scholarly journals DETERMINAN KINERJA USAHA KECIL MENENGAH PADA PUSAT PERBELANJAAN DI JAKARTA UTARA

2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Michael Christian
Keyword(s):  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Equation Modeling ◽  
Creative Economy ◽  
Shopping Centers ◽  
Performance Factors ◽  
Entrepreneurial Skills ◽  
Market Opportunities

<p align="center"><strong><em>ABSTRACT</em></strong></p><p><em>In 2016 the contribution of Gross Domestic Product (GDP) of the Creative Economy sector to the total national economy was almost eight percent. This explains that the Creative Economy continues to provide significant improvements. One sub-sector contained in the Creative Economy is the contribution of fashion which contributes to eighteen percent or is in the top 3 subsectors of the largest contributor to the Creative Economy sector. This study aims to analyze the determinants of the performance factors of fashion businesses in one of the fashion shopping centers in Jakarta. The number of respondents in this study were 144 people. This research model is a Structural Equation Modeling using SMART PLS 3.0. This study explains that the performance of fashion businesses in one of the fashion shopping centers in Jakarta is influenced by market orientation factors, entrepreneurial orientation, business marketing capabilities. In addition, the business performance is also influenced by market orientation factors and factors of entrepreneurial orientation with entrepreneurial skills as mediation. This research also explains that the ability to market by entrepreneurs is influenced by factors of market orientation and entrepreneurial orientation. Dealing with market opportunities and competitor strategies and creating superior strategies such as creating a more attractive boutique layout can be a competitive advantage.</em></p><p><strong><em>Keywords: business performance, market orientation, entrepreneurship, fashion</em></strong></p>

PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP PROFITABILITAS UKM DENGAN ORIENTASI PASAR SEBAGAI VARIABEL PEMEDIASI

2011 ◽  
Vol 6 (2) ◽  
pp. 99
Author(s):  
Maria Pampa Kumalaningrum
Keyword(s):  
Structural Equation Modeling ◽  
Market Orientation ◽  
Indirect Effect ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Small Firms ◽  
Equation Modeling ◽  
Market Planning ◽  
Market Opportunities ◽  
Strategic Market

This study examined the effect of entrepreneurial orientation on profitability in small business mediated by market orientation. Entrepreneurial orientation reflects the degree to which firms’ growth objectives are driven bythe identification and exploitation of untapped market opportunities. Market orientation reflects the degree to which firms’ strategic market planning is driven by customer and competitor intelligence.Data was processed with Structural Equation Modeling using AMOS  program. The results showed that Entre-preneurial orientation has an direct effect onmarket orientation and indirect effect on profitability mediated by market orientation. The results suggest, at least in small firms, entrepreneurial orientation complements market orientation by instilling an opportunistic culture that impacts the firm’s profitability.Keywords:market orientation, entrepreneurial orientation, and profitability.

scholarly journals FAKTOR APA YANG MEMENGARUHI KINERJA USAHA MIKRO KECIL DAN MENENGAH SELAMA COVID-19?

2021 ◽  
Vol 8 (3) ◽  
pp. 327
Author(s):  
Nur Sugiarti ◽  
R. Moh. Qudsi Fauzi
Keyword(s):  
Structural Equation Modeling ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Positive Relationship ◽  
Total Sample ◽  
Equation Modeling ◽  
Small Medium Enterprises ◽  
Medium Enterprises

ABSTRAKPenelitian ini menguji pengaruh kewirausahaan Islam, entrepreneurial orientation, dan market orientation terhadap kinerja Usaha Mikro Kecil dan Menengah (UMKM). Penelitian ini dilakukan pada UMKM yang tergabung dalam One Kecamatan One Center of Entrepreneurship Indonesia (OK Oce Indonesia). Jumlah sampel dalam penelitian ini adalah 142 responden. Penelitian ini berdasarkan pendekatan kuantitatif melalui kuesioner yang diberikan kepada pemilik sekaligus pengelola UMKM. Data dianalisis menggunakan Structural Equation Modeling (SEM) dari software AMOS. Hasil penelitian menunjukkan bahwa terdapat hubungan positif signifikan antara kewirausahaan Islam, orientasi kewirausahaan dan orientasi pasar terhadap kinerja UMKM. Temuan penelitian ini menegaskan bahwa kewirausahaan Islam merupakan faktor penting di antara faktor-faktor lain yang memengaruhi kinerja UMKM. Selain itu, temuan ini berkontribusi pada literatur kinerja UMKM yang dapat membantu pemilik sekaligus pengelola UMKM untuk meningkatkan kinerja bisnisnya.Kata Kunci: kewirausahaan Islam, orientasi wirausaha, orientasi pasar, kinerja. ABSTRACTThis study examines the effect of Islamic entrepreneurship, entrepreneurial orientation and market orientation on performance of micro, small, medium enterprises (MSMEs). This study is conducted on MSMEs  that are participate in One Kecamatan One Center of Entrepreneurship Indonesia (OK Oce Indonesia). Total sample  in this study is 142 respondents. The study based on quantitative approach through a questionnaire administered on the owner-managers of MSMEs. Data are analyzed using Structural Equation Modeling (SEM) of the AMOS software. The result showed that there is a significant positive relationship between Islamic entrepreneurship, entrepreneurial orientation and market orientation on MSMEs performance. The findings of this study confirm that Islamic entrepreneuship is an important factor among other factors that have influenced over MSMEs performance. Moreover, this findings contribute to MSMEs performance literature that can help MSMEs owner-managers to improve their business performance. Keywords: Islamic entrepreneurship, entrepreneurial orientation, market orientation, performance.

scholarly journals Entrepreneurial and Market Orientation as Determinants of Postharvest Factors for Muntok Pepper by Farmers

Society ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 160-173
Author(s):  
Evahelda Evahelda ◽  
Iwan Setiawan ◽  
Rati Purwasih ◽  
Rufti Puji Astuti
Keyword(s):  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Business Environment ◽  
Milling Process ◽  
Equation Modeling ◽  
Survey Method ◽  
New Production ◽  
Postharvest Handling

The problem of Muntok Pepper business performance continues to decline due to the inability of farmers to face price uncertainty, recognize and understand market conditions. The fact is that the number of business actors continues to grow. Competing to face changes in the business environment is necessary, so entrepreneurial farmers are needed. This study aims to look at the postharvest process carried out by Muntok Pepper farmers and analyze whether entrepreneurial orientation and market orientation are determinant factors that affect the postharvest handling process. The research method used a survey method involving 60 farmers. Using Structural Equation Modeling (SEM), data analysis was carried out using smart Partial Least Squares (PLS). The results showed that the postharvest handling process was significantly influenced by entrepreneurial orientation and market orientation, but entrepreneurial orientation influence was greater than market orientation. Farmers carry out postharvest handling of Muntok Pepper in two stages. 50% of farmers carry out threshing, soaking, and drying processes. 50% of farmers do not do the sorting, grading, and milling process. Farmers’ decisions in postharvest handling are more influenced by the influence of the entrepreneurial orientation of farmers. Farmers who are motivated to excel, dare to take risks, and are willing to innovate by using new production methods tend to carry out a good postharvest handling process, not only threshing, soaking, and drying but also sort and process pepper derivative products.

scholarly journals The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open Innovation

2020 ◽  
Vol 6 (4) ◽  
pp. 173
Author(s):  
Bambang Tjahjadi ◽  
Noorlailie Soewarno ◽  
Hariyati Hariyati ◽  
Lina Nasihatun Nafidah ◽  
Nanik Kustiningsih ◽  
...  
Keyword(s):  
Market Orientation ◽  
Direct Effect ◽  
Structural Equation ◽  
Quantitative Research ◽  
Business Performance ◽  
Business Processes ◽  
Social Issues ◽  
Equation Modeling ◽  
Green Innovation ◽  
Green Market

The focus of this research was to investigate the effect of green market orientation on business performance. For that purpose, this research tested that green market orientation has a direct effect on business performance, that green market orientation affects green innovation, and that green innovation affects business performance. As a quantitative research, partial least squares structural equation modeling (PLS–SEM) was used to test the hypotheses. Data were collected by using both online and offline questionnaires from owners/managers of the manufacturing micro, small- and medium-sized enterprises (MSMEs) in the East Java Province of Indonesia. A total of 175 respondents participated in this study. The results show that green market orientation has a positive and direct effect on business performance. The results empirically support the theory of sustainability and entrepreneurship in the research setting of Indonesian MSMEs. The results also imply that the owners/managers of MSMEs need to balance economic, environmental, and social issues in their business. In the era of sustainable development and environmental awareness, manufacturing MSMEs need to adopt a green market orientation and carry out green innovation in their business processes to obtain a better business performance.

scholarly journals Strategic orientations and cooperation of external agents in the innovation process of rural enterprises

2016 ◽  
Vol 46 (10) ◽  
pp. 1878-1884 ◽  
Author(s):  
José Francisco dos Reis Neto ◽  
Pablo Antonio Muñoz-Gallego ◽  
Celso Correia de Souza ◽  
Denise Renata Pedrinho ◽  
Silvio Favero ◽  
...  
Keyword(s):  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Incremental Innovation ◽  
Equation Modeling ◽  
Radical Innovations ◽  
Strategic Orientations ◽  
Rural Enterprises ◽  
Generic Agents ◽  
Innovation Processes

ABSTRACT: This article provides empirical evidence for the relationship between the market orientation, entrepreneurial orientation, and collaboration of external actors in the processes of incremental and radical innovations in rural enterprises. The research tested two sets of assumptions: first, the relation between contributions of strategic orientation and innovation processes; and second, collaborations of external stakeholders in the implementation of innovation processes. Data were collected from 208 rural enterprises and analyzed with the use of techniques of partial least squares structural equation modeling. Results showed that the market orientation contributes to the development of incremental innovation, and that the entrepreneurial orientation contributes to the implementation of the incremental and radical innovations. Specific agents (buyers, suppliers of goods and services, consultants, and others producers), collaborate positively in implementing incremental innovation; however, generic agents do not. The generic agents (universities and specialized public organizations) are the ones that most intervene in radical innovations. The use of consistent theory in the areas of strategy, marketing and management in identifying that some of their causal relationships are confirmed for rural businesses unlike others, due to the structure of the market and the products produced by them.

Market orientation, entrepreneurial orientation and business performance among small retailers

2015 ◽  
Vol 43 (7) ◽  
pp. 580-596 ◽  
Author(s):  
Sami Kajalo ◽  
Arto Lindblom
Keyword(s):  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Marketing Capabilities ◽  
Performance Impact ◽  
Content Type ◽  
Equation Modelling ◽  
Research Findings ◽  
The Impact

Purpose – The purpose of this paper is to investigate the impact of market orientation (MO) and entrepreneurial orientation (EO) on business performance among small retailers. In particular, the goal is to understand and determine to what extent MO and EO influence firm performance directly, and to what extent MO and EO are connected to performance via marketing capabilities. Design/methodology/approach – The developed conceptual model is tested using structural equation modelling (SEM) using a sample of 202 small retailers. Findings – The result of the SEM model shows that both MO and EO act as a basis for improved business performance among small retailers. However, the performance impact of MO and EO is not that straightforward. Based on the research findings, it can be argued that both MO and EO require marketing capabilities to more fully unlock their value-creating potential among small retail firms. Originality/value – This study has provided new insights regarding the impact of MO and EO on business performance in the context of small retail firms. In particular, the study has contributed to the literature by demonstrating the routes through which MO and EO impact on performance.

scholarly journals THE INFLUENCE OF MARKET ORIENTATION ON BUSINESS PERFORMANCE OF MICRO SMALL ENTERPRISES OF TEMPE

2020 ◽  
Vol 11 (2) ◽  
pp. 81
Author(s):  
Agista Rosiana
Keyword(s):  
Market Orientation ◽  
Significant Influence ◽  
Structural Equation ◽  
Business Performance ◽  
Customer Orientation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Test Results ◽  
Competitor Orientation

Market orientation is one of the business culture that produces the best performance through commitment to the customer. The aim of study is to analyze the factors that affect market orientation in operate a business to improve business performance on MSEs in the city of Bogor. The research was conducted on micro small business of tempe in Bogor City. The number of respondents in the research as much as thirty respondents with the determination of respondents by purposive sampling. Data analysis using Structural Equation Modeling (SEM) analysis with smart partial least squares (smart PLS) approach. The results of this study indicated customer orientation variables significantly affect business performance with the results of T tests 2.996> 1.96, competitor orientation variables significantly affect business performance with the test results T 2.544> 1.96, and variables interfunctional coordination was not significantly affect business performance with test results T 1.687 <1.96. Thus, customer orientation and competitor orientation have significant influence to business performance, while inter-functional coordination factor  not give significant influence to business performance.Keywords : Market Orientation, Partial Least Square

scholarly journals Cultural perspectives of business performance and subjective well-being

2021 ◽  
pp. 1055-1062 ◽  
Author(s):  
Anak Agung Istri Ngurah Marhaeni ◽  
I Gusti Ayu Purnamawati
Keyword(s):  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Well Being ◽  
Equation Modeling ◽  
Business Networks ◽  
Subjective Well Being ◽  
Cultural Perspectives

Women's entrepreneurship is closely related to managerial effectiveness and innovation and women's limited access to economic resources greatly influences women's welfare. This study aimed to analyze the effects of woman empowerment, entrepreneurial orientation, business network, and business performance on subjective well-being. The research design was in the form of explanatory research and used structural equation modeling. The population in this study were all weaving businesses in Bali Province. Determination of samples in this study was based on non-probability sampling. The sampling used in this study was 112 women weaving business owners. The results of this study reveal that entrepreneurial orientation and business networks had significant effects on business performance and subjective well-being, while women's empowerment had no effect, although it was moderated by the role of bricolage. This research measurement was based on the spiritual philosophy of Tri Hita Karana in cultural perspectives.

scholarly journals THE EFFECT OF INNOVATION, INFORMATION TECHNOLOGY, AND ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE

Akademika ◽  
2020 ◽  
Vol 9 (02) ◽  
pp. 161-176
Author(s):  
Fufung Alfu Lailah ◽  
Tjiptogoro Dinarjo Soehari
Keyword(s):  
Information Technology ◽  
Structural Equation Modeling ◽  
Significant Influence ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Sampling Technique ◽  
Primary Data ◽  
Equation Modeling ◽  
Performance Information

This study aims to obtain information about the effect of entrepreneurial orientation on innovation, information technology on innovation, entrepreneurial orientation on business performance, information technology on business performance, innovation on business performance, innovation mediates the effect of entrepreneurial orientation on business performance and innovation mediates the effect of information technology on business performance of business shop owners in Glodok Market. The data used are primary data derived from questionnaires distributed to respondents. The population in this study were all business shop owners in Glodok Market is 758 with a probability sampling technique of 176 stores as respondents. The analytical method used is structural equation modeling (SEM) using the Lisrel 8.80 program. The results showed that there was no effect of entrepreneurial orientation on innovation, there was a positive and significant effect on entrepreneurial orientation on business performance, there was a positive and significant influence on information technology on innovation, there was a positive and significant effect on information technology on business performance, there was a positive and significant effect on innovation on business performance, innovation cannot mediate entrepreneurial orientation to business performance and innovation can mediate information technology on business performance.

scholarly journals Information Technology and Market Orientation on the Competitiveness and Performance of a Kuningan's Tourism Activity

2020 ◽  
Vol 7 (2) ◽  
pp. 105
Author(s):  
Wely Hadi Gunawan ◽  
Wachyuni Wachyuni
Keyword(s):  
Information Technology ◽  
Structural Equation Modeling ◽  
Market Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Equation Modeling ◽  
Tourist Attractions ◽  
Tourism Activity ◽  
And Performance ◽  
Over Time

Kuningan local tourism possesses a promising future. However, some investigations cite a decrease in visitors over time, revealing underlying problems in the organization. Critical inquiries may arise from the interaction of information technology and market orientation to increase competitiveness and, finally, tourist attractions' performance. Thus, this study investigates the local tourism activity of Panembongan Hill in Kuningan, Banten, Indonesia. One hundred thirty visitors agree to participate in the study, and the coded responses are analyzed using structural equation modeling. The results reveal that Information Technology does not relate to competitiveness and tourism business performance; market orientation increases competitiveness and business performance. Finally, the competitiveness of tourism activities propels business performance considerably.

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