scholarly journals Gender Representation in TV Advertising for Children: Children’s perceptions and advertising literacy

2021 ◽  
Vol 18 (53) ◽  
Author(s):  
Patrícia Dias ◽  
Raquel Tavares
Keyword(s):  
Content Analysis ◽  
Focus Groups ◽  
Gender Stereotypes ◽  
Gender Representation ◽  
Consumption Decisions ◽  
Tv Advertising ◽  
Younger Age ◽  
The Family ◽  
Advertising Literacy ◽  
The Way

Children are becoming consumers at increasingly younger age and are more influential in consumption decisions within the family. Television still is one of the main ways they are exposed to advertising. Our study focuses on gender stereotypes on TV advertisements for children and combines a content analysis of advertisements and focus groups with children between 7 and 12 years old. Our findings show that, during a period of 3 months, about 75% of TV advertisements for children contain gender stereotypes. In addition, children are able to recognize such stereotypes, and in general do not identify or agree with the way each gender is portrayed. Finally, children display good levels of advertising literacy, as they are able to recognize the intentions of the brands in the commercials.

scholarly journals Conceptions of the professionals about their attributions in the Expanded Nucleus of Family Health

Psico-USF ◽  
2019 ◽  
Vol 24 (4) ◽  
pp. 661-671
Author(s):  
Meyrielle Belotti ◽  
Alexandra Iglesias ◽  
Luziane Zacché Avellar
Keyword(s):  
Primary Care ◽  
Qualitative Research ◽  
Content Analysis ◽  
Data Collection ◽  
Focus Groups ◽  
Health Professionals ◽  
Family Health ◽  
Work Processes ◽  
The Family ◽  
Specialized Care

Abstract The article aims to analyze the conceptions conferred by the health professionals that compose the Expanded Nuclei of Family Health (NASF) on their work assignments. This is a qualitative research, in which was used, for the data collection, eight focus groups, with a total of 43 participants. The data were submitted to content analysis. The results outlined the following categories: integrating NASF work with the Family Health Teams (ESF); developing specialized care; promoting intersectionality; contributing to the promotion of teamwork in Primary Care (AB) and strengthening AB. The study indicates the importance of a better understanding of the functions of the NASF, so that it does not restrict the opportunity to perform specialized care in AB. It is pointed out, the need for adjustments in the work processes of the ESF, in order to enable the shared work in the AB.

scholarly journals Gender Representation in Saudi EFL Textbooks: A Study of the Family and Friends Series

2020 ◽  
pp. 1-53
Author(s):  
Bayan Rashed Almghams
Keyword(s):  
Content Analysis ◽  
Elementary Schools ◽  
Foreign Language ◽  
Mixed Method ◽  
Quantitative Data ◽  
Leisure Activities ◽  
Gender Representation ◽  
Spare Time ◽  
The Family

The aim of the present study was to investigate the gender representation in the English as a Foreign Language textbook, Family and Friends 6 KSA second edition, that is designed internationally and widely used in private Saudi elementary schools. To achieve the study goals, a mixed method was used, content analysis and a compiling quantitative data in which the corpus of the English textbook was analyzed; frequencies and percentages of gender appearances and activities were also calculated. The major findings of the study were as follows: First, women were underrepresented in terms of appearance. Second, males were dominant of the reading passages and dialogues topics. Third, there is an overall higher tendency for females to be referenced in sentences before males. forth, males were presented in a wider range and overall a higher level of employment and enjoyed a wider range of spare time and leisure activities than females. Fifth, however, the distribution of household responsibilities was equal between females and males and female activities were not restricted to passive indoor activities. Recommendations and suggestions for further studies are presented at the end of the results section of this paper.

scholarly journals Gender Representation in Saudi EFL Textbooks: A Study of the Family and Friends Series

2021 ◽  
Author(s):  
Bayan Rashed Almghams
Keyword(s):  
Content Analysis ◽  
Elementary Schools ◽  
Foreign Language ◽  
Mixed Method ◽  
Quantitative Data ◽  
Leisure Activities ◽  
Gender Representation ◽  
Spare Time ◽  
The Family

The aim of the present study was to investigate the gender representation in the English as a Foreign Language textbook, Family and Friends 6 KSA second edition, that is designed internationally and widely used in private Saudi elementary schools. To achieve the study goals, a mixed method was used, content analysis and a compiling quantitative data in which the corpus of the English textbook was analyzed; frequencies and percentages of gender appearances and activities were also calculated. The major findings of the study were as follows: First, women were underrepresented in terms of appearance. Second, males were dominant of the reading passages and dialogues topics. Third, there is an overall higher tendency for females to be referenced in sentences before males. forth, males were presented in a wider range and overall a higher level of employment and enjoyed a wider range of spare time and leisure activities than females. Fifth, however, the distribution of household responsibilities was equal between females and males and female activities were not restricted to passive indoor activities. Recommendations and suggestions for further studies are presented at the end of the results section of this paper.

Disease in the family in terms of contemporary literature for children

2014 ◽  
Vol 4 (1) ◽  
pp. 43-54
Author(s):  
Jowita Gromysz
Keyword(s):  
Young Children ◽  
Family Environment ◽  
Contemporary Literature ◽  
The Family ◽  
The Way

Summary Disease in the family is a literary motif used by many authors. The article contains a description of various ways of representing the disease in contemporary texts for young children. Pedagogical context of reading literary narratives refers to the way the rider repons to the text ( relevance to the age of the reader, therapeutic and educational function). The analyzed texts concern hospitalization, disability of siblings, parent’s cancer. There always relate to the family environment and show the changeability of roles and functions in family.

Taking Aim at Attack Advertising

2019 ◽  
Author(s):  
Kim Fridkin ◽  
Patrick Kenney
Keyword(s):  
Content Analysis ◽  
Focus Groups ◽  
Survey Data ◽  
Data Sources ◽  
Empirical Validation ◽  
Negative Campaigning ◽  
Senate Elections ◽  
Campaign Messages ◽  
Negative Messages ◽  
The Impact

This book develops and tests the “tolerance and tactics theory of negativity.” The theory argues that citizens differ in their tolerance of negative campaigning. Also, candidates vary in the tactics used to attack their opponents, with negative messages varying in their relevance to voters and in the civility of their tone. The interplay between citizens’ tolerance of negativity and candidates’ negative messages helps clarify when negative campaigning will influence citizens’ evaluations of candidates and their likelihood of voting. A diverse set of data sources was collected from U.S. Senate elections (e.g., survey data, experiments, content analysis, focus groups) across several years to test the theory. The tolerance and tactics theory of negativity receives strong empirical validation. First, people differ systematically in their tolerance for negativity, and their tolerance changes over the course of the campaign. Second, people’s levels of tolerance consistently and powerfully influence how they assess negative messages. Third, the relevance and civility of negative messages consistently influence citizens’ assessments of candidates competing for office. That is, negative messages focusing on relevant topics and utilizing an uncivil tone produce significant changes in people’s impressions of the candidates. Furthermore, people’s tolerance of negativity influences their susceptibility to negative campaigning. Specifically, relevant and uncivil messages are most influential for people who are least tolerant of negative campaigning. The relevance and civility of campaign messages also alter people’s likelihood of voting, and the impact of negative messages on turnout is more consequential for people with less tolerance of negativity.

‘To wise for a woman’

2018 ◽  
Author(s):  
Nicola Clark
Keyword(s):  
Marital Problems ◽  
The Core ◽  
The Family ◽  
Made In ◽  
The Way

While there were clear strategic aims in the way that marriages were made in the Howard dynasty during this period, the family was only unusual in that it operated at the very top of the aristocratic hierarchy and was therefore able to use marital alliances to successfully recover and bolster both status and finances. Where they were different, however, was in the experience of some of these women within marriage. By and large, the marriages made by and for members of the family, including women, seem to have been as successful as others of their class. However, three women close to the core of the dynasty experienced severe marital problems, even ‘failed’ marriages, almost simultaneously during the 1520s and 1530s. The records generated by these episodes tell us about the way in which the family operated as a whole, and the agency of women in this context, and this chapter therefore reconstructs these disputes for this purpose.

scholarly journals Consumer-Led Adaptation of the EsSense Profile® for Herbal Infusions

Foods ◽  
2021 ◽  
Vol 10 (3) ◽  
pp. 684
Author(s):  
Célia Rocha ◽  
Ana Pinto Moura ◽  
Diana Pereira ◽  
Rui Costa Lima ◽  
Luís Miguel Cunha
Keyword(s):  
Content Analysis ◽  
Focus Groups ◽  
Sensory Attributes ◽  
Lemon Balm ◽  
The One ◽  
Herbal Infusions ◽  
Discriminant Power ◽  
Lemon Verbena

This work aimed to adapt the EsSense Profile® emotions list to the discrimination of herbal infusions, aiming to evaluate the effect of harvesting conditions on the emotional profile. A panel of 100 consumers evaluated eight organic infusions: lemon verbena, peppermint, lemon thyme, lemongrass, chamomile, lemon balm, globe amaranth and tutsan, using a check-all-that-apply (CATA) ballot with the original EsSense Profile®. A set of criteria was applied to get a discriminant list. First, the terms with low discriminant power and with a frequency mention below 35% were removed. Two focus groups were also performed to evaluate the applicability of the questionnaire. The content analysis of focus groups suggests the removal of the terms good and pleasant, recognized as sensory attributes. Six additional terms were removed, considered to be too similar to other existing emotion terms. Changes in the questionnaire, resulting in a list of 24 emotion terms for the evaluation of selected herbal infusions, were able to discriminate beyond overall liking. When comparing finer differences between plants harvested under different conditions, differences were identified for lemon verbena infusions, yielding the mechanical cut of plant tips as the one leading to a more appealing evoked emotions profile.

“I Don’t Know What to Say”: Teachers’ Perspectives on Supporting Bereaved Students After the Death of a Parent

2021 ◽  
pp. 003022282199362
Author(s):  
Inbar Levkovich ◽  
Zohar Elyoseph
Keyword(s):  
Content Analysis ◽  
Counseling Students ◽  
Complex Nature ◽  
School Officials ◽  
Face To Face ◽  
Teachers Experiences ◽  
Death Of A Parent ◽  
The Family ◽  
Need For Support ◽  
Teachers Perspectives

This qualitative study examined teachers’ experiences dealing with bereaved students following the death of a parent. The researchers conducted in-depth, semi-structured, face-to-face interviews with 25 teachers in Israeli schools who had counseled one of their students after the death of a parent. The interviews were recorded and transcribed and underwent content analysis. Analysis of the findings revealed that the teachers felt helpless, confused, overloaded emotionally and anxious when counseling students who had lost a parent. In addition, the teachers discussed the complex nature of their relationship with the remaining parent, ranging from a desire to support the family through avoidance for fear of hurting the parent to fears of being overwhelmed by the child’s problems. Many teachers mentioned their need for support from school officials.

scholarly journals 307 - Exploratory Study on Healthcare Decision-Making Capacity Assessment

2020 ◽  
Vol 32 (S1) ◽  
pp. 65-65
Author(s):  
Ana Saraiva Amaral ◽  
Rosa Marina Afonso ◽  
Mário R. Simões ◽  
Sandra Freitas
Keyword(s):  
Decision Making ◽  
Content Analysis ◽  
Focus Groups ◽  
Exploratory Study ◽  
Assessment Instrument ◽  
Funding Agency ◽  
Capacity Assessment ◽  
Healthcare Decision ◽  
Healthcare Decision Making ◽  
Decision Making Capacity

Mild cognitive impairment (MCI) and Alzheimer’s Disease (AD) prevalence is expected to continue to increase, due to the population ageing. MCI and AD may impact patients’ decision-making capacities, which should be assessed through the disease course. These medical conditions can affect the various areas of decision-making capacity in different ways. Decision-making capacity in healthcare is particularly relevant among this population. Elders often suffer from multimorbidity and are frequently asked to make healthcare decisions, which can vary from consenting a routine diagnostic procedure to decide receiving highly risk treatments.To assess this capacity in elders with MCI or AD, we developed the Healthcare Decision-Making Capacity Assessment Instrument (IACTD-CS - Instrumento de Avaliação da Capacidade de Tomada de Decisão em Cuidados de Saúde). This project is funded by Portuguese national funding agency for science, research and technology, FCT (SFRH/BD/139344/2018). IACTD-CS was developed based on Appelbaum and Grisso four abilities model, literature review and review of international assessment instruments. After IACTD-CS first version development, an exploratory study with focus groups was conducted. This study included focus groups with healthcare professionals and nursing homes’ professionals.The focus groups main goals were: 1) understand the participants perception regarding healthcare decision-making capacity, 2) distinguish relevant aspects of decision-making, 3) discuss the abilities and items included in IACTD-CS and 4) identify new aspects or items to be added to IACTD-CS. A content analysis of the focus groups results, with resource to MAXQDA, was conducted afterwards. This exploratory study allowed to identify professionals’ perceptions on healthcare decision-making and its results were a significant contribute to IACTD-CS development. The proposed communication aims to describe the methodology used and present the results of content analysis.

The Path to Gender Representation: Finding the Way and Avoiding the Pitfalls

2021 ◽  
Vol 2021 (1) ◽  
pp. 14254
Author(s):  
Raina A. Brands ◽  
Elinor Flynn ◽  
Merrick Osborne ◽  
Aneesh Rai
Keyword(s):  
Gender Representation ◽  
The Way
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