Communication Strategies of an English Speaker in Popular Science Media Discourse (Based on TED Conference Materials)

2021 ◽  
pp. 22-28
Author(s):  
Marina V. Lesnyak ◽  
◽  
Anna A. Tovkalenko
Keyword(s):  
Communication Strategies ◽  
Popular Science ◽  
Media Discourse ◽  
English Speaker ◽  
Science Media

scholarly journals Typology of metaphors in popular science media discourse (based on National Geographic resources)

2020 ◽  
Vol 26 (3) ◽  
pp. 108-117
Author(s):  
Yuriy Velykoroda ◽  
Marta Vasylyshyn
Keyword(s):  
Popular Science ◽  
Natural Phenomenon ◽  
Media Discourse ◽  
Natural Phenomena ◽  
Conceptual Metaphors ◽  
Science Texts ◽  
Source Domain ◽  
National Geographic ◽  
Science Media ◽  
Animal World

The article deals with the analysis of conceptual metaphors in media discourse on the basis of English popular science texts. The material for the research includes texts from National Geographic resources (2016–2020), namely, from the National Geographic Magazine and Nat Geo Wild TV channel covering articles on history, environment, natural science, animal life and geography. The aim of the survey is to define the types of conceptual metaphors (after A. Chudinov) and to determine the dominant tendencies of their functioning. To achieve the aim, we used the conceptual analysis when determining conceptual models and their classification according to the types. Despite a somewhat indeterminate status of the popular science genre and its place in the structure of media or scientific discourse, scholars agree that such texts are characterized by a simplified presentation of scientific notions that should be easily understood by the audience which does not have the respective scientific background, as well as by the use of stylistic devices to make the text more expressive. In the survey, we have defined that all four types of metaphorical models are used in popular science media texts: anthropomorphous, nature-morphous, sociomorphous and artefact metaphors. Sociomorphous and artefact metaphors have been used most widely. By using sociomorphous metaphors, the authors of popular science texts compare natural phenomena with social relations between people. Namely, the behavior of animals or the functioning of plants is compared with military, sports or professional activity of people. The most prominent type was that of the artefact metaphors. By using such metaphors, authors draw parallels between how the animal world operates or how natural phenomena happen, and how more familiar artificial objects function. The most dominant in this group was the metaphor with the source domain “machine”, which is mapped on such spheres as “natural phenomenon”, “member of the animal world” etc. In addition to this source domain, artefact metaphors also included such concepts as clothes, building, food products. A relatively insignificant number of anthropomorphous and nature-morphous metaphors could be explained by the fact that in order to conceptualize natural phenomena, authors tend to use domains from noncontiguous spheres. The results of the article contribute to better understanding of how popular science texts function. Further research in this direction could be done in the examination of other lingual cognitive features of such texts, namely in researching how conceptual metonymies function here, as well as survey of other stylistically expressive means in these texts.

scholarly journals Scientific topics in digital reality

2020 ◽  
Vol 25 (1) ◽  
pp. 177-183
Author(s):  
Ekaterina V. Yakubovich
Keyword(s):  
Social Networks ◽  
Scientific Community ◽  
Systematic Approach ◽  
Popular Science ◽  
Online Information ◽  
Scientific Journals ◽  
Electronic Industry ◽  
Scientific Publications ◽  
Internet Resources ◽  
Science Media

The article presents the results of a study of more than two hundred scientific Internet resources, a significant part of which are the sites of scientific journals that have a printed version. The remaining resources are electronic industry and popular science publications, online information portals, community accounts in the blogosphere, social networks, and instant messengers. It is shown that these media products form a modern digital reality. The article presents the results of a study of more than two hundred scientific Internet resources, a significant part of which are the sites of scientific journals that have a printed version. The remaining resources are electronic industry and popular science publications, online information portals, community accounts in the blogosphere, social networks, and instant messengers. Based on the results obtained, it is shown that these media products in a special way form the modern digital reality, complicate and improve it. The creators and authors of scientific publications are journalists specializing in the field of popular science problems, scientists - representatives of the scientific community, as well as web users. The article raises the question of using a systematic approach (a complex of natural science, humanitarian and technological) when creating media resources of the scientific direction as the basis of informative-subject models of scientific and popular science media, complicating and qualitatively improving it. The creators and authors of scientific publications are also journalists specializing in the field of popular science problems, scientists - representatives of the scientific community, as well as web users, which reflects one of the modern trends in the development of media. The article raises the question of using a systematic approach (a complex of natural science, humanitarian and technological) in creating scientific media resources. This will be the basis of substantive-subject models of scientific and popular science media.

scholarly journals Mediatization as a Factor in Increasing Interest in Modern Popular Science Media (“Science and Life” and “Popular Mechanics”)

2021 ◽  
pp. 171-189
Author(s):  
P. N. Demchenko ◽  
I. V. Maltsev
Keyword(s):  
Popular Science ◽  
Mass Communications ◽  
Multimedia Tools ◽  
Internet Media ◽  
The Media ◽  
Science Media ◽  
Brand Promotion ◽  
Effective Use ◽  
First Time

The article is devoted to the study of multimedia tools that are used when placing content in online versions of popular science publications. The relevance of the issue is due to the need to use new convergent forms of promotion of printed publications in the field of mass communications. The novelty of the study is seen in the fact that for the first time the process of multimediaization in the popular science segment of the media is described. The role that multimedia tools play in the development of modern popular science media is shown. Particular attention is paid to topical problems of the functioning of popular science journals, possible ways to solve them, as well as, in this regard, the potential of multimedia. The content analysis and comparative research of electronic and printed versions of popular science magazines “Science and Life” and “Popular Mechanics” are presented. The question is raised about how multimedia expands the opportunities for brand promotion. On the basis of the results obtained, conclusions were formulated about the more effective use of multimedia in popular science media. The definitions of multimedia are given and the classification of the functions of multimedia elements in the publications of Internet media is proposed. It has been proven that modern popular science media does not use the entire range of multimedia elements in Internet versions, which negatively affects their popularization.

scholarly journals Von Braun, Tikhonravov, and Space Flight in American and Soviet Post-War Popular Media

2021 ◽  
Vol 12 (2) ◽  
Author(s):  
Natalie Jarosz
Keyword(s):  
Public Sphere ◽  
Space Flight ◽  
Popular Science ◽  
Popular Media ◽  
The Public ◽  
Science Media ◽  
The 1950S ◽  
The Public Sphere ◽  
Post War ◽  
Personal Interests

Wernher von Braun and Mikhail Tikhonravov had the nature of their scientific roles shown through their connections to popular science media in the countries where they worked during the 1950s. Von Braun’s background was reflected through the edutainment of three Disneyland episodes, and Tikhonravov was unique in his association with Soviet popular science magazines. Their personal interests in relation to their work could also be shown through their interactions with the public sphere.

The Dynamics of Argumentation in the Discourse on Domestic Tourism

2020 ◽  
Vol 15 (5) ◽  
pp. 126-134
Author(s):  
Teplyashina Alla N. ◽  
Keyword(s):  
Graduate Students ◽  
Systems Approach ◽  
Popular Science ◽  
General Idea ◽  
Media Discourse ◽  
Conceptual Content ◽  
Tourist Destinations ◽  
Structure And Dynamics ◽  
Domestic Tourism

The article examines the structure and dynamics of argumentation in the mass media discourse on domestic tourism. The textual and discursive characteristics of argumentation are analyzed. The purpose of the analysis is to identify the speech implementation of rhetorical techniques as a mechanism of influence, the effectiveness of argumentation in the tourist discourse on the material of the Vokrug Sveta magazine. The purpose and objectives of the study determined the choice of methods of analysis. To confirm the hypothesis about the role of argumentation in the diversification of the conceptual content of popular science discourse about tourism, the methods of content analysis and discourse analysis were used. The methodological basis of the article is such components of the systems approach as cognitive, communicative, and rhetorical. The article reveals the key concepts of the tourism discourse, raises the issues of updating their content. The problem is solved to show the originality of rhetorical means in an argumentative statement, ways of creating panorama, which stimulates the visual nature of the image are indicated. A general idea of the ways of creating a panoramic image of nature achieved using epithets and metaphors is given. Metaphors are the main text-forming tool that allows you to create laconic texts. This is a huge advantage, given today’s readers’ dislike for long texts. Panoramic allows the author to appeal to the emotions of the reader, evoking imaginative associations, and most importantly, the desire to see spectacular landscapes with his own eyes. Using the example of text fragments, the functions of expressive means in the verbalization of concepts and in argumentation in general are demonstrated. The article presents fragments of the texts that make it possible to conclude that expressive means are an excellent means of influencing the addressees ‒ readers, they have a huge potential for imagery and, therefore, the ability to cause an emotional-evaluative reaction of the addressee of speech. Authors of texts must consider this advantage when talking about promising tourist destinations in the conditions of closed borders. The Vokrug Sveta magazine was chosen as an empirical basis. Empirical search criteria are time-limited (January ‒ June 2020). The article is intended for graduate students, masters, bachelors of journalism departments. Keywords: argumentation, tourist discourse, concept, travel media text, paths

Science, media and culture: British magazines, 1890-1914

1993 ◽  
Vol 2 (2) ◽  
pp. 123-139 ◽  
Author(s):  
Peter Broks
Keyword(s):  
Media Studies ◽  
Media Effects ◽  
Cultural Context ◽  
Popular Science ◽  
Turn Of The Century ◽  
Science Content ◽  
Critical Approach ◽  
Science Media

The development of a `critical' approach in media studies has shifted attention from media `effects' to problems of signification, meaning and consent. Drawing upon work within cultural and media studies this paper examines the science content of British family magazines at the turn of the century. By so doing it places due emphasis upon the cultural context within which popular science was constructed, and reverses the traditional perspective on popular science—that is, looking for science in what was popular rather than for popularity in what was science. A survey of magazines provides evidence of a changing mentality—a shift from Victorian optimism to Edwardian disillusion. The amount of editorial space given over to science fell, with less emphasis on triumphalist technology and more on fears of racial degeneration and a return to nature. These issues bring the paper to a consideration of the `Edwardian crisis' brought on by a contracting economy and the perception of Imperial decline.

Key Communication Strategies of Creating the Image of an Immigrant in the Spanish Media Discourse (on the Publications of El País)

2021 ◽  
pp. 91
Author(s):  
Mariya Simonova
Keyword(s):  
Immigration Policy ◽  
Communication Strategies ◽  
Linguistic Analysis ◽  
Media Discourse ◽  
Spanish Society ◽  
Negative Image ◽  
Interesting Fact ◽  
Media Space ◽  
The Media ◽  
Spanish Press

The article is devoted to the peculiarities of coverage of the issue of immigration to Spain on the material of the daily social–political newspaper El País which refers to the quality Spanish press. The research carried out within the framework of Media Linguistics using the method of linguistic analysis of the text and the method of cognitive analysis demonstrated a very interesting fact of imbalance between the actual immigrants’ perception in the Spanish society and a certain image artificially created in the media space. The analysis of publications, more than 300 during the year 2019, that were selected according to the theme of publication: national immigration policy, immigration, crimes involving immigrants, immigrants and the Spanish society revealed two key strategies for covering the topic of immigration – the strategy for creating a negative image of the immigrant and the strategy of solidarity. The author managed to identify a sharp dissonance between the real perception in Spain of immigrants and the image of the «enemy» spread by the Spanish media.   

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