China has traditionally had close relations with Central Asia for quite a long time. The main reasons for this are probably their social, cultural, and demographic bonds, as well as geographical proximity, providing China with a different status in Central Asia from those of the other regions in the world. These bonds have also been strengthened by the ancient Silk Road, beginning in China and passing through Central Asia and Iran towards Europe. Cultural relations, in general, and China’s attempt to expand its means of soft power in the region, in particular, have been a significant aspect of the ties between China and the Central Asian countries. It has drawn attention, especially over the recent decade, and has manifested in various forms. By focussing on the dimension of relations between China and the Central Asian countries, this article addresses the question of what does China try to achieve by expanding its soft power in Central Asia? The article argues that China has focussed on the expansion of its soft power and the consolidation of cultural ties with the Central Asian countries to expand its influence in the region and, eventually, to rise as a new centre of power in the international system. Following a conceptual discussion on the definition of soft power, the article analyses the status of soft power in China’s foreign policy and then, the representations of China’s soft power in Central Asia. Finally, the essay discusses the effects of the soft power factor on the expansion of Chinese influence in the region.
Federal University’s Role in the Implementation of the Russian Federation “Soft Power” Conception in Central Asia (The Case of Northern (Arctic) Federal University Named After M.V. Lomonosov)
