scholarly journals Fuzzy-Based Trust Model to Evaluate Customer Trust towards Online SNSs Sellers

2021 ◽  
Vol 12 (3) ◽  
pp. 1930-1935
Author(s):  
Ramona Ramli Et.al
Keyword(s):  
Social Networking ◽  
Rapid Growth ◽  
Social Networking Sites ◽  
Evaluation Model ◽  
Trust Model ◽  
Factors Affecting ◽  
Trust Level ◽  
Successful Execution ◽  
Customer Trust ◽  
Trust Factors

The rapid growth of Social Networking Sites (SNSs) as business platforms for individual or small sellers recognised trust as the main important role in determining the successful execution of their business operation.Current trust modelfocused in business sellers by considering website as one of the trust factors.  However, these model are not applicable for SNSs environment. Based on the identified factors affecting trust in SNSs environment, this paper proposeda fuzzy-based trust model to evaluate customers‘ trust based on their perception and experiences.The evaluation model was then tested to validate its efficiency in evaluating trust level.

scholarly journals Tourism Information Diffusion through SNSs: A Theoretical Investigation

2020 ◽  
Vol 12 (5) ◽  
pp. 1731 ◽  
Author(s):  
Ting Liu ◽  
Jianhong Xia ◽  
Lesley Crowe-Delaney
Keyword(s):  
Decision Making ◽  
Social Networking ◽  
Network Structure ◽  
Social Networking Sites ◽  
Information Diffusion ◽  
User Generated Content ◽  
Factors Affecting ◽  
Tourist Destinations ◽  
Tourism Information ◽  
Tourist Information

Social networking sites (SNSs) are known to have a role in promoting tourism and influencing how it is marketed to consumers, but there seems to be few deep analyses of SNS’s efficacy in tourists’ decision making and destination promotion. To address this, we present Tourism Information Diffusion Ecosystem (TIDE), a novel theoretical framework to help understand this system of tourism SNS information diffusion. TIDE defines who participates in the system, what roles participants play in distributing tourist information contained within user-generated content, how content within a network is distributed, and if this user-generated information, once diffused, has been transferred into tourists’ visiting actions, and the reasons why these actions have been generated. We discovered user typologies and the powerful characteristics of this network structure to be important factors affecting visiting actions in choosing particular tourist destinations.

The Effects of Network Externality and Flow Experience on Mobile SNS Continuance

2017 ◽  
Vol 13 (2) ◽  
pp. 57-69
Author(s):  
Tao Zhou
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Service Providers ◽  
Network Size ◽  
Network Externality ◽  
Factors Affecting ◽  
Mobile Social Networking ◽  
Continuance Usage ◽  
Two Factors ◽  
Mobile Sns

Facilitating users' continuance usage and retaining them are crucial to the success of mobile social networking sites (SNS). Drawing on both perspectives of network externality and flow, this research examined the factors affecting mobile SNS continuance usage. Network externality includes two factors: referent network size and perceived complementarity, which represent direct externality and indirect externality, respectively. The results indicated that both factors of network externality have significant effects on flow, which further affects satisfaction and continuance usage. The results imply that service providers need to deliver a positive network externality and an engaging experience in order to facilitate users' continuance usage.

Managing Non-Organic Virtual Brand Communities in Social Networking Sites

2015 ◽  
Vol 11 (4) ◽  
pp. 47-62 ◽  
Author(s):  
Zohreh Dehdashti Shahrokh ◽  
Mohammad Mehdi Poursaeed
Keyword(s):  
Social Networking ◽  
Conceptual Framework ◽  
Social Networking Sites ◽  
Brand Management ◽  
Top Down ◽  
Factors Affecting ◽  
Brand Communities ◽  
The Third ◽  
Marketing Methods ◽  
Marketing Messages

Social networking is creating a type of developed market. They act in opposition to top-down marketing methods and traditional company-based branding. More importantly, they give customers more value for the knowledge and experience exchanged compared to advertising by companies and one-way marketing messages. Businesses must inform themselves and choose strategies to manage their virtual brand communities (VBCs). Without a clear plan and model for brand management in cyberspace, marketing will have little effect. The present study provides a conceptual framework for managing non-organic VBCs. The first part of the model includes factors affecting engagement. The second part reveals the outcomes of engaging at the VBC level and the third part provides the outcomes of engagement at the business level.

scholarly journals PERCEPTION, MOTIVATION AND COMMUNICATIVE SELF-CONFIDENCE OF INDONESIAN STUDENTS ON WILLINGNESS TO COMMUNICATE IN L2 BY USING FACEBOOK

2018 ◽  
Vol 5 (1) ◽  
pp. 23-48
Author(s):  
Eka Fadilah
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Teaching And Learning ◽  
Computer Mediated Communication ◽  
Willingness To Communicate ◽  
Mediated Communication ◽  
Factors Affecting ◽  
Self Confidence ◽  
Computer Mediated ◽  
Data Collection And Analysis

This present study aims to investigate direct and indirect factors affecting willingness to communicate (WTC) in L2 by using Facebook. The emergence of Computer Mediated Communication (CMC) and Social Networking Sites (SNSs) such as Facebook (FB) provides the considerable changes in teaching and learning. Learning which is not only carried out in the classroom, but also out of the classroom. A new trend of using Social Networking Sites (SNSs) has been highlighted recently to prompt learners’ L2 WTC. 156 participants of university students of English Department participated by filling out a set of questionnaire with a 5-point Likert-scale encompassing students’ perception, motivation, communicative self-confidence (CSC), and Willingness to Communicate (L2 WTC). The participants are second semester English students from private and state universities in three cities in Indonesia: Surabaya, Bali, and Malang. Data collection and analysis used a software package, AMOS 20, to gauge the magnitude of the factors affecting L2 WTC by using FB platform. The finding shows that there are considerable effects on perception and motivation mediated by communicative self-confidence to WTC. While, communicative self-confidence shows the strongest predictor on L2 WTC.  

Monotony of social networking among millennial and its effect on social advertisement: a challenge to digital marketers

2016 ◽  
Vol 17 (4) ◽  
pp. 376-387 ◽  
Author(s):  
Rashmi Singh
Keyword(s):  
Social Networking ◽  
Undergraduate Students ◽  
Social Networking Sites ◽  
Underlying Mechanism ◽  
Negative Attitudes ◽  
Content Type ◽  
Factors Affecting ◽  
The Social ◽  
Marketing Activities ◽  
Research Questions

Purpose This study aims to investigate an initial understanding about the different factors that are inducing and stemming the monotony of different social networking sites (SNSs). Specifically, the study provides an initial understanding for the liking/disliking of different SNSs, factors affecting users’ monotony and its impact on the success and effectiveness of different marketing activities. Design/methodology/approach A survey questionnaire was adopted from previously developed and validated scales. The questionnaire was administered to undergraduate students enrolled in different universities in India. We have used regression analysis, bootstrapping technique, Sobel test and ANOVA to address the research questions and hence to test the hypotheses. Findings The findings of the study revealed that gender does not have any impact on the monotony of SNSs. Both genders are experiencing boredom for SNSs and spend less time on such sites. Moreover, SNS boredom negatively impacts users’ attitudes toward different SNSs such as Facebook, twitter, etc., which in turn develop negative attitudes toward the different advertisement on these sites. This study revealed the marketers’ necessity of studying the phenomenon of SNS boredom. One of the most important finding of this study is that users’ age decides the level of monotony/boredom with the social sites; older users report significantly lower levels of social sites boredom as compared to younger users. Research limitations/implications To capture the opinion of SNS users, this study used a sample of students from different universities. The study findings are primarily based on studies utilizing millennial population. Originality/value This is the first study which empirically examines the phenomenon of social networking boredom among millennial by linking the theories of monotony, i.e. gratification theory. The findings of the study added a chapter in the literature by identifying the underlying mechanism through which monotony of SNS impacts effectiveness of the social media marketing activities. The findings shed more light on the consequences of SNS monotony for the digital marketers and revealed that age is an important factor in it.

A Trust Evaluating Model Based on Reputation with Multifactor for P2P E-Commerce

2011 ◽  
Vol 58-60 ◽  
pp. 153-157
Author(s):  
Huai Hu Cao ◽  
Yan Mei Zhang ◽  
Jian Ming Zhu
Keyword(s):  
Time Complexity ◽  
Trust Model ◽  
Computing Methods ◽  
Experimental Results ◽  
Model Based ◽  
Trust Level ◽  
Trust Models ◽  
Trust Factors ◽  
Global Reputation

Trust plays an important role in the development and implementation of P2P e-commerce systems. This paper proposes a novel Trust Evaluating Model Based on Reputation with Multifactor. By introducing many comprehensive trust factors in computing trust level and improving the computing methods of the local reputation and global reputation, this model can not only accurately reflect the node’s trust level, but also reduce the time complexity in computing trust level. Experimental results show that the trust model can improve the rate of successful trading compared with the existing trust models, and can be effectively applied to the P2P e-commerce system.

scholarly journals Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India

2021 ◽  
Vol 16 (4) ◽  
pp. 1008-1024
Author(s):  
Mohd Shuaib Siddiqui ◽  
Urooj Ahmad Siddiqui ◽  
Mohammed Arshad Khan ◽  
Ibrahim Ghazi Alkandi ◽  
Anoop Krishna Saxena ◽  
...  
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Brand Image ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Factors Affecting ◽  
Online Purchase

The aim of this study is to identify the factors affecting the credibility of electronic word-of-mouth (eWOM) stimulation through Social Networking Sites (SNSs) through an empirical model providing both theoretical understandings and practical implications. The proposed framework explicates the consumer’s use of SNSs as a tool for information sharing and its effect on brand image and online purchase intentions. The consumer survey was done through a structured questionnaire developed in accordance with the literature. Data was collected from 256 respondents, using both offline and online modes from 4 different cities of India. Structural Equation Modeling was employed to estimate the proposed model and determine the antecedents of consumer eWOM credibility and in turn its effect on brand image leading to consumer purchase intentions. The results show SNS activities play a significant role in creating eWOM credibility, which leads to shaping the brand image and purchase intentions. The findings would help companies to create a positive brand image to enhance their purchase intentions through eWOM aroused via SNSs.

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