial user query and (ii) adaptation of the search results to the user interests.


2011 ◽  
Vol 23 (2) ◽  
pp. 95-111
Author(s):  
Veridiana Abe ◽  
Miriam Vieira da Cunha

A presente pesquisa objetivou identificar o comportamento de busca de informação na Internet de bibliotecários e estudantes de ensino médio em oito escolas particulares dos municípios de Itajaí e Florianópolis, estado de Santa Catarina, Brasil. Este estudo entende que o desafio crítico para as escolas é possibilitar o aprendizado a partir de uma variedade de fontes de informação, pois a tecnologia, particularmente a Internet, modifica o ambiente de aprendizagem na escola. Os objetivos desta pesquisa foram averiguar como os bibliotecários compreendem o processo de busca de informação na Internet pelos estudantes e como prestam auxílio a eles, bem como averiguar como se processa a busca de informação pelos estudantes. Os instrumentos de coleta de dados utilizados na pesquisa foram um questionário aplicado a 8 bibliotecários, mais um questionário e um roteiro aplicados a 38 estudantes. A pesquisa teve abordagem quanti-qualitativa e análise de conteúdo. Emprega os pressupostos teóricos do Information Search Process de Carol Kuhlthau para investigar como os estudantes buscam a informação. As análises dos dados permitiram inferir que os bibliotecários avaliam que a busca de informação realizada pelos estudantes é um processo que desenvolvem de forma autônoma e com facilidade, que estes atingiram uma percepção mais acurada da Internet, e que são otimistas em relação à informação que recuperam, ainda que incerteza e dúvida sejam sentimentos presentes no decorrer da busca de informação.


Author(s):  
Fitria Khairum Nisa ◽  
Arief Bregas Viratama ◽  
Nurul Hidayanti

<p><strong>Abstrak<br /></strong></p><p><strong></strong>Berdasarkan <em>survey</em>, salah kegiatan berinternet yang paling sering dilakukan adalah belanja <em>online</em> sebanyak 44.6%. Sedangkan generasi yang mendominasi penggunaan internet adalah generasi z. Generasi z merupakan generasi yang akrab dengan dunia digital dan berani mengambil resiko. Penelitian ini bertujuan untuk melihat bagaimana generasi z melakukan proses pencarian informasi dalam melakukan belanja <em>online</em><em> </em>dengan menyebarkan angket serta melakukan wawancara mendalam. Penelitian ini menggunakan <em>mix method. </em>Adapun subjek dari penelitian ini adalah mahasiswa Program Studi Ilmu Komunikasi, Universitas Tidar. Hasil penelitian ini menunjukan bahwa ulasan produk di <em>e-commerce</em> merupakan sumber utama remaja generasi z dalam mencari informasi yakni sebesar 80.7%. Sumber informasi lainnya adalah ulasan produk di sosial media dan bertanya kepada teman. Adapun alasannya adalah untuk mencari <em>trend</em> terkini serta ulasan produk dapat dipercaya dan generasi z peduli dengan pendapat orang sekitar.</p><p> </p><p><em><strong>Abstract</strong></em></p><p><em>Based on the survey, one of the most frequently carried out internet activities was online shopping which is 44.6%. Meanwhile, the generation that dominates internet usage is z generation. Z generation z is a generation that is familiar with the digital world and is willing to take risks. This study aims to see how generation Z performs the information search process in online shopping. This study uses a mix method by distributing questionnaires and conducting in-depth interviews. Subject of this research is the students of communication in Tidar University. The results of this study indicate that product reviews on e-commerce is the main source of z generation adolescents in seeking information, which is 80.7%. Other sources of information are product reviews on social media and asking friends. The reasons for those are they look for the newest trend and product reviews are trustworthy and z generation cares what people think about them.</em></p>


Author(s):  
Giovanni Semeraro ◽  
Marco Degemmis ◽  
Pasquale Lops ◽  
Ulrich Thiel ◽  
Marcello L’Abbate

2007 ◽  
Vol 2 (4) ◽  
pp. 80 ◽  
Author(s):  
Shelagh K. Genuis

A review of: Kuhlthau, Carol C. “Inside the Search Process: Information Seeking from the User's Perspective.” Journal of the American Society for Information Science 42.5 (1991): 361-71. Objective – To extend understanding of purposeful information seeking and to present a model of the information search process (ISP) from the perspective of the user. Design – Review of theoretical foundation, summing up of qualitative and quantitative data from a series of five foundational studies, and presentation of ISP model. Setting – Summarised research was conducted primarily in high school and college environments where subjects were investigating an assigned topic. A small proportion of public libraries were used in the fifth study within the reviewed series. Subjects – The ISP model as presented in this ‘classic’ article is based on studies involving a total of 558 participants. The first study involved 26 academically advanced high school seniors, and the 2 subsequent studies involved respectively 20 and 4 of the original participants following their completion of 4 years of college. The final 2 studies involved respectively 147 high, middle and low achieving high school seniors, and 385 academic, public and school library users. Methods – This paper presents the foundation for the ISP model by reviewing the relationship between Kelly’s personal construct theory, Belkin, Brooks, and Oddy’s investigation of cognitive aspects of the constructive information seeking process, and Taylor’s work on levels of information need (“Question-negotiation”) and value-added information (“Value-added”). This is followed by a review of Kuhlthau’s five foundational studies, which investigated the common information seeking experiences of users who were seeking to expand knowledge related to a particular topic or problem. The first of these studies was a small-scale exploration in which participants were given two assignments. Questionnaires, journaling, search logs, and reflective writing were used to collect data throughout the process of assignment completion. Data collection was augmented by case studies involving in-depth interviews and construction of timelines and flowcharts with six study participants. The six-stage ISP model was developed from qualitative content analysis of participants’ perceptions and experiences (Kuhlthau, “Library Research Process”). In the second study, the same questionnaire was used to determine how students’ perceptions of the ISP had changed over time. Post-college responses were compared to responses given in high school and statistical significance was determined through t Tests (Kuhlthau, Perceptions). Four of the original 6 case study participants were interviewed in the third study, in which interview data and search process timelines were compared with high school case studies (Kuhlthau, Longitudinal). In the fourth and fifth studies, large-scale field studies were conducted to verify the ISP model. Process surveys elicited participants’ thoughts and feelings at initiation, midpoint, and closure of a search task. Data were analysed using descriptive and inferential statistics including measures of significance and analysis of variance (Kuhlthau, Information Search; Kuhlthau et al.). Following a summation of these 5 research studies, this article details and discusses the ISP model. Main results – Based on the data from the five studies, the ISP presents a constructivist approach to information seeking and incorporates affective, cognitive, and physical dimensions at each of six information searching stages: initiation, topic selection, pre-focus exploration, focus formulation, information collection, and presentation. Individuals become aware of an information need at initiation. Feelings of uncertainty and apprehension are common as wide-ranging task exploration begins. At topic selection a general topic is selected and users frequently experience initial optimism, which is commonly followed by confusion and doubt as pre-focus exploration commences and users struggle to extend personal knowledge through initial investigation of the general topic. A turning point occurs during focus formulation as constructs become clearer and uncertainty decreases. During information collection the user is able to articulate focused need and is able to interact effectively with intermediaries and systems. Relief is commonly experienced at presentation stage when findings are presented or used. Although stages are laid out sequentially, Kuhlthau notes that the ISP is an iterative process in which stages merge and overlap. Central to this model is the premise that uncertainty is not due merely to a lack of familiarity with sources and technologies, but is an integral and critical part of a process of learning that culminates in finding meaning through personal synthesis of topic or problem. Conclusion – Kuhlthau provides evidence for a view of information seeking as an evolving, iterative process and presents a model for purposeful information searching which, if understood by users, intermediaries and information system designers, provides a basis for productive interaction. While users will benefit from understanding the evolving nature of focus formulation and the affective dimensions of information seeking, intermediaries and systems are challenged to improve information provision in the early formative stages of a search. Although Kuhlthau identifies this research on the ISP as exploratory in nature, this article affords methodological insight into the use of mixed methods for exploring complex user-oriented issues, presents a model that effectively communicates an approximation of the common information-seeking process of users, and provides ongoing impetus for exploring the user’s perspective on information seeking.


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