scholarly journals Pengaruh Elemen Sensory Branding Terhadap Perilaku Pengambilan Keputusan Konsumen Dalam Membeli Aqua Dengan Pendekatan Neuromarketing Di Kabupaten Jember

2017 ◽  
Vol 4 (1) ◽  
pp. 44
Author(s):  
Dimas Khurniawan ◽  
Mohammad Dimyati ◽  
Deasy Wulandari
Keyword(s):  
Decision Making ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Purposive Sampling ◽  
Instrument Analysis ◽  
Decision Making Behavior ◽  
The Impact

The purpose of this study acclaims the important of Auditory, Visual and Tactile in affecting consumer’s decision makingbehavior of buying, it is also to figure out it’s impact in Aqua. Thus, it is important to study “The Impact Of SensoryBranding’s Elements On Consumer’s Decision Making Behavior Of Buying Aqua With Neuromarketing Approach InJember”. The population in this study are Aqua’s consumers in Jember. Sampling is taken using purposive sampling methodfrom 100 respondents. Instrument analysis in this study is performed using Structural Equation Model (SEM) withconfirmatory approach. The result shows that: 1) auditory significantly affects consumer’s decision making behavior of buyingAqua in Jember, 2) visual significantly affects consumer’s decision making behavior of buying Aqua in Jember, and 3) tactilesignificantly affects consumer’s decision making behavior of buying Aqua in Jember.

Information Disclosure, Social Responsibility, Trust, and Attitude Affect Loyalty to Housing Agents

2016 ◽  
Vol 44 (5) ◽  
pp. 717-726 ◽  
Author(s):  
Chun-Chang Lee ◽  
Yun-Ling Wu ◽  
Wen-Hsin Huang ◽  
Yu-Chen Lee ◽  
Pei-Ru Chen ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation Model ◽  
Information Disclosure ◽  
Structural Equation ◽  
Equation Model ◽  
Structural Relationships ◽  
Indirect Impact ◽  
Corporate Social ◽  
The Impact

We applied a linear structural equation model to explore the impact of information disclosure, social responsibility, trust, and attitude on consumers' loyalty to housing agents. Participants were 466 consumers and potential consumers of housing agency industry services, who completed a survey assessing the variables of interest. Results showed that information disclosure had a direct and significant impact on trust, and an indirect impact on trust through the mediator of corporate social responsibility (CSR), and that trust had an indirect and significant impact on loyalty through the mediator of attitude. The structural relationships among information disclosure, CSR, trust, and attitude should be acknowledged when discussing consumers' loyalty to housing agents.

scholarly journals Antecedents of Customers Loyalty towards Go-Jek Service

Telaah Bisnis ◽  
2021 ◽  
Vol 21 (2) ◽  
pp. 69
Author(s):  
Helmy Ilham Nugraha ◽  
Anas Hidayat ◽  
Putra Endi Catyanadika ◽  
Sri Rejeki Ekasasi
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Structural Equation Model ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Equation Model ◽  
Sem Analysis ◽  
Website Design ◽  
Consumer Loyalty ◽  
Purposive Sampling

Service quality is one of the biggest factors in determining consumer loyalty. The aim of this study is to analyze how the Go-Jek service quality an influence customer satisfaction in shaping customer loyalty to the Go-Jek company. This research is quantitative and the variables examined in this study are website design, reliability, trust, customer satisfaction, to support consumer loyalty. This research was conducted in Yogyakarta and the data was collected using a questionnaire based on a Likert-scale, and the taking method uses purposive sampling with 300 respondents. Data were then analyzed using structural equation model (SEM) analysis with the help of WarpPLS software. The results of the study show that the effect of e-service quality on customer loyalty to the Go-Jek company were positive and significant.

scholarly journals PENGARUH SERVICE ENCOUNTER DAN EXPERIENTAL VALUE TERHADAP CUSTOMER SATISFACTION (STUDI KASUS MATAHARI DEPARTMENT STORE MATOS MALANG)

2018 ◽  
Vol 18 (1) ◽  
Author(s):  
Nuri Purwanto
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation Model ◽  
Physical Environment ◽  
Structural Equation ◽  
Department Store ◽  
Equation Model ◽  
Service Encounter ◽  
Purposive Sampling ◽  
Service Excellence ◽  
Personal Interaction

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh service encounter terhadap experiental value, serta pengaruh experiental value terhadap customer satisfaction. Responden adalah 115 orang yang pernah melakukan transaksi pembelian di Matahari Department store MATOS Malang minimal 1 kali dalam 1 bulan. Teknik pengambilan sampel mengunakan purposive sampling dan metode analisia data menggunakan Teknik Structural Equation Model. Hasil penelitian ini menemukan: Dari hasil pembahasan yang tertulis di atas, dapat ditarik beberapa kesimpulan yaitu : Personal Interaction Encounters berpengaruh positif dan signifikan terhadap Efficiency, Personal Interaction Encounters berpengaruh positif dan signifikan terhadap Service Excellence, Physical Environment Encounters berpengaruh negatif dan tidak signifikan terhadap Aesthetic, Physical Environment Encounters berpengaruh positif dan signifikan terhdap Playfulnes, Efficiency berpengaruh negatif dan tidak signifikan terhadap Customer Satisfaction, Service Excellence berpengaruh positif dan signifikan terhadap Customer Satisfaction, Aesthetic berpengaruh negatif dan tidak signifikan terhadap Customer Satisfaction dan yang terakhir Playfulnes berpengaruh positif dan tidak signifikan terhadap Customer Satisfaction.

scholarly journals PENGARUH GAYA KEPEMIMPINAN TERHADAP KOMITMEN ORGANISASI MELALUI ASPEK KEPUASAN KERJA KARYAWAN DAN KEPERCAYAAN PADA SEKTOR PERBANKAN

2015 ◽  
Vol 8 (1) ◽  
pp. 145
Author(s):  
Nina Zahra
Keyword(s):  
Job Satisfaction ◽  
Data Analysis ◽  
Central Asia ◽  
Structural Equation Model ◽  
Leadership Style ◽  
Structural Equation ◽  
Equation Model ◽  
Organization Commitment ◽  
The Impact

<p>This research refers to the previous research which has done by Chiang and Wang (2012)<br />and also completed by Kalber and Cenker (2007). This research is about “the impact of leadership<br />style on organization commitment mediating by job satisfaction and trust on employed at bank<br />sectors”. The background of this research is to know the impact of leadership style on organization<br />commitment. The purpose of this research is to examine the impact of leadership style on<br />organization commitment mediating by job satisfaction and trust. The research is using primary<br />data by spreading questionnaires to 250 employes of banking sectors in DKI Jakarta, such as:<br />Bank Mandiri, Bank Negara Indonesia, Bank Jabar, Bank Bukopin and Bank Central Asia during<br />2015, however there are 201 questionnaires were returned. The method of data analysis used is<br />Structural Equation Model (SEM). The result of this research concludes that there are positive<br />impacts of leadership style on organization commitment mediating by job satisfaction and trust.<br />Keywords: Leadership Style, Job Satisfaction, Trust, Organization Commitment, Banking Sectors.</p>

scholarly journals Membangun Kinerja Perusahaan Melalui Peningkatan Perilaku Inovatif dan Motivasi Berbagi Pengetahuan

2020 ◽  
Vol 3 (2) ◽  
pp. 341-355
Author(s):  
Nurchayati Nurchayati
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Purposive Sampling

Tujuan penelitian ini untuk menguji peranan perilaku inovatif dan motivasi berbagi pengetahuan dalam memediasi hubungan orientasi kewirausahaan terhadap kinerja wirausaha. Jumlah sampel sebanyak 156 orang dengan teknik purposive sampling. Uji hipotesis menggunakan Structural Equation Model (SEM). Temuan ini menegaskan bahwa Inovasi merupakan kemampuan wirausaha dalam menerapkan kreativitas untuk memecahkan persoalan dan menangkap peluang, dan berbagi pengetahuan dinyatakan sebagai kunci untuk meningkatkan inovasi, dan inovasi juga sebagai senjata penting dalam menciptakan  keunggulan bersaing. Dengan demikian memberdayakan aset internal yang berupa motivasi berbagi pengetahuan dalam organisasi diperlukan, dan perlu pula dukungan dari top pimpinan dimana saling memberi dan menerima dapat meningkatkan inovasi sehingga berdampak kinerja perusahaan.

scholarly journals PERAN LITERASI KEUANGAN DALAM MEMEDIASI PENGARUH KONTROL DIRI TERHADAP PERILAKU KONSUMTIF MAHASISWA PENGGUNA E-COMMERCE

2021 ◽  
pp. 883
Author(s):  
Rosana Mu'amala ◽  
Eko Wahjudi
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Purposive Sampling

Penelitian ini bertujuan untuk menganalisis peran literasi keuangan sebagai variabel yang memediasi pengaruh kontrol diri terhadap perilaku konsumtif mahasiswa yang menggunakan e-commerce. Populasi dalam penelitian ini yaitu Mahasiswa Pendidikan Akuntansi Universitas Negeri Surabaya yang berjumlah 220 mahasiswa. Teknik sampling yang digunakan adalah teknik purposive sampling dan diperoleh sampel sebanyak 109 mahasiswa. Data penelitian diperoleh melalui instrumen penelitian dalam bentuk kuisioner. Permodelan SEM atau Structural Equation Model digunakan sebagai teknik pengolahan data penelitian. Hasil penelitian menunjukkan bahwa: (1)tidak terdapat pengaruh langsung kontrol diri terhadap perilaku konsumtif, (2)terdapat pengaruh langsung positif signifikan kontrol diri terhadap literasi keuangan, (3)terdapat pengaruh langsung positif signifikan literasi keuangan terhadap perilaku konsumtif serta (4)literasi keuangan mampu memediasi secara penuh pengaruh kontrol diri terhadap perilaku konsumtif mahasiswa pengguna e-commerce di Program Studi Pendidikan Akuntansi Universitas Negeri Surabaya.

DOES AUDIT QUALITY DEPEND ON AUDITOR COMPETENCY?

2021 ◽  
Vol 7 (2) ◽  
pp. 145-156
Author(s):  
Isna Farhani ◽  
Vita Elisa Fitriana
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Audit Quality ◽  
Time Budget ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Public Accounting ◽  
Purposive Sampling ◽  
Time Budget Pressure

ABSTRACTThis study aims to examine whether time budget pressure and organizational-professional conflict have an effect on audit quality in the public accounting firm. This research uses quantitative methods. The primary questionnaire and data used in this study were obtained from auditors who work in public accounting firms in Indonesia. Sampling was done using purposive sampling method. To test the hypothesis, researchers used Structural Equation Model with the Partial Least Square approach. The result shows that both time budget pressure and organizational-professional conflict have the negative effect on audit quality. It implies that to maintain audit quality, is not enough just relied on the competence of the auditor, but also the psychological or behavioral experienced by the auditor.ABSTRAKPenelitian ini bertujuan untuk menguji apakah tekanan anggaran waktu dan konflik organisasi-profesional berpengaruh terhadap kualitas audit pada Kantor Akuntan Publik. Penelitian ini menggunakan metode kuantitatif. Kuesioner primer dan data yang digunakan dalam penelitian ini diperoleh dari auditor yang bekerja pada Kantor Akuntan Publik di Indonesia. Pengambilan sampel dilakukan dengan menggunakan metode purposive sampling. Untuk menguji hipotesis peneliti menggunakan Structural Equation Model dengan pendekatan Partial Least Square. Hasil pengujian menunjukkan bahwa baik tekanan anggaran waktu maupun konflik organisasi-profesional memberikan dampak negatif terhadap kualitas audit. Hal tersebut mengindikasikan bahwa untuk menjaga kualitas audit, tidak cukup hanya berdasarkan pada sisi kompetensi yang dimiliki auditor, tetapi juga sisi psikologis atau perilaku yang dialami oleh auditor terkait.

scholarly journals Analyzing the Influence of International Entrepreneurship on the SMEs Exporting Performance Using Structural Equation Model: An Empirical Study in Jordan

2016 ◽  
Vol 11 (2) ◽  
pp. 153
Author(s):  
Mohammed T. Nuseir
Keyword(s):  
Empirical Study ◽  
Structural Equation Model ◽  
International Business ◽  
Structural Equation ◽  
International Entrepreneurship ◽  
Export Performance ◽  
Equation Model ◽  
The Impact

This paper provides an introduction about the field of international entrepreneurship on the export performance. Accordingly, the present study investigating the underlying dimensions of international entrepreneurship and empirically test a framework to identify the impact of international entrepreneurship on the exporting performance with special emphasize to Jordanian SMEs. The results of the study reveal that the international entrepreneurship for Jordanian SMEs had a significant impact on exporting performance. The significance of this study stems from the fact that lacks of studies have investigated on the impact of international entrepreneurship on the exporting performance. Also, it provides a reference for countries, firms and scholars interested in international business.

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