scholarly journals The Factors Affecting Household Electricity Saving Behavior: A Study in Vietnam

2020 ◽  
Vol 15 (8) ◽  
pp. 1241-1250
Author(s):  
Nguyen Ngoc Hien ◽  
Pham Hoang Chi

In the context of dramatically increase in electricity demand, Vietnam's potential for power supply remains limited. Research and promotion of electricity saving behavior of households become significant to reduce electricity consumption and protect ecological environment. This study incorporates elements of planned behavior theory (TPB) and norm activation model (NAM) as the basis for developing and extending key assumptions. In addition, expansion TPB is used to study influence factors affecting electricity saving behavior. Through a sample of 395 randomly selected residents in Tay Ninh Province and Ho Chi Minh city in Vietnam, the proposals were checked using a structural equation model (SEM). The results showed that the factors in TPB and NAM (such as perceived behavioral control, subjective norm, attitude, personal moral norm) and additional factor (perceived benefit) are the important factors that influence resident's intention of saving electricity. Moreover, electricity saving behavior is strongly influenced by the intention of saving electricity, perceived benefit, policy and social propaganda. Based on these results, some inferences are drawn, and recommendations are made for policy makers and further research proposals are discussed.

2018 ◽  
Vol 10 (11) ◽  
pp. 4139 ◽  
Author(s):  
Jui-Che Tu ◽  
Chi-Ling Hu

Fashionable clothes resource suppliers are directly linked with resource consumers through the Internet, thus replacing the traditional model. With fashionable clothes as the products for renting, this study helps relevant enterprises understand the factors influencing consumers’ adoption of renting and their attitude and behavioral intention towards clothes renting. Taking the theory of planned behavior as the theoretical foundation, this study thus adopts the technology acceptance model (TAM), the innovation diffusion theory (IDT), the structural equation model (SEM), and the collected information to develop a research methodology that is both theoretical and practical. According to the research results, compatibility matters the most in driving consumers to have a positive assessment and perception of online clothes renting in terms of behavior and attitude. Additionally, personal innovativeness has significant effects and can help relevant enterprises find their target markets. In terms of subjective norm, interpersonal relationship also has a significant influence, showing that consumers today pay much more attention to friends’ information sources. The self-efficacy of the perceived behavioral control also has a noticeable impact. Therefore, relevant enterprises need to consider the operability of online clothes renting to prevent consumers from feeling frustrated in their ability to use it, thus reducing their use intention.


2020 ◽  
Vol 12 (7) ◽  
pp. 2800
Author(s):  
Sunjoo Park ◽  
Seweryn Zielinski ◽  
Yoonjeong Jeong ◽  
Seong-il Kim

This study examined the formation of residents’ behavioral intentions to support the expansion of protected areas (PAs). A structural equation model combining the theory of planned behavior and an expectancy disconfirmation model were employed to test seven hypotheses on the influence of expectations, performance, satisfaction, attitudes, subjective norms, and perceived behavioral control on behavioral intention to support PA designation. The findings indicate that although the expectations of PA performance did not significantly influence the satisfaction from PAs, the perceived performance after the designation significantly contributed to building satisfaction, which in turn had a significant role in explaining attitudes. Furthermore, positive and significant associations of subjective norms and behavioral control with behavioral intention to support additional designation were identified. These results provide indications for PA managers and environmental agencies regarding aspects to consider when engaging in planning with local communities and appropriate ways to respond to their concerns.


2021 ◽  
Vol 13 (8) ◽  
pp. 4486
Author(s):  
Antonella Cammarelle ◽  
Rosaria Viscecchia ◽  
Francesco Bimbo

Innovations in food packaging, such as active and intelligent ones, improve food safety and lower household food waste by extending product shelf life and providing information about food quality, respectively. The consumer adoption of such innovations could contribute to reaching one of the Sustainable Development Goals which calls for halving the per capita global food waste by 2030. Thus, this paper aims to investigate the consumers’ willingness to purchase active and intelligent packaging to reduce household food waste using a sample of 260 Italian consumers and a modified Theory of Planned Behavior (TPB) model. Using a structural equation model, findings show that respondents are more willing to purchase intelligent packaging rather than active packaging to reduce their wastes at home. Finally, attitudes, perceived behavioral control, awareness, and planning routines are the most important drivers of the intention to reduce household food waste.


Author(s):  
Cecia Rahmadanty ◽  
Masmira Kurniawati

A large number of muslim population in Indonesia have an impact on the development of muslim fashion in Indonesia and led to the emergence of muslim communities such as Hijabers Surabaya community. Hijabers Surabaya community also linked himself with sharia, such as cooperation with the islamic banking in which all community members will get free sharia account when joining the community.This research focuses on the behavior and attitude of community members towards the use of sharia account by using the theory of planned behavior perspective. This study used Structural Equation Model. Total participants in this study amounted to 150 members. The results obtained in this study is: (1) Behavior belief affect the attitude toward behavior. (2) Normative belief not effect the subjective norm. (3) Motivation to comply not effect the subjective norm. (4) Control belief affect the perceived behavioral control. (5) Attitude toward behavior affect the intention to use. (6) Subjective norm not affect the intention to use. (7) Perceived behavioral control not affect to the intention to use.


2020 ◽  
Vol 12 (12) ◽  
pp. 4815 ◽  
Author(s):  
Lanlan Li ◽  
Huayang Ming ◽  
Ranran Yang ◽  
Xuan Luo

Exploring the factors affecting residents’ electricity-saving behavior and their mechanisms of action is an important way to conserve regional energy and reduce emissions. Integrating the theory of planned behavior (TPB) and norm activation model (NAM) and introducing the external policy factors, a model of the factors influencing habituation and investment electricity-saving behavior was constructed and an empirical study of urban residents in Hefei city, China was conducted. The results show that residents’ knowledge of the electricity price policy indirectly affects their habitual intentions by affecting their attitudes whereas residents’ knowledge of the subsidy policy have direct effects on their investment intentions. Environmental concern can directly affect residents’ habituation and investment intentions and also indirectly affect their habituation ones by affecting their personal moral norm. However, its indirect effect on the investment intention is not significant. Perceived behavioral control has a significant positive impact on residents’ investment intentions and behaviors, but the impacts on their habituation ones are not significant. The relationships between the personal moral norm and the two kinds of intention and behavior are opposite to those of perceived behavior control. Relevant policy implications for the government, household appliance enterprises, and power enterprises are provided.


Author(s):  
Luigi Cembalo ◽  
Daniela Caso ◽  
Valentina Carfora ◽  
Francesco Caracciolo ◽  
Alessia Lombardi ◽  
...  

The present study focused on an environmental scandal that occurred in Italy, the Land of Fires toxic waste scandal, which caused consumer concerns related to the safety of food produced in the affected region, as well as massive market reduction in products associated with the polluted area. Based on a representative sample of Italian households (N = 1134), this study applied an extended Theory of Planned Behavior (TPB) model to analyze consumer purchases of regional food products after this environmental hazard. In addition to attitudes, subjective norms and perceived behavioral control, the model included risk perception, trust, and actual purchases. Using a structural equation model, our results provided support to the hypothesis that consumer perceptions of risk negatively impacted their purchase behaviors and suggested that increasing Italians’ trust in government information could reduce their perceived risk and, consequently, increase their intention to purchase regional food.


2020 ◽  
Vol 12 (13) ◽  
pp. 5266
Author(s):  
Xiaofang Chen ◽  
P.R. Weerathunga ◽  
Mohammad Nurunnabi ◽  
K.M.M.C.B. Kulathunga ◽  
W.H.M.S. Samarathunga

Environmental degradation is a serious global issue that has received increasing attention from scholars, policymakers, regulators, environmental activists, and the public as a whole. In the meantime, corporations have been criticized as major contributors to environmental pollution. Environmental accounting (EA) is a corporate practice that seeks to account for the cost of environmental impacts of business operations. However, it is questionable whether the true cost of environmental impacts of business operations is accounted for in the conventional accounting systems. In order to shed more light on this issue, this study examines key drivers of managerial intention to engage in EA practices in Sri Lanka. We employ the theory of planned behavior to conceptualize the antecedents of managers’ intention to engage in EA practices. The results of the partial least square structural equation model (PLS-SEM) evaluation revealed that managers’ intention is significantly influenced by the attitudes towards EA practices, subjective norms, and perceived behavioral control. Our results also indicate that a larger proportion of the variance of perceived behavioral control is explained by the perceived cost and complexity, perceived regulatory pressure, and organizational environmental orientation. The findings of this study provide important theoretical and practical implications for scholars, managers, and policymakers.


Author(s):  
Elisa Cavicchiolo ◽  
Sara Manganelli ◽  
Laura Girelli ◽  
Mauro Cozzolino ◽  
Fabio Lucidi ◽  
...  

Abstract. Background: In many countries, physical distancing is seen as one of the crucial preventive measures for limiting the COVID-19 pandemic. However, it is likely to be very difficult to ensure that adolescents keep apart from one another since peer interactions are extremely significant for them. Aims: We examined the utility of the Theory of Planned Behavior enhanced with a construct of the Protection Motivation Theory for predicting physical distancing behavior among adolescents during the period following the national lockdown imposed in Italy to tackle the pandemic. Method: Measures of attitude, subjective norm, perceptions of behavioral control, perceptions of threat regarding personal health and the health of loved ones, and intention were administered to the participants ( N = 363) at baseline. Measures of physical distancing behavior were then administered 3 weeks later ( N = 350). Results: The tested structural equation model accounted for 77% of variance in intention and 25% of variance in behavior. Perceived behavioral control and attitude were important predictors of intention and behavior, while the data did not support the hypothesized impact of perceptions of threat. Limitation: Due to the observational nature of the data caution should be taken in drawing causal inferences. Conclusion: The results suggest that programs for increasing physical distancing behavior in adolescents by concentrating exclusively on risks to their health or that of their loved ones might prove to be ineffective. Instead, it seems likely that prevention campaigns targeting adolescents will be more successful if they focus on perceived behavioral control and attitude.


2017 ◽  
Vol 45 (1) ◽  
pp. 21-29 ◽  
Author(s):  
Siqing Shan ◽  
Mengni Liu ◽  
Xiaobo Xu

Purpose With the development of mobile internet, instant messaging (IM) applications have gradually changed the way to receive information and communicate with friends. Considered as one of the important social media platforms, WeChat is the most popular IM application in China. This paper aims to examine the influence factors of haze information’s dissemination in WeChat. Design/methodology/approach Based on the theory of information dissemination and the theory of motivation, three information dissemination elements including information source, information and information receiver were proposed in the structural equation model. The model was tested using data collected from both online and offline questionnaire survey results. The data analysis from 170 valid responses confirmed the path effects that emotional motivation, social motivation of information receiver and the credibility of information source positively influenced WeChat users’ re-transmission intention and information emotional tendency negatively influenced their re-transmission intention. Findings The research model revealed these key factors that affected dissemination of haze information in WeChat. More importantly, it provided a decision-making framework to release the public emergency information in WeChat. Hence, the paper made an important contribution to practical guidance to relevant decision makers. Originality/value This study contributes to the literature on examining factors affecting the haze information transmission in WeChat. A framework was proposed to describe the information dissemination process which comprises information source, information and information receiver.


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