The influence of the mobile commerce characteristics on impulsive purchasing and post purchase behavior of fashion product-Focusing on Technology Acceptance Model and consumer knowledge-

2020 ◽  
Vol 23 (4) ◽  
pp. 33-45
Author(s):  
Soo-Kyeong Park
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Mobile Commerce ◽  
Purchase Behavior ◽  
Consumer Knowledge ◽  
Acceptance Model ◽  
Post Purchase

Mobile commerce adoption among the bottom of the pyramid: a case of street vendors in Thailand

2019 ◽  
Vol 10 (1) ◽  
pp. 193-213 ◽  
Author(s):  
Tanikan Pipitwanichakarn ◽  
Nittaya Wongtada
Keyword(s):  
Technology Adoption ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Street Vendors ◽  
Content Type ◽  
Acceptance Model

Purpose This study aims to investigate the applicability of technology acceptance model in explaining technology adoption among street vendors in Thailand as a representation of emerging economies. Design/methodology/approach A pen-and-pencil survey was administered to 370 street vendors in Bangkok; 356 usable surveys were analyzed for a completed rate of 96.2 per cent. Structural equation modeling was used to analyze the data. Findings This study contributes to the existing technology acceptance literature as follows: First, the predictive power of the technology acceptance model is strong and holds true for street vendors. Second, it revealed that the relationship of entrepreneurial orientation and technology adoption is completely connected through the decision-making process (i.e. trust and system characteristics, otherwise known as usefulness and ease of use). Finally, the degree of product differentiation strengthens the positive relationship between perceived usefulness and the intention to use mobile commerce. Originality/value This study advances the previous research on e-commerce adoption in settings outside the formal sector. More specifically, this study developed and validated the extended technology acceptance model in the smallest-scale of entrepreneurs, street vendors, to increase the understanding of the adoption of m-commerce.

Mobile Commerce Adoption in Organizations

2012 ◽  
Vol 10 (2) ◽  
pp. 61-78 ◽  
Author(s):  
Husam Alfahl ◽  
Louis Sanzogni ◽  
Luke Houghton
Keyword(s):  
Technology Acceptance ◽  
Diffusion Of Innovation ◽  
Technology Acceptance Model ◽  
Mobile Commerce ◽  
Diffusion Of Innovation Theory ◽  
Intention To Adopt ◽  
Research Propositions ◽  
Acceptance Model ◽  
Areas Of Interest ◽  
Mobile Commerce Adoption

The paper comprehensively reviews research conducted on mobile commerce adoption in organizations. From the literature, factors adopted form a number of adoption theories such as the diffusion of innovation theory, the technology acceptance model, etc. are identified, analyzed and tabulated together with a set of research propositions in order to demonstrate areas in need of further research. The paper proposes 15 adoption factors that may affect the intention to adopt mobile commerce in organizations. These factors are categorized into three groups, namely environmental and organizational, technological, and managerial and other factors. We conclude our argument by presenting a proposed adoption model and showing potential areas of interest to future researchers.

scholarly journals Intention to use Mobile-commerce services: An extension based on Technology Acceptance Model (TAM)

2017 ◽  
Vol 1 (Q4) ◽  
pp. 25-33
Author(s):  
Doan Thai Dang ◽  
Tuan Manh Nguyen
Keyword(s):  
Electronic Commerce ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Mobile Applications ◽  
Information Privacy ◽  
Mobile Commerce ◽  
Perceived Security ◽  
Intent To Use ◽  
Acceptance Model ◽  
Opening Up

Electronic Commerce (E-Commerce) with outstanding advantages has been changing the traditional shopping way of customers all over the world. Recently, Mobile Electronic Commerce (M - Commerce) trend with the flexibility and integration of M-Commerce based on mobile applications are opening up a further outlook in the field of online shopping. However, there are still some new barriers to persuading customers to participate in the use of M-Commerce services. The objective of this study is to propose a model that can verify the factors that influence the intent to use the M-Commerce service in the context of individual customers in Vietnam. Based on the Technology Acceptance Model combined with the expansion of three additional components (1) Perceived enjoyment - PE, (2) Perceived security - PS, và (3) Concern for social media information privacy - CFSMIP. Consequently, six elements and eight hypotheses were proposed in the model of intent to use the mobile commerce services of individual customers.

Investigating the Roles of Mobile Commerce and Mobile Payment in Global Business

2018 ◽  
pp. 19-41
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Business Performance ◽  
Strategic Plan ◽  
Mobile Commerce ◽  
Mobile Payment ◽  
Global Business ◽  
Strategic Goals ◽  
Acceptance Model

This chapter aims to investigate the roles of mobile commerce (m-commerce) and mobile payment (m-payment) in global business, thus revealing the overview of m-commerce; m-commerce and Technology Acceptance Model (TAM); m-commerce and trust; the concept of m-payment; the importance of m-commerce in global business; and the importance of m-payment in global business. The operation of m-commerce and m-payment is needed for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and achieve continuous success in global business. Therefore, it is required for modern organizations to investigate their m-commerce and m-payment, develop a strategic plan to regularly check their practical advancements, and immediately respond to m-commerce and m-payment needs of customers in modern organizations. The chapter argues that applying m-commerce and m-payment has the potential to enhance business performance and reach strategic goals in global business.

scholarly journals Impact of Digitalization on Customers’ Well-Being in the Pandemic Period: Challenges and Opportunities for the Retail Inustry

2021 ◽  
Vol 18 (14) ◽  
pp. 7533
Author(s):  
Umair Akram ◽  
Melinda Timea Fülöp ◽  
Adriana Tiron-Tudor ◽  
Dan Ioan Topor ◽  
Sorinel Căpușneanu
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Well Being ◽  
Mobile Commerce ◽  
Wireless Internet ◽  
Supply Chain Disruptions ◽  
Online Sales ◽  
Challenges And Opportunities ◽  
Acceptance Model

Order increases, supply chain disruptions, changing customer behavior, store closures, and more that have been caused by the coronavirus epidemic (COVID-19) will undoubtedly affect the online commerce forms of business. The coronavirus pandemic has a significant impact on digitalization and customer experience and well-being in mobile commerce. Since the beginning of the coronavirus pandemic, online sales and the number of online shoppers using wireless internet-enabled devices have increased tremendously. The article develops, an experimental study that captures COVID-19 and digital commerce’s impact in terms of customers’ experience and well-being during the pandemic period. The study explores the synergy between technology evolution and the effects of the COVID-19 pandemic on customers’ behavior based on survey data collection and the technology acceptance model (TAM). The results reveal that, for millennials, digital commerce seems to be the typical way of shopping and paying in the pandemic period since the oldest generations adopted in a smaller proportion the use of mobile devices for shopping and payments. Besides, retailers are confronted with great challenges raised by millennials’ expectations. The result confirms four of the six hypotheses based on the technology acceptance model (TAM). As a result, it shows that the easiness of use, trust, mobility, and customer involvement influences the behavioral intention of the customer to use mobile commerce, and that usefulness and customization does not influence the behavioral intention.

scholarly journals Mobile Commerce: A Rising Wave of Consumer Purchase Intention

2019 ◽  
Vol 5 (2) ◽  
Author(s):  
Asad Ur Rehman ◽  
Moeed Ahmad Sandhu ◽  
Muhammad Rehan
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Purchase Intention ◽  
Marketing Research ◽  
Mobile Commerce ◽  
Online Technology ◽  
Perceived Trust ◽  
Consumer Purchase Intention ◽  
Acceptance Model ◽  
Mobile Commerce Adoption

Because of the commonness and extensive usage of online technology these days, mobile commerce is an emerging area of attraction for marketing research. Although there is a dearth of studies exploring the factors that influence on mobile commerce embracement and adoption through mobile applications in general, particularly the effect of mobile commerce adoption attitude using Technology Acceptance Model (TAM) remains uncharted. The exploration of the technology acceptance factors is quite challenging and demanding primarily due to the reason that online population is widely dispersed and diversified in terms of their dynamics. Still this area remains a venture of curiosity to the marketers due to magnetism in its potential. Current research assist marketers by providing an insight into the factors that explains this scenario and the results could be used to capitalize the fast growing online market. Three hypothesis strongly validated the effect of perceived trust, perceived value and social influence on mobile commerce adoption while perceived self-efficacy was found to have a little effect on mobile commerce adoption. Predominantly, it was found that Technology Acceptance Model (TAM) remains most effective predictor to mobile commerce adoption. Current research could be used to comprehend and take advantage of key psychological attributes mentioned in the study to upsurge the volume of existing mobile commerce market.

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