scholarly journals Pengaruh Orientasi Pasar, Orientasi Dan Kompetensi Kewirausahaan Terhadap Kinerja Usaha

2021 ◽  
Vol 3 (1) ◽  
pp. 72
Author(s):  
Agung Coasanata Zaini ◽  
Sarwo Edy Handoyo

The purpose of this study is to examine the effect of market orientation, entrepreneurial orientation and entrepreneurial competence on the performance of culinary micro and small businesses in West Jakarta. This study took a sample of 75 companies and tested using SmartPLS 3.0. This study can explain that market orientation, entrepreneurial orientation, and entrepreneurial competence have a significant influence on business performance. Tujuan dari penelitian ini adalah untuk menguji pengaruh dari orientasi pasar, orientasi kewirausahaan dan kompetensi kewirausahaan terhadap kinerja usaha mikro kecil dan menengah kuliner di Jakarta Barat. Penelitian ini mengambil sampel sebanyak 75 perusahaan dan diuji menggunakan SmartPLS 3.0. Penelitian ini dapat menjelaskan bahwa orientasi pasar, orientasi kewirausahaan, dan kompetensi kewirausahaan mempunyai pengaruh yang signifikan terhadap kinerja usaha

2017 ◽  
Vol 40 (3) ◽  
pp. 292-309 ◽  
Author(s):  
Bereket Mamo Buli

Purpose The Purpose of this paper is to examine the difference in the performance of Small Business using Entrepreneurial and market orientation. There is solid empirical evidence confirming the importance of small and medium-sized enterprises (SMEs) in economic development. Using entrepreneurial and market orientations, this paper investigates the extent to which this strategic orientation contributes to the superior performance of manufacturing SMEs. Design/methodology/approach A total of 171 SME managers participated in the survey research. Multiple and linear multiple regression were applied to test the hypotheses. Findings The empirical result reveals that integrating entrepreneurial and market orientations into the operation of SMEs contributes to superior performance, which in turn enables them to thrive in institutionally complex and economically turbulent environments. Except for innovativeness, each dimension of entrepreneurial orientation along with market orientation has a positive influence on business performance of small businesses. Practical implications Developing economies see SMEs as a path out of poverty, thereby realizing industrialization and sustainable growth. There is a keen interest to adopt proactive policies so as to create competitive domestic industries. Conversely, this can only be realized if states develop policy measures that prioritize or at least emphasize on highly growing SMEs rather than creating jobs that are neither productive nor decent. Originality/value The present paper confirms previous findings and contributes additional evidence that suggests working on entrepreneurial and market orientations of SMEs will improve performance and compensate the multi-dimensional constraints imposed by the existing market in developing economies. The finding of this study offers important insights for managers and policymakers.


2019 ◽  
Vol 13 (2) ◽  
pp. 231-246 ◽  
Author(s):  
Benny Hutahayan

Purpose This study aims to examine comprehensively the factors determining the performance of small and medium enterprises (SMEs) producing Indonesian special food in East Java. Design/methodology/approach This study is quantitative and qualitative. Primary data was collected from entrepreneurs in East Java, those producing Indonesian special food. Secondary data was obtained from the literature, literature study, journals, Central Bureau of Statistics and the office of industry, trade, cooperatives and SMEs in East Java. Areas selected for this study were Surabaya, Madiun, Malang, Pasuruan, Lamongan and Banyuwangi. The population was small and medium entrepreneurs producing Indonesian special food in the selected cities. Based on the PLS sampling rule, the number of samples in each research area was 50, with total of 300 respondents (50 × 6). The methods of collecting primary data were interviews and questionnaire. Data analysis was done using GSCA. Findings The study firstly found the significant influence of entrepreneurial orientation on business strategies of SMEs producing Indonesian special food in East Java. SME managers have a high entrepreneurial orientation. Secondly, it found a significant influence of entrepreneurial orientation on business performance of SMEs producing Indonesian special food in East Java. Thirdly, the study found that government policy is not a moderating variable. Additionally, business strategies have a significant influence on the performance of SMEs producing Indonesian special food in East Java. Finally, dynamics of the environment and business strategy have a significant influence on the performance of manufacturing industry in South Sulawesi. Originality/value To know the effect of entrepreneurial orientation, environmental dynamism, consisting of uncertainty of environment and intensity of competition, and business strategies toward business performance. Considering the findings of the previous studies, the authors would like to re-examine the effect of entrepreneurial orientation on business performance, which also compares the findings of previous studies, especially, the one by Lee and Tsang (2003) on SMEs in Singapore.


2020 ◽  
Vol 10 (5) ◽  
pp. 516-525
Author(s):  
Ade Octavia ◽  
Sigit Indrawijaya ◽  
Yayuk Sriayudha ◽  
Heriberta . ◽  
Husni Hasbullah ◽  
...  

2020 ◽  
Vol 11 (3) ◽  
pp. 128-143
Author(s):  
Mércia Crisitley Barrêto Viana ◽  
Kleber Cavalcanti Nóbrega ◽  
Lieda Amaral Souza

Restaurants tend to be small businesses, operated almost in a self managed way, by their entrepreneur owners or a contracted manager. The way these managers conduct their business depends much on their individual abilities to run the company. This research aimed to investigate the possibly existing influences between individual entrepreneurial orientation (IEO), service strategy (SS) and business performance (BP). A construct was developed to run the study, including hypothesis joining the three influences. Questionnaires using Likert scale were built and validated. Survey was conducted with 260 restaurant, bars and hotel owners or managers. Data were analyzed through modeling of structural equations. Results confirmed the three hypothesis: H1: IEO positively influences SS; H2: IEO positively influences BP; H3: SS positively influences BP. Theoretical contributions were made through the construct building. Managerial implications are listed, in order to help restaurant management better run their business.


2015 ◽  
Vol 43 (7) ◽  
pp. 580-596 ◽  
Author(s):  
Sami Kajalo ◽  
Arto Lindblom

Purpose – The purpose of this paper is to investigate the impact of market orientation (MO) and entrepreneurial orientation (EO) on business performance among small retailers. In particular, the goal is to understand and determine to what extent MO and EO influence firm performance directly, and to what extent MO and EO are connected to performance via marketing capabilities. Design/methodology/approach – The developed conceptual model is tested using structural equation modelling (SEM) using a sample of 202 small retailers. Findings – The result of the SEM model shows that both MO and EO act as a basis for improved business performance among small retailers. However, the performance impact of MO and EO is not that straightforward. Based on the research findings, it can be argued that both MO and EO require marketing capabilities to more fully unlock their value-creating potential among small retail firms. Originality/value – This study has provided new insights regarding the impact of MO and EO on business performance in the context of small retail firms. In particular, the study has contributed to the literature by demonstrating the routes through which MO and EO impact on performance.


2020 ◽  
Vol 5 (01) ◽  
Author(s):  
I Gede Eko Putra Sri Sentanu ◽  
Ardik Praharjo

This study aims to determine the effect of entrepreneurial orientation and knowledge sharing on innovation and business performance on creative industry-based SMEs in Malang City. Entrepreneurial orientation is very important because the creative industry currently has an important role in building the economy. The type of research used is explanatory research using hypothesis testing and quantitative approaches. The number of samples in this study amounted to 57 respondents who were creative industry-based SMEs in Malang City. The research uses descriptive statistics and path analysis. The results of the study show that there is a significant influence between entrepreneurial orientation and knowledge sharing on business performance with innovation capability as a mediating variable.


2020 ◽  
Vol 11 (2) ◽  
pp. 81
Author(s):  
Agista Rosiana

Market orientation is one of the business culture that produces the best performance through commitment to the customer. The aim of study is to analyze the factors that affect market orientation in operate a business to improve business performance on MSEs in the city of Bogor. The research was conducted on micro small business of tempe in Bogor City. The number of respondents in the research as much as thirty respondents with the determination of respondents by purposive sampling. Data analysis using Structural Equation Modeling (SEM) analysis with smart partial least squares (smart PLS) approach. The results of this study indicated customer orientation variables significantly affect business performance with the results of T tests 2.996> 1.96, competitor orientation variables significantly affect business performance with the test results T 2.544> 1.96, and variables interfunctional coordination was not significantly affect business performance with test results T 1.687 <1.96. Thus, customer orientation and competitor orientation have significant influence to business performance, while inter-functional coordination factor  not give significant influence to business performance.Keywords : Market Orientation, Partial Least Square


2021 ◽  
pp. 174-180
Author(s):  
Mirza Abdul Malik ◽  
Liza Yuliana ◽  
Fadli Setiawan

The Covid 19 Pandemic period, from March 2020 to the present. Disrupt company performance in several business sectors in Indonesia. Whether it's small businesses, medium businesses as well as large businesses, even though they are not spared from being affected by the current corona pandemic disaster. In the city of Padang, in addition to basic needs, namely food, secondary needs such as furniture also experienced a decline in demand. Several furniture retail businesses carry out marketing strategy improvement activities to maintain their business performance. One of the company strategies that can be used is a market orientation strategy to improve the company's performance in the future. The company's understanding of the market orientation strategy includes aspects of customers, competitors (Intelligence Generation), good ability to coordinate between functions (Intelligence Dissemination) and provide appropriate responses and responses in formulating the next strategy (responsiveness) within the company. positive and significant contribution to company performance.


2021 ◽  
Vol 21 (4) ◽  
pp. 277-276
Author(s):  
S Suheri ◽  
Budi Setiawan ◽  
Hery Toiba

The purpose of this study is (1) describing and analyzing the significance of the simultaneous influence of entrepreneurial orientation and internal resources on the business performance of home industry emping melinjo in Pojok Village, (2) describing and analyzing the significance of the influence of entrepreneurial orientation on the business performance of MSMEs home industry emping melinjo in Pojok Village, (3) describing and analyzing the significance of the influence of internal resources on the business performance of MSMEs home industry emping melinjo in The Corner Village. This research was conducted in Pojok Village, Ngantru Subdistrict, Tulungagung Regency with a sample number of 55 people. The results of the study There is a significant influence simultaneously entrepreneurial orientation and internal resources on the business performance of MSMEs home industry emping melinjo in The Corner Village, Ngantru Subdistrict, Tulungagung Regency. There is a positive and significant influence of entrepreneurial orientation on the business performance of MSMEs home industry emping melinjo in Pojok Village, Ngantru Subdistrict, Tulungagung Regency. There is a positive and significant influence of internal resources on the business performance of MSMEs home industry emping melinjo in Pojok Village, Ngantru Subdistrict, Tulungagung Regency.


2021 ◽  
Vol 8 (3) ◽  
pp. 327
Author(s):  
Nur Sugiarti ◽  
R. Moh. Qudsi Fauzi

ABSTRAKPenelitian ini menguji pengaruh kewirausahaan Islam, entrepreneurial orientation, dan market orientation terhadap kinerja Usaha Mikro Kecil dan Menengah (UMKM). Penelitian ini dilakukan pada UMKM yang tergabung dalam One Kecamatan One Center of Entrepreneurship Indonesia (OK Oce Indonesia). Jumlah sampel dalam penelitian ini adalah 142 responden. Penelitian ini berdasarkan pendekatan kuantitatif melalui kuesioner yang diberikan kepada pemilik sekaligus pengelola UMKM. Data dianalisis menggunakan Structural Equation Modeling (SEM) dari software AMOS. Hasil penelitian menunjukkan bahwa terdapat hubungan positif signifikan antara kewirausahaan Islam, orientasi kewirausahaan dan orientasi pasar terhadap kinerja UMKM. Temuan penelitian ini menegaskan bahwa kewirausahaan Islam merupakan faktor penting di antara faktor-faktor lain yang memengaruhi kinerja UMKM. Selain itu, temuan ini berkontribusi pada literatur kinerja UMKM yang dapat membantu pemilik sekaligus pengelola UMKM untuk meningkatkan kinerja bisnisnya.Kata Kunci: kewirausahaan Islam, orientasi wirausaha, orientasi pasar, kinerja. ABSTRACTThis study examines the effect of Islamic entrepreneurship, entrepreneurial orientation and market orientation on performance of micro, small, medium enterprises (MSMEs). This study is conducted on MSMEs  that are participate in One Kecamatan One Center of Entrepreneurship Indonesia (OK Oce Indonesia). Total sample  in this study is 142 respondents. The study based on quantitative approach through a questionnaire administered on the owner-managers of MSMEs. Data are analyzed using Structural Equation Modeling (SEM) of the AMOS software. The result showed that there is a significant positive relationship between Islamic entrepreneurship, entrepreneurial orientation and market orientation on MSMEs performance. The findings of this study confirm that Islamic entrepreneuship is an important factor among other factors that have influenced over MSMEs performance. Moreover, this findings contribute to MSMEs performance literature that can help MSMEs owner-managers to improve their business performance. Keywords: Islamic entrepreneurship, entrepreneurial orientation, market orientation, performance.


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