The Effects of Perceived Value on the Purchase Intention of Paid Video Members for Chinese College Students — Moderating Effects of the Internet Word-of-Mouth

2020 ◽  
Vol 23 (3) ◽  
pp. 21-42
Author(s):  
Pan-ting Song ◽  
◽  
Tae-Won Kang
Keyword(s):  
College Students ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Perceived Value ◽  
The Internet ◽  
Moderating Effects ◽  
Chinese College Students

scholarly journals Pengaruh Ephemeral Content dan E-WOM terhadap Purchase Intention Millenial Customers pada UMKM Industri Kuliner di Surabaya

2021 ◽  
Vol 19 (2) ◽  
Author(s):  
Santho Vlennery Mettan ◽  
Aldo Hardi Sancoko
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
The Other ◽  
The Internet ◽  
Purchasing Decisions ◽  
Left Behind ◽  
Digital Era ◽  
Other Hand ◽  
Social Media Platforms

Indonesian’s Millennials are estimated to reach 70% of the productive population in 2020-2030 (BPS 2018), who cannot be separated from the internet and social media (Harahap 2017). Due to this fact, (Hsu 2018) and (Benini 2018) claim that millennials are afraid of being left behind by ephemeral content which will disappear within 24 hours so that many social media platforms are equipped with these temporary content features and companies are using temporary content strategies to reach more consumers. SMEs on the other hand have low knowledge of ephemeral content, even though 84% of millennials buy products due to the influence of social media, where ephemeral content lies within (Boen 2016). In the other hand, word-of-mouth has a significant impact on customer purchasing decisions until now. Along with the change to the digital era, word-of-mouth is being accelerated with the help of the internet, it called e-WOM, where many businesses use social media or other online platforms to promote business. The results showed that the two variables of ephemeral content and word-of-mouth with the help of the internet had a significant effect on customer purchase intentions, especially the millennial customer for SMEs in Surabaya City. In the future, by implementing ephemeral content in SMEs media social will increases their customer’s e-WOM.

Consumer reactions to food safety scandals: A research model and moderating effects

2018 ◽  
pp. 385-402
Author(s):  
Camilla Barbarossa
Keyword(s):  
Food Safety ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Moderating Effects ◽  
Consumer Responses ◽  
Blame Attribution ◽  
Behavioural Responses ◽  
Psychological Mechanisms ◽  
Safety Incident ◽  
Attributions Of Blame

Food safety scandals are recurring events in the food industry worldwide. Consumers and companies are not immune to these incidents. However, there is a paucity of studies that examine consumer responses toward food companies involved in food safety scandals. This chapter attempts to address these issues. First, it provides theoretical bases for the psychological mechanisms through which consumers form judgments of blame toward food brands involved in food safety scandals. Second, it clarifies how attributions of blame negatively affect relevant consumer non-behavioural responses (emotions and attitude) and behavioural responses (purchase intention, word-of-mouth, and boycott) toward faulty food brands. Third, it provides a literature review of the most relevant consumer-related, brand-related, and context-related variables, which may influence the psychological mechanisms of blame attribution, and subsequent non-behavioural and behavioural responses, in the context of a food safety incident.

Research on Apparel E-Commerce Customer Behavior Based on Life Style

2013 ◽  
Vol 411-414 ◽  
pp. 2173-2176
Author(s):  
Wei An ◽  
Qi Hua Liu
Keyword(s):  
College Students ◽  
Cluster Analysis ◽  
Factor Analysis ◽  
Life Style ◽  
Customer Behavior ◽  
The Internet ◽  
Chinese College Students ◽  
Behavior Based ◽  
And Cluster Analysis

With the development of the Internet, more and more customers buy apparel online. This paper investigated Chinese college students lifestyle, and on this basis, the Chinese college students were divided into four categories with the method of factor analysis and cluster analysis, namely, Individualistic Shopper, Fashion Follower, Price-sensitive Shopper, and Fashion Shopper. After that, this paper researched which kind of apparel products these four styles of college students have purchased online and believe suitable to purchase online.

scholarly journals The effects of emotional intelligence and word-of-mouth on consumers’ purchase decision in social network online purchase toward cosmetic market – A study in Ho Chi Minh City, Vietnam

2020 ◽  
Vol 7 (2) ◽  
Author(s):  
Le Vo Lieu Hoang ◽  
Ho Nhut Quang
Keyword(s):  
Emotional Intelligence ◽  
Social Network ◽  
Purchase Intention ◽  
Positive Relationship ◽  
Word Of Mouth ◽  
Perceived Value ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Online Purchase ◽  
Verification Techniques

This research aims to investigate the effects of emotional intelligence, word-of-mouth, trust and perceived value as important psychological factors on customers’ behavior through social network online purchase. A model has been constructed and based on the proposed relationships of emotional intelligence, word-of-mouth, trust, perceived value, purchase intention and purchase decision. A survey was carried out and collected 430 responses from people who used to buy cosmetics through social networks. By using quantitative approach and verification techniques, the findings indicate that consumers’ buying behavior is predicted by word-of-mouth, trust and perceived value. Besides, word-of-mouth is also regarded as a factor that directly affects trust. In addition, there is a significant positive relationship between perceived value and trust. A positive relationship has also been found between customers’ purchase intention and their buying decision. However, there is no significant signal about the relationship between emotional intelligence and trust. The study also brings some strategic recommendations to cosmetic sellers and suppliers about how to attract more customers, and lead them to be loyal among a multitude of choices in social network online purchase.

scholarly journals Perceived Stress and Internet Addiction Among Chinese College Students: Mediating Effect of Procrastination and Moderating Effect of Flow

2021 ◽  
Vol 12 ◽  
Author(s):  
Zhun Gong ◽  
Liyun Wang ◽  
Haijiao Wang
Keyword(s):  
College Students ◽  
Perceived Stress ◽  
Internet Addiction ◽  
Study Data ◽  
Moderating Effect ◽  
Mediating Effect ◽  
The Internet ◽  
Cross Sectional ◽  
Chinese College Students ◽  
Relationship Structure

Perceived stress, Internet addiction and procrastination are common issues among college students. Based on the Compensatory Internet Use (CIU) model and emotion regulation theory, this study aims to explore two possible mechanisms for the connection between perceived stress and Internet addiction: mediating effect of procrastination and moderating effect of flow experience on the Internet. Cross-sectional design and questionnaire survey were used in this study. Data were collected from 446 college students who voluntarily completed self-reporting of perceived stress, internet addiction, procrastination and flow. Potential relationship structure and moderation model between variables was calculated during the process. The results revealed that there were significant associations among perceived stress, Internet addiction, procrastination and flow. The results also showed that procrastination plays a mediating role between perceptual stress and Internet addiction, flow plays a moderating role between them. The results emphasized the importance of the intention behind college students’ overuse of the Internet. These results also provided a perspective of finding the possible causes of Internet addiction in college students, that is, individuals use the Internet to avoid stress and procrastinate, and the mobile experience on the Internet also affects the process.

Shopping for an English Language Tutor

2021 ◽  
pp. 232-248
Author(s):  
Hao Zheng ◽  
Rob Kim Marjerison ◽  
Oliver R. Keels
Keyword(s):  
College Students ◽  
Purchase Intention ◽  
Online Survey ◽  
English Language ◽  
Brand Image ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Chinese College Students ◽  
International Language ◽  
Internet Science

English is often considered to be the international language of commerce and, more recently, e-commerce. English is also the predominant language of the internet, science, and many, the language of higher education. As a result, English tutoring institutions are thriving in the Chinese Mainland in recent years in a substantial and competitive market. The objective of this chapter is to reveal what are the factors that affect Chinese college students' selection of English tutoring institutions in China so that tutoring institution managers may focus on the most important criteria for their prospective customers. In this chapter, 212 Chinese college students participated in the online survey. The authors analyzed the correlation between purchase intention and price, brand image, service variety, and customer relationship. Through data analysis, they show that price, brand image, service variety, and customer relationships are all positively associated with Chinese college students' purchase intention of English tutoring institutions.

Investigating impact of Electronic Word of Mouth on Consumer Purchase Intention

2016 ◽  
pp. 213-229 ◽  
Author(s):  
Shubham Goswami
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Critical Role ◽  
The Internet ◽  
Electronic Word Of Mouth ◽  
Level Of Involvement ◽  
Online Purchase ◽  
Consumer Purchase Intention

The domination of Word of mouth (WOM) has been applauded for many years as key influence on consumer purchases. Associating WOM with the internet usually called electronic-WOM (e-WOM) makes transmission of messages much easier, wider and faster. As e-WOM is not restricted to strong social tie groups thus the message itself plays a critical role in building purchase intention. The present study, first attempts to investigate messages efficacy on identified constructs. The study recognized credibility of message as a sole component that could moderate the discord between level of involvement and expected intention for online purchase.

PENGARUH E-SERVICE QUALITY TERHADAP PURCHASE INTENTION DENGAN E-WOM DAN PERCEIVED VALUE SEBAGAI VARIABEL INTERVENING

2019 ◽  
Vol 1 (2) ◽  
Author(s):  
Ika Suhartanti Darmo
Keyword(s):  
Service Quality ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Perceived Value ◽  
Purposive Sampling

Penelitian ini bertujuan untuk mengetahui pengaruh dari e-service quality terhadap purchase intention dengan e-word of mouth dan perceived value sebagai variabel intervening. Penelitian ini merupakan penelitian kuantitatif dengan jumlah sampel sebanyak 134 responden yang merupakan pengguna OLX.co.id yang sudah pernah melakukan pembelian melalui website OLX.co.id sampel ditentukan menggunakan teknik nonprobability purposive sampling. Hasil dari perhitungan SPSS memperlihatkan bahwa 5 hipotesis yang terdapat dalam penelitian ini diterima, yakni e-service quality mempengaruhi secara signifikan variabel e-word of mouth,  e-service quality mempengaruhi secara signifikan variabel  perceived value, E-word of mouth mempengaruhi secara signifikan variabel purchase intention, perceived value mempengaruhi secara signifkan variabel purchase intention, dan terakhir e-service quality berpengaruh terhadap purchase intentionKata kunci : e-service quality, e-wom, perceived value, purchase intention.

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