Impact on E-Commerce Adoption on Entrepreneurial Orientation and Market Orientation in Business Performance of SMEs

Purpose – The purpose of this paper is to investigate the impact of market orientation (MO) and entrepreneurial orientation (EO) on business performance among small retailers. In particular, the goal is to understand and determine to what extent MO and EO influence firm performance directly, and to what extent MO and EO are connected to performance via marketing capabilities. Design/methodology/approach – The developed conceptual model is tested using structural equation modelling (SEM) using a sample of 202 small retailers. Findings – The result of the SEM model shows that both MO and EO act as a basis for improved business performance among small retailers. However, the performance impact of MO and EO is not that straightforward. Based on the research findings, it can be argued that both MO and EO require marketing capabilities to more fully unlock their value-creating potential among small retail firms. Originality/value – This study has provided new insights regarding the impact of MO and EO on business performance in the context of small retail firms. In particular, the study has contributed to the literature by demonstrating the routes through which MO and EO impact on performance.

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FAKTOR APA YANG MEMENGARUHI KINERJA USAHA MIKRO KECIL DAN MENENGAH SELAMA COVID-19?

Jurnal Ekonomi Syariah Teori dan Terapan ◽

10.20473/vol8iss20213pp327-337 ◽

2021 ◽

Vol 8 (3) ◽

pp. 327

Author(s):

Nur Sugiarti ◽

R. Moh. Qudsi Fauzi

Keyword(s):

Structural Equation Modeling ◽

Market Orientation ◽

Entrepreneurial Orientation ◽

Structural Equation ◽

Business Performance ◽

Positive Relationship ◽

Total Sample ◽

Equation Modeling ◽

Small Medium Enterprises ◽

Medium Enterprises

ABSTRAKPenelitian ini menguji pengaruh kewirausahaan Islam, entrepreneurial orientation, dan market orientation terhadap kinerja Usaha Mikro Kecil dan Menengah (UMKM). Penelitian ini dilakukan pada UMKM yang tergabung dalam One Kecamatan One Center of Entrepreneurship Indonesia (OK Oce Indonesia). Jumlah sampel dalam penelitian ini adalah 142 responden. Penelitian ini berdasarkan pendekatan kuantitatif melalui kuesioner yang diberikan kepada pemilik sekaligus pengelola UMKM. Data dianalisis menggunakan Structural Equation Modeling (SEM) dari software AMOS. Hasil penelitian menunjukkan bahwa terdapat hubungan positif signifikan antara kewirausahaan Islam, orientasi kewirausahaan dan orientasi pasar terhadap kinerja UMKM. Temuan penelitian ini menegaskan bahwa kewirausahaan Islam merupakan faktor penting di antara faktor-faktor lain yang memengaruhi kinerja UMKM. Selain itu, temuan ini berkontribusi pada literatur kinerja UMKM yang dapat membantu pemilik sekaligus pengelola UMKM untuk meningkatkan kinerja bisnisnya.Kata Kunci: kewirausahaan Islam, orientasi wirausaha, orientasi pasar, kinerja. ABSTRACTThis study examines the effect of Islamic entrepreneurship, entrepreneurial orientation and market orientation on performance of micro, small, medium enterprises (MSMEs). This study is conducted on MSMEs that are participate in One Kecamatan One Center of Entrepreneurship Indonesia (OK Oce Indonesia). Total sample in this study is 142 respondents. The study based on quantitative approach through a questionnaire administered on the owner-managers of MSMEs. Data are analyzed using Structural Equation Modeling (SEM) of the AMOS software. The result showed that there is a significant positive relationship between Islamic entrepreneurship, entrepreneurial orientation and market orientation on MSMEs performance. The findings of this study confirm that Islamic entrepreneuship is an important factor among other factors that have influenced over MSMEs performance. Moreover, this findings contribute to MSMEs performance literature that can help MSMEs owner-managers to improve their business performance. Keywords: Islamic entrepreneurship, entrepreneurial orientation, market orientation, performance.

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Entrepreneurial orientation, market orientation and performance of SMEs in the manufacturing industry

Management Research Review ◽

10.1108/mrr-07-2016-0173 ◽

2017 ◽

Vol 40 (3) ◽

pp. 292-309 ◽

Cited By ~ 23

Author(s):

Bereket Mamo Buli

Keyword(s):

Market Orientation ◽

Entrepreneurial Orientation ◽

Small Businesses ◽

Business Performance ◽

Manufacturing Industry ◽

Developing Economies ◽

Positive Influence ◽

Sustainable Growth ◽

Superior Performance ◽

Content Type

Purpose The Purpose of this paper is to examine the difference in the performance of Small Business using Entrepreneurial and market orientation. There is solid empirical evidence confirming the importance of small and medium-sized enterprises (SMEs) in economic development. Using entrepreneurial and market orientations, this paper investigates the extent to which this strategic orientation contributes to the superior performance of manufacturing SMEs. Design/methodology/approach A total of 171 SME managers participated in the survey research. Multiple and linear multiple regression were applied to test the hypotheses. Findings The empirical result reveals that integrating entrepreneurial and market orientations into the operation of SMEs contributes to superior performance, which in turn enables them to thrive in institutionally complex and economically turbulent environments. Except for innovativeness, each dimension of entrepreneurial orientation along with market orientation has a positive influence on business performance of small businesses. Practical implications Developing economies see SMEs as a path out of poverty, thereby realizing industrialization and sustainable growth. There is a keen interest to adopt proactive policies so as to create competitive domestic industries. Conversely, this can only be realized if states develop policy measures that prioritize or at least emphasize on highly growing SMEs rather than creating jobs that are neither productive nor decent. Originality/value The present paper confirms previous findings and contributes additional evidence that suggests working on entrepreneurial and market orientations of SMEs will improve performance and compensate the multi-dimensional constraints imposed by the existing market in developing economies. The finding of this study offers important insights for managers and policymakers.

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The effect of entrepreneurial orientation variables on business performance in the SME industry context

Journal of Workplace Learning ◽

10.1108/jwl-03-2019-0033 ◽

2020 ◽

Vol 32 (1) ◽

pp. 35-62

Author(s):

Ni Made Wahyuni ◽

I Made Sara

Keyword(s):

Market Orientation ◽

Entrepreneurial Orientation ◽

Textile Industry ◽

Business Performance ◽

Learning Orientation ◽

Potential Contribution ◽

Significant Positive Effect ◽

Content Type ◽

And Performance ◽

Positive Effect

Purpose The purpose of this study is to provide new practical and theoretical insights into how small and medium-sized enterprises (SMEs) adjust and further develop business competencies, innovations and performance by using market orientation, learning orientation behaviors and entrepreneurial orientation. Design/methodology/approach The data was collected from manufacturing SMEs of textile products that had a number of employees between 5 and 99 people in the province of Bali, Indonesia, in 2016. Bali province was chosen as a research location because Bali was one of the tourism centers in Indonesia and even in the world was considered suitable for this research. It was because it had textile product industries that contributed in the fulfillment of the needs of tourism clothing, national economy, the fulfillment of fashion needs and foreign exchange contributors from non-oil exports (Industry and Trade Service of Bali). Findings Based on the results of descriptive and inferential analysis that has been conducted, it can be concluded that the answer to the problems and objectives that have been determined is market orientation, learning orientation and entrepreneurial orientation affect business performance through knowledge competence and innovation directly and its influence is significantly positive. But market orientation, learning orientation and entrepreneurial orientation do not directly have a significant positive effect on innovation through knowledge competence. Market orientation, learning orientation and entrepreneurship orientation indirectly have a significant positive effect on business performance through knowledge and innovation competencies. Originality/value The lack of studies in the existing literature underscores the potential contribution of this subsequent study. The novelty of the research is first to develop a concept of learning orientation that is linked to competence of knowledge, which this link has not been much expressed in the context of industry SMEs; second, to build the concept of innovation development of small and medium-sized industry of textile industry based on market orientation by strengthening the mediation role of competence of knowledge.

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EFEK MEDIASI MARKET ORIENTATION PADA HUBUNGAN ANTARA ENTREPRENEURIAL ORIENTATION DENGAN BUSINESS PERFORMANCE (STUDI KASUS PADA UMKM SEKTOR INDUSTRI MAKANAN DAN MINUMAN DI KABUPATEN WONOSOBO)

Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ ◽

10.32699/ppkm.v5i2.460 ◽

2018 ◽

Vol 5 (2) ◽

pp. 148-160

Author(s):

Yusqi Mahfud

Keyword(s):

Market Orientation ◽

Entrepreneurial Orientation ◽

Business Performance

Penelitian ini bertujuan untuk membuktikan pengaruh entrepreneurial orientation terhadap business performance dengan market orientation sebagaivariabel intervening. Sampel dalam penelitin ini adalah pelaku UMKM sektor industri makanan dan minuman di Kabupaten Wonosobo sebanyak 100 UMKM. Teknik analisis data menggunakan Sobel test. Hasil penelitian menunjukkan bahwa Entrepreneurial orientation berpengaruh positif terhadap business performance (H1 diterima). Hal ini menunjukkan bahwa orientasi seorang wirausaha akan menentukan kinerja usahanya. market orientation berpengaruh positif terhadap business performance diterima (H2 diterima). Hal ini berarti UMKM yang berorientasi pasar akan meningkatkan kinerja usaha. Entrepreneurial orientationberpengaruh positif terhadap business performance yang dimediasi oleh market orientation (H3 diterima). Hal ini berarti orientasi wirausaha akan menentukan orientasi pada pasar yang berakibat pada meningkatnya kinerja usaha.

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Pengaruh Orientasi Pasar, Orientasi Dan Kompetensi Kewirausahaan Terhadap Kinerja Usaha

Jurnal Manajerial Dan Kewirausahaan ◽

10.24912/jmk.v3i1.11289 ◽

2021 ◽

Vol 3 (1) ◽

pp. 72

Author(s):

Agung Coasanata Zaini ◽

Sarwo Edy Handoyo

Keyword(s):

Market Orientation ◽

Significant Influence ◽

Entrepreneurial Orientation ◽

Small Businesses ◽

Business Performance

The purpose of this study is to examine the effect of market orientation, entrepreneurial orientation and entrepreneurial competence on the performance of culinary micro and small businesses in West Jakarta. This study took a sample of 75 companies and tested using SmartPLS 3.0. This study can explain that market orientation, entrepreneurial orientation, and entrepreneurial competence have a significant influence on business performance. Tujuan dari penelitian ini adalah untuk menguji pengaruh dari orientasi pasar, orientasi kewirausahaan dan kompetensi kewirausahaan terhadap kinerja usaha mikro kecil dan menengah kuliner di Jakarta Barat. Penelitian ini mengambil sampel sebanyak 75 perusahaan dan diuji menggunakan SmartPLS 3.0. Penelitian ini dapat menjelaskan bahwa orientasi pasar, orientasi kewirausahaan, dan kompetensi kewirausahaan mempunyai pengaruh yang signifikan terhadap kinerja usaha

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Pengaruh Orientasi Kewirausahaan, Orientasi Pasar, Dan Strategi Bisnis Terhadap Kinerja Bisnis Kuliner

Jurnal Manajerial Dan Kewirausahaan ◽

10.24912/jmk.v3i4.13471 ◽

2021 ◽

Vol 3 (4) ◽

pp. 980

Author(s):

Fidelia Hartato ◽

Sarwo Edy Handoyo

Keyword(s):

Market Orientation ◽

Entrepreneurial Orientation ◽

Business Strategy ◽

Business Performance ◽

Sampling Technique ◽

Purposive Sampling

The purpose of this study was to determine the effect of entrepreneurial orientation, market orientation, and business strategy on the business performance of MSME in the culinary field in West Jakarta. The sample used in this study were 100 respondents who owned MSMEs in West Jakarta with purposive sampling technique. This research was analyzed using SmartPLS software. The results of this study indicate that entrepreneurial orientation, market orientation, and business strategy have a positive and significant impact on MSME business performance. Penelitian ini bertujuan untuk mengetahui pengaruh dari orientasi kewirausahaan, orientasi pasar, dan strategi bisnis terhadap kinerja bisnis UMKM bidang kuliner di Jakarta Barat. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden pemilik UMKM di Jakarta Barat dengan teknik purposive sampling. Penelitian ini dianalisis dengan menggunakan bantuan software SmartPLS. Hasil penelitian ini menunjukkan orientasi kewirausahaan, orientasi pasar, dan strategi bisnis memiliki pengaruh positif dan signifikan terhadap kinerja bisnis.

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MARKET ORIENTATION, ENTREPRENEURIAL ORIENTATION DAN BUSINESS PERFORMANCE PADA USAHA MIKRO KECIL DI DESA WISATA DAERAH ISTIMEWA YOGYAKARTA

Jurnal Manajemen ◽

10.26460/jm.v8i1.596 ◽

2018 ◽

Vol 8 (1) ◽

pp. 36-45

Keyword(s):

Market Orientation ◽

Entrepreneurial Orientation ◽

Business Performance

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DETERMINAN KINERJA USAHA KECIL MENENGAH PADA PUSAT PERBELANJAAN DI JAKARTA UTARA

Jurnal Pengabdian dan Kewirausahaan ◽

10.30813/jpk.v2i2.1361 ◽

2018 ◽

Vol 2 (2) ◽

Author(s):

Michael Christian

Keyword(s):

Market Orientation ◽

Entrepreneurial Orientation ◽

Structural Equation ◽

Business Performance ◽

Equation Modeling ◽

Creative Economy ◽

Shopping Centers ◽

Performance Factors ◽

Entrepreneurial Skills ◽

Market Opportunities

ABSTRACTIn 2016 the contribution of Gross Domestic Product (GDP) of the Creative Economy sector to the total national economy was almost eight percent. This explains that the Creative Economy continues to provide significant improvements. One sub-sector contained in the Creative Economy is the contribution of fashion which contributes to eighteen percent or is in the top 3 subsectors of the largest contributor to the Creative Economy sector. This study aims to analyze the determinants of the performance factors of fashion businesses in one of the fashion shopping centers in Jakarta. The number of respondents in this study were 144 people. This research model is a Structural Equation Modeling using SMART PLS 3.0. This study explains that the performance of fashion businesses in one of the fashion shopping centers in Jakarta is influenced by market orientation factors, entrepreneurial orientation, business marketing capabilities. In addition, the business performance is also influenced by market orientation factors and factors of entrepreneurial orientation with entrepreneurial skills as mediation. This research also explains that the ability to market by entrepreneurs is influenced by factors of market orientation and entrepreneurial orientation. Dealing with market opportunities and competitor strategies and creating superior strategies such as creating a more attractive boutique layout can be a competitive advantage.Keywords: business performance, market orientation, entrepreneurship, fashion

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Entrepreneurial orientation, market orientation and opportunity exploitation in driving business performance: moderating effect of interfunctional coordination

Journal of Entrepreneurship in Emerging Economies ◽

10.1108/jeee-03-2021-0114 ◽

2022 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Rose Boitumelo Mathafena ◽

Jabulile Msimango-Galawe

Keyword(s):

Market Orientation ◽

South African ◽

Entrepreneurial Orientation ◽

Business Performance ◽

The South ◽

Content Type ◽

Opportunity Exploitation ◽

Corporate Context ◽

The Impact ◽

The Relationship

Purpose The study aims to investigate the extent to which interfunctional coordination (IFC) moderates the relationship between entrepreneurial orientation (EO), market orientation (MO) and organisational opportunity exploitation (OE) and business performance (BP); second, to examine the impact of EO, MO and organisational OE on the BP. Design/methodology/approach The study used a cross-sectional design approach, with the research framework tested on a sample of 203 cases of employees mostly at skilled, professional and management levels in Gauteng Province. Data was analysed through correlation, regression and moderation analysis. Findings The results indicated that EO, MO and OE account for BP. Furthermore, IFC significantly moderates only the relationship between MO and BP (financial) and OE and BP (non-financial). While the relationship between EO and BP is not significantly moderated. Practical implications The study highlights that IFC is not yet embedded in organisational practice and culture. Scaling interventions to promote IFC as a performance enabler, particularly in conjunction with the entrepreneurial, market-oriented and OE activities, is essential in the South African corporate entrepreneurial environment. Originality/value Although EO, MO and OE are widely recognised as performance enablers, very little is known about the potential moderating role of IFC towards these identified complementary strategic capabilities within the South African corporate context. The empirical research strengthens awareness about the need and criticality of IFC in improving organisational performance in emerging economies.

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