scholarly journals Two-Stage Search on Web Pages: Effects of Information Organisation and Task Complexity

2020 ◽  
Vol 13 (3) ◽  
pp. 15-30
Author(s):  
I.V. Blinnikova ◽  
T.A. Zlokazova ◽  
S.S. Grigorovich ◽  
I.V. Burmistrov
Keyword(s):  
Web Search ◽  
Search Task ◽  
Memory Load ◽  
Task Complexity ◽  
Cognitive Strategies ◽  
Search Time ◽  
Web Pages ◽  
Two Stage ◽  
Web Page Design ◽  
Page Design

In this paper we describe the results of an experimental study of a complex web search. Participants completed a two-stage search task: they were asked to find plane tickets with given parameters. The influence of two factors was considered: (1) web page design and (2) task complexity. We analysed the speed of the search, parameters of eye movements and mouse pointer movements during the search task. The results demonstrated the influence of both factors. Higher task complexity (linked to the higher working memory load) was associated with an increase in the average search time, and also with an increase in the average fixation duration and blink frequency. The organisation of information on web pages determined the strategy used to accomplish the search task. The one-page design resulted in an insignificant increase in search time, and in the use of perceptual search strategies. The two-page design resulted in the use of faster, but more resource demanding cognitive strategies.

scholarly journals Responsive and Personalized Web Layouts with Integer Programming

2021 ◽  
Vol 5 (EICS) ◽  
pp. 1-23
Author(s):  
Markku Laine ◽  
Yu Zhang ◽  
Simo Santala ◽  
Jussi P. P. Jokinen ◽  
Antti Oulasvirta
Keyword(s):  
Integer Programming ◽  
Web Design ◽  
Web Pages ◽  
Web Page Design ◽  
Automated Generation ◽  
Novel Approach ◽  
Wide Range ◽  
Responsive Design ◽  
Responsive Web Design ◽  
Page Design

Over the past decade, responsive web design (RWD) has become the de facto standard for adapting web pages to a wide range of devices used for browsing. While RWD has improved the usability of web pages, it is not without drawbacks and limitations: designers and developers must manually design the web layouts for multiple screen sizes and implement associated adaptation rules, and its "one responsive design fits all" approach lacks support for personalization. This paper presents a novel approach for automated generation of responsive and personalized web layouts. Given an existing web page design and preferences related to design objectives, our integer programming -based optimizer generates a consistent set of web designs. Where relevant data is available, these can be further automatically personalized for the user and browsing device. The paper includes presentation of techniques for runtime adaptation of the designs generated into a fully responsive grid layout for web browsing. Results from our ratings-based online studies with end users (N = 86) and designers (N = 64) show that the proposed approach can automatically create high-quality responsive web layouts for a variety of real-world websites.

Exploring the customer orientation of Spanish pharmacy websites

2018 ◽  
Vol 12 (4) ◽  
pp. 447-462 ◽  
Author(s):  
Carmen Domínguez-Falcón ◽  
Domingo Verano-Tacoronte ◽  
Marta Suárez-Fuentes
Keyword(s):  
Web 2.0 ◽  
Customer Orientation ◽  
Community Pharmacies ◽  
Web Pages ◽  
Web Page ◽  
Pharmaceutical Sector ◽  
Content Type ◽  
Web Page Design ◽  
Page Design ◽  
The Web

Purpose The strong regulation of the Spanish pharmaceutical sector encourages pharmacies to modify their business model, giving the customer a more relevant role by integrating 2.0 tools. However, the study of the implementation of these tools is still quite limited, especially in terms of a customer-oriented web page design. This paper aims to analyze the online presence of Spanish community pharmacies by studying the profile of their web pages to classify them by their degree of customer orientation. Design/methodology/approach In total, 710 community pharmacies were analyzed, of which 160 had Web pages. Using items drawn from the literature, content analysis was performed to evaluate the presence of these items on the web pages. Then, after analyzing the scores on the items, a cluster analysis was conducted to classify the pharmacies according to the degree of development of their online customer orientation strategy. Findings The number of pharmacies with a web page is quite low. The development of these websites is limited, and they have a more informational than relational role. The statistical analysis allows to classify the pharmacies in four groups according to their level of development Practical implications Pharmacists should make incremental use of their websites to facilitate real two-way communication with customers and other stakeholders to maintain a relationship with them by having incorporated the Web 2.0 and social media (SM) platforms. Originality/value This study analyses, from a marketing perspective, the degree of Web 2.0 adoption and the characteristics of the websites, in terms of aiding communication and interaction with customers in the Spanish pharmaceutical sector.

Web Design Tools for Educators

2008 ◽  
pp. 257-284
Author(s):  
Irene Chen ◽  
Jane Thielemann
Keyword(s):  
Web Design ◽  
Web Pages ◽  
Design Tools ◽  
Web Page ◽  
Web Page Design ◽  
Page Design ◽  
Tools And Techniques ◽  
Diverse Audience

The teacher knows principles of Web page design and uses a variety of tools and techniques to design and troubleshoot Web pages for a diverse audience.

DEVELOPMENT OF INNOVATIVE PRODUCTS USING KANO'S MODEL AND QUALITY FUNCTION DEPLOYMENT

1999 ◽  
Vol 03 (03) ◽  
pp. 271-286 ◽  
Author(s):  
KAY CHUAN TAN ◽  
MIN XIE ◽  
XIAO-XIANG SHEN
Keyword(s):  
Product Development ◽  
Quality Function Deployment ◽  
Web Pages ◽  
Quality Function ◽  
Web Page Design ◽  
Combined Use ◽  
Kano’S Model ◽  
Innovative Products ◽  
Technical Features ◽  
Page Design

Quality and innovation are two main issues involved in product development. When faced with increasingly intense competition from both national and international competitors, organisations usually consider quality and innovation as sources of competitive advantage. Customer satisfaction can be met and exceeded by providing customers with innovative products of high quality. Focusing on the early phases of product development, this paper suggests the combined use of quality function deployment and Kano's model. A case example is presented by employing the proposed method in a World Wide Web page design process. Customer requirements on Web pages were clearly recognised and deeply analysed. Also, further technical features were identified for delivering attractive Web pages. The results from the case example support the proposed framework as a means of innovative product development and attractive quality creation.

Ambiguity and Clarification

2021 ◽  
pp. 28-42
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Web Search ◽  
Search Task ◽  
Fast Growth ◽  
Web Pages ◽  
Visual Content ◽  
High Demand ◽  
Result Page ◽  
Search Engine Result

By the time web engines were developed, the number of queries prompted by users had grown exponentially. This fast growth shows the high demand of users from web search engines. This high demand made search engines responsible for the users' satisfaction during a search session. One way to improve a user's satisfaction is to visualize search engine result page (SERP). Recent studies for meeting this aim focused on a whole page thumbnail for assisting users to remember recently visited web pages. This chapter explores how a specific visual content of a page can allow users to distinguish between a useful and worthless page within results in SERP especially in an ambiguous search task.

Library Web Site Assessment

2002 ◽  
pp. 171-181
Author(s):  
Ray White ◽  
S. P. Maj
Keyword(s):  
Standard Method ◽  
Assessment Tool ◽  
Web Pages ◽  
Web Page ◽  
Site Assessment ◽  
Web Page Design ◽  
Library Resources ◽  
On Line ◽  
Page Design ◽  
The Web

Libraries must increasingly compete as providers of information. Most, if not all, libraries now have a Web page that serves a variety of functions. Increasingly for some users the library web page may be their first introduction to a library. Furthermore, on-line use of library resources is becoming increasingly common. Accordingly an effective Web page design is essential. This chapter presents a Web page assessment tool, developed by the authors, based on a model used in the e-commerce sector. This tool was used to analyze the Web pages of libraries in the Australian Vocational Education & Training sector. The results clearly show both the strengths and weaknesses of Web pages. The lack of a standard method and guidelines for web page authoring is discussed.

Web Page Design

2011 ◽  
pp. 105-121
Author(s):  
John DiMarco
Keyword(s):  
Digital Design ◽  
Web Pages ◽  
Web Page ◽  
Web Page Design ◽  
Adobe Photoshop ◽  
Page Design ◽  
The Web

This chapter focuses on digital design for the Web using Adobe Photoshop and Macromedia Fireworks. It’s time to review the storyboards that you created in Chapter IV. Your goal at this point is to use the storyboard designs that you sketched to create Web page screens. You want to utilize the content you gathered and developed while working in the last chapter. After successfully completing this chapter, you will have Web page screen designs that will be output into table- or layer-based HTML files. The files you will generate are going to be HTML files, but will not be functional Web pages. They will not have working links, pop-up windows or multimedia. The pages that are generated in this stage come from Macromedia fireworks or Adobe Photoshop.

An Attention Mechanism Extension of Automatic HTML Generation from Web Page Design Images

2020 ◽  
Vol 140 (12) ◽  
pp. 1393-1401
Author(s):  
Hiroki Chinen ◽  
Hidehiro Ohki ◽  
Keiji Gyohten ◽  
Toshiya Takami
Keyword(s):  
Attention Mechanism ◽  
Web Page ◽  
Web Page Design ◽  
Page Design
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