Shopping for an English Language Tutor

2021 ◽  
pp. 232-248
Author(s):  
Hao Zheng ◽  
Rob Kim Marjerison ◽  
Oliver R. Keels
Keyword(s):  
College Students ◽  
Purchase Intention ◽  
Online Survey ◽  
English Language ◽  
Brand Image ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Chinese College Students ◽  
International Language ◽  
Internet Science

English is often considered to be the international language of commerce and, more recently, e-commerce. English is also the predominant language of the internet, science, and many, the language of higher education. As a result, English tutoring institutions are thriving in the Chinese Mainland in recent years in a substantial and competitive market. The objective of this chapter is to reveal what are the factors that affect Chinese college students' selection of English tutoring institutions in China so that tutoring institution managers may focus on the most important criteria for their prospective customers. In this chapter, 212 Chinese college students participated in the online survey. The authors analyzed the correlation between purchase intention and price, brand image, service variety, and customer relationship. Through data analysis, they show that price, brand image, service variety, and customer relationships are all positively associated with Chinese college students' purchase intention of English tutoring institutions.

Using Shattered Assumption Theory to Understand How Cyberbullying Victimization is Linked With Perceived Control Among Chinese College Students

2021 ◽  
pp. 088626052110425
Author(s):  
Hongxia Wang ◽  
Li Zhou ◽  
Li Lei
Keyword(s):  
College Students ◽  
Perceived Control ◽  
Online Survey ◽  
Life Experience ◽  
Psychological Needs ◽  
Basic Psychological Needs ◽  
Human Beings ◽  
Chinese College Students ◽  
Indirect Connection ◽  
Personal Belief

Perceived control (PC) is considered as one of the most basic psychological needs of human beings, and it is also an important index to measure individual mental health. Previous studies have shown that negative life experience is an important risk factor for predicting PC. With the prevalence of cyberbullying among college students, this study explored how cybervictimization (CV) was related to the PC, mediated through the personal belief in a just world (PBJW). Besides, this study examined the moderating role of interpersonal forgiveness (IF) in the direct relationship between CV and PC and the indirect connection through PBJW. It was expected that CV would negatively predict the PC, and the PBJW would mediate this relationship. The direct and indirect effects were stronger in individuals with low IF than those with high IF. In this study, 837 Chinese college students were invited to conduct an online survey using a convenient sampling method. Participants were asked to complete the measurement of CV, PBJW, IF, and PC. After controlling gender and age, the results revealed that CV could directly and negatively predict college students’ PC and indirectly predict the PC through the mediation of PBJW. Additionally, IF moderated the effect of CV on PBJW and PC. Unlike what we expected, the effect of CV on PBJW was stronger for low IF individuals than those with high IF, while the effect of CV on PC was stronger for high IF individuals than those with low IF. The unexpected orientation and other results were discussed.

Consumer Behaviour Towards Purchasing Counterfeit Products

2020 ◽  
pp. 21-38
Author(s):  
Demetris Vrontis ◽  
Marwa Maarabani ◽  
Sam El Nemar
Keyword(s):  
College Students ◽  
Social Influence ◽  
Purchase Intention ◽  
Positive Relationship ◽  
Brand Image ◽  
Novelty Seeking ◽  
Chi Square ◽  
Factors Affecting ◽  
Counterfeit Products ◽  
Structured Questionnaire

This chapter analysed factors affecting the consumer purchase behaviour towards counterfeit products, and attitudes effect on the purchase intention of consumers. The considered variables are brand image, social influence, price-quality inferences, novelty seeking, and intention towards counterfeit products. A survey was conducted on university and college students in Lebanon. This research employed a structured questionnaire to measure the attitude of consumers using a Likert scale. Variables were measured using chi-square testing to identify their relationship. Results found that customer behaviour towards counterfeit products has a positive relationship with brand image, social influence, novelty seeking, intention, and price-quality inferences.

College Students’ Perceptions of Cell Phone Integration in Language Learning

2012 ◽  
Vol 8 (4) ◽  
pp. 11-28
Author(s):  
Guoqiang Cui ◽  
Xin Chen ◽  
Wei Li ◽  
Shuyan Wang ◽  
Zhenhuan Yang ◽  
...  
Keyword(s):  
College Students ◽  
Language Learning ◽  
Cell Phone ◽  
English Language ◽  
Cell Phones ◽  
Chinese College Students ◽  
Foreign Language Study ◽  
Initial Stage ◽  
Significant Difference ◽  
Language Study

Cell phone integration in education has been widely discussed and explored, especially in the field of foreign language study. Compared with other countries, cell phone educational integration in China is in its infancy. This article examined Chinese college students’ perceptions of cell phone usage in three aspects: interaction, course construction, and flexibility. Though students generally demonstrated great interest for the cell phone integration in English language study, no significant difference was found between students’ characteristics and perceptions of interaction, course construction, and flexibility in their use of cell phones. However, researchers did find that course constructions are a significant predictor of students’ senses of course flexibility issues. This study also found that many students hold neutral attitudes towards the integration of cell phones, therefore initial stage of cell phone usage is of great importance in order to attract and motivate more students.

Attractiveness, trustworthiness and expertise – social influencers’ winning formula?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Klaus-Peter Wiedmann ◽  
Walter von Mettenheim
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
Source Credibility ◽  
Brand Image ◽  
Equation Modeling ◽  
Price Premium ◽  
Future Research ◽  
Brand Trust ◽  
Content Type ◽  
Brand Satisfaction

Purpose The importance of influencer marketing is constantly growing. However, little empirical research has examined influencers’ success requirements. This study aims to fill this gap by exploring whether the requirements of influencers’ attractiveness, expertise and trustworthiness are relevant for online influencer campaigns. An entry-level luxury fashion brand is the focus of the experiment. Design/methodology/approach A total of 288 participants completed an online survey evaluating the profiles of influencers who varied in terms of the three abovementioned requirements. The impacts of these requirements on brand image, brand satisfaction and brand trust as well as purchase intention and price premium were tested via structural equation modeling. Findings The results show that the most important requirement is trustworthiness, followed by attractiveness; surprisingly, the relevance of expertise is virtually nil. Research limitations/implications To date, practitioners are still struggling with the success requirements of influencer marketing. They have focused on traditional advertising models and numeric requirements such as the amount of followers. However, regarding merely these requirements can result in wrong decisions. Considering the two requirements, attractiveness and trustworthiness, in a stronger way can provide a remedy to this struggle. In future research, the relevance of the requirements in different involvement conditions and for non-attractiveness-related products might be investigated. Originality/value To the best of the authors’ knowledge, this study is one of the first to explore the success requirements that are directly related to influencers (e.g. attractiveness) rather than numeric requirements of their profiles (e.g. page rank) and the impacts of those requirements on brand image, brand satisfaction and brand trust as well as purchase intention and price premium. It adapts the Source-Credibility Model for influencers and shows that its requirements interact in a unique way that is counterintuitive and different from other endorser types such as celebrities or salespersons.

scholarly journals Inner-Self vs. Outer-Self and Socially Responsible Product Consumption

2020 ◽  
Vol 12 (22) ◽  
pp. 9362
Author(s):  
Yeujun Yoon ◽  
Kevin Chastagner ◽  
Jaewoo Joo
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Brand Image ◽  
Equation Modeling ◽  
Chinese Consumers ◽  
Product Consumption ◽  
Inner Self ◽  
Status Seeking ◽  
Underlying Mechanisms

This paper investigates how two fundamental consumer characteristics, self-esteem (inner-self) and status seeking (outer-self), influence consumers’ purchasing behaviors of CSR (Corporate Social Responsibility) products via two mediating effects: brand image and self-enhancement. In particular, we analyze these effects in two different CSR domains: environmental and social. By doing so, we are able to verify the underlying mechanisms of how different types of consumers respond to various CSR promotions. We propose a distinctive CSR consumption model incorporating both inner-self and outer-self components. We collected data from two countries, the US and China, using two commonly used online survey platforms: Amazon M-Turk and Loop Information Technology. Using structural equation modeling, our analysis in the environmental domain revealed that both inner-self and outer-self components play a significant role in consumers’ desire to purchase CSR products. Additionally, this process is mediated by the brand image of the firm and the tendency to enhance self-value. Interestingly, we found that in the social domain, self-enhancement mediated consumer characteristics and purchasing behavior of CSR product, whereas brand image did not. This indicates that environmental CSR activities increase brand value and its impact on purchase intention, while social CSR activities do not. Additionally, we found similar patterns for both US and Chinese consumers.

scholarly journals Pengaruh e-CRM terhadap Kualitas Hubungan dan Hasil dengan Atribut Layanan dan Pemulihan Layanan sebagai Variabel Mediasi

2021 ◽  
Vol 9 (1) ◽  
pp. 129
Author(s):  
Rini Apriyanti ◽  
Fatchur Rohman ◽  
Nur Khusniyah Indrawati
Keyword(s):  
Relationship Quality ◽  
Online Survey ◽  
Service Recovery ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Survey Method ◽  
Quality And Outcomes ◽  
The Relationship ◽  
Service Attribute

This research is expected to find out more about the effect of e-Customer Relationship Management (e-CRM) on relationship quality and outcomes by using service attributes and service recovery as a mediating variable for customers of PT BCA Tbk, The Main Branch of Malang. This study uses a quantitative approach by explanatory research. An online survey method which was conducted on 132 priority customer of PT BCA Tbk The Main Branch of Malang. The analytical method uses SEM-PLS. This research shows that the quality of the relationship results is significantly influenced by e-CRM, and is also significantly and directly influenced by service attributes and service recovery. Each service attributes and service recovery were found to act as mediators in this study, namely partially mediating e-CRM on relationship quality and results. The results also convey that e-CRM can directly and significantly influence each service attribute and service recovery. It's miles hoped this research can assist practitioners in improving the relationship quality and outcomes of the company and customer relationships with e-CRM, through service attributes and service recovery.

scholarly journals Associations between screen time, physical activity, and depressive symptoms during the 2019 coronavirus disease (COVID-19) outbreak among Chinese college students

2021 ◽  
Vol 26 (1) ◽  
Author(s):  
Yi Zhang ◽  
Xiaoyan Wu ◽  
Shuman Tao ◽  
Shiyue Li ◽  
Le Ma ◽  
...  
Keyword(s):  
Physical Activity ◽  
College Students ◽  
Depressive Symptoms ◽  
Psychological Health ◽  
Screen Time ◽  
Online Survey ◽  
Interactive Effect ◽  
Depression Symptoms ◽  
Chinese Government ◽  
Chinese College Students

Abstract Background The 2019 novel coronavirus disease (COVID-19) emerges in China, which spreads rapidly and becomes a public health emergency of international concern. Chinese government has promptly taken quarantine measures to block the transmission of the COVID-19, which may cause deleterious consequences on everyone’s behaviors and psychological health. Few studies have examined the associations between behavioral and mental health in different endemic areas. This study aimed to describe screen time (ST), physical activity (PA), and depressive symptoms, as well as their associations among Chinese college students according to different epidemic areas. Methods The study design is cross-sectional using online survey, from 4 to 12 February 2020, 14,789 college students accomplished this online study, participants who did not complete the questionnaire were excluded, and finally this study included 11,787 college students from China. Results The average age of participants was 20.51 ± 1.88 years. 57.1% of the college students were male. In total, 25.9% of college students reported depression symptoms. ST > 4 h/day was positively correlated with depressive symptoms (β = 0.48, 95%CI 0.37–0.59). COVID-19ST > 1 h/day was positively correlated with depressive symptoms (β = 0.54, 95%CI 0.43–0.65), compared with COVID-19ST ≤ 0.5 h/day. Compared with PA ≥ 3 day/week, PA < 3 day/week was positively associated with depression symptoms (β = 0.01, 95%CI 0.008–0.012). Compared with low ST and high PA, there was an interaction association between high ST and low PA on depression (β = 0.31, 95%CI 0.26–0.36). Compared with low COVID-19ST and high PA, there was an interaction association between high COVID-19ST and low PA on depression (β = 0.37, 95%CI 0.32–0.43). There were also current residence areas differences. Conclusions Our findings identified that high ST or low PA was positively associated with depressive symptoms independently, and there was also an interactive effect between ST and PA on depressive symptoms.

scholarly journals The Influence Mechanism of Loneliness to Learning and Its Coping Strategies in Chinese College Students

2021 ◽  
Vol 20 (9) ◽  
pp. 68-85
Author(s):  
Dong Yang ◽  
Usaporn Swekwi
Keyword(s):  
Mental Health ◽  
College Students ◽  
Academic Performance ◽  
Online Survey ◽  
Mediating Effect ◽  
Mixed Method Research ◽  
Analysis Model ◽  
Primary Methods ◽  
Factor Analysis Model ◽  
Chinese College Students

Chinese college students frequently experience loneliness during remote learning, resulting in impaired academic performance. The relationships among loneliness, mental health, and academic performance were explored for these students. Mixed method research was conducted using both investigation and interview methods. In the online survey, 437 college students were recruited from three universities in Wuhan, China. The sampling began on April 7, 2021, and ended on April 11, 2021. The reliability and validity of the scales of loneliness, mental health, and academic performance were verified by a confirmatory factor analysis model, and a higher-order model confirmed the mediating mechanism. The mediating mechanism revealed that mental health and the influence of loneliness negatively impacted academic performance. Based on this mechanism, methods for coping with loneliness were explored by interviewing 12 Chinese college students online between April 20 and April 28, 2021. Further interview data coding and classification were conducted. The interview results revealed that self-comfort and seeking assistance from others were the primary methods used by the students to alleviate loneliness. Accordingly, it is found that loneliness during independent learning significantly affects mental health, causing a decline in academic achievement among Chinese college students. Loneliness, the primary cause of the complete mediating effect of loneliness, mental health, and academic performance can be alleviated in two ways; self-comfort and asking help from others.

Psychometric Properties of the Chinese Perceived Responses to Capitalization Attempts Scale

2018 ◽  
Vol 46 (11) ◽  
pp. 1801-1813
Author(s):  
Wenjing Guo ◽  
Zhe Lin ◽  
Nian Cheng ◽  
Xiangping Liu
Keyword(s):  
College Students ◽  
Psychometric Properties ◽  
Internal Consistency ◽  
Concurrent Validity ◽  
English Language ◽  
Factor Model ◽  
Internal Consistency Reliability ◽  
Interpersonal Process ◽  
Chinese College Students ◽  
Test Retest Reliability

Capitalization is an interpersonal process where one shares personal positive events with others and receives benefits beyond that event's effect. The response a capitalizer perceives from the recipient determines the success of this process. The Perceived Responses to Capitalization Attempts Scale (PRCAS) is an English-language measure used to assess a capitalizer's perception of a recipient's responses. We tested the factor structure, internal consistency reliability, and concurrent validity of the Chinese version of the PRCAS with a sample of 1,213 Chinese college students. Factor analyses replicated the 4-factor model of active–constructive response, passive–constructive response, active–destructive response, and passive–destructive response. All subscales possessed satisfactory internal consistency and evidence for concurrent validity with measures of feeling, flourishing, self-esteem, and mental health symptoms. We also assessed the test–retest stability of the PRCAS with a separate sample of 119 Chinese college students, and found that the subscales possessed low test–retest reliability. Therefore, the Chinese PRCAS possessed acceptable psychometric properties.

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