scholarly journals Udział kobiet w mediach a problematyka stereotypów płci

2018 ◽  
pp. 113-120
Author(s):  
Alina BALCZYŃSKA-KOSMAN
Keyword(s):  
Mass Media ◽  
Gender Equality ◽  
Gender Stereotypes ◽  
Political Activity ◽  
Information Campaigns ◽  
Political Events ◽  
The Social ◽  
The Media ◽  
The Mass Media ◽  
Media Monitoring

The role women play in the media can be analyzed in terms of their activity – women as creators of messages, or passivity – women as the recipients of mass messages. The latter aspect causes most controversy and frequently leads to the creation of sexual stereotypes. The range of male and female images in the mass media is highly diversified and not necessarily objective. While women tend to be increasingly present in the media, and the number of programs they prepare increases, men continue to prevail in the media sector. They hold a definite majority of managerial posts and more frequently act as experts and commentators on social and political events. The Communication of the European Commission for 2006–2010 stresses the role of the media and information campaigns in the elimination of sexual stereo- types. In 2010, the Commission adopted a new five-year strategy to facilitate better use of female potential. It should be the superior objective of a policy of gender equality in the media to broadcast balanced messages free from stereotypes. It is also significant to ensure women a greater participation in decision-making with respect to the mass media, increasing their opportunities to utilize the media to voice their opinions and facilitating women’s professional promotion in media institutions. These objectives were already embraced in the National Program in Aid of Women’s Rights that was implemented in Poland from 2003 through 2005. In 2010, the Helsinki Foundation for Human Rights and the „Feminoteka” Foundation stressed the issue of women’s discrimination in the Polish mass media. Monitoring of programs demonstrated that the principle of gender equality was not observed. The so-called female press is a significant element of the media market. The issues discussed in this sector usually concentrate on stereotypical female roles in society. Recently, however, a clear diversification of topics handled by the press can be noted and the efforts some periodicals are making in order to break gender stereotypes. Such attempts have been made by two new periodicals addressed mainly at women: „Bluszcz” and „Zadra”. An analysis of the content of „Bluszcz” did not evidence the abandonment of the traditional image of women though. A perusal of „Zadra” led to completely different conclusions. This is a feminist periodical that mainly discusses the issues of the social and political activity of women. The paper also emphasizes the increasing participation of women in the internet and in the social media.

scholarly journals Unique information offers as a means of modern communication strategy

2021 ◽  
Vol 2 (25) ◽  
pp. 31-40
Author(s):  
Kirill V. Aksenov ◽  
◽  
Diana A. Bagdasaryan ◽  
Keyword(s):  
Mass Media ◽  
Communication Strategy ◽  
External Resources ◽  
The Public ◽  
Unique Information ◽  
The Social ◽  
The Media ◽  
The Mass Media ◽  
Article Study ◽  
Wide Potential

The article is devoted to the issue of communication strategy in the mass media and PR-departments in organizations of various orientations. The authors draw attention to the existing practice of similar, repetitive messages that fill the information space. This complicates the perception of information by the public and makes this process boring and uninteresting. As one way of solving the problem, it is proposed to focus on unique information offers in communications. The authors believe that a wide potential audience is not aware of truly unique information offers of the mass media or PR departments of companies and organizations. A unique information offer is lost in the conditions of the growing tradition to consume news information from the social media feed, subscribing to a large number of public pages, unless these offers are made by popular and well-known companies. For instance, the authors of the article study unique information offers made by the media service of a football club in March-June 2020 in the context of the coronavirus crisis and the absence of matches. This is one of the most popular Russian clubs, well-known even to those Russians who are not football fans. Moreover, the authors also examine the unique information offers of a beauty company, with some of them not directly related to their products. As a result, theauthors suggest that it is worth advertising not only products on external resources, but also unique information offers directly.

scholarly journals PERILAKU MASYARAKAT & ETIKA MEDIA DALAM TAYANGAN INFOTAINMENT DI TELEVISI

2017 ◽  
Vol 6 (1) ◽  
pp. 120
Author(s):  
Puji Nugroho
Keyword(s):  
Law Enforcement ◽  
Mass Media ◽  
Added Value ◽  
Media Ethics ◽  
Political Situation ◽  
The Social ◽  
The Media ◽  
The Mass Media ◽  
Inherent Strength ◽  
Political Economic

ABSTRACTThe proliferation of infotainment shows on television media for current decades is considered quite disturbing for broadcasting stakeholders in this country. The mass media through its four functions should be able to perform these functions in sequence and the four should run proporsonally, either the functions of educating, providing information, entertaining and influencing. But along with the disowning of conscience by media owners who are very oriented to the political economic of the liberal media, the main purpose of broadcasting is merely pursuing for ratings to be able to reap a lot of advertisements, with the reason people as the owner of the sovereign broadcasting like it. The orientation of media owners through infotainment shows that sold well consumed by society, on one hand, potentially damage the morality of the society into an opportunistic, apathy and hedonist nation. The situation of upheaval domestic political is also considered to foster infotainment shows in the midst of people's worries about the increasingly uncertain political situation, especially the corruption news that has filled the labyrinth of society, more saturated, so that people seek entertainment on television through infotainment shows.The lack of favor towards the conscience and the morality of society, thereby crashing into the corridor of mass media function, encourages media owners to tend to display something of added value in society, by denying the educational function, providing useful information and influencing the society with more cosmopolitan thinking. This is the serious problem faced by this nation, and has not obtained law enforcement as regulated in legislation. In this case, the Indonesian Broadcasting Commission which has repeatedly reprimanded and gave strong warnings against television stations that broadcast infotainment shows inappropriately, merely to rebuke and commemorate, without being able to bring it into the realm of justice. The inherent strength of capital accompanied by the social political power of the media owners, have made all violations and crimes in the mass media unfolded without ever being touched by the law. Keywords: People behavior, media ethics and infotainment shows on television

scholarly journals KEKERASAN TERHADAP ANAK DALAM KONSTRUKSI KORAN TEMPO

2016 ◽  
Vol 15 (1) ◽  
pp. 53 ◽  
Author(s):  
Wiwid Noor Rakhmad
Keyword(s):  
Mass Media ◽  
Social Reality ◽  
Reciprocal Relationship ◽  
Violence Against Children ◽  
Analysis Techniques ◽  
The Social ◽  
The Media ◽  
Research Questions ◽  
The Mass Media

The mass media are often accused of discriminatory. Too often considered as one of the factors that influence the rise of violence against children. The truth of the social reality or displayed by the media in reporting crimes against children tend to be partial, because the media actually has a reciprocal relationship with reality itself. On one side of the media is regarded as a mirror of reality and how its operation showing the reality, but the media also do his own interpretation and creates its own reality anyway.Through analysis techniques framing Zhongdang Pan and Gerald M. Kosicki, the study was about to answer the research questions; How does Koran Tempo framing incidence of violence against children and to communicate to the reader in the form of news.

scholarly journals MEMBEDAH REALITAS KOMUNIKASI LINTAS AGAMA DI MEDIA MASSA (Critical Discourse Analisys terhadap Kompas tahun 2015)

2016 ◽  
Vol 17 (2) ◽  
pp. 174-198
Author(s):  
Umi Halwati
Keyword(s):  
Mass Media ◽  
Critical Discourse Analysis ◽  
Public Support ◽  
Critical Discourse ◽  
Social Aspect ◽  
The Social ◽  
Plural Society ◽  
The Media ◽  
The Mass Media ◽  
Race And Religion

Abstract: The consequence of a plural society is social conflict. An attitude that can stimulate conflict is exclusivism, primordial ethnicity, race and religion. The existence of an interfaith communication cannot be separated from the mass media. The mass media is a tool or an effective mediator in the publication of ideology in the stage win public support. Therefore, it is necessary to study scientifically how the media constructs a discourse of reality. This study is qualitative research using critical discourse analysis approach. The results of this study describe how the Kompas newspaper construct a discourse, both in terms of thematic, schematic, semantic, syntactic, rhetorical, and in terms of the social aspect of the analysis. Keyword: inter-religious communication, media.

scholarly journals SEMANTIC CLUSTERS OF SOCIO-POLITICAL VOCABULARY IN THE MEDIA

2021 ◽  
Author(s):  
Svitlana Kalenyuk ◽  
◽  
Viktoriya Zhelyazkova ◽  
Keyword(s):  
Political Parties ◽  
Mass Media ◽  
Negative Attitude ◽  
Political Activity ◽  
Election Campaign ◽  
Media Space ◽  
The Media ◽  
The Mass Media ◽  
The Military ◽  
Political Vocabulary

The detailed consideration of lexical processes, structuring of lexical units, study of neologization processes, selection of functional types of neolexes, their classification and systematization provoke the active development of modern linguistics. The purpose of the work is to identify thematic subgroups of socio-political vocabulary, to find out the structural-semantic and functional features of the neolexes of the analyzed vocabulary in the mass media of Mykolayiv region. The object of the work is the vocabulary of the mass media of Mykolayiv region. The subject of research is socio-political vocabulary, neolexes in the mass media space of Mykolayiv region.To solve the above problems used methods of linguistic research, the choice of which depends on the purpose, objectives and collected factual material: the method of observation and the method of continuous sampling (to identify tokens related to the socio-political layer, innovations in publications and broadcasting); method of comparison (to determine the neological nature of the studied units and features of the mass media of Mykolayiv region at the all-Ukrainian level); descriptive (for inventory and classification of empirical material); component analysis (from the study of word semantics), comparable (during the analysis of socio-political vocabulary of the period 2015-2018). In the article the basic modern classifications of social and political vocabulary of language of mass media are considered, the thematic subgroups of tokens of the Nikolaev mass media are analyzed, features of the offered classification are established. Having analyzed the most important thematic subgroups that have been identified in the course of working with factual material, the following thematic subgroups function in the mass media space of Mykolayiv region: nomenclature names in the language of mass media; names of departments, bodies in the structure of the state administrative apparatus; names of political parties, movements, ideological currents and their members; tokens of the military sphere; name of social processes of disorganization of public life. The active use of the names of political parties, movements, ideological currents and their members is observed during the election campaign. In our opinion, due to the negative attitude of the society to the political activity of the majority of the representatives of the People’s Deputies of Ukraine, the affiliation of specific individuals to the respective parties has been silenced lately. But, of course, this subgroup of social and political vocabulary takes place and is actively reflected in the mass media, for example: poroshenkivci, election campaign, coalition government. Words that directly describe the life of society (spiritual life, cultural values, etc.) fully fill the pages of the media of various types, for example: patriotism, national symbols, street art, independence, unemployment, subsistence level. The nature of the information space is to respond quickly to what is happening in people's lives. That is why the vocabulary of the military thematic subgroup is most widely used, as the mass media reacts to the actual news worrying the Ukrainian society in general and Mykolayiv in particular. Other lexical spheres also actively function in mass media space of Mykolayiv region. Words to denote the most important political, economic, religious and other concepts form the basis for articles in newspapers and on the Internet.

scholarly journals PERAN MEDIA MASSA NASIONAL DALAM POLITIK INTERNASIONAL

INFORMASI ◽  
2015 ◽  
Vol 45 (1) ◽  
pp. 43
Author(s):  
Nita Andrianti
Keyword(s):  
Mass Media ◽  
International Relations ◽  
Dynamic System ◽  
Political Communication ◽  
Political Information ◽  
The Political ◽  
Active Involvement ◽  
Political Events ◽  
The Media ◽  
The Mass Media

AbstractIn international politics, the mass media is not only a source of political information but also trigger the occurrence of political change. In general, the mass media has a specific tendency for reporting international coverage of the political events. In short, the media has a major role in the international political communication. Active involvement of the media have spawned the term “media diplomacy”, the mass media as a channel in a diplomatic mission of a state against another state. As “media diplomacy”, the mass media not only report diplomatic events, but also act as negosiator.Related to the media diplomacy that the media as one of the actors in the dynamic system of international relations. Indonesia’s position in the system of international relations greatly influenced the mass media actors.AbstrakDalam politik internasional, media massa bukan hanya sumber informasi politik, tetapi juga kerap menjadi pendorong terjadinya perubahan politik. Secara umum media massa memiliki kecenderungan--kecenderungan tertentu dalam melakukan liputan pada peristiwa politik internasional. Dalam wujud yang lebih konkret, media memiliki peranan besar dalam komunikasi politik internasional.Keterlibatan aktif media ini telah melahirkan istilah “media diplomacy’ artinya media massa sebagai saluran dalam menjalankan misi diplomasi sebuah negara tehadap negara lainnya. Sebagai “media diplomacy”, media massa tidak hanya sekadar meliput peristiwa diplomatik, tetapi media massa harus memiliki sikap sebagai seorang negosiator.Terkait dengan media diplomacy bahwa media sebagai salah satu aktor dalam dinamika tata hubungan internasional. Posisi Indonesia dalam tata hubungan internasional sangat dipengaruhi aktor media massa tersebut.Keywords: Mass Media, Internasional, Politic Communication, Diplomacy.

scholarly journals Role of Mass Media in Promoting Banks Corporative Social Responsibility

2019 ◽  
Vol 10 (2) ◽  
Author(s):  
Tatyana Bakhmatova ◽  
Tsyndyma Sambayeva
Keyword(s):  
Mass Media ◽  
Social Responsibility ◽  
Banking Sector ◽  
Public Information ◽  
Socially Responsible ◽  
Information Awareness ◽  
The Media ◽  
The Mass Media ◽  
Media Monitoring ◽  
Corporate Social

Despite the fact that the corporate social responsibility (CSR) is an actively studied area of knowledge and in large quantities takes root into activity of large organizations, the degree of its representation in the mass media is very low. The article gives an assessment of the CSR characteristics in general, in the banking sector, in particular. It presents the characteristics and features of formation stages for the banks CSR in Russia. It examiners the advance of Sberbank in mass media as a socially responsible bank, analyses positive and negative references to Sberbank's CSR in the media monitoring system «Medialogia», specifies the most significant informational occasions, reveals the problems in promoting the concept of Sberbank's CSR through the mass media. The level and quality of disclosing information on Sberbanks social responsibility is insufficient, like the insufficiency of public information awareness of the principles of social responsibility and problems of its implementation. The article emphasizes the complexity of the CSR issues in terms of developing the public interest by means of the mass media.

scholarly journals Social and educational features in children´s TV programming: «La Banda» at the Radio and Television of Andalucía

Comunicar ◽  
2008 ◽  
Vol 16 (31) ◽  
Author(s):  
María-del-Rocío Cruz-Díaz ◽  
Juan Carlos del-Valle-Suárez
Keyword(s):  
Mass Media ◽  
Point Of View ◽  
Young Population ◽  
Sociedad Del Conocimiento ◽  
The Social ◽  
Dynamic Forces ◽  
The Media ◽  
The Mass Media ◽  
The Impact ◽  
Medios De Comunicacion

Being part of the Society of Knowledge implies to accept the importance of the mass media in the construction of the social structure. There is no doubt about the hegemony of the radio and television in the society and their effects on young population. The Forum offers the opportunity to integrate different perspectives and socio-educational and technical models to analyze real TV. From a sociological point of view, we can approach the directions that our society has taken and the impact of television contents on the children´s style of life. The educational model allows us to access to patterns, initiatives and structures that have been developed to confront the mass media, while the business dynamic forces the media to be concerned about the weakness of the young audience in their access to audiovisual media content. We hope this cocktail of perspectives might be useful to develop new and refreshing ideas concerning children´s TV programming. Participar de la Sociedad del Conocimiento implica interiorizar la importancia de los medios de comunicación y los rasgos que les proporciona la estructura social. No dudamos de la hegemonía de medios como la Radio y la Televisión y sus efectos «casi críticos» en la población de menor edad. La oportunidad que nos ofrece el Foro se traduce en adoptar un enfoque integrador de perspectivas y modelos sociológicos, educativos y técnicos de la televisión real. El marco social nos posiciona ante la realidad, «por» donde y «hacia» donde camina nuestra sociedad y «como» asume la incorporación de la TV al estilo de vida de niños y jóvenes. La educación, por su parte, nos permite acceder a los modelos, estructuras e iniciativas puestas en marcha en los ámbitos formales y no formales ante y para los medios, y la dinámica empresarial de una cadena de radio y televisión real nos expone la implementación práctica de espacios infantiles en TV, con los condicionantes de ser y parecer correctos en el enfoque hacia la infancia, y la responsabilidad de tener acceso a la audiencia más joven y, por tanto, más vulnerable. Deseamos que este «cóctel» de perspectivas, adecuadamente «mezcladas» dé fruto a una seria «receta» especialmente refrescante, con nuevas ideas sobre la televisión real y los niños.

scholarly journals From Сomplexity to Fear and Optimism in Everyday Life With COVID-19

2020 ◽  
Vol 10 (3) ◽  
pp. 330-350
Author(s):  
Plamen A. Atanasov
Keyword(s):  
Mass Media ◽  
Social Interactions ◽  
Everyday Life ◽  
Social Trust ◽  
High Complexity ◽  
Conspiracy Theories ◽  
The Social ◽  
The Media ◽  
Neoliberal Policies ◽  
The Mass Media

The COVID-19 pandemic of 2020 developed into a crisis of civilizational type. The interactions within society are more complicated: the present is high complexity, apparent confusion, low social trust levels, and fear among people. This leads to conspiracy theories and behavioural infections ranging from depressions to aggression, while simultaneously, it creates the need for hope and optimism. The paper aims to show that overcoming the social estrangement and balancing fear with optimism and hope is essential for the future of social reality. The paper utilizes existing scientific developments from the fields of psychology, sociology, and the media and publicly available articles from the mass media. Based on them is defined the problem which is set out as the consequence of unresolved matters around the neoliberalism which is infiltrating the social interactions; the fear and the conspiracy theories, and the poorly understood need for optimism and hope. The focus is also set on these problems entering the mass media, where the situation is unusual, as far as the fear of COVID-19 is concerned. In these circumstances, both society and the media must evaluate their attitude towards neoliberal policies and find their balance between fear and the need for hope.

scholarly journals Psychological influence of modern mass media on formation of gender stereotypes

2019 ◽  
Vol 3 (2) ◽  
pp. 71-76
Author(s):  
Guranda Shamilishvili
Keyword(s):  
Mass Media ◽  
Gender Equality ◽  
Gender Stereotypes ◽  
Social Order ◽  
Social Life ◽  
Mass Communication ◽  
Main Function ◽  
Social Expectation ◽  
The Media ◽  
Modern Mass

Introduction. Modern mass media plays essential part in universal process of socialization, when a person gains personal awareness of their culture and social order. The stated process of socialization develops perception, thinking and behavior of every person. Theory of modeling tells us how a person masters new models of behavior depicted by means of mass communication.  Another prominent form of socialization is acquisition of the behavior which demands team communication principles from a person. The theory of social expectation proves a person observing social state, norms, roles and control through the social life and groups of people depicted by the media. Aim and tasks. The main purpose of the article is to study the media in the formation of existing stereotypes in society. Results. Mass media, mirror reflecting modernity, develop knowledge of gender equality and the system in masses. Gender stereotype can be defined as peculiar means of relation between journalistic creativity and reader (text creation and its reading), sign system that facilitates mutual understanding. Gender stereotypes can be reviewed as a means of cognition and relation between sexes, which are based on images and discourse. Formation of gender stereotypes is determined by social and demographic factors, among which age and marital peculiarities between sexes, as well as education, intellect, urbanization prevail. In media gender stereotypes are characterized by dynamic, as they represent product of correlation of creative act and perception. In addition, research conducted by us is very interesting, the aim of which was to list and distinguish certain tendencies in Georgian TV commercials. From 200 interviewed respondent, aged 20-30 years, majority reckon that in commercials dominated by female, the addressee’s appearance, her marital status are emphasized. In commercials intended for men, the main emphasis is drawn to power, strength and courage. Peculiarity of such type of exposure is the use of associative comparisons and psychological characterization connected with masculine stereotypes. Conclusions. Therefore, gender stereotypes are often widespread and superstitious opinions on woman and man’s abilities, features, social behavior and social functions. Lack of information concerning gender issues partly determines existence of stereotypes. Potentially, the press can play an important part in establishing gender equality. The objective of modern journalism is to break existing stereotypes, develop modern techniques and forms of evaluation and apply them in journalistic activities. As the main function of journalism is to transfer important and progressive ideas to the society, considering the time and era, including modern notion of gender and gender relations.

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