SOCIAL MEDIA RESEARCH IN HOSPITALITY AND TOURISM: A CAUSAL CHAIN FRAMEWORK OF LITERATURE REVIEW

2021 ◽  
Vol 27 (3) ◽  
pp. 455-477
Author(s):  
Xi Yu Leung ◽  
Jie Sun ◽  
Billy Bai

Purpose – The present study aims to conduct a systematic literature review to und erstand how current social media studies have adopted theories, used research constructs, and developed conceptual frameworks. Design – The current study examined 149 articles on social media published in the top eight hospitality and tourism journals between 2007 and 2017. Methodology – First, descriptive statistics were presented to show the status quo of theories and constructs used in social media-related articles. Second, three causal chain frameworks are developed based on the antecedent-moderator–mediator-outcome model. Findings – First, psychological theory is the predominant theory that has been applied to explain the behavior of social media users. Second, platform-related antecedents have been identified as the most prevalent antecedents. Third, consumer outcomes have attracted the most research interest. Fourth, only about half of the selected social media publications used moderators or mediators in their research models. Finally, there is a lack of cross-category causal relationships among the three causal chain frameworks. Originality – It is expected that the causal chain frameworks developed in this study will provide a research roadmap for academia as well as insights for the hospitality and tourism industry.

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Godwin-Charles Ogbeide ◽  
Yao-Yi Fu ◽  
Amanda Kay Cecil

Purpose The purpose of this paper is to establish a conceptual framework on how hospitality and tourism educators could incorporate new technology and big data analytics into program curriculum. Design/methodology/approach The research developed a logic model to visualize the benefits/impact of hospitality and tourism data analyst via a literature review approach. Findings The incorporation of statistics, research and the knowledge of data exploration, analysis and insight into hospitality programs would enhance students’ data analysis competencies. Research limitations/implications This is a literature review paper, based on philosophical perspectives from literature review. It would be nice to conduct an empirical study with regard to data analytics in the hospitality and tourism industry. Practical implications The hospitality and tourism program coordinators and/or directors are urged to inspire more students who are interested in adding statistics and accounting studies to the hospitality and tourism field. Also, the hospitality and tourism data analyst would secure attractive job offers as well as enhance the average salary of hospitality and tourism graduates. Social implications Hospitality and tourism data analytics would secure attractive job offers as well as enhance the average salary of hospitality and tourism graduates. Originality/value The paper explored the impact of big data analytics in the hospitality and tourism industry and made recommendations for hospitality and tourism data analytics curricula.


2020 ◽  
Vol 32 (3) ◽  
pp. 1299-1323 ◽  
Author(s):  
Nan Hua ◽  
Bin Li ◽  
Tingting(Christina) Zhang

Purpose The purpose of this study is to present a holistic literature review on crime research in the hospitality and tourism field. Design/methodology/approach This literature review included 109 crime-related academic papers in seven primary sources, namely, ScienceDirect, EBSCOhost’s hospitality and tourism complete, Emerald Management eJournals, Sage Journals, Google Scholar, Scopus and Web of Science. Findings From the exploration and synthesis of 109 articles, the following categories of crime research in the hospitality and tourism field emerged as follows: classification of crime research in the hospitality and tourism field; diversity of tourists, crime and risk perceptions; the impacts of crime on the hospitality and tourism industry; and crime control from stakeholders’ papers. In addition, this study advances crime research by proposing six research priorities for future investigation. Practical implications Tourism stakeholders are advised to achieve better cooperation in crime control under the guidance of the crime prevention model. High-technology tools are encouraged to be applied to detect and track criminal activities. Meanwhile, diverse applications of the media should be used as useful tools to control criminal activities in the hospitality and tourism industry. Originality/value This paper fills a gap by presenting the first comprehensive overview of crime research in the hospitality and tourism field in the past few decades and proposing six priorities for this research stream.


Author(s):  
Kijpokin Kasemsap

The purpose of this article is to summarize the insights from the literature review focusing on the advanced issues and implications of hospitality and tourism management. The literature review includes the overview of hospitality management; the overview of tourism management; the importance of hospitality management in the digital age; the importance of tourism management in the digital age; and the managerial applications of hospitality and tourism management. The findings suggest that tourism occurs as a result of the different types of business that provide a range of products and services to tourists. It is essential to acquire a driving enthusiasm for customer service and a strong sense of professionalism to develop and maintain customer satisfaction in the hospitality and tourism industry.


2020 ◽  
Author(s):  
Quang Ngoc Nguyen

Without a guideline or structure, conducting a literature review on a psychological construct might become a chaotic process . This canvas was built based on the author's experience in order to help psychological researchers classify, organize, and summarize the information relating to the psychological construct of interest into several essential aspects including definition, classification, measurement, sample, predictors and outcomes, mediators and moderators, interventions, and theories. For each aspect, there are some guiding questions which are expected to help researcher decice which information should be focused while examining scientific documents. The completely filled canvas should depict the status quo of the research on the psychological construct of interest, facilitating the research process.


2021 ◽  
Vol 124 ◽  
pp. 10001
Author(s):  
Mohamed Battour ◽  
Mohamed Salaheldeen ◽  
Khalid Mady

Innovation is essential for long-term competitiveness of firms. The lack of innovation can reduce the competitiveness of firms in the hospitality and tourism industry. Therefore, Halal entrepreneurs in the Halal travel market must prepare for a future led by innovation and technology and to build scalable, digitally enabled business models. There are many innovative opportunities that can be translated into Halal tourism product/services for Muslim and non-Muslim travellers. Some aspects of Halal travel may also satisfy the demands of the non-Muslim market. The paper discusses seven innovative opportunities that could be exploited by Halal entrepreneurs in the hospitality and tourism market. The findings are useful for entrepreneurs to develop Halal products and services for Muslim and non-Muslim travellers.


2021 ◽  
Vol 2 (4) ◽  
pp. 332-346
Author(s):  
Cathrine Linnes ◽  
Holly Itoga ◽  
Jerome Agrusa ◽  
Joseph Lema

Social media has had a strong presence in many people’s lives over the last decade. In addition, social media platforms have allowed people to share opinions, provide advice on numerous factors, including where to visit, as well as to stay connected and maintain friendships. The hospitality and tourism industry, however, can make effective use of these powerful tools for marketing purposes, collaboration and information sharing, and service offerings. Reviewing social media followers’ behaviors and interests offers a wealth of information and valuable data for a variety of tourism organizations. This case study focuses on an analysis of the social networks applied to the fortified town of Fredrikstad in Norway. The data used in this research study were collected from the Facebook site of the tourist authority. The results of this research project demonstrate the strengths of applying a social network analysis to a dataset, which can aid in the strategic direction of a tourism destination. The conversations of the greatest interest can successfully be identified as well as the growth of the online network. This paper adds knowledge to the literature through the application of a social network analysis regarding the success of a tourism destination and its future potential.


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