scholarly journals Analisis Pencarian Informasi Remaja Generasi z dalam Proses Pengambilan Keputusan Belanja Online (Analisis pada Mahasiswa Ilmu Komunikasi Universitas Tidar)

2020 ◽  
Vol 4 (2) ◽  
pp. 146
Author(s):  
Fitria Khairum Nisa ◽  
Arief Bregas Viratama ◽  
Nurul Hidayanti
Keyword(s):  
Social Media ◽  
Information Search ◽  
Online Shopping ◽  
Internet Usage ◽  
Search Process ◽  
Product Reviews ◽  
Sources Of Information ◽  
Digital World ◽  
Generation Z ◽  
Depth Interviews

<p><strong>Abstrak<br /></strong></p><p><strong></strong>Berdasarkan <em>survey</em>, salah kegiatan berinternet yang paling sering dilakukan adalah belanja <em>online</em> sebanyak 44.6%. Sedangkan generasi yang mendominasi penggunaan internet adalah generasi z. Generasi z merupakan generasi yang akrab dengan dunia digital dan berani mengambil resiko. Penelitian ini bertujuan untuk melihat bagaimana generasi z melakukan proses pencarian informasi dalam melakukan belanja <em>online</em><em> </em>dengan menyebarkan angket serta melakukan wawancara mendalam. Penelitian ini menggunakan <em>mix method. </em>Adapun subjek dari penelitian ini adalah mahasiswa Program Studi Ilmu Komunikasi, Universitas Tidar. Hasil penelitian ini menunjukan bahwa ulasan produk di <em>e-commerce</em> merupakan sumber utama remaja generasi z dalam mencari informasi yakni sebesar 80.7%. Sumber informasi lainnya adalah ulasan produk di sosial media dan bertanya kepada teman. Adapun alasannya adalah untuk mencari <em>trend</em> terkini serta ulasan produk dapat dipercaya dan generasi z peduli dengan pendapat orang sekitar.</p><p> </p><p><em><strong>Abstract</strong></em></p><p><em>Based on the survey, one of the most frequently carried out internet activities was online shopping which is 44.6%. Meanwhile, the generation that dominates internet usage is z generation. Z generation z is a generation that is familiar with the digital world and is willing to take risks. This study aims to see how generation Z performs the information search process in online shopping. This study uses a mix method by distributing questionnaires and conducting in-depth interviews. Subject of this research is the students of communication in Tidar University. The results of this study indicate that product reviews on e-commerce is the main source of z generation adolescents in seeking information, which is 80.7%. Other sources of information are product reviews on social media and asking friends. The reasons for those are they look for the newest trend and product reviews are trustworthy and z generation cares what people think about them.</em></p>

Exploring the relationships between socialization agents, social media communication, online shopping experience, and pre-purchase search: a moderated model

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mahasweta Saha ◽  
Sangeeta Sahney
Keyword(s):  
Social Media ◽  
Information Search ◽  
Online Shopping ◽  
Consumer Socialization ◽  
Media Communication ◽  
Content Type ◽  
Shopping Experience ◽  
Socialization Agents ◽  
Social Media Communication

PurposeThe purpose of this study is to examine the relationships between the dimensions of the pre-purchase information search (PS) such as direction (reliance on the information sources-RIS) and pattern (reliance on the utilitarian value-RUV), moderating role of the online shopping experience (OSE), and their influence on the behavior of the socialization agents (family communication (FC), peer communication (PC), TV advertising-TVAdv, social media communication (SMC)) for buying branded apparel.Design/methodology/approachThis study used a questionnaire, and a total of 458 responses were obtained. A measurement model with the dimensions of the pre-purchase information search and socialization agents was analyzed using confirmatory factor analysis. The conceptual model with hypotheses (direct and moderated effects) was analyzed using a moderated approach using Hayes Macros.FindingsThe findings confirm the significant influence of the dimensions of the PS (RIS and RUV) on the behavior of socialization agents for buying branded apparel with the strongest influence of RIS on SMC. The moderated effects of OSE between the dimensions of PS and socialization agents are found to be significant except for the relationship between RIS and FC. The direct effects of the RIS and RUV on the socialization agents are higher for consumers having high OSE and lower for consumers having low OSE.Originality/valueThe findings contribute to the growing body of literature on the PS, highlighting the importance of consumer socialization for the purchase decision of consumers in emerging markets. No previous studies have applied a psychological approach to explain the variation in the external search incorporating the dimensions like direction (RIS) and pattern (RUV), which did not receive research attention so far. This study uniquely sets a new direction for the researchers by establishing a theoretical linkage between the dimensions of PS that can act as antecedents and can significantly influence the behavior of socialization agents using the consumer socialization approach based on the social learning theory. The results reveal the strongest influence of SMC and establish the moderating role of OSE for the buying decision of branded apparel. The findings are valuable for online marketers who must acknowledge that social media is the strongest platform for reaching customers and must create a formal page for displaying their latest updates about their products and services. Marketers must engage all the family members through online contests and feedback sessions for developing trust for online shopping platforms.

scholarly journals Becoming Your “Authentic” Self: How Social Media Influences Youth’s Visual Transitions

2021 ◽  
Vol 7 (3) ◽  
pp. 205630512110478
Author(s):  
Michelle Gorea
Keyword(s):  
Social Media ◽  
The Self ◽  
Visual Performance ◽  
Self Identity ◽  
Authentic Self ◽  
Generation Z ◽  
Visual Processes ◽  
The Media ◽  
Relational Contexts ◽  
Depth Interviews

By focusing attention on the ways that the media manifold fosters visual practices of presentational work for Generation Z, this article examines the active and relational nature of youth’s engagement with visual self-images during the transition between high school and university. Drawing on in-depth interviews with 35 youth between the ages of 15–22, the analysis examines how the relational contexts of family, school, and peers, alongside the socioeconomic and gendered dimensions of young people’s everyday lives work to shape the different ways that youth engage in visual processes of becoming; in terms of becoming who they are and who they want themselves to be. Findings reveal that although youth’s visual self-performances parallel contemporary theorizations of mediatization, self-identity, and visuality, I argue that more attention should be paid to the nuances of transitional moments among young people, and the precise ways in which they navigate practices of “looking,” which are tightly bound up with heightened expectations around visual performance and projection of the self.

scholarly journals Understanding Digital Consumer: Generation Z Online Shopping Prefences

2019 ◽  
Vol 8 (2) ◽  
pp. 925-929
Keyword(s):  
Social Media ◽  
Information Needs ◽  
Online Shopping ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Digital Marketing ◽  
Generation Z ◽  
First Choice ◽  
Social Media Platforms

This research tests the preferences of generation Z in online shopping, which platforms they use more often and become their choice in shopping online. This study used a direct survey to collect data from 513 respondents with consumers intercepting randomly in several locations Survey questions are compiled from previous research questions and focus group discussions (FGD). the collected data is processed qualitatively uses descriptive analysis to clearly describe the preferences of generation Z. The results showed that generation z preference on online shopping was influenced by high visual-person involvement with images or images, the need for justice, instant thinking, clear information needs in online shopping affecting their choice of social media as a first choice but they also appreciated the market places platform because of its convenience features. Generation Z was chosen in this study because this generation has an important role in determining the standards of online marketing. This research is important for the world of digital marketing where the results of this study are useful to support the planning of effective and efficient digital marketing strategies. Online shopping has become a trend today and can be done more easily through the presence of an online shopping platform. Nevertheless social media is also an alternative in shopping online. Many of consumers use social media platforms to shop online. Both types of platforms, which are preferred and what determines the preferences for shopping online is really important to understand for help business to decide effective and efficient marketing strategies for them

scholarly journals Strategi Public Relations PT Kasoem Hearing Dalam Mempublikasikan Kasoem Exhibition 2018 Kepada Masyarakat Indonesia

2019 ◽  
Vol 10 (1) ◽  
pp. 56-63
Author(s):  
Silvina Mayasari ◽  
Mareta Purihastine ◽  
Annisa Qibtiah
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Qualitative Method ◽  
Hearing Aid ◽  
Guest Speaker ◽  
Entire Series ◽  
The Public ◽  
Final Project ◽  
Digital World ◽  
Depth Interviews

This final project aims to find out the strategies used in utilizing the digital world, in this case via Instagram and Facebook social media. Public Relations of PT.Kasoem Hearing uses Instagram and Facebook to publish the Exhibition 2018 Kasoem to customers and potential customers.The Kasoem Exhibition is a program to exhibit the entire series of hearing examinations,information on the habilitation stage after using a hearing aid and sharing stories of experiences with hearing aid users.The riset method used in this writing is a descriptive qualitative method where information obtained from direct observation techniques and in-depth interviews, then the results are stated in the form of research reports. PT.Kasoem Marketing Communications Manager PT. Becomes the guest speaker about the strategies carried out by the public relations team.The use of Instagram and Facebook is considered very effective in publishing an event. By uploading a series of events, promotions and grand prizes attract customers and prospective customers to know and participate in the event. This event was successful and can be seen from the number of visitors who attended more than the intended target. It can be concluded that Instagram social media and Facebook were able to become media to publish the 2018 Exhibition Casoem event.Keywords: PR Strategy, Publication, Social Media

Factors affecting consumers’ online product review use

2018 ◽  
Vol 21 (3) ◽  
pp. 375-400 ◽  
Author(s):  
Kelley A. O’Reilly ◽  
Amy MacMillan ◽  
Alhassan G. Mumuni ◽  
Karen M. Lancendorfer
Keyword(s):  
Decision Making ◽  
Information Search ◽  
Decision Making Process ◽  
Search Process ◽  
Product Reviews ◽  
Content Type ◽  
Factors Affecting ◽  
Face To Face ◽  
Psychological Mechanisms ◽  
Grounded Theory Method

PurposeThe purpose of this study is to examine factors affecting the extent of consumers’ use of electronic word-of-mouth (eWOM), specifically online product reviews (OPRs), during their decision-making process. It also examines their motives for using OPRs.Design/methodology/approachThe study uses an exploratory qualitative research methodology involving observation and free-flowing face-to-face interviews with consumers who have previously made a purchase online and who read OPRs during the decision-making process. An adaptation of the grounded theory method is used for collection, coding and data analysis.FindingsFindings confirm previously uncovered motives for consumers’ use of OPRs. In addition, the findings suggest that two previously unidentified factors influence the extent of consumers’ use of OPRs: “decision-making drive” and “decision-making drag”. Decision-making drive is a mental momentum created when one or more factors that enhance decision-making readiness are present. This momentum tends to accelerate the decision-making process and shorten the information search process, leading to a reduction in the extent of OPR use. In contrast, decision-making drag is a mental resistance created when one or more factors that impede decision-making readiness are present. This resistance tends to decelerate the decision-making process and lengthen the information search process, leading to an increase in the extent of OPR use.Originality/valueFocused on the pre-consumption phase of eWOM, between the stages of product need recognition and information search, this study is the first to identify decision-making drive and decision-making drag as additional psychological mechanisms affecting the extent of OPR use by consumers. For marketers, understanding these mechanisms has strategic marketing implications that can provide guidance to brands, websites and online review systems.

scholarly journals Social Media Used and Teaching Methods Preferred by Generation Z Students in the Nursing Clinical Learning Environment: A Cross-Sectional Research Study

2020 ◽  
Vol 17 (21) ◽  
pp. 8267 ◽  
Author(s):  
M. Flores Vizcaya-Moreno ◽  
Rosa M. Pérez-Cañaveras
Keyword(s):  
Social Media ◽  
Nursing Students ◽  
Teaching Methods ◽  
Clinical Training ◽  
Research Study ◽  
Clinical Learning ◽  
Clinical Learning Environment ◽  
Cross Sectional ◽  
Digital World ◽  
Generation Z

Generation Z nursing students have a distinctive combination of attitudes, beliefs, social norms, and behaviors that will modify education and the nursing profession. This cross-sectional research study aimed to explore the social media use and characteristics of Generation Z in nursing students and to identify what were the most useful and preferred teaching methods during clinical training. Participants were Generation Z nursing degree students from a Spanish Higher Education Institution. A 41-item survey was developed and validated by an expert panel. The consecutive sample consisted of 120 students. Participants used social media for an average of 1.37 h (SD = 1.15) for clinical learning. They preferred, as teaching methods, linking mentorship learning to clinical experiences (x¯ = 3.51, SD = 0.88), online tutorials or videos (x¯ = 3.22, SD = 0.78), interactive gaming (x¯ = 3.09, SD = 1.14), and virtual learning environments (x¯ = 3, SD = 1.05). Regarding generational characteristics, the majority either strongly agreed or agreed with being high consumers of technology and cravers of the digital world (90.1%, n = 108 and 80%, n = 96). The authors consider it essential to expand our knowledge about the usefulness or possible use of teaching methods during clinical learning, which is essential at this moment because of the rapidly changing situation due to the Covid-19 pandemic.

scholarly journals Views on Working with Information in a Semi-Digital Society: Its Possibility to Develop as Open Innovation Culture

2021 ◽  
Vol 7 (2) ◽  
pp. 160
Author(s):  
Mikhail V. Vinichenko ◽  
Marina V. Rybakova ◽  
Oxana L. Chulanova ◽  
Sergey A. Barkov ◽  
Sergey A. Makushkin ◽  
...  
Keyword(s):  
Focus Group ◽  
Information Search ◽  
Open Innovation ◽  
Questionnaire Survey ◽  
Digital Society ◽  
Generation Z ◽  
Innovation Culture ◽  
Empirical Research Methods ◽  
Depth Interviews

The transition from a semi-digital to digital society depends on the nature of work with information, and the speed and quality of digitalization largely depend on Generation Z. The purpose of the article is to identify and evaluate Gen Z’s views in Russia and Slovakia on the search and assessment of information in a semi-digital society. The empirical research methods are a questionnaire survey, in-depth interviews, and a focus group. In the context of the COVID-19 pandemic, they were conducted remotely. The study reveals that the views of the Slovak and Russian Generation Z are similar in terms of searching and speeding up the acquisition of information and especially in the high assessment of their capabilities in information search and low confidence in advertising campaigns. The Slovak Gen Z is informationally mature and, at the same time, Internet-dependent. A difference in the perception of AI in Russian and Slovak Gen Z is identified. The results can be used to improve youth policies and provide information to society in the transition to fully digital life.

scholarly journals The Role of Consumer Pleasure Moderating the Effect of Content Marketing and Price Discount on Online Shopping Decision and Loyalty of Generation Z

2022 ◽  
Vol 27 (1) ◽  
pp. 35
Author(s):  
Abdul Halik ◽  
Mulyanto Nugroho
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Online Shopping ◽  
Sampling Technique ◽  
Consumer Loyalty ◽  
Price Discounts ◽  
Generation Z ◽  
Positive Effect ◽  
Content Marketing

The phenomenon of the covid 19 pandemics has changed consumer behavior, especially Generation Z who are proficient with social media, but there needs to be a trigger to want to shop at the marketplace. The purpose of this research is to find out empirically about the role of online shopping as mediation, the effect of content marketing, and price discounts on loyalty. consumers, as well as testing consumer pleasure as a moderator. This study uses a population of students who have shopped online at least 3 times using a sample of 100. Using the incidental sampling technique, you are ready to fill out the google form link. The results of this study found that online shopping has a positive effect on consumer loyalty, but online shopping needs encouragement from content marketing and price discounts that make consumers interested. The finding from moderation is that consumer pleasure weakens the effect of content marketing on online shopping, although not significantly. Meanwhile, consumer pleasure strengthens the effect of price discounts on online shopping, although it is not significant. Based on this research, it is proven that discounted prices are more attractive to consumers because they can perform efficiently during this pandemic.

scholarly journals The Use and Value Sources of Information Used By Women During Pregnancy : Scoping Review

2019 ◽  
Vol 7 (04) ◽  
Author(s):  
Anisya Selvia ◽  
Dwi Ernawati
Keyword(s):  
Social Media ◽  
Pregnant Women ◽  
Digital Media ◽  
Scoping Review ◽  
Information Search ◽  
Information Sources ◽  
Discussion Forums ◽  
Sources Of Information ◽  
Great Opportunity ◽  
The Impact

Pregnant women, especially in the age of technologically sophistication as today have a great opportunity to find information sources about pregnancy by using various media. They can get this information through websites, blogs, online discussion forums, applications and social media platforms. Pregnant women not only use information sources to obtain information but also can share information with other users on social media.The aim of scoping review is to know the use and value sources of information used by women during pregnancy. This study employed Sciendirect and pubmed to find relevant articles, using search terms “Digital Media”, “ Information”, “seeking” and “pregnancy”. The Publication dates of those articles ranged from 2012 to 2018. 1171 was found and sorted based on inclusion and exclusion criteria, resulting in eleven articles that had been used in this study. Thematic analysis was used to identify key consepts. We grouped these key consepts into four emergent themes : use and value of Mobile Health, use and value of the Internet, health information search and the impact of social media as information search media in pregnancy.

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