Evaluating Cigarette Pack Insert Messages with Tips to Quit

2021 ◽  
Vol 7 (3) ◽  
pp. 203-209
Author(s):  
Emily E. Loud ◽  
Victoria C. Lambert ◽  
Norman Porticella ◽  
Jeff Niederdeppe ◽  
James F. Thrasher

Objectives: Canada is the only country that currently uses cigarette pack inserts to communicate health messages to smokers, including tips to quit. Messages about strategies for quitting smoking are also central to the US Food and Drug Administration's (FDA) Every Try Counts (ETC) campaign. This study assessed US smokers' responses to Canadian and ETC-based messages formatted for pack inserts. Methods: US adult smokers (N = 524) were recruited from an online consumer panel and rated 8 insert messages: 4 based on Canadian inserts and 4 based on ETC. Participants randomly viewed each message accompanied by an image of either a person or a symbolic representation of the topic. Participants rated the perceived effectiveness (PE) of each message. Paired t-tests were used to assess mean differences in PE across topics, image types, and quit intentions. Results: ETC messages were consistently rated as more effective than Canadian messages regardless of quit intentions. Image types did not significantly influence PE. Conclusions: Messages from ETC are perceived as more effective than messages used in Canada. The FDA has the authority to communicate with smokers through inserts and should consider adopting inserts to promote smoking cessation.

2017 ◽  
Vol 27 (6) ◽  
pp. 677-683 ◽  
Author(s):  
Ramzi G Salloum ◽  
Jordan J Louviere ◽  
Kayla R Getz ◽  
Farahnaz Islam ◽  
Dien Anshari ◽  
...  

BackgroundThe US Food and Drug Administration (FDA) has regulatory authority to use inserts to communicate with consumers about harmful and potentially harmful constituents (HPHCs) in tobacco products; however, little is known about the most effective manner for presenting HPHC information.MethodsIn a discrete choice experiment, participants evaluated eight choice sets, each of which showed two cigarette packages from four different brands and tar levels (high vs low), accompanied by an insert that included between-subject manipulations (ie, listing of HPHCs vs grouping by disease outcome and numeric values ascribed to HPHCs vs no numbers) and within-subject manipulations (ie, 1 of 4 warning topics; statement linking an HPHC with disease vs statement with no HPHC link). For each choice set, participants were asked: (1) which package is more harmful and (2) which motivates them to not smoke; each with a ’no difference' option. Alternative-specific logit models regressed choice on attribute levels.Results1212 participants were recruited from an online consumer panel (725 18–29-year-old smokers and susceptible non-smokers and 487 30–64-year-old smokers). Participants were more likely to endorse high-tar products as more harmful than low-tar products, with a greater effect when numeric HPHC information was present. Compared with a simple warning statement, the statement linking HPHCs with disease encouraged quit motivation.ConclusionsNumeric HPHC information on inserts appears to produce misunderstandings that some cigarettes are less harmful than others. Furthermore, brief narratives that link HPHCs to smoking-related disease may promote cessation versus communications that do not explicitly link HPHCs to disease.


2011 ◽  
Vol 72 (5) ◽  
pp. 773-780 ◽  
Author(s):  
Jeff Niederdeppe ◽  
Matthew C. Farrelly ◽  
James Nonnemaker ◽  
Kevin C. Davis ◽  
Lauren Wagner

2018 ◽  
Vol 4 (Supplement 2) ◽  
pp. 139s-139s
Author(s):  
M.P.T. Durgut

Background and context: In 2017 March, Turkey has launched a public campaign to promote smoking cessation among adults. The purpose of the campaign is to create awareness about the risks and health effects of cigarette smoking and to promote behavioral change, based on health behavior model (HBM.) Aim: To encourage behavioral change by decreasing perceived benefits of smoking and increasing perception of threat related to smoking among the target audience. decreasing perception of barrier related to behavioral change and increase sense of self-efficacy among the target audience Strategy/Tactics: · Three television advertisements aiming to increase perceived threat of smoking and to increase perceived benefits of quitting · Two radio advertisements aiming to increase self-efficacy to quit, · Web portal ( birakabilirsin.org ) aiming to increase self-efficacy to quit Outcomes: After the ad campaign, a quantitative survey was carried out aiming to measure the attitude about the key messages of the campaign and intention to quit smoking. The survey was conducted in October-November 2017 and used the in-person household survey method to reach samples of current cigarette smokers, ex-smokers and nonsmokers in Turkey aged 18 years and above (planned sample size is 1700). According to the results of the postcampaign evaluation, the messages of the campaign were retained with a high 85.5% Nearly half of those saying they quit after the campaign started declared that the campaign was effective in helping them quit smoking. 48% of those quit said that the campaign helped them to not restart smoking. 80% of those who never smoked stated that the campaign decreased their desire to try smoking. Half of the survey participants heard of the campaign Web site 7% of the people who heard of the Web site visited it. 68% of the participants who visited the Web site believed that the Web site would help in quitting smoking. What was learned: The results of the postcampaign evaluation show that the campaign was successful in establishing perceived risk of smoking, changing perception and attitudes and developing the intention of quitting smoking among the target population. The campaign also helped people to actually quit smoking. The mandated free publication of antitobacco PSAs in all local and national channels according to the Turkish Tobacco Control Laws positively affected the public access of the campaign.


2016 ◽  
Vol 31 (4) ◽  
pp. 170-179
Author(s):  
Amelia Lorensia ◽  
Anggara Martha Pratama ◽  
Ananta Yudiarso

Smokers can experience addiction that impedes their efforts to quit smoking. Smokers’ perception and view of quitting smoking are worthy input for health practitioners to promote smoking cessation programs. The purpose of this study was to explore the perception of health risks of smoking and smoking cessation. The method was based on the phenomenological perspective using interpretative phenomenological analysis involving pharmacy students. The study was conducted over two years using snowball-purposive sampling. Participants were smokers who started smoking when they were 18 years old and had previously tried to quit smoking. Results showed that participants started smoking because of curiosity and influences from environments. All participants understood the risks of smoking, and had tried to quit smoking because smoking affected their health and economical status. Therefore, health programs need to focus on smokers’ behavior and barriers to quitting smoking since those who have good knowledge on the risks of smoking can experience difficulty in quitting smoking.


2006 ◽  
Author(s):  
Stephen T. Higgins ◽  
Sarah H. Heil ◽  
Laura J. Solomon ◽  
Ira M. Bernstein

Author(s):  
Gloria Pérez-Rubio ◽  
Luis Alberto López-Flores ◽  
Ana Paula Cupertino ◽  
Francisco Cartujano-Barrera ◽  
Luz Myriam Reynales-Shigematsu ◽  
...  

Previous studies have identified variants in genes encoding proteins associated with the degree of addiction, smoking onset, and cessation. We aimed to describe thirty-one single nucleotide polymorphisms (SNPs) in seven candidate genomic regions spanning six genes associated with tobacco-smoking in a cross-sectional study from two different interventions for quitting smoking: (1) thirty-eight smokers were recruited via multimedia to participate in e-Decídete! program (e-Dec) and (2) ninety-four attended an institutional smoking cessation program on-site. SNPs genotyping was done by real-time PCR using TaqMan probes. The analysis of alleles and genotypes was carried out using the EpiInfo v7. on-site subjects had more years smoking and tobacco index than e-Dec smokers (p < 0.05, both); in CYP2A6 we found differences in the rs28399433 (p < 0.01), the e-Dec group had a higher frequency of TT genotype (0.78 vs. 0.35), and TG genotype frequency was higher in the on-site group (0.63 vs. 0.18), same as GG genotype (0.03 vs. 0.02). Moreover, three SNPs in NRXN1, two in CHRNA3, and two in CHRNA5 had differences in genotype frequencies (p < 0.01). Cigarettes per day were different (p < 0.05) in the metabolizer classification by CYP2A6 alleles. In conclusion, subjects attending a mobile smoking cessation intervention smoked fewer cigarettes per day, by fewer years, and by fewer cumulative pack-years. There were differences in the genotype frequencies of SNPs in genes related to nicotine metabolism and nicotine dependence. Slow metabolizers smoked more cigarettes per day than intermediate and normal metabolizers.


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