“Faces” and “Disguises” of V. Rozanov’s SolitaryThoughts and Fallen Leaves

An intensive study of V. Rozanovs work naturally actualizes the question of the reasons for the contradictory assessments that have accompanied it for more than a century. The author explains their polarity by the prevalence of subjective or stereotypical ideas about the fundamental novelty of V. Rozanovs approach to the psychology of literary creativity and to the aesthetics of secluded nudity, which the creative subject of his books invariably followed. The article examines the space of solitude as a sphere of creative realization of Rozanov, where the main attention is paid to the intuition of intimacy, interpreted by the writer as a genuine spiritual act underlying the true creativity of life and literature. In solitude the authors intuition of intimacy penetrates into the phenomena and objects of life, endows them with related intimate meanings, is reflected in them and contributes to the creation of a mythopoetic picture of the world, filled with a variety of subjective and personal ideas of V. Rozanov about God, the world, cultural and literary values, about to yourself. In the above examples, V. Rozanovs faces appear in the process of intimate rapprochement with the Absolute and revealed in ontological insights. Disguises are figurative dialectical projections of the intimate faces of the author, opposed to the traditional views on the writers personality. These are polar, familiarly traversed projections of his intimate faces designed to enhance their ontological and aesthetic significance. The philosophical concept of detachment in myth and literature, developed by A.F. Losev in Dialectics of Myth , served as a methodological basis for the study of the phenomenon of solitude and unity in V. Rozanov of the myth-maker and writer.

Immersive Technologies in Media: Towards the Concept of Generative Mediatization?

The practices of so-called immersive media have been developing in the past few years. The immersive media situation characteristics, infrastructure, content and social aspects have been identified through the use of a multilevel structural and functional methodology, and make it possible to fix its specificity at all levels. The new format of the immersive media situation leads to changes in approaches to the mediatization studies. In the article, to study the media immersive communicative situation a generative approach is proposed for the first time. It is relevant to topological thinking, and to the modern immanent picture of the world, when a person and technology co-create a new form. Along with the generative approach and generative design, the necessity of applying relevant paradigms and methods of psychology to form new theoretical and methodological foundations of immersive user-centric media communication is substantiated. Several new concepts and terms are introduced, in particular, the term immersive hypermediation, which is opposite to immediacy as a classical criterion of media effectiveness. As a result, the analysis of the essence and features of immersive media projects allows fixing the premises of immersive paradigm shift in mediatization studies.

A Parodic Tale in “Sovy” (Soviet Texts) by D. Prigov

The article aims to study D. Prigovs series of prose texts Sovy (Soviet texts) artistic subtleties as a conceptualist work. The author of the article analyzes genre and style modifications owing to use of parodic stylization. The research exemplifies how a fairy tale, epic, legend, anecdote, hagiography are modified by the Soviet myth content, whereas creating a quasi-history. Historical characters, politicians, poets and writers, mythologized by ideology and commonplace consciousness in the Sovy, are presented as cultural and progenitor heroes. Life journey of characters, cultivated by the Soviet myth, is often depicted according to the hagiographic canon. The mask of a storyteller/propagandist is the starting point of folklore stylizations and parody imitations of the Soviet art in the Sovy series. Parodic tale was crafted by mimicking folklore and journalistic styles, their hybridization at the lexical-grammatical and rhythmic-syntactic levels. Styles, genres and masks mocking in D. Prigovs Sovy series is examined at the methodological perspective of text narratological analysis for the first time, thus emphasizing the studys novelty and relevance. The author of the article concludes that D. Prigov deconstructs Soviet mythologems, showcasing transformations of a myth to an anecdote, a famous name into an empty sign, a story into a simulacrum.

Mediatization in New Normal: Reversive Paradigms and Provoking Transgression?

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Digital Mediatization in Medicine: New Models of Clinic-to-Doctor-to-Patient Interaction

Mediatization is an interdisciplinary construct, which allows us to study how the transformation of social institutions is affected by media influence and social theories. Researchers are focusing on peoples digital representations and new interaction models. As digital networks grow and overlap with traditional interaction forms, new models of clinic-doctor-patient interaction emerge. Researching this reveals the efficiency of communicative constructivism. The purpose of the research is to study the transformative effect of mediatization on medicine. The research methodology is based on communicative constructivism and phenomenological approach, including analysis of 70 Instagram accounts of doctors and clinics and in-depth interviews of 10 St. Petersburg-based doctors. The research validates the transformation tendencies in medicine as a social institution.

Ontology of Transgressive Social Media

This paper presents the T-Magic formula revealing ontology of social media which has become a transgressive form of media through its ability to build a digital community, sharing digital identity, and building a digital social capital, that prevails over offline human relations, and includes supporters and doubters estimated for their contact establishing function. Social media belongs to the so called culture of participation, and is considered as a versatile social phenomenon building a hybrid digital culture. Mutation seems to be a key characteristic of media in general and social media in particular. The consequences of the mutation change shows pathway to a new ontology of digital communication, that of digital physics with a special focus on digital space and digital time, digital substance and digital energy. Transformation displays a technological turn in digital communication that reveals technological sources of digital energy. Transfiguration unveils the essence of digital substance, that of a social media sapience. Transgression outlines digital space and digital time, and is a means of overcoming real space and time by means of certain text units establishing bridges to connected personal or collective accounts or aggregate archives. The main function of the media text transgressiveness is to raise a so called publicity capital of a media subject initiating or releasing the post.

Mediatizatsiya telesnosti i biopolitiki v kiberkul'ture

The article analyzes the ways of biopolitical control based on the corporeality deep mediatization in cyberculture. It is argued that such mediatization is inevitable process because of all-pervading interaction between bodies, technologies, media, etc. Thus, peoples corporeality includes in complex system of different mediatized lifeforms. The article concentrates on the two forms of the corporeality deep mediatization in cyberculture. The key features of these forms are pointed out and investigated. It is standed that specific of these forms makes people corporeality permeable for biopolitical control. The ways of mediatized biopolitical control and their dangerous are demonstrated. Besides, it is shown that the mediatized biopolitical control sometimes makes people to face with the choice between mediatization and death. The author proposes the question if the biopolitical control is inevitable due to the deep corporeality mediatization.

New Strategies of Omni-Mediatization of the Public Policy in Kazakhstan

In the context of the accelerated development of new media and the growth of e-democracy, the mediatization of Kazakhstani politics is entering a new digital-driven stage of development. The authors approach relevance lies in studying the modern digital-driven strategy of Kazakhstani political communication and identifying methods of influence of political parties on the electorate, manipulative media forms on certain segments of the electorate from the opposition. The article presents an analysis of the main strategic resources of the politics mediatization and of their impact. Moreover, it reveals the influence tendencies of the political mediatization, the political communication in society and with party stakeholders. The author attempts to analyze the methods and formats of transmedia storytelling in the social networks on the Internet for the political leaders communication shaping, social and political dialogue building. The research material included the election campaigns of parliamentary and unregistered parties texts in Kazakhstani social media, the posts / publications on social networks during the first ever primaries in the countrys history and the parliamentary elections of 2019 and 2021.

The Motive of Peace in the Works of B. Pasternak and M. Bulgakov

The concept of peace entered into Russian culture from the Bible and became its important spiritual tradition. With the development of secular literature, peace has gradually come out of the sacred field and become the significant aesthetic concept rich in connotation. In their works, Pasternak and Bulgakov reflect on the peace in the field of existence and art, especially the ontological value of family and love, thoughts about history, death and creativity. The concept of memory plays an important role in the artistic world of the two writers. Bulgakovs and Pasternaks books are testimony to rebirth and immortality, which is the way they participate in the sacred cause. The paper analyzes the place and role of the motive of peace in the novels of B. Pasternak Doctor Zhivago and M. Bulgakov The Master and Margarita in their similarities and differences. In this regard, the images of the house, music, creativity as the focus of the artists world are compared, the typological related figures of the beloved muse and the savior are considered, the specificity of the disclosure of the theme of immortality in creativity is noted.

Hypermedia and Recursive Mediatization of the Corporate News

The article analyzes some trends in the dynamics of deep mediatization processes. The phenomenon of saturation of standard formats for presenting news with unexpected references, which transform the communication system, is revealed. For the correct interpretation of the discovered phenomena, the concept of hypermedia is used as an aspect of deep mediatization of the relationship between the company and its stakeholders. The model of recursive communication is concretized. The central point is the thesis about the self-applicability of the recursive method of studying the communication field. The influence of digital platforms algorithms on the daily practices of users has been investigated. The conclusions are formulated from an ecological point of view, highlighting the importance of creating an effective environment for corporate relations. The author believes that the transition to trans-disciplinary methods of researching the problems of deep mediatization in the digital era is inevitable. The role of philosophical reflection in determining the key areas of research is especially emphasized.