scholarly journals DIGITAL MARKETING CHANGES OF MICRO-SMALL ENTERPRISES BEFORE AND DURING COVID-19 PANDEMIC IN BOGOR, INDONESIA

2021 ◽  
Author(s):  
Alfa Chasanah ◽  
Siti Jahroh ◽  
Febriantina Dewi
Keyword(s):  
Digital Marketing ◽  
Small Enterprises

scholarly journals The importance of Marketing for Micro and Small Enterprises

2020 ◽  
pp. 28-40
Author(s):  
Vinícius Cardoso de Oliveira ◽  
Carla Viana Dendasck
Keyword(s):  
Small Business ◽  
Support Service ◽  
Digital Marketing ◽  
Small Enterprises ◽  
Small Companies ◽  
Basic Principles ◽  
Strategic Posture ◽  
Business Support ◽  
Micro And Small Enterprises

According to (Sebrae-Brazilian Micro and Small Business Support Service), in 2018, micro and small companies accounted for 52% of employment positions, and correspond to 99% of existing companies in Brazil. However, even with this representativeness 58% of these companies manage to exceed five years of existence. It is estimated that this high percentage of mortality of organizations is related to the lack of planning and adoption to the basic principles of administration. This article aims to conduct a reflection, using the methodology of bibliographic review, on the importance of marketing for these organizations, as well as the need for entrepreneurs to adopt a strategic posture through marketing possibilities, especially in relation to Digital Marketing, thus ensuring the sustainability of the organization.

scholarly journals Strategies for the incorporation of SMES to digital markets

2019 ◽  
pp. 26-33
Author(s):  
Mónica Álvarez-García ◽  
Carlos Guerrero-Ibarra ◽  
Margarita Larios-Calva
Keyword(s):  
Social Networks ◽  
Digital Marketing ◽  
Small Enterprises ◽  
Web Page ◽  
New Markets ◽  
Innovative Technologies ◽  
Ship Management ◽  
Micro And Small Enterprises ◽  
Quantitative Descriptive ◽  
The Web

This document is the result of the analysis of the situation of micro and small enterprises (SMEs) in Mexico, a documentary review and a quantitative, descriptive investigation was made showing some of the characteristics of the SMEs as economic units and the use of the WEB and social networks for the sale and commercialization of their products or services, a proposal is developed that could support their permanence in the market, as well as allowing them to be more competitive by incorporating new markets with marketing means supported by innovative technologies and digital marketing practices (e-commerce), such as the development of its WEB page, use of social networks and Marketplaces platforms, as well as CRM (Consumer Relation Ship Management).

Strategi Kewirausahaan dan Digital Marketing Produk Teh Binahong di Tawang, Tasikmalaya, Jawa Barat

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Rani Rubiyanti ◽  
Tovani Sri ◽  
Adi Wibowo
Keyword(s):  
Digital Marketing

Kewirausahaan adalah suatu proses membelai bisnis baru, mengorganisasikan sumberdaya-sumberdaya seperti; sumberdaya manusia (tenga kerja), sumberdaya alam (bahan baku) yang diperlukan untuk kegiatan pemberian nilai tambah ekonomis yang akan menghasilkan produk, baik barang maupun jasa dengan mempertimbangkan risiko yang terkait. Secara sederhana digital marketing adalah terminologi yang mencoba mendeskripsikan jasa pemasaran terintegrasi yang digunakan untuk menarik perhatian, serta pelibatan konsumen secara online. Tujuan dari program pengabdian kepada masyarakat (PKM) ini adalah mengembangkan program sebelumnya dimana belum ada penyampaian ilmu tentang strategi kewirausahaan dan pemasaran dengan teknik digital marketing agar masyarakat dapat berwirausaha dan memasarkan produk teh binahong ke masyarakat luas. Sasaran utama program PKM ini adalah warga Kelurahan Lengkongsari Kecamatan Tawang Kota Tasikmalaya yang mendapat bantuan Program Keluarga Harapan (PKH) yang merupakan masyarakat tidak produktif secara ekonomis. Metode yang digunakan meliputi ceramah, praktik langsung, dan diskusi. Hasil kegiatan memyimpulkan bahwa: 1) Pengetahuan peserta tentang strategi kewirausahaan dan digital marketing meningkat; 2) Masyarakat dapat membuat dan mengemas teh binahong; dan 3) Kegiatan ini telah memberi manfaat bagi masyarakat Sidorejo, khususnya ibu-ibu PKK dengan meningkatnya keinginan peserta menjual produk the binahong pada salah satu akun digital marketing.

Small Industry, Gimmicks and Moscow Statistics, or How the Small Russian Enterprise Came into the World (Russian Physiological Sketch, 1830-1840)

2009 ◽  
pp. 123-129
Author(s):  
Yu. Golubitsky
Keyword(s):  
Small Businesses ◽  
Statistical Data ◽  
Russian Enterprise ◽  
Small Enterprises ◽  
Business Practices ◽  
Way Of Life ◽  
The World ◽  
Small Industry ◽  
Xix Century

The article considers business practices of Moscow small industry in the XIX century, basing upon physiological sketches of N. Polevoy and I. Kokorev, statistical data and the classification of professions are also presented. The author claims that the heroes of the analyzed sketches are the forefathers of Moscow small businesses and shows what a deep similarity their occupations and a way of life bear to the present-day routine existence of small enterprises.

Pengembangan Kemitraan Koperasi, Usaha Mikro Dan Kecil (KUMK) Dengan Usaha Menengah/Besar Untuk Komoditi Unggulan Lokal

2019 ◽  
Vol 9 (1) ◽  
pp. 53-66 ◽  
Author(s):  
Dandan Irawan
Keyword(s):  
Business Performance ◽  
The Other ◽  
Economic Conditions ◽  
Small Enterprises ◽  
Business Partnerships ◽  
Short Term ◽  
Business Partnership ◽  
Structure Factors ◽  
Micro And Small Enterprises ◽  
Business Entities

Basically a natural partnership will achieve its goal if mutual requirements, mutual reinforcement, and mutual benefit can be maintained and made a strong fundamental commitment among partners. Nevertheless the development seems very slow. The cause is the presence of specific and different conditions and structure factors compared to other countries. Along with that, we still encounter various forms of gaps, such as inequality among regions, among income groups, between sectors, among economic actors, and so forth. The next problem is that in business entities including cooperatives and micro and small enterprises in running their business activities requires business partnerships with medium and large enterprises in order to improve business performance and business scale. While on the other hand our economic conditions and structures are not yet fully conducive to fostering partnerships based on purely business considerations or competitive market motivations but the business partnership of the foundation is strong enough in our country's constitution. Partnerships will work if partners are equally benefiting. Our concept of partnership is like that, although in the short term, there is a party or a party benefiting more from the other side.

Small enterprises in the Chinese experience

1990 ◽  
Vol 1 (3) ◽  
pp. 27-38 ◽  
Author(s):  
Ole Bruun
Keyword(s):  
Small Enterprises
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