Impact of Country of Origin on Brand Placement Efficacy: An Experimental Investigation in Emerging Economies

2019 ◽  
Author(s):  
Murtaza Hassan Itoo ◽  
Koma Nagar ◽  
Raouf Ahmad Rather
Keyword(s):  
Country Of Origin ◽  
Reality Tv ◽  
Theory And Practice ◽  
Brand Placement ◽  
Managerial Practices ◽  
Media Type ◽  
Media Types ◽  
Tv Shows ◽  
The Impact ◽  
Full Factorial

The present research has been an endeavour to study the impact of the Country of Origin (COO) of brand on brand placement effectiveness in different media types in India. The study investigates experimentally how the COO (Domestic/Foreign) of the placed brand in two different media types (Bollywood movies and reality TV shows) influence brand placement efficacy in an emerging economy like India. We propose that the COO andMedia Type play a significant role in brand placement efficacy. The hypotheses were tested via a 2 × 2 full factorial MANOVA with COO (Domestic/Foreign) and media type (Bollywood movies/Reality TV shows) as the independent variables. The results confirm that brand placement efficacy does not differ with regard to the COO of placed brand. However, Media Type does influence brand placement efficacy. Our paper bridges the gap between theory and practice by suggesting improvement in brand placement in non – traditional mass media like Bollywood movies and reality TV shows. Implications concerning both research and managerial practices are offered and are encouraging for brand managers.

Study of Contact Detect Response for PMR and HAMR Media Using the Integrated Thermistor Based Proximity Sensor

2020 ◽  
Author(s):  
M. D. Murthy Peri ◽  
James Kiely ◽  
Manuel C. Anaya-Dufresne ◽  
Kent Bodurtha
Keyword(s):  
Thermal Conductance ◽  
Disk Drive ◽  
Detection Methods ◽  
Contact Detection ◽  
Media Type ◽  
Interface Heat Transfer ◽  
Media Types ◽  
Frequency Changes ◽  
The Impact ◽  
Thermistor Resistance

Abstract As the Hard Disk Drive industry migrates from PMR to HAMR technology, it is important to understand differences in the measurement of contact detection between PMR vs. HAMR media. Compared to PMR media, HAMR media tends to be rougher and has a higher thermal conductance. Since some contact detection methods rely on interface heat transfer, it is important to understand the impact of media type on measurements. In the current paper, we present results from mechanical spinstand studies using the integrated thermistor in the head. The heater in the head is dithered at a fixed frequency and the thermistor response is analyzed at that frequency. Changes in the thermistor resistance as a function of head-media clearance are used to understand how thermal conduction differences between PMR vs. HAMR media may impact contact detection. We find that heat conduction is different between HAMR and PMR media types and can have an impact on contact detection.

scholarly journals Star quality: celebrity casting in London West End theatres

2014 ◽  
Vol 4 (1/2) ◽  
pp. 136-155 ◽  
Author(s):  
Niall Caldwell ◽  
Kathryn Nicholson
Keyword(s):  
Reality Tv ◽  
Second Phase ◽  
Content Type ◽  
The Public ◽  
Celebrity Status ◽  
Starting Point ◽  
Original Contribution ◽  
Tv Shows ◽  
The Impact ◽  
Gossip Columns

Purpose – The purpose of this paper is to investigate the practice of casting celebrity performers in London West End theatres. The paper uses the literature on celebrity to explore the impact that casting a celebrity has on the London theatre audience. Design/methodology/approach – The pervasiveness of celebrity culture forms the background and starting point for this research. In the first phase, theatre managers, directors and producers were interviewed to explore their views on the practice of celebrity casting. In the second phase, an audience survey was conducted. The approach taken is exploratory and is intended to illuminate the conditions under which a successful celebrity-focused strategy can be constructed. Findings – A distinction between fame and celebrity was drawn by both theatre professionals and audiences, with celebrity status being seen as something that is created by media exposure and being in the public eye. This is in contrast to fame, which is earned by being famous for something, or some achievement. Theatre audiences are more likely to be attracted by celebrities who have theatrical expertise and not by someone known simply through film, television or the all-pervasive gossip columns. Celebrities with a background in theatre and film were seen to strongly draw audiences to the theatre, as opposed to those with a background in reality TV shows, search-for-a-star shows or for being half of a famous couple. Originality/value – The paper is focused on the theatre and makes an original contribution to the current discussion of the power wielded by celebrities. It is the first empirical research on this aspect of the theatre business. Its contribution lies in understanding audience members’ interpretation and understanding of celebrity to ascertain the extent to which they perceive celebrities as credible to perform theatre. This is based on a differentiation between their mediated fame and expertise. It is helpful and useful information for producers when deciding whether or not to cast a celebrity and to which audiences that the celebrity might appeal.

KONFLIK DAN KINERJA KARYAWAN

2018 ◽  
Vol 3 (3) ◽  
pp. 431-440
Author(s):  
Santi Retno Sari
Keyword(s):  
Leadership Style ◽  
Structural Equation ◽  
Employee Performance ◽  
Equation Modeling ◽  
Managerial Practices ◽  
Research Findings ◽  
Job Levels ◽  
The Impact ◽  
The Relationship ◽  
Practical Implications

The purpose of this paper is to examine the relationships to which leadership style (task and relations oriented leadership) moderate the impact of conflict on employee performance. Data were collected from 92 employees in different job levels. Partial least squares variance-based structural equation modeling (PLS-SEM) was used to test the relationship in the models. The results showed that task and relation conflict was associated with employee performance. The research findings also showed that leadership styles moderated the relationship between conflict and employee performance. This study offers implications for managerial practices. Practical implications and suggestions described in the paper Keywords: leadership style, conflict, performance.

Art, Idleness and Food: The Ethics of War Communism and the Origins of Production Art, 1918–1919

2019 ◽  
Vol 29 (1) ◽  
pp. 273-287
Keyword(s):  
Theory And Practice ◽  
State Institutions ◽  
Early Production ◽  
Policy Measures ◽  
Soviet Ideology ◽  
The Right ◽  
The Impact ◽  
The City ◽  
Further Development ◽  
Theory Of Production

The article examines the impact of the discourses concerning idleness and food on the formation of “production art” in the socio-political context of revolutionary Petrograd. The author argues that the development of the theory and practice of this early productionism was closely related to the larger political, social and ideological processes in the city. The Futurists, who were in the epicenter of Petrograd politics during the Civil War (1918–1921), were well acquainted with both of the discourses mentioned, and they contrasted the idleness of the old art with the dedicated labor of the “artist-proletarians” whom they valued as highly as people in the “traditional” working professions. And the search for the “right to exist” became the most important goal in a starving city dominated by the ideology of radical communism. The author departs from the prevailing approach in the literature, which links the artistic thought of the Futurists to Soviet ideology in its abstract, generalized form, and instead elucidates ideological influences in order to consider the early production texts in their immediate social and political contexts. The article shows that the basic concepts of production art (“artist-proletarian,” “creative labor,” etc.) were part of the mainstream trends in the politics of “red Petrograd.” The Futurists borrowed the popular notion of the “commune” for the title of their main newspaper but also worked with the Committees of the Rural Poor and with the state institutions for procurement and distribution. They took an active part in the Fine Art Department of Narkompros (People’s Commissariat of Education). The theory of production art was created under these conditions. The individualistic protest and “aesthetic terror” of pre-revolutionary Futurism had to be reconsidered, and new state policy measures were based on them. The harsh socio-economic context of war communism prompted artists to rethink their own role in the “impending commune.” Further development of these ideas led to the Constructivist movement and strongly influenced the extremely diverse trends within the “left art” of the 1920s.

scholarly journals Turnover intentions, training and motivations among Australian union staff

2021 ◽  
pp. 0143831X2110172
Author(s):  
Nick Brander-Peetz ◽  
David Peetz ◽  
Paula Brough
Keyword(s):  
Online Survey ◽  
Turnover Intentions ◽  
Voluntary Turnover ◽  
Intention To Leave ◽  
Theory And Practice ◽  
Organisational Support ◽  
Intrinsic Motivations ◽  
Perceived Organisational Support ◽  
The Impact ◽  
Labour Market Mobility

Staff loss and demotivation can be costly for unions. In this article the authors investigate factors influencing expected voluntary turnover, that is Intention to Leave (ITL), of union employees by conducting an online survey of 160 staff in three Australian unions. Moderated multiple regression analyses revealed that perceived organisational support, shortcomings in training and unmet intrinsic needs predicted ITL, after controlling for burnout, labour market mobility and intrinsic motivations. Critically, the results suggest an interaction effect involving training in some circumstances. Training buffered the impact of low support on ITL, however the adverse effect on ITL of organisational failure to meet staff expectations regarding service to members remained, independent of training. Implications for theory and practice are discussed, including the separate significance of resources and purpose.

scholarly journals Can Communication Strategies Combat COVID-19 Vaccine Hesitancy with Trade-Off between Public Service Messages and Public Skepticism? Experimental Evidence from Pakistan

Vaccines ◽  
2021 ◽  
Vol 9 (7) ◽  
pp. 757
Author(s):  
Qiang Jin ◽  
Syed Hassan Raza ◽  
Muhammad Yousaf ◽  
Umer Zaman ◽  
Jenny Marisa Lim Dao Siang
Keyword(s):  
Public Service ◽  
Communication Strategies ◽  
Health And Safety ◽  
Communication Strategy ◽  
World Health ◽  
Vaccine Hesitancy ◽  
Media Type ◽  
Downward Spiral ◽  
Media Types ◽  
Health Organization

The COVID-19 pandemic may have reached a turning point as the World Health Organization and the global community of nations step up plans for mass vaccination campaigns. However, the COVID-19 vaccine-related conspiracy theories (e.g., falsehoods about birth control, women infertility, surveillance, and microchip humanity, etc.) have built new momentum for vaccine hesitancy. To this end, several nations worldwide, including Pakistan, are struggling to boost public trust and enthusiasm to get vaccinated, especially in an anxious and complicated atmosphere propelled by multiple, new and the deadliest variants of COVID-19. To address this critical research gap during these intensifying conditions of vaccine hesitancy, the present study makes the first attempt to explore the potential effects of various communication strategies, including public service message (safety benefits versus fear appraisals), media types (i.e., traditional versus digital), self-efficacy, perceived benefits and threats (susceptibility and severity), on the willingness to get vaccinated for COVID-19. Importantly, the underlying effects of public skepticism (in a moderating role) on these relationships were empirically examined. Using four fictitious COVID-19 immunization campaigns in a series of experiments with 2 (media type: traditional vs. digital) X 2 (service attribute: health and safety benefits vs. fear) message frames (represented as Group one to Group four), the findings identified fear appraisal as the most viable communication strategy in combating vaccine hesitancy. Moreover, public skepticism negatively moderated the effects of media types and public service message attributes on willingness to get vaccinated in relatively high (i.e., Group two), moderate (i.e., Group one and four), and low intensities (i.e., Group three). The pioneering findings of this research offer new strategic insights for the global health authorities and vaccine promoters to proactively address the downward spiral of people’s willingness to take the COVID-19 vaccine.

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