Research on Brand Experience, Brand Image and Behavioral Intention of E-Commerce Platform : An aspect of Early Morning Delivery Service

2021 ◽  
Vol 22 (3) ◽  
pp. 3-14
Author(s):  
Yun Sil Cho
Keyword(s):  
Behavioral Intention ◽  
Brand Image ◽  
Early Morning ◽  
Brand Experience ◽  
Delivery Service

scholarly journals HUBUNGAN BRAND EXPERIENCE, BRAND IMAGE, BRAND SATISFACTION, DAN BRAND LOYALTY DALAM PESPEKTIF FOUR-STAGE LOYALTY MODEL (STUDI TERHADAP MAHASISWA PENGGUNA SMARTPHONE DI TARAKAN)

2020 ◽  
Vol 14 (1) ◽  
pp. 17-24
Author(s):  
Rahmat Rahmat ◽  
Marso Marso
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Brand Experience ◽  
Brand Satisfaction

Penelitian ini dilakukan untuk menguji pengaruh langsung brand experience terhadap brand image, brand satisfaction, dan brand loyalty. Populasi penelitian ini adalah mahasiswa di Tarakan.  Sampel penelitian ini terdiri dari 128 responden yang ditarik dengan metode nonprobability sampling. Software yang digunakan untuk menguji validitas dan reliabilitas instrumen serta menguji hipotesis penelitian ini adalah SmartPLS 3.0 Professional. Hasil penelitian ini menunjukkan bahwa brand experience berpengaruh langsung secara positif dan signifikan terhadap brand image, pengaruh langsung brand experience terhadap brand satisfaction tidak signifikan, pengaruh langsung brand experience terhadap brand loyalty tidak signifikan, brand image berpengaruh langsung secara positif dan signifikan terhadap brand satisfaction, pengaruh langsung brand image terhadap brand loyalty tidak signifikan, dan brand satisfaction berpengaruh langsung secara positif dan signifikan terhadap Brandloyalty. Selain membahas hasil pengujian pengaruh langsung, peran brand image dan brand satisfaction sebagai variabel mediator juga dibahas dalam penelitian ini. Secara teoritis, hasil penelitian ini berkontribusi dalam pengembangan anteseden loyalitas pelanggan; sedangkan secara pragmatis, temuan penelitian ini dapat bermanfaat sebagai bahan dalam merumuskan strategi untuk meningkatkan loyalitas pengguna Smartphone

Antecedents of hospital brand image and the relationships with medical tourists’ behavioral intention

2016 ◽  
Vol 10 (4) ◽  
pp. 412-431 ◽  
Author(s):  
Tat Huei Cham ◽  
Yet Mee Lim ◽  
Nai Chiek Aik ◽  
Alexander Guan Meng Tay
Keyword(s):  
Social Media ◽  
Service Quality ◽  
Behavioral Intention ◽  
Word Of Mouth ◽  
Medical Tourism ◽  
Brand Image ◽  
Equation Modeling ◽  
Measurement Scales ◽  
Content Type ◽  
Perceived Service Quality

Purpose Medical tourism is growing rapidly in the recent years in various Asian countries. The success of the hospitals engaged in medical tourism largely depends on their abilities in maintaining the repeating customers and to attract new customers. Hence, the purpose of this study is to examine the impacts of word-of-mouth and social media on hospital brand image. It also attempts to examine the relationships between brand image, perceived service quality, patient satisfaction and behavioral intention. Design/methodology/approach A questionnaire survey was used to collect data from 386 medical tourists to test the proposed model. All the measurement scales adopted in this study were adapted from the existing literature. The data collected in this study were analyzed using both SPSS and structural equation modeling approach via AMOS. Findings The findings from the structural analysis indicated that both word-of-mouth and hospital-generated social media have a significant impact on brand image. Hospital brand image positively influences medical tourists’ perception of service quality, and their perceived service quality is significantly related to their satisfaction, which in turn, leads to their behavioral intention. Originality/value This study is one of the few studies that considers the importance of hospital’s brand image in influencing medical tourists’ perceptions on the quality of healthcare services that they experienced during their medical trips. This research study also raises the significance of word-of-mouth communication and social media that influence hospitals’ brand image, which has been neglected by many studies.

scholarly journals PENINGKATAN DAYA SAING DAN PANGSA PASAR DALAM BISNIS OTOMOTIF MELALUI BRAND DAN PERSONAL INVOLVEMENT

2021 ◽  
Vol 23 (1) ◽  
pp. 65-74
Author(s):  
NUNO SUTRISNO ◽  
EMIR KHARISMAR
Keyword(s):  
Data Analysis ◽  
Brand Equity ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Brand Experience ◽  
Personal Involvement ◽  
Analysis Technique ◽  
Sample Data

The purpose of this study was to determine the effect of Personal Involvement, Sensory Brand Experience, Brand Awareness and Brand Image on Brand Equity at PT. SGMW Motor Indonesia in DKI Jakarta. The research method used in this research is through a survey. The data analysis was done quantitatively and used a causal research design. The sampling method used in this study is to use Non-Probability Sampling with purposive sampling technique. All sample data obtained by distributing questionnaires totaled 121 respondents and will be processed using SPSS 25 software. The data analysis technique used in this study is multiple linear regression. The results of this study indicate that Personal Involvement, Sensory Brand Experience, Brand Awareness and Brand Image have an influence on Brand Equity. This research is expected to provide input or suggestions to automotive companies, especially PT. SGMW Motor Indonesia or Wuling Motor which is the object of this research, is to be able to increase its competitiveness and market share in the automotive industry in Indonesia.

Behavioral Intention of Consumer Towards The Existence of Go-Food

2019 ◽  
Vol 16 (2) ◽  
pp. 136-143
Author(s):  
Nabila Nastiti ◽  
Indira Rachmawati
Keyword(s):  
Delivery System ◽  
Behavioral Intention ◽  
Food Delivery ◽  
Partial Least Square ◽  
Least Square ◽  
Purposive Sampling ◽  
Delivery Service ◽  
Behavior Intention ◽  
Positive Effect ◽  
Attitude Variable

ABSTRACTThe existence of e-commerce in Indonesia makes it easy for everyone to access and get the products or services they need. One of the e-commerce game changers in Indonesia is GO-JEK which also drives Go-Food as the largest food delivery service currently in Indonesia. This study aims to determine the value of customers to Hedonic Motivation variables, prior Online Purchasing Experience, Time Savings Orientation, and Price Savings Orientation, Motivational Comfort and Usage Utility, Attitude to Online Food Delivery Service (AODS). Behavior Intention on Online Food Delivery Service (BIOFDS), Convenience Motivation, Affects Usage Post-Use. And to know Attitude variable to Online Food Delivery Service. Purposive sampling was used in this study with 400 valid questionnaires which contain 29 items question that have been distributed online. Partial Least Square (PLS) was used in this study. Two variables, price saving orientation to convenience motivation and convenience motivation towards attitude have no positive effect. Convenience motivation has the biggest positive relationship to behavioral intention towards online food delivery service.Keywords: convenience motivation, post-usage usefulness, attitude towards online food delivery system, behavioral intention towards food delivery system ABSTRAKKeberadaan e-commerce di Indonesia memudahkan semua orang untuk mengakses dan mendapatkan produk atau layanan yang mereka butuhkan. Salah satu pengubah permainan e-commerce di Indonesia adalah GO-JEK yang juga menjadikan Go-Food sebagai layanan pengiriman makanan terbesar saat ini di Indonesia. Penelitian ini bertujuan untuk menentukan nilai pelanggan terhadap variabel Motivasi Hedonic, Pengalaman Pembelian Online sebelumnya, Orientasi Penghematan Waktu, dan Orientasi Penghematan Harga, Kenyamanan Motivasi dan Utilitas Penggunaan, Sikap terhadap Layanan Pengiriman Makanan Online (AODS). Niat Perilaku pada Layanan Pengiriman Makanan Online (BIOFDS), Motivasi Kenyamanan, Mempengaruhi Penggunaan Pasca Penggunaan. Dan untuk mengetahui variabel Attitude terhadap Layanan Pengiriman Makanan Online. Purposive sampling digunakan dalam penelitian ini dengan 400 kuesioner yang valid yang berisi 29 item pertanyaan yang telah didistribusikan secara online. Partial Least Square (PLS) digunakan dalam penelitian ini. Dua variabel, orientasi penghematan harga untuk motivasi kenyamanan dan motivasi kenyamanan terhadap sikap tidak memiliki efek positif. Motivasi kenyamanan memiliki hubungan positif terbesar dengan niat perilaku terhadap layanan pengiriman makanan online.Kata Kunci: motivasi kenyamanan, kegunaan pasca penggunaan, sikap terhadap sistem pengiriman makanan online, niat perilaku terhadap sistem pengiriman makanan

Brand Experiences, Retail Scenarios, and Brand Images in the Fashion Industry

2020 ◽  
pp. 291-313
Author(s):  
Manuela Valta ◽  
Donata Vianelli
Keyword(s):  
Consumer Behavior ◽  
Brand Management ◽  
Brand Image ◽  
Customer Experience ◽  
Brand Experience ◽  
Fashion Industry ◽  
Comprehensive Understanding ◽  
Fashion Brand ◽  
Customer Experience Management

Postmodern consumers experience fashion brands within numerous in-store and out-of-store contexts, and they tend to focus on their holistic experience with the brands across various retail scenarios. In a fashion brand context, the interaction of multiple retail environments greatly affects consumer behavior towards the brands. The objective of this chapter is to provide a review of the main issues related to brand management and customer experience management in a co-creation perspective. By overviewing the literature on brand management, retailing, and consumer behavior, the authors provide relevant insights for academics and practitioners to arrive at a more comprehensive understanding of the fashion brand experience and fashion brand image.

A Study of Brand Image, Perceived Service Quality, Patient Satisfaction and Behavioral Intention among the Medical Tourists

2014 ◽  
Vol 2 (2) ◽  
pp. 32-43
Author(s):  
Cham Tat Huei ◽  
Lim Yet Mee ◽  
Aik Nai Chiek
Keyword(s):  
Patient Satisfaction ◽  
Service Quality ◽  
Behavioral Intention ◽  
Medical Tourism ◽  
Brand Image ◽  
Empirical Studies ◽  
Positive Influence ◽  
Behavioural Intention ◽  
Perceived Service Quality ◽  
Quota Sampling

Objective- –This paper aims to examine the importance of brand image, and its impact on hospital service quality as perceived by the medical tourists. Moreover, this paper also evaluates the interrelationships among perceived service quality, patient satisfaction, and behavioural intention. Methodology/Technique – Based on quota sampling method, a questionnaire survey was used to collect data from 400 medical tourists to test the hypothesized relationships in this study. This paper contributes to the understanding about the importance of food allergy awareness among public. Findings – The findings from this study indicate that brand image has a significant positive influence on perceived service quality; and brand image is significantly and positively related to medical tourists' behavioural intention (i.e., their revisit intention). The findings also show that level of satisfaction partially mediates the relationship between service quality and behavioural intention among medical tourists. Novelty – This study is one of the very few empirical studies that examine the importance of brand image in the context of medical tourism. Moreover, this study is also one of the few studies that addressed patient satisfaction as a mediator in the healthcare context. Type of Paper Empirical Keywords: Brand Image, Service Quality, Patient Satisfaction, Behavioral Intention, Medical Tourism

Managing consumer-based brand equity through brand experience in Islamic banking

2017 ◽  
Vol 8 (2) ◽  
pp. 218-242 ◽  
Author(s):  
Mohsin Altaf ◽  
Naveed Iqbal ◽  
Sany Sanuri Mohd. Mokhtar ◽  
Maqbool Hussain Sial
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Brand Image ◽  
Perceived Quality ◽  
Combined Effect ◽  
Brand Awareness ◽  
Islamic Banking ◽  
Brand Experience ◽  
Islamic Banks ◽  
Content Type

Purpose The purposes of the study are to investigate the role of brand experience in the generation of consumer-based brand equity (CBBE) in Islamic banking and to identify the important components of brand equity, in light of Aaker (1991) and Keller (1993), who combined effect on brand loyalty to effectively manage CBBE in Islamic banking. Design/methodology/approach Paper and pencil technique was used to collect data from the consumers of Islamic banking products. In total, 365 respondents were finally considered for data analysis. Convenient sampling technique was used to collect data. Correlation, multiple regression and hierarchical regression techniques were used with the aid of SPSS and AMOS to analyse the data. Findings The results show that perceived quality, brand image, brand experience, brand loyalty and brand awareness are positively associated and have a significant influence on overall brand equity. Based on the results, the study concludes that perceived quality is an important variable in the management of CBBE in Islamic banking to improve overall brand equity. Hence, it is concluded that perceived quality, brand experience and brand image are the most important focusing areas from CBBE in the management of Islamic banks’ brand equity and cannot be undervalued. Practical implications The research findings illustrate the importance of brand experience and effects of overall brand equity dimensions in the process of building strong brand equity of Islamic banks. Therefore, this research has implications not only for experiential marketing but also for human resource managers and brand managers. The scope of the present study is limited only to the consumers of Islamic banks products of Malaysia and Pakistan. Originality/value Brand management literature focused on the components of brand equity model and its importance in creating overall brand equity. Previous studies are yet to investigate the combined effect of brand equity components (perceived quality, brand awareness, brand image and brand loyalty) to manage overall brand equity. Therefore, the present research fills the gap by investigating the combination of best brand equity components that are very effective to manage brand loyalty and overall brand equity. Second, this study investigates the impact of brand experience on CBBE components in Islamic banking which has not been tested before in Islamic banking.

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