scholarly journals THE EFFECT OF VISUAL SOURCES AND TIME PRESSURE ON ENVIRONMENTAL PERCEPTION AND ATTRACTIVENESS THROUGH THE ADVERTISEMENT

Author(s):  
Nhu-Y Tran ◽  
Iván Alvarez León

The main objective of this study was to capture and analyses the role of visual resources and time pressure as they affect customer behaviour in the hospitality industry. This study examined effective reactions on booking time and type based on vacation advertisements. The research method had a 3 x2 within-subjects design with 6 experimental conditions obtained by crossing the levels of two independent variables: 1) Time pressure (i.e., exact date, number of days left and counting-down timing); 2) Visual source (i.e., video and picture). The study designed a self-report questionnaire based on 8 socio-demographic items and three conceptual elements, such as the facility quality, environmental features and promotional attractiveness. This research provided data regarding the differences in visual source and time pressure in marketing promotion. It showed that videos had more impact on customer perceptions regarding the facility quality and environmental features. The study outlines the value of marketing strategies in building content and successful design in differentiating a resort from the competition and offering a positive experience (low investment yielding high return) for millennial.

2008 ◽  
Vol 9 (3) ◽  
pp. 519-550 ◽  
Author(s):  
Nuno Otero ◽  
Chrystopher L. Nehaniv ◽  
Dag Sverre Syrdal ◽  
Kerstin Dautenhahn

This paper describes our general framework for the investigation of how human gestures can be used to facilitate the interaction and communication between humans and robots. Two studies were carried out to reveal which “naturally occurring” gestures can be observed in a scenario where users had to explain to a robot how to perform a home task. Both studies followed a within-subjects design: participants had to demonstrate how to lay a table to a robot using two different methods — utilizing only gestures or gestures and speech. The first study enabled the validation of the COGNIRON coding scheme for human gestures in Human–Robot Interaction (HRI). Based on the data collected in both studies, an annotated video corpus was produced and characteristics such as frequency and duration of the different gestural classes have been gathered to help capture requirements for the designers of HRI systems. The results from the first study regarding the frequencies of the gestural types suggest an interaction between the order of presentation of the two methods and the actual type of gestures produced. However, the analysis of the speech produced along with the gestures did not reveal differences due to ordering of the experimental conditions. The second study expands the issues addressed by the first study: we aimed at extending the role of the interaction partner (the robot) by introducing some positive acknowledgement of the participants’ activity. The results show no significant differences in the distribution of gestures (frequency and duration) between the two explanation methods, in contrast to the previous study. Implications for HRI are discussed focusing on issues relevant for the design of the robot’s communication skills to support the interaction loop with humans in home scenarios.


2000 ◽  
Vol 12 (3) ◽  
pp. 393-406 ◽  
Author(s):  
Kirk R. Daffner ◽  
Leonard F.M. Scinto ◽  
Vivian Calvo ◽  
Robert Faust ◽  
M. Marsel Mesulam ◽  
...  

This study investigated the role of stimulus deviance in determining electrophysiologic and behavioral responses to “novelty.” Stimulus deviance was defined in terms of differences either from the immediately preceding context or from long-term experience. Subjects participated in a visual event-related potential (ERP) experiment, in which they controlled the duration of stimulus viewing with a button press, which served as a measure of exploratory behavior. Each of the three experimental conditions included a frequent repetitive background stimulus and infrequent stimuli that deviated from the background stimulus. In one condition, both background and deviant stimuli were simple, easily recognizable geometric figures. In another condition, both background and deviant stimuli were unusual/unfamiliar figures, and in a third condition, the background stimulus was a highly unusual figure, and the deviant stimuli were simple, geometric shapes. Deviant stimuli elicited larger N2-P3 amplitudes and longer viewing durations than the repetitive background stimulus, even when the deviant stimuli were simple, familiar shapes and the background stimulus was a highly unusual figure. Compared to simple, familiar deviant stimuli, unusual deviant stimuli elicited larger N2-P3 amplitudes and longer viewing times. Within subjects, the deviant stimuli that evoked the largest N2-P3 responses also elicited the longest viewing durations. We conclude that deviance from both immediate context and long-term prior experience contribute to the response to novelty, with the combination generating the largest N2-P3 amplitude and the most sustained attention. The amplitude of the N2-P3 may reflect how much “uncertainty” is evoked by a novel visual stimulus and signal the need for further exploration and cognitive processing.


2021 ◽  
Vol 2021 ◽  
pp. 1-8
Author(s):  
Fengbo Liu ◽  
Zhongqiu Zhang ◽  
Shuqiang Liu ◽  
Nan Zhang

Background. Flow is characterized by the strong concentration in competitions, eliminating irrelevant thoughts and emotions, integrating all tasks, and continuing the competition smoothly even in challenging situations. The present study was into whether or not brief mindfulness training can improve athletes’ flow and further explore the mediating effect of resilience in the intervention. Methods. The 2 (experimental conditions) × 2 (time) mixed design was used in this study. Fifty-seven student-athletes were recruited and randomly assigned into either a brief mindfulness group (n = 29) or a control group (n = 28). Before and after the intervention, every participant completed a self-report measure including mindfulness, flow, and resilience. Results. Participants in the brief mindfulness group showed increased mindfulness, flow, and resilience ( p < 0.001 ) after brief mindfulness training; when putting resilience change (B = 0.30, 95% CI [0.031, 0.564]) into the equation, the direct (95% CI [3.156, 13.583]) and indirect (95% CI [0.470, 5.048]) effects of mindfulness training were both significant. Conclusion. It was concluded that brief mindfulness training could significantly improve athletes’ flow and resilience, and resilience partly mediated the effects of brief mindfulness training on flow.


Author(s):  
Nalin J. Unakar

The increased number of lysosomes as well as the close approximation of lysosomes to the Golgi apparatus in tissue under variety of experimental conditions is commonly observed. These observations suggest Golgi involvement in lysosomal production. The role of the Golgi apparatus in the production of lysosomes in mouse liver was studied by electron microscopy of liver following toxic injury by CCI4.


1999 ◽  
Vol 13 (1) ◽  
pp. 18-26 ◽  
Author(s):  
Rudolf Stark ◽  
Alfons Hamm ◽  
Anne Schienle ◽  
Bertram Walter ◽  
Dieter Vaitl

Abstract The present study investigated the influence of contextual fear in comparison to relaxation on heart period variability (HPV), and analyzed differences in HPV between low and high anxious, nonclinical subjects. Fifty-three women participated in the study. Each subject underwent four experimental conditions (control, fear, relaxation, and a combined fear-relaxation condition), lasting 10 min each. Fear was provoked by an unpredictable aversive human scream. Relaxation should be induced with the aid of verbal instructions. To control for respiratory effects on HPV, breathing was paced at 0.2 Hz using an indirect light source. Besides physiological measures (HPV measures, ECG, respiration, forearm EMG, blood pressure), emotional states (pleasure, arousal, dominance, state anxiety) were assessed by subjects' self-reports. Since relaxation instructions did not have any effect neither on the subjective nor on the physiological variables, the present paper focuses on the comparison of the control and the fear condition. The scream reliably induced changes in both physiological and self-report measures. During the fear condition, subjects reported more arousal and state anxiety as well as less pleasure and dominance. Heart period decreased, while EMG and diastolic blood pressure showed a tendency to increase. HPV remained largely unaltered with the exception of the LF component, which slightly decreased under fear induction. Replicating previous findings, trait anxiety was negatively associated with HPV, but there were no treatment-specific differences between subjects with low and high trait anxiety.


2017 ◽  
Vol 225 (3) ◽  
pp. 268-284 ◽  
Author(s):  
Andrew J. White ◽  
Dieter Kleinböhl ◽  
Thomas Lang ◽  
Alfons O. Hamm ◽  
Alexander L. Gerlach ◽  
...  

Abstract. Ambulatory assessment methods are well suited to examine how patients with panic disorder and agoraphobia (PD/A) undertake situational exposure. But under complex field conditions of a complex treatment protocol, the variability of data can be so high that conventional analytic approaches based on group averages inadequately describe individual variability. To understand how fear responses change throughout exposure, we aimed to demonstrate the incremental value of sorting HR responses (an index of fear) prior to applying averaging procedures. As part of their panic treatment, 85 patients with PD/A completed a total of 233 bus exposure exercises. Heart rate (HR), global positioning system (GPS) location, and self-report data were collected. Patients were randomized to one of two active treatment conditions (standard exposure or fear-augmented exposure) and completed multiple exposures in four consecutive exposure sessions. We used latent class cluster analysis (CA) to cluster heart rate (HR) responses collected at the start of bus exposure exercises (5 min long, centered on bus boarding). Intra-individual patterns of assignment across exposure repetitions were examined to explore the relative influence of individual and situational factors on HR responses. The association between response types and panic disorder symptoms was determined by examining how clusters were related to self-reported anxiety, concordance between HR and self-report measures, and bodily symptom tolerance. These analyses were contrasted with a conventional analysis based on averages across experimental conditions. HR responses were sorted according to form and level criteria and yielded nine clusters, seven of which were interpretable. Cluster assignment was not stable across sessions or treatment condition. Clusters characterized by a low absolute HR level that slowly decayed corresponded with low self-reported anxiety and greater self-rated tolerance of bodily symptoms. Inconsistent individual factors influenced HR responses less than situational factors. Applying clustering can help to extend the conventional analysis of highly variable data collected in the field. We discuss the merits of this approach and reasons for the non-stereotypical pattern of cluster assignment across exposures.


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