scholarly journals Instruction Using Social Media in Global Higher Education

2019 ◽  
Vol 3 (1) ◽  
pp. 28
Author(s):  
Robert E. Waller ◽  
Pamela A. Lemoine ◽  
Michael D. Richardson
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Digital Technologies ◽  
Global Learning ◽  
Future Directions ◽  
Media Communication ◽  
The Past ◽  
Use Of Technology ◽  
Personal Use ◽  
Social Media Communication

The technological revolution of the past two decades has changed communication, higher education, and the global society. As a result, there exists a wide gulf between the unlimited use of technology and higher education, particularly with respect to digital communications between professors and students. Web 2.0 digital technologies convey information in a different manner than before and allow for interaction with distance participants. Personal use of digital technologies for social media communication is one thing; social media use by professors for communication with students is another. Both aspects should be examined in detail to determine the future directions for global learning.

The Impact of Social Media on Instruction in Higher Education

2016 ◽  
pp. 373-401 ◽  
Author(s):  
Pamela A. Lemoine ◽  
Paul Thomas Hackett ◽  
Michael D. Richardson
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Media Use ◽  
Digital Technologies ◽  
Social Media Use ◽  
Media Communication ◽  
Faculty Collaboration ◽  
Use Of Technology ◽  
Personal Use ◽  
Social Media Communication

The technological revolution of the past two decades has changed communication in contemporary educational settings. Consequently, there is now a wide gulf between the unlimited use of technology and higher education, particularly with respect to digital communications between professors and students. Technology offers college students an array of options to socialize, network, stay informed and connected, but with risks and consequences. As social media use by students becomes more established, educators in higher education are pursuing methods to continue significant and appropriate contact with their audience. Web 2.0 digital technologies convey information and permit interaction with distance participants. Personal use of digital technologies for social media communication is one thing; social media use by professors for communication with students is another. Can social media be used in higher education to improve learning through student and faculty collaboration and are there less than desirable results in the interaction of social media and higher education?

Social Media in Higher Education

2021 ◽  
pp. 175-202
Author(s):  
Pamela A. Lemoine ◽  
Evan G. Mense ◽  
Michael D. Richardson
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Technology Use ◽  
Media Use ◽  
Education Students ◽  
Social Media Use ◽  
Media Communication ◽  
Faculty Collaboration ◽  
Personal Use ◽  
Social Media Communication

The technological revolution of the past two decades has changed higher education; technology use in higher education, particularly with respect to the implementation of social media, has yet to reach the expected potential. Technology offers higher education students and faculty an array of options to learn, network, stay informed and connected; however, social media use comes with risks and consequences. Personal use of digital technologies for social media communication is one thing; social media use by professors for communication with students is another. Can social media be used in higher education to improve learning through student and faculty collaboration? Are there less than desirable results in the interaction of social media and higher education?

Social media communication and higher education brand equity: The mediating role of eWOM

2020 ◽  
Author(s):  
Sabira Sagynbekova ◽  
Ecem Ince ◽  
Oluwatobi A. Ogunmokun ◽  
Ridhwan O. Olaoke ◽  
Uchechukwu E. Ukeje
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Brand Equity ◽  
Media Communication ◽  
Mediating Role ◽  
Social Media Communication

scholarly journals Religion and Social Media: Communication Strategies by the Spanish Episcopal Conference

Religions ◽  
2020 ◽  
Vol 11 (5) ◽  
pp. 239
Author(s):  
Antonio Baraybar-Fernández ◽  
Sandro Arrufat-Martín ◽  
Rainer Rubira-García
Keyword(s):  
Social Media ◽  
Latin America ◽  
Communication Strategies ◽  
Virtual Community ◽  
Media Communication ◽  
Common Space ◽  
The Past ◽  
The World ◽  
The Media ◽  
Social Media Communication

Over the past few years, we have seen significant changes in religious values and practices. This article describes and analyzes communication strategies carried out by the Spanish Episcopal Conference—i.e., Conferencia Episcopal Española (CEE)—through social media. For this, we have followed up the conference’s activity on Twitter, Facebook, and YouTube for the last three years. Along with the evolution of followers, we identify and assess the messages that have received the majority of likes and the content that has generated the most controversy. At the same time, a comparison has been made between activity in the media in which the above-mentioned institution participates in Spain and the rest of the Episcopal Conferences in Latin America. Results allow us to obtain a diachronic vision of the CEE strategies on social media in order to generate a strong virtual community and on how it tries to connect with the thoughts and feelings of followers. In conclusion, it can be confirmed that social media is one of the most enthusiastic and outstanding platforms for Catholics to demonstrate their commitment to their Church, by which they form a common space to share and celebrate their vision of the world.

The Use of Social Media as an Instructional Tool to Increase Marketing

2015 ◽  
Vol 5 (1) ◽  
pp. 50-59 ◽  
Author(s):  
Michael D. Richardson ◽  
Pamela A. Lemoine
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Higher Education Institutions ◽  
Instructional Tool ◽  
Technology Proficiency ◽  
Technological Revolution ◽  
Faculty Collaboration ◽  
The Past ◽  
Use Of Technology ◽  
Use Of Social Media

The technological revolution of the past two decades has changed communication in contemporary higher education settings. Consequently, there is now a wide gulf between the unlimited use of technology and higher education, particularly with respect to digital communications and the rapid increase in the use of social media in instructional applications. Technology offers college students an array of options to socialize, network, stay informed and connected, but technology proficiency may not be the same for instructors. As social media use by students becomes more established, educators in higher education are pursuing methods to parlay expertise in instruction to advertise and market higher education institutions. Can social media be used in higher education to improve learning through student and faculty collaboration, and just as importantly can the use of social media be used as a recruiting tool for higher education institutions?

scholarly journals Social Media Communication: Influencer in Apparel Brand Selection

2018 ◽  
Vol 7 (3) ◽  
pp. 49-53
Author(s):  
Manish Singh Rajput ◽  
Shubhangi Walvekar
Keyword(s):  
Social Media ◽  
Research Study ◽  
Online Marketing ◽  
Social Media Marketing ◽  
Media Communication ◽  
The Past ◽  
Unique Style ◽  
Marketing Methods ◽  
Social Media Communication ◽  
Content Design

Apparel brands have been utilizing social media marketing to engage with prospects and thereby influencing sales for few years in the past in India. Quality content competitions and automation in social media advertising has discovered many marketing methods to promote a brand on Facebook, Twitter or Instagram and YouTube. Companies are revolutionizing the way they interact with customers by adopting social media as platform that has become an important aspect in marketing mix. The findings presented in this study conclude that social media communication cannot be implemented in isolation without extending it with other forms of traditional advertising channels even though; social media is more effective than some of the traditional advertising channels. Using social media for marketing of apparel brands has gained importance in the success of any effective online marketing campaign coupled with creativity in content, design and unique style to help brand stand out and differentiate from competitors. This research study has concluded that marketers need to focus on directive appearance on social media with interesting, catchy, entertaining, and appealing content as consumer apparel brand selection is dependent on their perception, quality and frequency of social media communication.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

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