scholarly journals HUBUNGAN ISLAMIC MARKETING ETHICS DAN CUSTOMER SATISFACTION PADA PERBANKAN SYARIAH

2021 ◽  
Vol 9 (1) ◽  
pp. 87
Author(s):  
Zuhdan Ady Fataron
Keyword(s):  
Customer Satisfaction ◽  
Marketing Ethics

The role of Islamic marketing ethics towards customer satisfaction

2019 ◽  
Vol 11 (4) ◽  
pp. 1001-1018 ◽  
Author(s):  
Aamir Abbas ◽  
Qasim Ali Nisar ◽  
Mahmood A. Husain Mahmood ◽  
Abderrahim Chenini ◽  
Ahsan Zubair
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Scale Validation ◽  
Sampling Technique ◽  
Customer Relationships ◽  
Marketing Ethics ◽  
Equation Modeling ◽  
Islamic Banks ◽  
Ethical Perspective ◽  
Content Type

Purpose Islamic marketing ethics focus on the principles of equity, justice and value maximization for the welfare of society. These ethics play a vital role in elevating the standards of customer behavior. The strategy of focusing customer is now considered as important element because of rapidly changing marketing trends in Islamic banks. Therefore, the purpose of this study is to find out the important features of Islamic marketing ethics and identify their effect on customer’s satisfaction in Islamic banking. Design/methodology/approach This study is descriptive and quantitative. Data were collected from 1000 customers of Islamic banks by applying convenient sampling technique. Smart PLS was used to check the scale validation by confirmatory factor analysis. To test the hypotheses, structural equation modeling technique was used. Findings Results enlightened that Islamic marketing ethics play a significant role in enhancing the customer’s satisfaction. Islamic banks should focus on marketing mix along with Islamic and ethical perspectives to improve the customer’s satisfaction level. Practical implications This study highlighted that Islamic marketing ethics have great impact on customer satisfaction. Therefore, Islamic banks need to concentrate on the ethical perspective of Islamic marketing in order to develop long term customer relationships. Islamic banks need to revise their marketing practices, and they should align their marketing tactics with ethical Islamic boundaries. They need to design, communicate and enforce the code of Islamic ethics within organizations. Originality/value This paper fulfills an identified need to study how Islamic marketing ethics effect customer satisfaction.

scholarly journals The role of Islamic marketing ethics for customer loyalty in Islamic banking through customer satisfaction

2021 ◽  
Vol 187 (1-2) ◽  
pp. 189-196
Author(s):  
Moh Nasuka ◽  
◽  
Tony Wijaya ◽  
Anas Hidayat ◽  
◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Sampling Technique ◽  
Measurement Model ◽  
Marketing Ethics ◽  
Ethical Behaviour ◽  
Islamic Banks ◽  
Marketing Concept ◽  
Central Java

This study aims to build a conceptual and empirical model of Islamic marketing ethics’ influence on Islamic banks’ customer loyalty through customer satisfaction on salesperson services and customer satisfaction to Islamic banks over the year 2020. This study develops a new theoretical model, namely the ethical behaviour of Islamic marketing which is predicted to influence customer loyalty in Islamic banks by integrating customer satisfaction variables. The marketing ethics measurement model in the current research was built employing the Islamic marketing concept approach. The research paradigm used in this study is post-positivistic. The data were collected from 217 customers of Islamic banks in Central Java utilizing the purposive sampling technique. The results showed that Islamic ethical behaviour has a significant impact on customer loyalty directly or indirectly through customer satisfaction. Customer satisfaction with core services has a direct impact on customer loyalty at Islamic banks.

The Impact of Marketing Ethics on Customer Loyalty: A Conceptual Framework

2020 ◽  
Vol 3 (2) ◽  
pp. 1-12
Author(s):  
Rami M. M. Nassar ◽  
Mohamed Battour
Keyword(s):  
Customer Satisfaction ◽  
Conceptual Framework ◽  
Customer Loyalty ◽  
Gaza Strip ◽  
Marketing Ethics ◽  
Ethical Standards ◽  
Ethical Behaviors ◽  
The Gaza Strip ◽  
The Impact ◽  
Israeli Occupation

The purpose of this study is to develop a conceptual framework to identify the impact of marketing ethics on customer loyalty by reviewing the most relevant previous literature on this topic. Moreover, focus on the reality of marketing ethics in the two mobile phone companies operating in Palestine, namely Jawwal and Ooredoo Palestine, by focusing on the Palestinian environment, which is characterized by political and economic instability, due to the Israeli occupation of Palestine since 1948 as well as the Palestinian apart between the two parts of the homeland (the West Bank and the Gaza Strip) and the Israeli siege on the Gaza Strip. Hence, it is expected that this study will constitute a valuable reference for these two companies to develop their marketing and ethical behaviors. Accordingly, the impact of customer satisfaction on the marketing and ethical performance of these two companies and the services provided by them is investigated for the sake of developing their marketing plans and developing ethical standards compatible with the Palestinian society, and then increasing the company's profits that can be achieved through customer satisfaction with their services and gaining their loyalty.

Effects of marketing ethics on customer satisfaction in tourism industry

2014 ◽  
Vol 64 (Supplement-2) ◽  
pp. 243-255
Author(s):  
Anxin Xu ◽  
Chich-Jen Shieh
Keyword(s):  
Customer Satisfaction ◽  
Purchase Intention ◽  
Consumer Satisfaction ◽  
Tourism Industry ◽  
Corporate Image ◽  
Marketing Ethics ◽  
Research Subjects ◽  
Economic Interests ◽  
Consumer Sovereignty ◽  
Positive Effects

Reputation is key in the management in tourism industry. In other words, a company should present favorable corporate image to enhance the trust of the customers and further induce the purchase intention and behaviors so as to enhance the sustainable management of tourism businesses. Customers’ Trust is the support of tourism industry, as it satisfies the basic demands for travel guarantee and safety. Following the promotion of consumer awareness, consumers tend to purchase products or accept services from trusted tourism businesses, which therefore have to present excellent corporate image. Nevertheless, some tourism businesses have neglected Marketing Ethics in the development of market economy because of over-pursuing economic interests. When consumer sovereignty is infringed, consumer satisfaction would be reduced, resulting in declining customer loyalty. By distributing and collecting questionnaires on-site, adult tourists of Lion Travel are sampled as the research subjects. A total of 400 copies of questionnaires were distributed, in which 276 copies were valid, with the retrieval rate of 69%. SPSS is utilized for the data analyses, and Factor Analysis, Reliability Analysis, Regression Analysis, and Analysis of Variance are applied to testing various hypotheses. The research results are concluded as following. 1. Marketing Ethics presents partially positive effects on Service Process in Customer Satisfaction. 2. Marketing Ethics reveals partially positive effects on Service Structure in Customer Satisfaction. 3. Marketing Ethics shows significantly positive effects on Service Outcome in Customer Satisfaction. 4. Individual Attributes appear to have remarkable effects on the correlations between Marketing Ethics and Customer Satisfaction.

scholarly journals The Impact of Marketing Ethics on Customer Loyalty: A Conceptual Framework

2020 ◽  
pp. 1-11
Author(s):  
Rami M. M. Nassar ◽  
Mohamed Battour
Keyword(s):  
Customer Satisfaction ◽  
Conceptual Framework ◽  
Customer Loyalty ◽  
Gaza Strip ◽  
Marketing Strategies ◽  
Marketing Ethics ◽  
Ethical Behaviors ◽  
The Gaza Strip ◽  
And Performance ◽  
The Impact

The purpose of this study is to develop a conceptual framework to identify the impact of marketing ethics on customer loyalty in Palestine. The study relies on two mobile phone companies: Jawwal and Ooredoo Palestine. It accounts for the Palestinian environment, which is characterized by political and economic instability, due to the Israeli occupation since 1948, the division of the homeland (the West Bank and the Gaza Strip), and the Israeli siege on the Gaza Strip. The study contributes to pinpoint the strengths and weaknesses of both companies and sheds light on their marketing and ethical behaviors. Findings show that customer satisfaction greatly affects marketing strategies and ethical behavior. The study concludes with important remarks. Palestinian companies are encouraged to develop their marketing plans and highlight surrounding ethical standards to address special characteristics of the Palestinian society. This will increase customer satisfaction, retention, and loyalty which will positively affect the company's profitability and performance.

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