Tüketici Yakınlığının Ulus Merkezcilik ve Yabancı Ürün Satın Alma Niyeti İlişkisindeki Rolü (The Role of Consumer Affinity on the Relationship Between Ethnocentrism and Foreign Product Purchase Intention)

ABSTRACT The research examines the role of time pressure as moderating variable to the relationship between functional value and emotional value on purchase intention on flash sale product. Data for this research were collected by online survey and administered to 150 respondents. The hypothesis testing was conducted using multiple regression analysis and hierarchical regression analysis. Finding of this indicated that functional value and emotional value have positive and significant effect on purchase intention. Time pressure has no negatively moderated the effect of functional value and emotional value on purchase intention. Keywords: functional value, emotional value, time pressure ABSTRAK Penelitian ini menguji peran tekanan waktu sebagai variabel moderasi hubungan antara nilai fungsional dan nilai emosional terhadap niat beli konsumen pada produk flash sale. Data di kumpulkan melalui survey online dengan 150 responden. Pengujian hipotesis dilakukan dengan menggunakan analisis regresi berganda dan analsisi regresi hirarki. Hasil dari penelitian menunjukan bahwa nilai fungsional dan nilai emosional berpengaruh terhadap niat beli. Tekanan waktu tidak memoderasi secara negatif pengaruh nilai fungsional dan nilai emosional terhadap niat beli. Kata Kunci: nilai fungsional, nilai emosional, tekanan waktu

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Celebrity transgression and consumers’ forgiveness: does religiosity matter?

Journal of Islamic Marketing ◽

10.1108/jima-06-2020-0184 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Anwar Sadat Shimul ◽

Matthew Barber ◽

Mohammad Ishmam Abedin

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Online Survey ◽

Intrinsic Religiosity ◽

Content Type ◽

Equation Modelling ◽

Before And After ◽

The Relationship ◽

Practical Implications

Purpose This paper aims to examine the role of religiosity on consumers’ forgiveness when celebrities get involved in transgression. The celebrity’s reaction and its impact on consumers’ forgiveness is tested as well. In addition, consumers’ attitudes towards the brand and celebrity as well as purchase intention for the endorsed brand are examined both before and after the transgression. Design/methodology/approach Data (n = 356) were collected through a self-administered online survey and analysed though structural equation modelling in AMOS 26. Findings The results show that consumers’ attitude towards celebrity, brand and purchase intention gets weaker once the celebrity gets into transgression. Consumers tend to forgive more if the celebrity apologises (vs denies) for the wrongdoing. The hypothesised relationship between attitude towards celebrity and purchase intention did not sustain after the transgression. In addition, consumers’ intrinsic religiosity strengthens the relationship between attitude towards the celebrity and purchase intention. Practical implications The findings of this research present valuable implications for brands practitioners. Brands should formulate actionable contingency plans to mitigate the negative ramifications of celebrity transgressions. Specifically, intrinsic religiosity and celebrity apologies should assist consumers in forgiving the transgression and negate the implications that could have arisen if the celebrity instead denied the transgressions. Originality/value This research extends the previous research by examining religiosity and forgiveness within the context of celebrity transgressions. To the best of the authors’ knowledge, this is one of the first few research studies to consider the role religiosity plays in consumers’ intention to forgive celebrity transgressions.

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Assessing the role of product category involvement and relationship proneness in the satisfaction–loyalty link in retailing

International Journal of Retail & Distribution Management ◽

10.1108/ijrdm-01-2019-0020 ◽

2019 ◽

Vol 48 (2) ◽

pp. 207-226 ◽

Cited By ~ 3

Author(s):

Choukri Menidjel ◽

Abderrezzak Benhabib ◽

Anil Bilgihan ◽

Melih Madanoglu

Keyword(s):

Relationship Marketing ◽

Customer Loyalty ◽

Purchase Intention ◽

Critical Role ◽

Product Category ◽

Retail Industry ◽

Mediating Effects ◽

Content Type ◽

The Relationship

Purpose Product category involvement and relationship proneness are crucial in explaining relationship outcomes. Nevertheless, the authors know little about their roles in the formation of loyalty, especially in the retail industry. Individual consumer traits and preferences are likely to play a critical role in the success of relationship marketing. Yet, relationship marketing studies have fallen short of considering such individual differences. The purpose of this paper is to examine the mediating effects of product category involvement and relationship proneness on the relationship between satisfaction and loyalty in retail clothing stores. Design/methodology/approach Data were obtained using a survey of 220 consumers. Partial least squares structural equation modeling was employed to test the proposed theoretical model. Findings The results show that satisfaction significantly affects product category involvement and relationship proneness, which, in turn, significantly affect purchase intention and word-of-mouth (WOM). The results also show that product category involvement and relationship proneness partially mediate the impact of satisfaction on purchase intention and WOM. Research limitations/implications Product category involvement and relationship proneness play a critical role in explaining the satisfaction–loyalty link. Future research could consider the role of potential moderating variables. Practical implications Retail managers should not only focus on improving customer satisfaction to achieve customer loyalty, but should also consider the importance of product category involvement and relationship proneness, and their role in the formation of customer loyalty both in traditional and online environments. Originality/value To the best of the authors’ knowledge, this study is the first to explore the mediating effects of product category involvement and relationship proneness on the relationship between satisfaction, purchase intention and WOM in the retail industry.

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The role of subnational cultural value on animosity: the China-South Korea THAAD crisis

Cross Cultural & Strategic Management ◽

10.1108/ccsm-01-2020-0010 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Jeoung Yul Lee ◽

Joong In Kim ◽

Alfredo Jiménez ◽

Alessandro Biraglia

Keyword(s):

Cultural Differences ◽

Purchase Intention ◽

Quality Evaluation ◽

Cultural Distance ◽

Cross Cultural ◽

Chinese Consumers ◽

Content Type ◽

Cross Cultural Differences ◽

The Relationship

PurposeThis study examines the impact of situational and stable animosities on quality evaluation and purchase intention while also testing the moderating effects of within- and cross-country cultural distance. It focuses on the case of the US THAAD missile defense system deployment in South Korea (hereafter, Korea) and investigates how the resulting Chinese consumers' animosity affects their quality evaluation of, and purchase intention toward, Korean cosmetics.Design/methodology/approachThis study utilizes a quantitative approach based on a survey and structural equation modeling. The sample comprises 376 Chinese consumers from 19 Chinese regions.FindingsThe results indicate that both stable and situational animosities are negatively associated with purchase intention toward Korean cosmetics. However, their effects on quality evaluation are different. While stable animosity is negatively related to product quality evaluation, situational animosity has no such negative association. Finally, the cultural distance between Chinese regions and Korea strengthens the negative relationship between stable and situational animosities and purchase intention.Research limitations/implicationsThe study contributes by better unraveling the effects of stable and situational animosities on perceived product quality. The empirical context is unique because it allows the authors to investigate the relationship between Chinese antagonism toward the THAAD deployment in Korea and Chinese consumers' stable and situational animosities in terms of their quality evaluation of, and purchase intention toward, imported Korean cosmetics. Hence, this study contributes to the literature on consumer animosity by empirically testing the moderating effect of within- and cross-country cultural distance on the relationship between stable and situational animosities and purchase intention.Practical implicationsThe study has relevant practical implications, notably for Korean exporters' marketing management and within- and cross-cultural management. The results suggest that countermeasures are needed because Chinese consumers' stable and situational animosities are negatively related to their purchase intention toward Korean cosmetics. Moreover, the findings provide the insight that when foreign firms export culture-sensitive products to a large, multicultural country, their managers should pay attention to within- and cross-cultural differences simultaneously.Originality/valuePrevious studies have shown that the effects of animosity on product evaluation and purchase intention differ depending on the animosity dimension, product type, country and the situation causing animosity, among others. However, the existing literature on animosity has neglected the reality that within-cultural differences in a single large emerging market are relevant to explaining the concept of animosity and its effect on the purchase intention toward culture-sensitive products. Furthermore, none of the animosity studies have touched on the important moderating role of within- and cross-cultural differences between a large and multicultural importing country and a brand's home country in this manner. Therefore, the study fills this gap by empirically examining whether different moderating effects of stable and situational animosities exist for a specific conflict situation caused by a military issue and investigates the causes of these different effects.

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The central role of the reputation of country-of-origin firms in developing markets

Journal of Business and Industrial Marketing ◽

10.1108/jbim-02-2013-0045 ◽

2016 ◽

Vol 31 (3) ◽

pp. 349-364 ◽

Cited By ~ 9

Author(s):

Nadia Jiménez ◽

Sonia San-Martin

Keyword(s):

Purchase Intention ◽

Country Of Origin ◽

Marketing Strategies ◽

Target Market ◽

Psychological Variables ◽

Content Type ◽

Developing Markets ◽

The Relationship ◽

Cultural Openness

Purpose This study aims to test the central role of the perceived reputation of country-of-origin (COO) firms between cultural and socio-psychological variables and management and economic variables that help to explain the multi-faceted phenomenon of COO on a developing market. It also tests the moderator role of ethnocentrism, which is the objective of recommending different segment marketing strategies for international firms. Design/methodology/approach The study opted for the structure equation modelling methodology to analyze data collected from 274 Mexican car owners who evaluate Korean automobiles. Findings The results show that the COO reputation of firms from a developing market has a mediating role on the relationship between cultural openness and animosity and trust, risk and purchase intention, but the consequents of the perceived reputation of COO vary depending on the level of consumers’ ethnocentrism. Research limitations/implications Firms seeking to internationalize need to find out how to overcome the hurdle of target market animosity, to increase the cultural openness and to promote trust and purchases in international markets; at the same time, they reduce the perception of risk. In this sense, it might help to increase the perceived reputation of COO firms and to use different marketing strategies according to the target market. Originality/value This study analyzes reputation of firms associated to a COO as a signal that can help to solve purchase decisions in the relationship between consumers and firms from developing markets and also corroborates its role as a mediator factor. In addition, this study empirically tests how animosity and cultural openness influence perceived reputation of COO firms, relationships that has scarcely been studied in literature. This study has also found that less and more ethnocentric consumers have differences in how the COO cues influence on their evaluations and behaviour. Finally, as insufficient consumer research has been conducted into emerging and developing markets, this study focuses on consumers from a developing country and regards automobiles from an emerging country.

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Efek Mediasi Kesadaran Merek pada Pengaruh Tanggung Jawab Sosial Perusahaan Terhadap Minat Nasabah Menggunakan Produk Bank Central Asia (BCA) di Jakarta

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v3i6.6102 ◽

2019 ◽

Vol 3 (6) ◽

pp. 83

Author(s):

Anthaony Ryann Welington

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Purchase Intention ◽

Quantitative Method ◽

Sampling Method ◽

Brand Awareness ◽

Analysis Technique ◽

Corporate Social ◽

The Relationship

This research aims to determine the role of brand awareness in mediating the effect between corporate social responsibility (CSR) towards purchase intention. The method used is a quantitative method with the type of research is descriptive. In this research, there are 3 variables : brand awareness, corporate social responsibility, and purchase intention. Sampling method used is purposive non-probability sampling with 129 respondents. The analysis technique used is mediation analysis. This research found that brand awareness as mediating variable significantly affect the relationship between corporate social responsibility (CSR) and purchase intention. Corporate social responsibility (CSR) through brand awareness have positive and significant influence simultaneously towards buying intention by 44.6%, and the rest 55.4% is influenced by other variables not examined in this research.

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Factors Influencing Young Consumers’ Purchase Intention of Counterfeit Fashion Brands

Jinnah Business Review ◽

10.53369/cxxi6432 ◽

2015 ◽

Vol 03 (01) ◽

pp. 58-66

Author(s):

Zernigah Irshad Kiani ◽

Keyword(s):

Purchase Intention ◽

Twin Cities ◽

Market Place ◽

Correlation And Regression Analysis ◽

Value Consciousness ◽

Young Consumers ◽

Managerial Implications ◽

Fashion Consciousness ◽

The Relationship

Counterfeiting has become a major problem in the market place. Though manufacturers of original products worldwide are trying to combat this unethical practice, still they are not able to fully overcome it as it has penetrated deep down into the markets all around the globe. This study aimed at analyzing the factors that influence young consumers purchase intention of counterfeit fashion brands. The data were gathered from 160 respondents from the twin cities of Pakistan: Islamabad and Rawalpindi. Correlation and regression analysis were used to find out the relationship between dependent variable, i.e., purchase intention of counterfeit fashion brands, and the independent variables which were fashion consciousness, status consumption and value consciousness, and the moderating role of consumers’ ethics was analyzed. The study findings did not find support for any of the hypotheses, however, consumer ethics moderated the relationship between fashion consciousness, value consciousness and consumers purchase intention of counterfeit fashion brands. Some managerial implications for designers were also discussed.

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Exploring Brand Awareness, Customer Loyalty and Perceived Quality: how they ensure Profitability and generate Purchase Intention: A study on cosmetic industry of Pakistan

Journal of Education and Vocational Research ◽

10.22610/jsds.v8i3.1974 ◽

2017 ◽

Vol 8 (3) ◽

pp. 40-45

Author(s):

Khalid Jamil ◽

Muhammad Asghar Ali ◽

Ahsan Iqbal

Keyword(s):

Customer Loyalty ◽

Purchase Intention ◽

Perceived Quality ◽

Brand Awareness ◽

Purchasing Power ◽

Cosmetic Industry ◽

Causal Nature ◽

The Relationship

The research looks at the reseller's view of the brand's reputation, quality and customer loyalty on the profitability and purchasing of the brand. In addition, the research focuses on clarifying the role of the purchasing power intermediary in the relationship between brand awareness and profitability, quality and profitability, brand awareness and profitability. The investigation was of a causal nature and data was collected from 200 retailers. The results showed the brand awareness and loyally meaningless impact, while the observed quality had a significant impact on profitability. In addition, the results revealed a significant impact on brand awareness, quality knowledge and loyalty for purchasing purposes. The conciliation Sobel test showed that procurement intensity only conveys the relationship between observed quality and profitability.

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Materialistic values and green apparel purchase intention among young Vietnamese consumers

Young Consumers Insight and Ideas for Responsible Marketers ◽

10.1108/yc-10-2018-0859 ◽

2019 ◽

Vol 20 (4) ◽

pp. 246-263 ◽

Cited By ~ 7

Author(s):

Mai Thi Tuyet Nguyen ◽

Linh Hoang Nguyen ◽

Hung Vu Nguyen

Keyword(s):

Young Adult ◽

Purchase Intention ◽

Research Effort ◽

Subjective Norms ◽

Purchase Behavior ◽

Content Type ◽

Tpb Model ◽

Materialistic Values ◽

The Relationship

Purpose Nowadays, the issues related to pro-environmental, sustainable and green consumption behaviors are attracting significant attention from both scholars and practitioners. However, in the context of emerging countries, less research effort has been invested in this topic, especially in investigating young consumer purchase behavior. The purpose of this study is to investigate factors driving young adult Vietnamese consumers’ purchase intention toward green apparel products with emphasis on the role of materialistic values. Design/methodology/approach In this research, a conceptual framework is proposed integrating the theory of planned behavior (TPB) model with an important consumer value, materialism. To test the research model and hypotheses, a survey of a sample of 245 young adults (under 25 years old) was conducted in Hanoi, the capital city and one of the two most populous cities in Vietnam. All the scales used in this study were established in the literature, and the scales’ reliability and validity were assessed through Cronbach’s alpha and confirmatory factor analysis. The structural equation modeling (SEM) was used to test the proposed model and hypotheses. Findings In this study, six hypotheses were tested and five out of six received support from the data. Specifically, the results of SEM showed that all three antecedents from the TPB model (i.e. attitude, subjective norms and perceived behavioral control) were positive contributors to green apparel purchase intention, of which subjective norms were found to be the most influential predictor of purchase intention. With regard to the roles of the three components of materialism, the findings provided empirical evidence for supporting the positive impact of “success” and the negative impact of “centrality” on the attitude toward green apparel purchase, while “happiness” component was not found to have a significant impact on attitude. In this study, income as a control variable was found to be positively related to purchase intention toward green apparel products. Originality/value There is a little research on the relationship between specific values and environment-friendly behaviors, especially in the context of emerging economies such as Vietnam. In addition, it has been suggested that the relationship between materialistic values and green purchase behavior is still unclear. Thus, it is important to have a deeper understanding of the role of materialistic values in green apparel purchase among young adult consumers in the context of Vietnam, an Asian emerging country where only modest research effort has been given to explore this important topic.

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