scholarly journals Role of Mass Media in Promoting Banks Corporative Social Responsibility

2019 ◽  
Vol 10 (2) ◽  
Author(s):  
Tatyana Bakhmatova ◽  
Tsyndyma Sambayeva
Keyword(s):  
Mass Media ◽  
Social Responsibility ◽  
Banking Sector ◽  
Public Information ◽  
Socially Responsible ◽  
Information Awareness ◽  
The Media ◽  
The Mass Media ◽  
Media Monitoring ◽  
Corporate Social

Despite the fact that the corporate social responsibility (CSR) is an actively studied area of knowledge and in large quantities takes root into activity of large organizations, the degree of its representation in the mass media is very low. The article gives an assessment of the CSR characteristics in general, in the banking sector, in particular. It presents the characteristics and features of formation stages for the banks CSR in Russia. It examiners the advance of Sberbank in mass media as a socially responsible bank, analyses positive and negative references to Sberbank's CSR in the media monitoring system «Medialogia», specifies the most significant informational occasions, reveals the problems in promoting the concept of Sberbank's CSR through the mass media. The level and quality of disclosing information on Sberbanks social responsibility is insufficient, like the insufficiency of public information awareness of the principles of social responsibility and problems of its implementation. The article emphasizes the complexity of the CSR issues in terms of developing the public interest by means of the mass media.

scholarly journals Effective Corporate Social Responsibility (Csr) Delivery as Panacea for Restiveness and Conflict in The Niger Delta: Role of The Mass Media

2021 ◽  
Vol 04 (05) ◽  
Author(s):  
Aghogho L. Imiti ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Mass Media ◽  
Social Responsibility ◽  
Multinational Corporations ◽  
Niger Delta ◽  
The People ◽  
The Media ◽  
The Mass Media ◽  
Corporate Social

The Niger Delta has been a cauldron of restiveness and violent conflicts. Most of these conflicts result from the failure of the multinational corporations operating in the region to adequately discharge their Corporate Social Responsibility to the people. It is against this backdrop that this paper examines the issue of Corporate Social Responsibility as the panacea for the restiveness and conflict in the region as we as the crucial role the mass media have to play in assisting the corporate organisations to effectively discharge their obligations to the people. It is propounded here that failure to disseminate relevant information in this regard has led to mistrust and misunderstanding which eventually culminate in restiveness and conflict. The role of the media is therefore equally examined. The paper discovers that the media are constrained in the performance of this role. These constraints are presented and ways of tackling them are proffered.

scholarly journals Društvena odgovornost banaka u vrijeme financijske krize: ususret direktivi Europske unije o nefinancijskom izvještavanju

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Ana Kundid Novokmet ◽  
Bruna Bilić
Keyword(s):  
Financial Crisis ◽  
Social Responsibility ◽  
Financial Reporting ◽  
Banking Sector ◽  
Legitimacy Theory ◽  
Socially Responsible ◽  
Banking Business ◽  
Current Financial Crisis ◽  
Corporate Social ◽  
Voluntary Adoption

The current financial crisis reaffirmed the relevance of social responsibility and ethics in financial products. Frauds, scandals, collective law suits by organizations for consumer protection, negative reputations as well as increasing anti-corporate activism have not circumvented the banking industry. In a situation of constant emphasis of social costs and operating damages, the banks are expected to embrace social responsibility more significantly, as well as to endure the sizeable burden of the economic crisis. According to the legitimacy theory, the voluntary adoption of the corporate social responsibility concept within the banking business may serve as a method of building up the reputational capital of the banks and regaining the trust of society in banking products, all segments where it is important that socially responsible actions are adequately reported and disclosed. Thanks to the 5/EU on non-financial reporting of large-sized and listed companies as well as public-interest entities, social responsibility reporting will soon become mandatory for the banking sector. By giving an insight into the scale of social responsibility reporting of selected Croatian banks, this paper will address responsibility reporting has increased during the financial crisis, as the legitimacy theory suggests. It will also give an answer how prepared are banks for the new regulatory requirements in the nonfinancial reporting area.

scholarly journals Influence of Corporate Social Responsibility on the Performance of Organization and Commitment of the Employee: A Case of the Banking Sector of Pakistan

2019 ◽  
Vol 1 (3) ◽  
pp. 1-15
Author(s):  
Erum Shaikh
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Organizational Performance ◽  
Banking Sector ◽  
Socially Responsible ◽  
Mediating Role ◽  
Commitment Level ◽  
Future Implication ◽  
Corporate Social

Research on Corporate Social Responsibility (CSR) is not new but relatively very few researches have been focused on the influence of CSR on the organizational performance (OP), employee commitment (EC) and on the mediating role of EC with the CSR and OP. The current study was conducted on the sample size of 806 employees working in two reputable banks of Pakistan. The current study uses the PLS-SEM 3.0 version to test the proposed hypotheses. The results of current research study revealed the significantly positive link between the CSR with the performance of the organization, CSR with EC and the study also found the positive results of mediating role of EC between the CSR and OP. The study also suggests some significant future implication regarding the importance of CSR actions and its uses that can increase the commitment level of the employees, they feel proud to become part of that organizational who is socially responsible and the performance of the organization will also be enhanced.

scholarly journals Udział kobiet w mediach a problematyka stereotypów płci

2018 ◽  
pp. 113-120
Author(s):  
Alina BALCZYŃSKA-KOSMAN
Keyword(s):  
Mass Media ◽  
Gender Equality ◽  
Gender Stereotypes ◽  
Political Activity ◽  
Information Campaigns ◽  
Political Events ◽  
The Social ◽  
The Media ◽  
The Mass Media ◽  
Media Monitoring

The role women play in the media can be analyzed in terms of their activity – women as creators of messages, or passivity – women as the recipients of mass messages. The latter aspect causes most controversy and frequently leads to the creation of sexual stereotypes. The range of male and female images in the mass media is highly diversified and not necessarily objective. While women tend to be increasingly present in the media, and the number of programs they prepare increases, men continue to prevail in the media sector. They hold a definite majority of managerial posts and more frequently act as experts and commentators on social and political events. The Communication of the European Commission for 2006–2010 stresses the role of the media and information campaigns in the elimination of sexual stereo- types. In 2010, the Commission adopted a new five-year strategy to facilitate better use of female potential. It should be the superior objective of a policy of gender equality in the media to broadcast balanced messages free from stereotypes. It is also significant to ensure women a greater participation in decision-making with respect to the mass media, increasing their opportunities to utilize the media to voice their opinions and facilitating women’s professional promotion in media institutions. These objectives were already embraced in the National Program in Aid of Women’s Rights that was implemented in Poland from 2003 through 2005. In 2010, the Helsinki Foundation for Human Rights and the „Feminoteka” Foundation stressed the issue of women’s discrimination in the Polish mass media. Monitoring of programs demonstrated that the principle of gender equality was not observed. The so-called female press is a significant element of the media market. The issues discussed in this sector usually concentrate on stereotypical female roles in society. Recently, however, a clear diversification of topics handled by the press can be noted and the efforts some periodicals are making in order to break gender stereotypes. Such attempts have been made by two new periodicals addressed mainly at women: „Bluszcz” and „Zadra”. An analysis of the content of „Bluszcz” did not evidence the abandonment of the traditional image of women though. A perusal of „Zadra” led to completely different conclusions. This is a feminist periodical that mainly discusses the issues of the social and political activity of women. The paper also emphasizes the increasing participation of women in the internet and in the social media.

scholarly journals WORLD EXPERIENCE OF SOCIAL RESPONSIBILITY OF BANKS

2020 ◽  
Vol 384 (2) ◽  
pp. 146-152
Author(s):  
A. Bimuratova ◽  
E. Tokareva ◽  
A. Makhatova ◽  
A. Cherep
Keyword(s):  
Social Responsibility ◽  
Commercial Banks ◽  
Socially Responsible ◽  
The Sustainable Development ◽  
Commercial Activities ◽  
The Social ◽  
Provision Of Services ◽  
The Media ◽  
The Stability ◽  
Corporate Social

The commercial activities of banks directly affect the society in which they operate, and future business successes are closely linked to key social values. Considering the specifics of the activities of commercial banks, trust is becoming one of the most important conditions for a normally functioning banking services market, and the level of profits is increasingly determined not by the technology of the provision of services, but by the correct positioning of banks in the social environment based on social responsibility and reputation. The level of socially responsible behavior of banks has a direct impact not only on the sustainable development of society, but also on the stability of the banks themselves. The problem of corporate social responsibility is increasingly reflected in the media and scientific works of prominent scientists. It must be understood that the social responsibility of business is much wider than is commonly believed. Key words: social responsibility, commercial banks, globalization, socially responsible business.

scholarly journals Current trends in the development of social responsibility in personnel management

2021 ◽  
Vol 71 (4) ◽  
pp. 92-98
Author(s):  
O. Leontenko ◽  
A. Ilyenko
Keyword(s):  
Economic Development ◽  
Social Responsibility ◽  
Personnel Management ◽  
Mobile Communications ◽  
Banking Sector ◽  
Professional Staff ◽  
Media Industry ◽  
Socially Responsible ◽  
Responsible Behavior ◽  
Corporate Social

In today's economic development, managers of large and successful companies understand that in order to attract highly professional staff, it is not enough to use traditional methods of motivation, such as salaries, bonuses, incentive awards. Nowadays while choosing a job, the employees are increasingly paying attention to the existing systems of social benefits and guarantees that employers can offer them. The importance of these issues has increased significantly in the form of the threats facing humanity, as the result of Covid-2019 pandemic. Taking into account the relevance of the chosen topic, publications of leading domestic scientists on the problems of formation and further CSR development are analyzed in this paper. In their investigations, the authors emphasize the need to strengthen social responsibility of all economic entities and identify tools for socially responsible behavior of employers to improve the welfare of employees and their families. The paper identifies that there is an urgent need for changes in understanding the social responsibility concept on different levels, both on macro level and individual organization level, and its employees. Different approaches to the formation of the concept of corporate social responsibility in personnel management are investigated in this paper. Different interpretations of social responsibility and the reasons for the need to strengthen it in modern economic development are given. The author's own interpretation of social responsibility in personnel management is formulated. The main directions for the implementation of social responsibility in the personnel management system are defined. The experience of leading Ukrainian companies in various fields of activity, particularly, media industry, mobile communications, banking sector, retail network concerning their existing practices of social responsibility in personnel management is considered. The role of personnel departments (services) in the development and implementation of social responsibility measures is investigated. As the result of carried out investigation, the areas for strengthening social responsibility in the field of personnel management are identified.

scholarly journals Corporate social responsibilityin shaping the media image of the company

2020 ◽  
Vol 1 (1) ◽  
pp. 19-25
Author(s):  
Magdalena Andrejczuk
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Image ◽  
Socially Responsible ◽  
Media Image ◽  
Cause Related Marketing ◽  
The Media ◽  
Corporate Social ◽  
Marketing Actions ◽  
Public Campaigns

Enterprises frequently employ Corporate Social Responsibility (CSR) to create a positive brand image in the media. To further good relations with stakeholders, companies create an image before their customers by their participation in public campaigns and information in advertisements employing elements of CSR. Discussing this practice, I will highlight aspects of this phenomenon in the context of consumer opinion about advertisements. Some examples of companies show that Cause Related Marketing (CRM) and public campaigns are becoming more significant in the strategies of cause related companies. Enterprises at all costs want to buy their way into the favour of stakeholders, and through various marketing actions they try to build a strong brand and position in this way. In spite of the low evaluation of advertisements and the decline in confidence in them, enterprises aim to convince everyone that they are socially responsible companies.

scholarly journals NATIONAL MODELS OF CORPORATE SOCIAL RESPONSIBILITY: COMPARATIVE ANALYSIS

2020 ◽  
pp. 93-103
Author(s):  
D.A. Pustokhin ◽  
◽  
I.V. Pustokhina ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Comparative Analysis ◽  
Social Responsibility ◽  
Corporate Strategy ◽  
Socially Responsible ◽  
Social Sphere ◽  
Responsible Behavior ◽  
The Media ◽  
National Models ◽  
Corporate Social

The article is devoted to one of the most discussed topics of our time – corporate social responsibility (hereinafter – CSR). Discussions about the functions of business, its role in the development of society have been going on for several decades and do not lose their relevance to this day. Moreover, the implementation of CSR involves going beyond the statutory standards of business conduct. Companies strive to establish relations with the society and invest in its development, to strengthen its reputation, to harmonize the so-called «habitat». However, socially responsible behavior involves diverting part of the financial resources to solve tasks that are not directly related to making a profit. Striving for prosperity in the long term encourages companies to find a balance between the need to invest in the social sphere and possible economic results. Aware of the fact that CSR can be not just a «gesture of goodwill», but also a serious tool for competition, companies actively include its principles in corporate strategy. One can say with confidence that CSR today is a global phenomenon, a practice that is being introduced in countries with different levels of political and social development. Within the framework of this paper, the concept of the national CSR model is revealed. The article provides a comparative analysis of the national models of CSR developed in Western countries. Their main similarities and differences are determined. Based on the results of the comparative analysis, the authors propose recommendations on the formation of the Russian CSR model for state structures, the private sector, the media, the society as a whole.

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