scholarly journals Factors Affecting Customers Brand Switching Behavior in Mobile Telecommunication Industry: A Study of Pabna District in Bangladesh

2016 ◽  
Vol 6 (3) ◽  
pp. 125-130
Author(s):  
Md. Masud-Ul-Hasan ◽  
Keyword(s):  
Switching Behavior ◽  
Telecommunication Industry ◽  
Mobile Telecommunication ◽  
Factors Affecting ◽  
Brand Switching

scholarly journals Factors Affecting Customers’ Satisfaction of Mobile Phone Subscribers: An Empirical Study on Mobile Telecommunication Industry in Bangladesh

2016 ◽  
Vol 11 (6) ◽  
pp. 252
Author(s):  
Netai Kumar Saha ◽  
Md. Rashidul Islam ◽  
Asif Ul Hoque
Keyword(s):  
Customer Satisfaction ◽  
Mobile Phone ◽  
Value Added ◽  
Business Environment ◽  
Telecommunication Industry ◽  
Mobile Telecommunication ◽  
Factors Affecting ◽  
Quality Product ◽  
Environment Identification ◽  
Mobile Telecom

<p>In today’s complex business environment, identification of factors affecting customer satisfaction is one of the paramount concerns for the marketing scholars and marketers. This study seeks to explore customer satisfaction and its influencing factors on the mobile telecommunication industry in Bangladesh. As per BTRC, the numbers of mobile phone subscribers are more than 134 million at the end of December, 2015 in Bangladesh. Due to the stiff competition, companies are trying to capture the maximum market share by introducing different new packages, promotional offers and value added services to satisfy the customer’s needs, wants and demands. The existing literature suggests factors such as, price, network quality, product diversity and facilities for the subscribers influence customers’ satisfaction on mobile telecommunication industry. The results of this study signify that all of the identifying factors are significantly and positively correlated with overall customer satisfaction level of Bangladeshi mobile telecom industry. The findings of this study suggest that mobile operators should develop appropriate strategies by taking into consideration of their strengths in satisfying their subscribers as well as by overcoming of their weaknesses by learning from each other services.</p>

scholarly journals Long-Term Relationship Building and Customer Switching Behaviour in the Mobile Telecommunication Industry in Nigeria

2021 ◽  
Author(s):  
Ebhote Oseremen
Keyword(s):  
Service Providers ◽  
Mobile Network ◽  
Relationship Building ◽  
Switching Behavior ◽  
Telecommunication Industry ◽  
Mobile Telecommunication ◽  
Network Service ◽  
Customer Switching ◽  
Telecommunication Operators

This paper examined long-term relationship building and customer switching behavior among mobile telecommunication operators in Nigeria. The population of this study includes all mobile telecommunication company and their subscribers in Edo State, Nigeria. The samples for this study were drawn from Mobile Network Service Providers and their subscribers. For service providers, three (3) out of the nine (9) mobile network operators were selected (Nigeria Communication Commission NCC, 2020). Morgan and Krejcie's (1970) sampling methods were implemented to choose a sample of 322 mobile telecom subscribers Godden (2004). The paper employed regression analysis to analyze and test the hypothesis formulated. The result showed that long-term relationship building (Two-way Communication, Customer retention Strategy, Customer Loyalty, and Relational Bond) had a positive statistically significant relationship with customer switching behavior among mobile telecommunication operators (Network service providers) at p>0.05. The research recommends among others that players of the mobile telecommunication Industry (mobile network service providers) should embrace the application of long-term relationship-building to achieve, sustain and retain customers' usage of their products, this will enable them to compete better with other players in the industry. Also, they should engage in relational bonding aimed at creating attachment with the customer leading to customer retention and subsequently profitability.

scholarly journals FACTORS AFFECTING CUSTOMER SATISFACTION IN MOBILE TELECOMMUNICATION INDUSTRY IN BANGLADESH

2014 ◽  
Vol 12 (1) ◽  
pp. 74-93 ◽  
Author(s):  
Md. Hasebur Rahman
Keyword(s):  
Customer Satisfaction ◽  
Significant Influence ◽  
Service Providers ◽  
Percent Level ◽  
Value Added ◽  
Telecommunication Industry ◽  
Mobile Service ◽  
Service Reliability ◽  
Mobile Telecommunication ◽  
Factors Affecting

Identification of factors responsible for customer satisfaction is a key concern of marketing scholars and marketers in now a days and it will remain in the future. There is considerable evidence that quality factors affecting customer satisfaction in numerous ways. However, this empirical study is initiated to find out what particular factors responsible for customer satisfaction in the mobile telecommunication industry in Bangladesh. 282 samples have been collected through structured questionnaire; study reveals that service innovativeness, service reliability, service competitiveness and service consistency have significant influence on making customer satisfied and the operator’s network/signal coverage, pricing, offering, fulfillment of customer demand, value added service, brand value and operators contribution for society have insignificant influences on making customer satisfied at five percent level of significant at multiple regression analysis. On the basis of these findings; study concludes that in promoting customer satisfaction mobile service providers should be concerned for factors responsible for insignificant influence on customer satisfaction and care of those factors have significant influence on promoting customer satisfaction in telecommunication industry in Bangladesh.

An Assessment of Hygiene Maintenance Factors Effect on Employees’ Productivity in Nigerian Telecommunication Industry

2017 ◽  
Vol 4 (1) ◽  
pp. 52
Author(s):  
Ann Ogbo ◽  
Kifordu Anyibuofu Anthony ◽  
Okagu Kosisochukwu
Keyword(s):  
Interpersonal Relations ◽  
Telecommunication Network ◽  
Primary Source ◽  
Vital Role ◽  
Telecommunication Industry ◽  
Mobile Telecommunication ◽  
Secondary Sources ◽  
Maintenance Factors ◽  
Geographical Scope ◽  
Survey Approach

The study aimed at establishing an assessment of hygiene maintenance factors effects on employees’productivity. The hygiene/maintenance factors play vital role in employees’ productivity. They do not motivate employee in organization, yet they must be present or dissatisfaction will arise. . The study is aimed to pursue the following objectives: To determine the extent to which working conditions improve the performance of employees, to ascertain the effect of interpersonal relations within the organization on firms’ profitability and to assesthe extent to whichcompensation improve the performance of employees.The study was conducted using the survey approach. The geographical scope of the study was Mobile telecommunication network (MTN), located within Enugu metropolis. Two sources of data were utilized in the study: they included primary and secondary sources. The primary source wasthrough the administration of copies of designed questionnaire to a total of forty one respondents that made up the sample size for the study.

Network analyses of brand switching behavior

1996 ◽  
Vol 13 (5) ◽  
pp. 415-429 ◽  
Author(s):  
Dawn Iacobucci ◽  
Geraldine Henderson ◽  
Alberto Marcati ◽  
Jennifer Chang
Keyword(s):  
Switching Behavior ◽  
Network Analyses ◽  
Brand Switching

Examining User Switch between Mobile Stores

2016 ◽  
Vol 29 (2) ◽  
pp. 1-13 ◽  
Author(s):  
Tao Zhou
Keyword(s):  
Service Quality ◽  
Social Influence ◽  
Information Quality ◽  
Switching Behavior ◽  
Quality Information ◽  
System Quality ◽  
Push Factors ◽  
Factors Affecting ◽  
Critical Issues ◽  
Alternative Attractiveness

Retaining users and curbing their switching behavior are critical issues for mobile stores. Drawing on the push-pull-mooring (PPM) model, this research identified the factors affecting user switches between mobile stores. The push factors include dissatisfaction with system quality, information quality and service quality. The pull factor is alternative attractiveness. The mooring factors include switching costs and social influence. The results indicated that user switches receive influences from all three kinds of factors. Hence mobile stores need to be concerned with the effects of push, pull and mooring factors in order to curb users' switching behavior.

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