scholarly journals DESIGN THINKING IS A METHODOLOGY FOR CREATING INNOVATIONS AND DEVELOPING HUMAN CREATIVITY

2021 ◽  
Author(s):  
Elena Vasilieva

Not so long ago, human resources were perceived as the main participant in business processes and as an integral part of the company's organizational capital. However, automation and the introduction of industrial technologies 4.0 replace people with programs, robots, chatbots, etc. But this does not mean that in the new era, human functions in the process will be reduced to a minimum. Goals focused on the implementation of new business tasks in the face of constant changes will require a person to work in a team, effectively use their competencies, be focused and successful, think outside the box and find original solutions, actively use the accumulated individual and collective intellectual capital. This will make the application of various techniques of the design thinking methodology an integral part of human activity in the company. The author gives an overview of the tools and techniques of design thinking, shows the features of their application. Highlights the specifics of organizing collective creative work and maintaining an atmosphere of trust and creativity. Provides a list of popular digital services for organizing teamwork. The development of the design thinking approach was achieved through the new methodology - Platform Innovation Kit, which is used for designing an ecosystem platform. Platform design canvases help startups and corporations launch and scale businesses on digital platforms.

Author(s):  
Hayat Ayar Senturk

Digital transformation means developing new business models, unforgettable customer experiences, and competitive strategies by using digital technologies, thus creating efficiency in business processes and providing better customer value. While digital transformation is one of the important business decisions, more specifically, the pandemic and the increase in time spent at home have created a substantial growth opportunity for digital broadcast service providers. In this regard, the fact that an already growing market has increased its growth momentum with the effect of the pandemic has made the digital transformation of traditional TV media inevitable. In this study, digital broadcasting sector in Turkey has been examined in the context of strategic marketing management. In this way, by conducting the situation and competition analysis, suggestions were made regarding marketing strategies for Turkish digital platforms that have just entered the market.


2012 ◽  
Vol 10 (16) ◽  
pp. 71
Author(s):  
Блaгoje Нoвићeвић

Резиме: Мапирање токова вредности пословних процеса је најбољи могући облик представљања токова вредности и најлакши начин идентификовања пословних проблема током њиховог оперативног извршавања и проналажења алата и техника за њихово решавање. Мапа токова вредности најбољи је инструмент за препознавање и разумевање постојећих пословних процеса, тражење потенцијалних начина њиховог унапређења и истраживање нових напреднијих пословних процеса од стране свих нивоа менаџмента, до извршних тимова. Она, истовремено, представља незаобилазну информациону основу за интегрисану процену стратешких и оперативних перформанси пословних процеса и предузећа као целине.Summary: Value stream mapping of business processes is the best form of presenting value stream of business processes and the easiest way to identify business problems during their operational execution and finding the tools and techniques for their solution. Value stream map is the best instrument for identifying and understanding existing business processes, searching for potential ways of their improvement and research for new business processes advanced by all levels of management to the executive teams. It also represents the indispensable information basis for integrated assessment of strategic and operational performances of business processes and enterprise as a whole.


2019 ◽  
Vol 26 (1) ◽  
pp. 59-79
Author(s):  
Meyer Haggège ◽  
Anne-Lorène Vernay

Purpose Imagining a new business model is a creative process that requires entrepreneurs to define how a firm can create and capture value with a new activity. The literature emphasises various tools and approaches for prototyping business models. The purpose of this paper is to investigate the suitability of story-making as a means of designing new business models and to shed light on its potential for stimulating creative entrepreneurial thinking. Design/methodology/approach This paper tests the use of story-making for business modelling in a real-life case to show its usefulness and shed light on its potential for stimulating creative entrepreneurial thinking. Findings The authors argue that story-making should be recognised as an approach to business modelling that can foster creativity and empathy. Building on insights from design thinking literature, the paper shows that planning for a long exploratory phase is necessary to allow system thinking. It also shows that anchors can act as intermediary stopping rule and help manage complexity. Originality/value The paper introduces an original method for crafting business models during early stages of the innovation process and argues that this method could also be used to design business processes, especially when they are not already formalised.


Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 773-784
Author(s):  
Dr. Nguyen Thi Hang ◽  
Dinh Tran Ngoc Huy ◽  
Dinh Thi Hien ◽  
Vu Quynh Nam

The Industrial Revolution 4.0 based on digital technologies has led to an unprecedented change in the socio-economic model. Therefore, countries in general and Vietnam are all aiming to develop the digital economy. The concept of digital transformation of the economy or development of the digital economy in Vietnam focuses on the following basic contents: 1) Developing digital businesses; 2) Digital transformation for traditional businesses (towards digitally integrated products; transforming business models on digital platforms; changing production processes based on digital data, automation, virtualization, etc.); 3) Development of digital finance; 4) E-commerce development. Therefore, digital transformation becomes an inevitable and objective trend, supporting banks to overcome challenges, create competitive advantages, and actively adapt to the context of digital transformation. In the context of the development of the digital economy in Vietnam is taking place strongly across industries and fields, requiring banks in Vietnam to have a transformation to a new business model. In this business model, it is necessary to integrate technology in operations and digitize business processes in the direction of automation and intelligence. Thereby, banks can perform activities of providing products and services on digital platforms, effectively exploiting data, thereby increasing experiences in business resolution and customer engagement. Besides, Internet of things has connect everything through internet, therefore risk management information system of Vietnam banks is also affected by IoTs and reliable internet data can help to enhance better RMIS in commercial banks. Generally, we want to emphasize effects of IoTs and digital transformation in banks operation and new business models.


Author(s):  
Oksana I. Zhityaeva

The article examines the issues of managing the digital transformation of the Russian industrial sector. The author notes that a new content of the industrial development strategy is currently on the agenda a digital strategy, for the development of which there are a number of prerequisites: the availability of the Internet, the use of digital services, mobile devices, and other digital technologies. The article deals with the issues of digital transformation management and the directions of its development. The author reveals the advantages of implementing digital transformation, suggests directions for implementing the roadmap for digital transformation of the industrial sector, and identifies trends in the digital transformation of the industrial sector. It is noted that digital transformation begins with the creation of a digital platform where the interests of industry, the state and science are united. Digital platforms are proposed to be organized by type of economic activity (FEA), using digital ecosystems. Digital platforms are proposed to be created in the areas of digital transformation, such as: uber-ization, the Internet of things, neural technologies, Big Data, network interaction with partners, blockchain, crowdfunding. The article reflects that one of the types of digitalization is uber-the transformation of the economy, which represents a digital service for the provision of services, the rejection of hierarchical multi-level organizational structures, to production and management structures based on the blockchain. Uber-ization of the economy is a digital management service that includes a whole range of other digital services. In this article, the author proposes a model of digital transformation of the industrial sector of the Russian Federation based on the creation of digital doubles that allow using such advantages as reducing the time of business processes, increasing the accuracy of calculations, and improving the quality of work performed. Digital transformation forms new forms of organizational, innovation and management activities, takes a leading position in the development of domestic industrial potential, new competitive advantages by improving business processes for knowledge and information management, increasing the number of technological innovations, and filling them with professional competencies.


2019 ◽  
Vol 14 (3) ◽  
pp. 2187
Author(s):  
Priandhita Sukowidyanti Asmoro ◽  
Ferina Nurlaily ◽  
Edlyn Khurotul Aini

At present, we are facing a new era, namely, era disruption. In the business world, there are still many people who misinterpret disruption as extensive use of information technology in business processes or what is known as a digital business. Disruption is an innovation. Disruption is destructive and creative. For some businesses, the emergence of a disruptive trend is considered an opportunity rather than an obstacle. In the culinary business, the disruptive trend has been responded to by the growth of the food truck business in recent years. Although food trucks are considered as a new business model that offers many benefits, the existence of a food truck business turns out to also cause problems for tax revenues. Until now, food trucks are still an informal business sector in almost all regions in Indonesia because they have not been legalized, including in Sidoarjo Regency. Therefore, a food truck is also a group of Hard to Tax, is a group of taxpayers, whether individuals or entities involved in a cash transaction and not registered as a taxpayer. From the regulator's side, the food truck business is considered as a party born without following the applicable legal rules. They create innovations that violate the law, even, do not pay taxes that cause a loss of potential tax revenue, including local taxes. However, this is contrary to the disruption theory, which states that disruption in the business world is positive, and the government should respond by creating disruptive regulation. The government must be able to create tax policies that can maximize the potential for tax revenues without having to hamper business growth and innovation. This study attempts to analyze the potential expansion of the restaurant tax object on the food truck business using qualitative methods. Data collection is done by interviewing local tax policymakers and food truck business people. The results of this study indicate that the food truck business can be used as the object of restaurant tax because it fulfills the Laffer Theory concept and the criteria of Sidoarjo Regency Regional Regulation Number 8/2010 about Restaurant Taxes.


2020 ◽  
Vol 22 (4) ◽  
pp. 27-36
Author(s):  
OLGA A. TOLPEGINA ◽  
◽  
EKATERINA I. RUDENKO ◽  

The article proposes a methodology for assessing the innovative activity of a company, one of the areas of values of state corporations: «Innovation, innovative development, the ability to upgrade». To evaluate the effectiveness, the principle of decomposition of a global goal was used with its replacement for individual specific tasks according to the designated functional subsystems and objects (blocks) of assessment, which together give a generalized description of technological, technical innovations, their development and use, implementation of the latest digital information technologies, results intellectual research, the development of new business processes, management methods, organizational forms in business practice, as well as ability to sustainable renovation, improvement and prospects for innovative growth of the company and its sustainable renewal.The scoring methodology using the developed criteria boundaries of efficiency from ambitious to low efficiency and with assignment of significance scales by expert means involves the inclusion in each assessment block of six to fifteen traditional and composite author’s indicators, the complexity of which is determined by the complexity of the subject of the study and the described process. The methodology is universal in nature, can be used for large corporations and small companies according to a reduced set of indicators, it can be used in determining ratings.


Author(s):  
Kathleen Long

Monsters take on many roles in Montaigne’s Essays, almost always in novel ways. They do not take on their usual roles as markers of other races, genders, or bodies, as threats or objects of repulsion. Rather, the authorial self and his work are seen as monstrous; Europeans and their culture are seen as monstrous; the knowledge systems that create monsters are themselves monstrous; man’s vanity is monstrous. But most of all, the monster is the provocation to meditation on man’s presumption, and on the limitations of human knowledge and power in the face of the world and the divine. As the sign of the diversity and mutability of the natural world and thus of divine omnipotence, the monstrous and unusual is valued by Montaigne over the normal or usual. It is also the mark of human creativity, dependent as it is on the vagaries of the imagination, new and radically different from the rhetorical, literary, and artistic norms. This is why the Essays themselves can be considered a monstrous work.


2021 ◽  
pp. 017084062110306
Author(s):  
Marc Steinberg

This article explores the automotive lineage and manufacturing origins of platforms. Challenging prevailing assumptions that the platform is a digital artefact, and platform capitalism a new era, this article traces crucial elements of platform capitalism to Toyotist automobile manufacture in order to rethink the relationship between technology and organization. Arguing that the very terminology and industry applications of the ‘platform’ emerge from the automobile industry over the course of the 20th century, this article cautions against the uncritical adoption of epochal paradigms, or assumptions that new technologies require new organizational forms. By parsing the platform into two types, the stack and the intermediary, this article demonstrates how the platform concept and data-driven production practice both develop out of the Toyota Production System in particular, and American and Japanese analyses of it. Toyotism, we show, is the unseen industrial and epistemological background against which the platform economy plays out. In making this case, this article highlights the crucial continuities between the data intensive production of companies like Uber and Amazon – emblematic of digital platform capitalism – and the organizational paradigms of the automobile industry. At a moment when the automobile returns to prominence amidst platforms such as Uber, Didi Chuxing, or Waymo, and as we find tech companies turning to automobile manufacturing, this automotive lineage of the platform offers a crucial reminder of the automotive origins of what we now call platform capitalism.


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