THE EFFECT OF COVID-19 ON TOURISM AND HOSPITALITY INDUSTRY IN MALAYSIA, RESURGENCE IN THE POST-PANDEMIC ERA: A CONCEPTUAL CRITERION

Purpose of the study: This study aims to provide an overview of the key issues and challenges faced by the COVID-19 pandemic in the Malaysian tourism and hospitality industry, lessons learned from its devastating effects on the industry, and to contemplate possible solutions and strategies for post-pandemic recovery from a global perspective. Methodology: This is a conceptual study. In doing so, a comprehensive review of the most recent selected literature was gathered from academic and online news portal and relevant online platforms to extract the current state of the art knowledge. Based on the conceptual analysis, this study unfolds the uncertainties about the critical outcomes of the past events to provide some significant insights focusing on the COVID-19 pandemic, which is denoted as post-crisis analysis based on current and past events. Main Findings: Based on the comprehensive review of the related literature this paper finds that both from the academic and industry perspective that the emphasis should be given to study, teach and engage with current tourism-related concepts and theories to provide a holistic pedagogy to rebuild and transform the tourism and hospitality industry rather than maintaining the current tourism and hospitality trajectory in the post-Covid 19 pandemic age. Applications of this study: The practical implications of this paper is to assist the tourism and hospitality managers by providing a glimpse of the current and forthcoming challenges in the industry and to provide critical recovery strategies in the post-pandemic phase for the related tourism and hospitality operators to plan effective business strategies, activities and policies to adopt the new normal. Novelty/Originality of this study: This study exposes the vulnerability of an already gruesome Malaysia tourism and hospitality industry in the context of the Covid-19 pandemic based on the post-crisis analysis in relation to the current and past events, and consequently suggested some critical sustainable resilience strategies for a resurgence in the post-pandemic period from a global point of view.

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Global Perspective in Tourism Development

Handbook of Research on Global Hospitality and Tourism Management - Advances in Hospitality, Tourism, and the Services Industry ◽

10.4018/978-1-4666-8606-9.ch021 ◽

2015 ◽

pp. 406-439 ◽

Cited By ~ 4

Author(s):

Quee-Ling Leong ◽

Shahrim Karim

Keyword(s):

Multivariate Statistics ◽

Hospitality Industry ◽

Tourism Development ◽

Demographic Factors ◽

Tourism Industry ◽

Global Perspective ◽

Effect Of Food ◽

Tourism And Hospitality Industry ◽

Socio Demographic Factors ◽

Tourism And Hospitality

Malaysia offers a rich potpourri of delicious cuisines from diverse ethnicity. However, not much attention given to promote Malaysian food and the food seems to be ignored in the tourism industry. Furthermore, the concept of utilizing Malaysian food as a marketing means is tenuous. In this chapter, the image dimensions of Malaysian food and the effect of food images on tourists' satisfaction are discussed. Additionally, the influence of socio-demographic factors on tourists' perceived image is deliberated. Univariate and multivariate statistics are used to describe the obtained findings. The results of the study will significantly fill in the gap in the literature about Malaysian food's image and the potential of Malaysia being promoted as a food destination. Additionally, the results would indisputably provide better insight to the tourism and hospitality industry on the perceptions of international tourists towards Malaysian food and Malaysia as a food tourism destination.

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What should Indian tourism and hospitality managers focus on to stay competitive in the coming decade?

Worldwide Hospitality and Tourism Themes ◽

10.1108/whatt-05-2019-0027 ◽

2019 ◽

Vol 11 (4) ◽

pp. 467-473

Author(s):

Gunjan M. Sanjeev

Keyword(s):

Paradigm Shift ◽

Hospitality Industry ◽

Tourism Industry ◽

Theme Issue ◽

Content Type ◽

Managerial Implications ◽

Tourism And Hospitality Industry ◽

Tourism And Hospitality ◽

Hospitality Managers ◽

Near Future

Purpose This paper aims to summarize and review the key areas of importance that will drive a paradigm shift over the next decade in the Indian tourism and hospitality industry. Design/methodology/approach This paper identifies important issues from the findings and managerial implications as identified by the contributors to the theme issue: What should Indian tourism and hospitality managers focus on to stay competitive in the coming decade? Findings This theme issue has brought to light some interesting factors that are going to dominate the industry in the near future. These factors are: the role of social media in how businesses will operate in the near future; information technology applications as influencers of profitability; the evolution of risk management techniques; differentiated valuation models; innovative ways to retain talent; and remodelling education at higher educational institutions offering hospitality education. Practical implications In an era of tough completion and disruptive innovations, the tourism and hospitality industry will need to be proactive rather than reactive to the anticipated changes that are going to take place over next ten years. These changes will be very useful to domestic and foreign operators, as they consider the key issues that will impact on the Indian context over the next ten years. Originality/value This theme issue and, in particular, this concluding paper bring together important findings related to the issues of importance that are shaping a paradigm shift in the way tourism and hospitality businesses operate. Building upon viewpoints and perspectives of practitioners in the tourism and hospitality industry, these findings are unique and contemporary as compared to any other published source. This will be a significant contribution to the field of research relating to the Indian hospitality and tourism industry.

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Reflections on the outcomes

Worldwide Hospitality and Tourism Themes ◽

10.1108/whatt-05-2019-0032 ◽

2019 ◽

Vol 11 (4) ◽

pp. 474-479

Author(s):

Gunjan M. Sanjeev ◽

Richard Teare

Keyword(s):

Hospitality Industry ◽

Theme Issue ◽

Indian Government ◽

Content Type ◽

Starting Point ◽

Key Issues ◽

Collaborative Working ◽

Tourism And Hospitality Industry ◽

Tourism And Hospitality ◽

Hospitality Managers

Purpose The purpose of this paper is to profile the experiences of the theme editor and the writing team of Worldwide Hospitality and Tourism Themes (WHATT) theme issue “What should Indian tourism and hospitality managers focus on to stay competitive in the coming decade?” Design/methodology/approach This paper uses structured questions to enable the theme editor to reflect on the rationale for the theme issue question, the starting point, the selection of the writing team and material and the editorial process. Findings This paper identifies key issues shaping the Indian tourism and hospitality industry and some of the implications for managers. It also identifies ways of improving competitiveness and some of the ways in which the Indian Government (at national and state levels) is investing in and facilitating community-focussed tourism development. Practical implications The theme issue outcomes provide lines of enquiry for others to explore and reinforce the value of WHATT’s approach to collaborative working and writing. Originality/value This paper draws on discussion and applied research with industry to identify and assess the likely impact of innovation, information technology, social media and related developments on tourism and hospitality industry development in India. The theme issue collection of this paper provides a rich picture of the occurring changes and prospects for the future.

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The tourism and hospitality industry in India: emerging issues for the next decade

Worldwide Hospitality and Tourism Themes ◽

10.1108/whatt-05-2019-0030 ◽

2019 ◽

Vol 11 (4) ◽

pp. 355-361 ◽

Cited By ~ 4

Author(s):

Gunjan M. Sanjeev ◽

Arvind K. Birdie

Keyword(s):

Hospitality Industry ◽

Design Thinking ◽

Theme Issue ◽

Content Type ◽

Starting Point ◽

Recent Developments ◽

Emerging Issues ◽

Tourism And Hospitality Industry ◽

Tourism And Hospitality ◽

Hospitality Managers

Purpose This paper aims to introduce the theme issue and strategic question: What should Indian tourism and hospitality managers focus on to stay competitive in the coming decade? It also presents an overview of recent developments in the tourism and hospitality industry and presents some statistics and trends relating to prospects for the tourism and hospitality industry in India. Design/methodology/approach Emerging trends emanate from various official reports and expert views. The paper also highlights key issues and areas for investigation by the theme issue contributors. Findings Strong growth is predicted for the tourism and hospitality industry and some of the underpinning issues that will influence competitiveness are the role of social media, business model innovations, risk management, talent management, valuation models, the influence of information technology, employee loyalty and design thinking in hospitality higher education. Practical implications Given the expansion occurring in the domestic market in India and the involvement of international operators in the Indian environment, this paper will be of interest to practitioners with an interest in the emerging opportunities and challenging issues related in this dynamic marketplace. Originality/value This introductory paper captures the essence of the prevailing trends in the tourism and hospitality industry as a starting point for this theme issue.

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Gentrification and functional change in Budapest – ‘ruin bars’ and the commodification of housing in a post-socialist context

Urban Development Issues ◽

10.2478/udi-2020-0002 ◽

2020 ◽

Vol 65 (1) ◽

pp. 17-26

Author(s):

Gergely Olt ◽

Adrienne Csizmady

Keyword(s):

Ownership Structure ◽

Hospitality Industry ◽

Housing Stock ◽

Field Research ◽

Functional Change ◽

Global Changes ◽

Heritage Buildings ◽

The Subject ◽

Tourism And Hospitality Industry ◽

Tourism And Hospitality

AbstractThe growth of the tourism and hospitality industry played an important role in the gentrification of the post-socialist city of Budapest. Although disinvestment was present, reinvestment was moderate for decades after 1989. Privatisation of individual tenancies and the consequent fragmented ownership structure of heritage buildings made refurbishment and reinvestment less profitable. Because of local contextual factors and global changes in consumption habits, the function of the dilapidated 19th century housing stock transformed in the 2000s, and the residential neighbourhood which was the subject of the research turned into the so called ‘party district’. The process was followed in our ongoing field research. The functional change made possible speculative investment in inner city housing and played a major role in the commodification of the disinvested housing stock.

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Beach Town

10.1093/oso/9780198799658.003.0003 ◽

2017 ◽

Author(s):

Christopher Hilliard

Keyword(s):

Hospitality Industry ◽

First World War ◽

Social Position ◽

Maritime Trade ◽

World War ◽

Ship Building ◽

Coastal Shipping ◽

Tourism And Hospitality Industry ◽

Tourism And Hospitality ◽

First World

The chapter surveys post-First World War Littlehampton, a coastal town where tourism and hospitality had overtaken maritime trade, but where coastal shipping and ship-building remained important industries. The libel case unfolded in the Beach Town district, where Littlehampton’s hotels and apartment houses were concentrated. Many of the tradesmen, small businesswomen, labourers, and domestics who serviced the tourism and hospitality industry lived in the neighbourhood. Working from the evidence George Nicholls gathered, census records, and documents in the Littlehampton Museum, the chapter provides an anatomy of the neighbourhood and then examines the families at the centre of the dispute, their economic and social position, and relationships within the household, which were often marked by violence.

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The Perception of Job-related Motivators When Choosing a Career in the Tourism and Hospitality Industry – A Comparative Study Between Polish and Spanish Students

International Journal of Management and Economics ◽

10.1515/ijme-2017-0014 ◽

2017 ◽

Vol 53 (2) ◽

pp. 84-106 ◽

Cited By ~ 3

Author(s):

Aleksandra Grobelna

Keyword(s):

Competitive Advantage ◽

Rapid Growth ◽

Career Paths ◽

Hospitality Industry ◽

Staff Turnover ◽

Motivating Factors ◽

Tourism Experience ◽

Tourism And Hospitality Industry ◽

Tourism And Hospitality

AbstractThe recent rapid growth of the tourism and hospitality industries raises a question about the quantity and quality of the workforce needed in these sectors. In the tourism/hospitality industry, where most services are delivered directly by employees, competitive advantage is primarily attained through people (employees), who are perceived as an integral component of tourism experience. This creates challenges for an industry suffering from high rates of staff turnover, especially of young employees who leave their jobs after graduation, choosing other career paths.This study presents the job related motivators that students found important when considering their future careers, and investigates the extent to which those motivators can be found in the tourism and hospitality industry. Is the industry able to offer the motivators that will keep the employees willing to choose this particular path? We focus on two groups of potential employees – Polish and Spanish students. The study reveals that both groups generally do not believe that a career in the TH industry offered these motivating factors. We also contrast and compare both groups’ perceptions in this area.

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Pleasure or Business-Travelling and the Pandemic Virus: Socio Legal Aspect

Journal of Economic Info ◽

10.31580/jei.v8i1.1741 ◽

2021 ◽

Vol 8 (1) ◽

pp. 4-11

Author(s):

Rajib Kumar Majumdar ◽

Abhishek Majumdar

Keyword(s):

Hospitality Industry ◽

Legal Aspect ◽

Social Contact ◽

Human Movement ◽

Research Topic ◽

Research Article ◽

Visual Pleasure ◽

Tourism And Hospitality Industry ◽

Tourism And Hospitality ◽

Fail Safe

Ever since the corona pandemic hit the world with full rancour, people have gone into hiding thus restricting movement in all spheres, bringing their movement to a halt. It has been extrapolated since ages that movement of masses is the essence of economics. A man moves to earn, to seek visual pleasure, to seek social contact and as such the freedom to move freely, is both a legal and fundamental right, guaranteed under the Indian Constitution. The following research article aims to study the socio-legal aspect of restricted or altered human movement brought about by the pandemic and its effect on the tourism and hospitality industry. The study findings include the immense loss which the industry has suffered as result of the pandemic, followed by the path forward in terms of the new trends which may emerge in the year 2021, to cope with the loses. A further scope of study in the stated research topic may include developing fail-safe systems as method of check and balance to keep the tourism and hospitality industry afloat, in the event of such unforeseen crisis.

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