scholarly journals Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms

2018 ◽  
Vol 10 (1) ◽  
pp. 27-42
Author(s):  
Mónica Yohanna Lara Páez
Keyword(s):  
Identity Construction ◽  
Media Literacy ◽  
Critical Analysis ◽  
Research Report ◽  
Construction Process ◽  
Private Institution ◽  
Tenth Graders ◽  
Critical Skills ◽  
Critical Media

Critical media literacy is a competence that promotes the analysis of messages and strategies used by mass media through the enhancement and implementation of critical skills. This research report describes what a process of critical analysis of advertisements revealed about a group of twenty-one tenth graders’ identity construction at a private institution in Duitama (Boyacá – Colombia). The implementation of eight task- based workshops led them to reflect about the role of advertising in their contexts and its relationship with their identity construction process. As a result, the tasks developed during the workshops guided students in understanding the role advertising plays in their daily life.  

scholarly journals Iranian Feminist Activists and Critical Media Literacy

2018 ◽  
Vol 9 (6) ◽  
pp. 45-58
Author(s):  
Kobra Mohammadpour Kachalmi ◽  
Lee Yok Fee
Keyword(s):  
Media Literacy ◽  
Critical Analysis ◽  
Qualitative Interviews ◽  
Gender Ideology ◽  
Critical Media Literacy ◽  
Dominant Ideologies ◽  
Critical Media ◽  
Core Concepts ◽  
Literacy Framework ◽  
Definition Of

Abstract Considering the exponential growth of technology and media in Iranian society as well as the significant role of media culture in reproducing, reinforcing, and legitimizing dominant ideologies such as sexism, the central question posed by this paper is how Iranian feminist activists critically analyze media messages. Further, this paper explores the extent to which this analysis fits the critical media literacy framework. Using a critical media literacy framework underpinned by feminist standpoint theory, this paper presents results from qualitative interviews with 15 Iranian feminist activists. We find that Iranian feminist activists focus more on politics of representation and critique of gender ideology in the critical analysis of media products. Thus, critical analysis of media by Iranian feminist activists better fits the definition of critical media literacy than its core concepts. The findings also demonstrate that a transformative dimension of critical media literacy is ignored by the feminist activists despite using media in the struggle against dominant gender ideology.

scholarly journals Critical Media Literacy as Engaged Pedagogy

2011 ◽  
Vol 8 (4) ◽  
pp. 357-363 ◽  
Author(s):  
Rhonda Hammer
Keyword(s):  
New Media ◽  
Media Literacy ◽  
Critical Media Literacy ◽  
Engaged Pedagogy ◽  
Everyday Lives ◽  
Critical Media ◽  
Literacy Course

Given the escalating role of media and new media in our everyday lives, there is an urgent need for courses in Critical Media Literacy, at all levels of schooling. The empowering nature of these kinds of courses is demonstrated through a discussion of a Critical Media Literacy course taught at UCLA.

scholarly journals Teaching the Black Power Movement, the Genre of Documentary Film and Critical Media Literacy

2020 ◽  
Author(s):  
Viola Huang
Keyword(s):  
Media Literacy ◽  
Black Power ◽  
Literacy Education ◽  
Black Power Movement ◽  
Media Literacy Education ◽  
The Us ◽  
Critical Media ◽  
The Media ◽  
The University

In an age of digitalization and information overflow, it is of particular importance to offer students strategies to read and navigate the world they live in. The Information and Media Literacy project at the University of Passau intends to enable future teachers to become literate in the digital age by empowering pre-service teachers to collect, sort, critically evaluate, and subsequently produce and distribute information. Additionally, the awareness of and the reflection on the role of the media is just as essential, and thus, media-literacy education is a crucial part in this endeavor. This article discusses what information and media-literacy education can look like in practice. In one of our interdisciplinary and co-taught seminars, we investigated how documentaries can shape the perception of history by looking at the Black Power Movement in the US.

Movement Intellectuals in Popular Music

2018 ◽  
pp. 286-304
Author(s):  
Robert John Razzante
Keyword(s):  
Higher Education ◽  
Human Capital ◽  
Popular Music ◽  
Media Literacy ◽  
Contemporary Literature ◽  
Music Literacy ◽  
Counter Narratives ◽  
Critical Media ◽  
Definition Of

Institutions of higher education continue to face the pressing values of neoliberalism. As such, colleges and universities seek to produce human capital. Critical media literacy offers one means of education to challenge neoliberal assumptions. However, current research lacks a conceptual understanding of how musical artists can serve as critical pedagogues through their music. The current chapter seeks to understand the role of movement intellectuals in popular music among educators. More specifically, this chapter proposes the following definition of a movement intellectual in popular music: an artist who observes, collects and disseminates warranted counter-narratives through the medium of their music. Ultimately, through exploring germinal and contemporary literature, this chapter attempts to offer a language for talking about critical music literacy as a means to challenge nihilism within the environment of a neoliberal higher education.

scholarly journals A identidade europeia e o euro: análise comparativa da moeda como um símbolo identitário nos anos 2002 e 2014/The European identity and the Euro

2016 ◽  
Vol 5 (2) ◽  
pp. 454-485
Author(s):  
Angélica Saraiva Szucko
Keyword(s):  
Identity Construction ◽  
Monetary Union ◽  
Economic And Monetary Union ◽  
European Identity ◽  
Construction Process ◽  
Common Currency ◽  
The Subject ◽  
The Common ◽  
Identity Symbol

Este artigo pretende estabelecer a correlação entre o Euro e a construção de uma identidade europeia como um processo de mão dupla, em que ambos os lado se influenciam mutuamente, bem como analisar a função da moeda comum como um símbolo identitário em dois anos distintos: em 2002, logo após o início da circulação do Euro; e em 2014, quando ainda é possível notar os efeitos da crise de 2008 e do alargamento da união monetária ao leste europeu. Em primeiro lugar, será exposto um breve quadro teórico sobre os estudos de integração europeia, destacando-se a importância da questão da identidade para melhor compreensão do processo como um todo. Em segundo lugar, serão elencadas algumas características da construção da identidade europeia com base nos resultados de estudos sobre o tema, especialmente com foco nas pesquisas coordenadas por Thomas Risse. Em terceiro lugar, será apresentado um histórico sobre o processo de construção da União Econômica e Monetária, culminando com a introdução do Euro, e realizar-se-á uma análise comparativa baseada nos dados das pesquisas de opinião do Eurobarometer sobre as percepções em relação à moeda comum em 2002 e em 2014, ressaltando-se os contextos de cada ano. Por fim, serão apontados alguns comentários conclusivos sobre o Euro como um símbolo identitário da União Europeia. Palavras-chave: identidade europeia, Euro, União Europeia.   Abstract: This article aims to establish the correlation between the Euro and the construction of a European identity as a two-way process, in which both sides influence each other, and to analyze the role of the common currency as an identity symbol in two different years: in 2002, just after the start of the circulation of the Euro; and in 2014, when it is still possible to note the effects of the 2008 crisis and the extension of the monetary union to Eastern Europe. Firstly, a brief theoretical framework about the study of the European integration highlighting the importance of the identity question to better understand the process as a whole will be exposed. Secondly, some characteristics of the European identity construction based on the results of studies on the subject, specially focusing on the research coordinated by Thomas Risse, will be listed. Thirdly, the background of the construction process of the Economic and Monetary Union culminating with the introduction of the Euro will be presented, and a comparative analysis based on data from Eurobarometer opinion surveys on perceptions of the common currency in 2002 and 2014 will be carried out, highlighting the contexts of each year. Finally, some concluding comments will be appointed on the Euro as an identity symbol of the European Union.Key words: European identity, Euro, European Union.

scholarly journals The Role of Circular Business Modeling in the Entrepreneurial Identity-Construction Process

2021 ◽  
Vol 13 (23) ◽  
pp. 13337
Author(s):  
Carlos Poblete ◽  
Felipe Rifo ◽  
Joana Huaman
Keyword(s):  
Identity Construction ◽  
Current Literature ◽  
Business Models ◽  
Focal Point ◽  
Negotiation Process ◽  
Construction Process ◽  
Business Modeling ◽  
Identity Creation

The process of shaping an entrepreneurial identity is emerging as a focal point in the field of entrepreneurship. Scholarly efforts to date have turned attention to what happens during the process of identity creation, how, and why. In this article, we seek to extend the current literature by examining how entrepreneurs mold their entrepreneurial identities while enacting circular business models. Specifically, identity construction under circular business modeling is proposed as a negotiation process whereby the conflict mechanisms by which entrepreneurs construct their entrepreneurial identities are highly influenced by stakeholders’ interests. Propositions regarding the inherence of stakeholders are presented and discussed.

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